Before deciding which café to visit, many people are in the habit of first checking ratings online, scrolling through reviews, or watching a few探店 videos to do their homework. But when "glowing reviews aren't necessarily real, and bad reviews aren't necessarily fake" becomes the norm,探店 reviews themselves turn into a business. This article sorts through the chat records of review-bombing exposed on Xiaohongshu, several cases in recent years of探店 bloggers "flopping," as well as the payment chains and regulatory gaps in the探店 industry, and invites legal experts to offer advice on defending one's rights in cases of malicious bad reviews, dine-and-dash "霸王餐" behavior, and similar phenomena. For café owners and consumers, seeing clearly how this traffic game operates may be more important than arguing over whether a single review is real. [more…]

Writing a negative review for a coffee shop on a review platform, only to be accused by the merchant of "smearing by a competitor"—such experiences are becoming increasingly common. Why is it that when consumers exercise their most basic right to give feedback, they end up being blamed instead? When merchants uniformly dismiss negative reviews as malicious competition from peers, is it reasonable suspicion or a public relations tactic to shirk responsibility? Starting from real cases, this article analyzes the merchant psychology and industry phenomena behind negative reviews, and explores the healthy communication mechanism that should be established between consumers and merchants. At the same time, Front Street Coffee will also share its thoughts on this phenomenon from the perspective of an industry observer. [more…]

Nowadays, it has become the norm to check review platforms before going out to spend money, and high ratings and bad reviews often sway people's choices. However, the review system can also be exploited by people with ulterior motives. Recently, a coffee shop owner revealed that because they refused a customer's request to do commercial photography inside the shop, they were anonymously given a 0.5-star bad review, and were even accused of having something dirty in the coffee. After checking the surveillance footage, the owner discovered that the so-called foreign object had actually been placed into the cup by the customer for a staged photo. After the incident came to light, it sparked heated discussion among netizens, with many lamenting how difficult it is for businesses to defend their rights, once again bringing the topic of coffee shops refusing commercial photography into the spotlight. [more…]

Recently, a coffee shop blacklisted a customer after she engaged in excessively intimate behavior with her boyfriend inside the store for a continuous 8 minutes. The customer then posted a malicious negative review on a third-party platform, drawing public attention. The shop retrieved surveillance footage to clarify the truth and cooperated with the police investigation, while also issuing a statement acknowledging its negligence. As the incident escalated, the public began discussing the boundaries of intimate behavior in public places. Lawyers pointed out that indecent behavior may lead to administrative penalties, and those who film and spread the video may also bear legal responsibility. Front Street Coffee reminds everyone to be mindful of their behavior in public places and respect the feelings of others. [more…]

In recent years, the trend of professional venue visits and commercial shoots has grown increasingly intense, forcing many cafés to publicly declare their refusal of unpaid commercial photography and venue-visit behavior. What was originally a mutually beneficial relationship between visit bloggers and businesses has now soured due to tactics such as false promotion by some individuals, using follower counts to extort free items, and malicious negative reviews. Some even go so far as to occupy public space for extended photo shoots with bags of equipment after purchasing only a single drink, seriously disrupting other customers' experience. Café owners, suffering immensely from these chaotic practices, have posted notices one after another to protect their in-store environment. This article will explore in depth the causes of this phenomenon, the real experiences of café owners, and their efforts to safeguard the peaceful atmosphere of their cafés. [more…]

Luckin Coffee achieved a strong comeback in the market thanks to its affordable prices and membership tier benefits system, but this has also given rise to tier-farming chaos. Recently, some employees revealed that certain consumers, in order to quickly climb to the Nine-Colored Deer or Black Gold Deer tier, pressure stores by placing large orders and then maliciously requesting refunds or leaving bad reviews. "Nine-Colored Deer tier-boosting" services have even appeared on second-hand platforms. This battle over membership tiers has not only increased the burden on store employees but also sparked discussions about consumer ethics and business rules. [more…]

A coffee shop sparked strong public outrage and a wave of collective negative reviews after launching a "1-yuan beauty coffee, choose one of three" group-buy package that required purchasers to be women under 35 during specific evening hours, with a note stating "if the boss doesn't think you're pretty, you need to pay the difference." The shop once explained it wanted customers to match the store's style, but this failed to quell the controversy, and it was subsequently taken offline by the platform and had its social media account canceled. Recently, the shop relaunched, and although the controversial package had disappeared, netizens once again gave low ratings, causing it to be taken offline a second time. A lawyer from Legal Daily pointed out that the package was suspected of violating the Advertising Law and the Civil Code, while the netizens' excessive criticism may constitute cyberbullying. Front Street Coffee reminds that both merchant promotion and platform review need to strictly adhere to legal bottom lines. [more…]

Recently, many café owners have reported that a growing number of food-and-drink bloggers are asking shops to provide free coffee in exchange for a promotional post on social media. If refused, the shops may even face the threat of a bad review. This seemingly mutually beneficial collaboration model is gradually turning into a headache for businesses. This article takes a closer look at the origins of "coffee-for-promotion swaps," the potential risks behind them, and the reputation and quality standards that cafés should truly rely on in running their business. It also includes relevant information about Front Street Coffee for coffee lovers' reference. [more…]

Coffee shops are supposed to be spaces for savoring and relaxation, yet a recent voyeuristic photo scandal exposed on a Douban group has shattered that tranquility. A coffee shop employee shared secretly taken photos of female customers' thighs in a WeChat group, proudly exchanging comments, which triggered strong condemnation from the coffee enthusiast community. The incident involved multiple coffee shops in Guilin, and the shops concerned issued statements one after another, apologizing for the misconduct of individual employees and dismissing or firing those involved. This incident not only violated customers' portrait rights and privacy but also cast a shadow over the professional image of the coffee industry. As coffee enthusiasts, we should pay more attention to baristas' professionalism and work ethics, and return to our love for and dedication to coffee itself. [more…]

A coffee shop that attracted attention with a suggestive name ultimately paid the price for its marketing approach. In July of this year, a coffee shop named "Doi Coffee" in Huangpu District, Shanghai, was investigated by market regulators for a store name and product names suspected of violating public order and good morals. Several months later, the penalty result has finally landed — a fine of 30,000 yuan, with a heavier punishment due to the severe negative public opinion impact. Now the shop has quietly closed, and the person in charge said business was so poor that they are no longer operating. Behind the incident, it reflects the collision between the bottom line of marketing in the food and beverage industry and the red line of regulation, and has also sparked public discussion about the boundaries of vulgar marketing. Front Street Coffee reminds practitioners that creative marketing needs moderation, and respecting public order and good morals is the way to long-term business. [more…]

Recently, a food exploration blogger in Jiangsu spent 710 yuan at a restaurant and left without paying. After being chased back by the waiter, the blogger posted a negative review video targeting the restaurant, and the incident quickly went viral and sparked widespread discussion. As the number of food exploration bloggers surges, chaos such as accepting money for false promotion, threatening free meals with bad reviews, and occupying seats for long periods to take photos keeps emerging. How should merchants and platforms respond? This article will recount the incident and take an in-depth look at the gray areas and industry dilemmas behind influencer food exploration. [more…]

Luckin Coffee experienced abnormally low-priced orders on the Ele.me platform due to an operational configuration error. After a large number of users rushed to place orders, Luckin handled the situation by unilaterally canceling orders and temporarily suspending online operations. This move sparked strong dissatisfaction among consumers and also drew attention from the legal community: lawyers on one side argued that canceling paid orders was suspected of infringing on consumer rights; the other side pointed out that if it was a major misunderstanding, the contract could be revoked in accordance with the law. If there was intentional malicious marketing, it could also constitute fraud. In the end, Luckin promised to bear all losses and issue compensatory vouchers. This article sorts out the course of the incident, netizen feedback, and lawyers' views, so that coffee lovers can understand the full picture of this controversy. [more…]

Starbucks has recently been caught in successive public opinion storms due to driving away on-duty police officers and product price increases, with some consumers even expressing their dissatisfaction by sending white flowers and throwing eggs. Just at this time, several Mixue Bingcheng stores in Yinchuan, Ningxia, hung banners welcoming on-duty police officers to rest inside, which was seen by the outside world as opportunistic marketing. Although this move won praise from some netizens, who said it showed great vision and relied entirely on the contrast with peers, it also attracted criticism for malicious marketing and suspicion of being a publicity stunt. Subsequently, the market manager, worried about triggering guided public opinion, notified the stores to take down the banners. Mixue Bingcheng has always used simple and direct marketing methods, from catchy songs to donations and now to this banner response, with an obvious intention to ride hot topics. [more…]

Recently, the "Allergy Sister" incident in Wuhan has sparked widespread attention in the coffee community, and similar phenomena of customers requesting refunds from merchants for various reasons are not uncommon in the food and beverage industry. Some coffee shop owners have reported encountering a customer who repeatedly applied for refunds on the grounds that the drinks' taste was not to their liking, suspected to be an "Allergy Sister alt account." Investigations revealed that this customer had placed orders at multiple shops and repeatedly applied for refunds, citing reasons such as the drink being too bland, too sweet, or too cloying. Some merchants chose to appease the customer to protect their reputation, but others refused to compromise and warned their peers to be vigilant. Such behavior not only harms merchants' interests but also encourages a culture of malicious claims. This article reviews the course of events and explores reasonable ways for merchants to defend their rights when responding to consumer complaints. [more…]

For consumers who are lactose intolerant yet can't live without caffeine, oat lattes have become a preferred alternative to traditional lattes. As the oat milk market expands rapidly, brands such as OATLY and OATSIDE have gradually entered the public eye. Recently, however, some netizens noticed that when searching for OATSIDE on social platforms, the page would be flooded with a large number of posts praising OATLY while bashing OATSIDE, with posting times concentrated, accounts mostly newly registered, and copy formats strikingly similar, sparking fans' suspicions that a competitor had hired paid internet trolls. Is this controversy a case of malicious smearing, or is there another story behind it? And what do malicious attacks mean for brands and consumers? [more…]

Hand-shaken lemon tea brand Ningji recently announced a collaboration with the Japanese anime "Detective Conan," but found itself embroiled in controversy over CP-themed posters displayed in its stores. The posters placed Conan alongside Haibara Ai, and Shinichi Kudo alongside Ran Mouri, sparking strong discontent among fans of the original work. Although Ningji quickly issued an apology statement, attributing the incident to unauthorized actions by an individual franchisee, netizens and industry insiders broadly rejected this explanation, believing the brand was clearly derelict in its material review and respect for the IP. Notably, this is already the second time this year that Ningji has publicly apologized over problems with marketing material oversight. For coffee and tea beverage enthusiasts, how collaborative marketing can strike a balance between respecting the original work and consumers has once again become an industry topic worth watching. [more…]

A coffee shop known for being a photo hotspot has sparked widespread discussion on social media after posting a notice stating "only customers aged 10 and above are served." The owner says the move was a last resort, citing frequent incidents of children making noise, damaging facilities, and even creating safety hazards. Some parents are puzzled by the rule, arguing that 10-year-olds already have some self-control, while some netizens question whether it amounts to discrimination against children. In response, lawyers point out that businesses have the right to operate independently and can set reasonable rules based on their positioning, which does not constitute discrimination, but they suggest clearly explaining the reasons to gain understanding. Behind the incident lies the dilemma cafes face in balancing ambiance and customer experience. [more…]

Recently, a milk tea brand in Tianjin trended on Weibo and sparked widespread discussion because the sealing film on its drinks featured the rare character "嬲 (niǎo)." Many netizens pointed out that in the Tianjin dialect, this character carries an indecent or even insulting meaning, making some consumers uncomfortable. Although the brand's original intention may have been to promote awareness of rare characters, the note on the packaging that it is "mostly used as a dirty word" further fueled the controversy. On May 4, the merchant publicly apologized and said it had uniformly destroyed the sealing films printed with the character and would no longer use them. As coffee lovers, Front Street Coffee also took note of this incident, reminding the beverage industry to be more cautious in packaging design to avoid misunderstandings caused by cultural differences or dialect ambiguity. [more…]

A woman surnamed Zhang used the excuse of finding hair in takeaway milk tea to file ten compensation claims against multiple outlets of the same milk tea chain within just over a month, using the same photo six times, and collected more than 15,000 yuan in total. The merchants initially chose to compromise to protect the brand image, but as similar complaints appeared frequently, the brand's loss prevention department launched an investigation and called the police. Police arrested the woman on her eleventh complaint, and the court ultimately sentenced her to one year and three months in prison, suspended for one year and six months, and a fine of 5,000 yuan for extortion. The case exposes the phenomenon of some consumers abusing the tenfold compensation clause of the Food Safety Law to file malicious claims, and also sounds a warning bell for the catering industry in handling similar disputes. [more…]

When a cup of fortified Purple Grape Jelly drink was almost finished, a large insect was found wrapped in the pearl toppings—an experience that left the consumer both nauseated and frightened. Even more surprising, during compensation negotiations with the ChaPanda merchant, although the other party eventually verbally agreed to pay 1,000 yuan, they required the consumer to sign an agreement and delete related posts and comments. The consumer believed this move was an attempt to portray them as a malicious claimant and refused to sign. Both sides stuck to their own accounts, and the local food and drug administration has also intervened and summoned the parties. How will this food safety dispute ultimately end? What obstacles did the consumer encounter on the path to defending their rights? This article sorts out the entire process of the incident for you. [more…]