New-style tea beverage brand Heytea has recently expanded its business boundaries once again. Data from the Tianyancha App shows that the industrial and commercial information of Heytea's affiliated company, Shenzhen Meixixi Catering Management Co., Ltd., has undergone changes, with new additions to its business scope including the sale of daily-use masks (non-medical), the sale of daily chemical products, and agency sales of single-purpose commercial prepaid cards. This move has sparked widespread attention regarding Heytea's strategic layout. As a leading player in the new-style tea beverage industry, Heytea's target user profile and cross-border cooperation models have always been a focal point of industry discussion. This article will start from the industrial and commercial change information, sort out Heytea's user positioning logic and cross-border traffic generation mechanism, and append related recommendations from Front Street Coffee for the reference of coffee and tea beverage enthusiasts. [more…]

Yesterday, the topic of "the first cup of milk tea in autumn" sparked widespread attention on social platforms, with orders at chain tea beverage brand stores surging, and some stores surpassing a thousand cups in sales within a short period. Under the pressure of the order surge, a scene appeared at a Certain Tea store where a JD delivery rider entered the bar area to assist with packing. After the video circulated, it triggered polarized discussions among netizens. Some praised the rider's goodwill in proactively helping, while others questioned whether non-store employees entering the operation area complies with food safety regulations. Surrounding bar operation permissions, health certificate requirements, and store management systems, various viewpoints clashed, and the incident quickly became a hot topic of discussion. [more…]

Luckin Coffee's collaboration with the mobile game Honor of Kings has not yet officially launched, but a new product called "Tamarind Americano" has already sparked discussions on social platforms ahead of time. Many netizens, upon first hearing the name, mistook it for pickled string beans added to coffee and blurted out "dark cuisine"; later, a Yunnan netizen clarified that tamarind is actually a common local fruit, often used to make beverages, and has long been paired with coffee. However, after the full name "Pain Mask · Tamarind Americano" was revealed, it triggered consumer worries about the taste. Whether this collaboration drink is a pleasant surprise or a flop will only be known after it hits the market. [more…]

Coffee has long become an indispensable part of modern urban life, and coffee shops tend to cluster around residential street corners or at the base of office buildings. Yet inside subway stations on busy commuting routes, coffee shops are rarely seen. Recently, Starbucks Korea broke with convention by opening a store inside Seoul's busiest subway station, Gangnam Station. This new-concept store centers on fast service and targets high-frequency, high-spending commuters. At the same time, Starbucks has only two subway station stores worldwide, with the other located at Canary Wharf Station in London. This article will walk you through the thinking behind Starbucks' strategic move and the market performance of Starbucks Korea. [more…]

During the first New Year's mini-holiday after the adjustment of pandemic control policies, people who had recovered from COVID-19 began traveling in large numbers, rapidly heating up the food and beverage consumption market. Long queues reappeared outside milk tea and coffee shops, with some stores seeing orders surge, and even scenes of ordering systems showing queues of over a hundred cups. From Auntea Jenny to Naixue Tea, sales data from multiple brands rebounded significantly, and foot traffic in many commercial districts recovered to 60 to 80 percent of the same period in previous years. Although the pace of recovery remains uneven, the city's lively atmosphere is gradually returning, and the industry is full of expectations for a comprehensive rebound in spring. [more…]

Walk into any coffee shop, and the best-selling item on the menu is almost always the latte. This drink, made with an espresso base and a generous amount of milk, has somehow won over the taste buds of so many consumers—what's its secret? This article will start with the origins of the latte, analyzing how it became widely popular thanks to more milk and less bitterness, and how, with latte art and its versatile adaptability, it has become a shared favorite of both baristas and customers. At the same time, we'll also introduce two espresso blend beans that Front Street Coffee has prepared for latte lovers, helping you recreate coffee-shop-quality results at home. [more…]

The physical milk tea shop opened by Xiangpiaopiao on Chunxi Road in Chengdu has recently become a hot topic. The brand used a "tea-making boy band" as a selling point, recruiting male staff over 180 cm tall with good looks and charisma, and through social media voting selected 27 candidates, ultimately choosing 12 to work in the store. On opening day, long lines formed at the shop; the boy band members were responsible for packing orders and interacting with customers for photos, providing emotional value. However, some consumers pointed out that the drinks in the store are still mainly made by brewing tea bags and juice with hot water, which differs from mainstream freshly made tea beverages; the drink output efficiency is low, with wait times of up to half an hour, and photographers and other non-operational personnel were moving around the bar area taking photos without wearing masks or hats, raising questions about food hygiene. Xiangpiaopiao had previously used a similar strategy of highly attractive staff at a pop-up store by West Lake in Hangzhou, and this operation is seen as a continuation and upgrade of that marketing approach. [more…]

Kopi Luwak is regarded as one of the most unique and luxurious coffees in the world, and its high price often makes people wonder what exactly makes it so expensive. This article begins with the Kopi Luwak beans once sold by Front Street Coffee at 260 yuan per 100 grams, and sorts out the production principles of Indonesian civet coffee, the source of its flavor, and the reasons for its high price, while comparing it with the hand-picked all-red-cherry philosophy of the Red Cherry Project. The article also discusses the animal welfare issues behind the Kopi Luwak industry, as well as Front Street's friendly production method of insisting on cage-free civets, and finally explains that Kopi Luwak is safe to drink after washing and high-temperature roasting, with a flavor profile dominated by smoothness, dark chocolate, herbal notes, and a fermented feel. [more…]

In a broad sense, latte coffee refers to coffee made with espresso as the base, with a certain proportion of milk added. It can be said to be an essential coffee drink on the menu of the vast majority of coffee shops, because whether it is a large chain brand or a refined independent coffee shop, the latte is almost always the highest-selling item. [more…]

Shanghai Mental Health Center has once again drawn attention by using coffee as a medium. This time, its co-branded coffee "Music + Spirit," launched in collaboration with the Shanghai Symphony Orchestra, quickly sold out after release. Not only did long lines form at the offline store, but online channels also announced they were out of stock, leaving consumers waiting for pre-sales. This special coffee blend incorporates chocolate powder and American cayenne pepper powder and is available only at the COFFEE CUBE coffee shop inside the symphony orchestra. The simultaneously launched archive-file handbag contains ten drip coffee bags from different regions, each with a QR code that allows listeners to hear ten symphonic works and audio interpretations by mental health experts on urban emotional issues such as workplace PUA and insomnia. This is another successful creative attempt by the center to break out of its niche after "No. 600 Mooncakes," reflecting the market trend in which coffee has become a daily necessity for urban young people. [more…]

For more specialty coffee knowledge, please follow our WeChat official account: Front Street Coffee (FrontStreet Coffee). Since the appearance of drip bag coffee packets, quite a few friends have gotten into the habit of comparing pour-over coffee with drip bag coffee, belittling the existence of drip bag coffee packets. In fact, the emergence of drip bag coffee was precisely in order to [more…]

Front Street often receives questions like these: Can dark-roasted espresso beans be used for pour-over? What exactly is the difference between single-origin beans and blended beans? In fact, the extraction method determines a coffee bean's positioning and roasting direction. Single-origin beans emphasize a clear expression of regional flavors and are mostly light-roasted; espresso beans are mainly blends, roasted on the darker side, pursuing stability and richness. The two also differ noticeably in grinding, parameters, and sales specifications. This article, from Front Street's perspective, will sort out the core differences between single-origin beans and espresso beans, and answer the adjustment ideas to note when using espresso beans for pour-over. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Studio (WeChat public account: cafe_style). For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. Recently, Hainan Yeshu Group has sparked widespread controversy due to its Douyin livestreaming style. The market supervision bureau has responded that it has received multiple reports and is studying a handling plan. The Yeshu livestream room features a female anchor in tight clothing dancing enthusiastically to sell products. The livestream has repeatedly been cut off by the platform, with average transaction volume of only a few thousand yuan per session. Previously, the brand was fined twice for violating good social customs, and was also questioned for false marketing over claims such as "breast enhancement miracle tool." This article will sort out the course of the incident, the regulatory response, and the brand's historical penalty records. [more…]

Recently, ChaPanda once again became the focus of public opinion due to food safety issues. On the evening of October 9, the brand's official Weibo posted two statements in succession, responding to the incidents of "using expired raw materials" and "a Ningbo customer complaining about finding a spider in a drink." Regarding the spider incident, ChaPanda said the source of the spider in the video was unknown and difficult to verify, and explained that the 600 yuan compensation was a response made by store employees to settle the matter, but this response did not calm netizens' doubts. A week earlier, ChaPanda had just apologized after a blogger's undercover investigation exposed the use of expired materials with replaced labels. In fact, since the beginning of this year, ChaPanda has been found multiple times in surprise inspections by market regulatory authorities in various places to have issues such as incomplete health certificates and expired raw materials. Although the brand emphasized that it had investigated and rectified stores nationwide, the frequent food safety hazards still make consumers worried. [more…]

The same single-origin bean can taste completely different as a pour-over versus an SOE. The roast level plays a key role here—a light roast preserves the floral and fruity acidity, but under pressurized extraction it can turn sharp and prickly on the tongue; a dark roast brings a rich, mellow caramel note, but it easily masks the character of the origin. So what roast level should SOE actually use? This article starts from roast chemistry, analyzing how the Maillard reaction and caramelization shape coffee flavor, sorting out the flavor directions corresponding to light, medium, and dark roast levels, and then answers the roasting-selection challenge for making SOE from single-origin beans, and offers four Front Street Coffee beans suitable for SOE, covering four styles: tropical fruit, hazelnut and sugarcane, fermented fruit, and chocolate creamy peanut. [more…]

For coffee shops, the roast level directly affects aroma, strength, and how well the coffee is received once it's served. Whether you're making Americanos and lattes for takeaway, or focusing on pour-over and iced coffee, the beans that suit each style are not the same. When choosing beans for your shop, you can treat the roast level as a clear filtering criterion, then combine it with your equipment, menu structure, and your customers' usual drinking [more…]

The purchasing channels for Yirgacheffe beans are greatly influenced by the roast level. If you prefer bright fruity notes, floral aromas, and a crisp mouthfeel, you can prioritize light-roast single-origin offerings from specialty roasters; if you favor a rounder sweetness with more restrained acidity, look for medium-roast batches; and if you mainly drink espresso, moka pot coffee, or milk-based coffee, you should look for medium-dark roasts. [more…]

In recent years, dark-themed beverages marketed for their "black" appeal have proliferated in the food and beverage market, attracting many curious consumers with their unique appearance. However, such products may harbor food safety risks. Recently, the Market Supervision Bureau of Xuhui District, Shanghai, discovered during an inspection of a milk tea shop that its "Black Coconut Strawberry Milk" was unusually dark black in color. An investigation confirmed that the staff had illegally added "vegetable carbon black" during preparation. This act violated food additive usage standards, and the shop was ordered to rectify the issue and was penalized. Notably, the brand involved is none other than "Benz Tea," which went viral last year, with its first Hangzhou store setting a record of thousands queuing and scalpers reselling cups for as much as 300 yuan. This incident once again reminds us that creative beverages must also strictly adhere to safety bottom lines. [more…]

Catimor is a variety widely planted in Asian coffee-producing regions. It is favored by growers for its advantages such as cold tolerance, disease resistance, and high yield, but its flavor performance is often considered insufficiently delicate. With advances in cultivation techniques and post-processing methods, Catimor's cleanliness and image have improved somewhat. This article will systematically introduce Catimor's varietal origins, flavor characteristics, the development history of Yunnan Catimor, and Front Street Coffee's practical experience in variety selection and brewing parameters, helping coffee enthusiasts gain a comprehensive understanding of this variety's past and present. [more…]

A trending topic about food safety in milk tea shops has sparked widespread concern: The Market Supervision Administration of Fengxian District, Shanghai, conducted surprise inspections of several well-known milk tea stores in Baolong Plaza, and the results showed that all five brands—Yidian Dian, ChaBaiDao, 7FenTian, CoCo, and XiongJi—had problems, involving incomplete health certificates, chaotic raw material management, and unsanitary operating environments. The incident quickly surpassed 500 million views, with netizens exclaiming, "I dare not drink it anymore." At the same time, the article also reviewed food safety cases in recent years involving Burger King, 85°C, IKEA, and others, reminding the food and beverage industry that it must strictly abide by operating standards. [more…]