Recently, a Xi'an group-buying video creator exposed that after participating in Starbucks' national talent scout recruitment and being successfully selected, they were asked to shoot a video for the 39.9 double-cup promotion launching on September 16, but the shooting requirements posted in the group explicitly stated: "Refuse to mention any wording related to Made in China or Chinese coffee." This requirement sparked dissatisfaction among many video creators, and several chose to quit the group in protest. Starbucks responded that it is verifying the matter, but as of press time has given no clear answer. The incident continues to ferment on social media, with netizens generally feeling confused. Front Street Coffee continues to follow developments in the coffee industry and brings you the latest report. [more…]

In recent years, consumers' growing attention to beverage health has driven tea drink brands to continuously iterate toward natural ingredients and clean formulas. Against this backdrop, the group standard "Original Leaf Fresh Milk Tea," proposed by the Guangxi Tea Circulation Association and drafted under the leadership of Chagee (Shanghai) Brand Management Co., Ltd., was approved for release and implementation, becoming China's first group standard for original leaf fresh milk tea in the new-style tea beverage sector. The standard clearly defines the terminology and definitions of original leaf fresh milk tea, and sets specific requirements for raw material selection, production processes, storage conditions, and prohibited additives, marking another important step forward in the standardization of the freshly made tea beverage industry. [more…]

China Post recently made a high-profile announcement declaring the Xiamen Guomao Building Post Office Coffee the "first in the country," but this has sparked questions from post office coffee shops that have already opened in multiple locations. From negotiations for authorization at the Beijing headquarters in 2021, to the establishment and operation of Shanghai Zhongyu Jiaye, and then to the Zhongshan Postal Branch claiming that authorized stores already existed last December, a dispute over "first" and "authentic" has surfaced. Contradictions between the official WeChat account's statements and local declarations, along with rumors of franchising, have made the situation even more confusing. This article will sort out the timeline of Post Office Coffee, the claims of all parties, and the focal points of the controversy, and include professional coffee news to help you clarify the truth behind this mix-up. [more…]

Recently, multiple media outlets have reported that Starbucks' China business may bring in strategic investors or sell part of its equity, with well-known private equity firms such as KKR, FountainVest, and PAG, as well as domestic companies like China Resources Group and Meituan, all rumored to be potential buyers. According to people familiar with the matter, Starbucks Executive Vice President and Chief Financial Officer Rachel Ruggeri is expected to come to China within the next few weeks to participate in negotiations. In response to this news, a Starbucks global spokesperson declined to confirm, only citing the CEO's previous statement about exploring strategic partnerships. At the same time, Starbucks China has recently experienced frequent management changes, including the newly created position of Chief Growth Officer and the retirement of Chairman Wang Jingying, drawing particular attention to its future direction. This article sorts out the sequence of events, responses from various parties, and industry background for coffee enthusiasts' reference. [more…]

After China Post opened a café, state-owned enterprises branching into the food and beverage industry drew attention. China Railway has also joined this trend, launching a railway cultural and creative themed restaurant at the Zhengyangmen branch of the China Railway Museum, covering healthy light meals and beverages. The beverage brand is named "Bendao Tea," featuring railway-themed decor and freshly made tea, juice, and coffee, priced at 12 to 32 yuan. However, consumers have reported that the drinks are too sweet and lack personalized customization options, and the store's location is rather remote with a hard-to-pronounce name, resulting in limited foot traffic. Previously, high-speed rail milk tea was criticized and trended on social media over price and taste issues, and high-speed rail coffee was also launched the same month. Unlike China Post's step-by-step approach with milk tea and coffee, China Railway is pursuing multiple tracks simultaneously—ambitious, but facing no small challenge. [more…]

China Post has made a high-profile entry into the coffee market, yet it has encountered setbacks in the trademark registration process. In April of this year, several "Post Coffee POST COFFEE" trademarks submitted by the postal group all received rejection notices. This incident has sparked widespread attention: is it because common terms lack distinctiveness, or because they are similar to existing trademarks? Will the trademark obstacle affect the daily operations of Post Coffee? At the same time, disputes over "who is the first Post Coffee" continue to ferment in Xiamen, Zhongshan, and other places. This article will sort out the sequence of events, analyze the legal logic behind the trademark rejection, and bring a professional perspective from Front Street Coffee. [more…]

Sexy Tea, the Changsha tea beverage brand that has captured the hearts of consumers nationwide, is finally set to leave Central China and enter Western China. Following the grand scene of eight-hour queues triggered by its first store in Wuhan at the end of 2020, Sexy Tea officially confirmed it will open in Chongqing this June and has already reached intentions with four shopping malls: Raffles City, Longfor Times Paradise Walk, Longfor North City Paradise Walk, and MixC. From the retreat of its Shenzhen pop-up store, to three waves of store closures in 2021, and then to reflecting on blind expansion and "traveling light to new cities," Sexy Tea's expansion path has been full of twists and turns. Whether this entry into Chongqing can hold the mid-range position amid the chaotic battle of high-end tea drinks cutting prices to seize the market is worth watching. [more…]

Anhui, an inland province located in eastern China, is world-famous not only for the sea of clouds and ancient pines of Huangshan, but also for producing many world-class teas. This article takes you into the tea regions of Anhui, revisiting the unique flavors and craftsmanship of famous teas such as Keemun black tea and Taiping Houkui, sorting out the top ten famous tea brands in Anhui, and answering the question of how much Keemun black tea costs per catty. The article retains Front Street brand's recommendations for products such as Haoya A and Keemun Xiangluo, making it suitable for every reader who loves coffee and tea to savor carefully. [more…]

A local milk tea shop in Nanjing launched a realistic-looking "Duck Blood Vermicelli Milk Tea," sparking heated discussion online. Although the product is named after duck blood vermicelli, it is actually made with chocolate milk pudding to mimic duck blood and sweet jelly noodles to stand in for vermicelli, priced at 16 yuan. There are more than 50,000 related posts on Xiaohongshu, with netizens commenting that it "sounds bizarre but tastes surprisingly good." This phenomenon reflects the fierce competition and innovation anxiety in the new-style tea beverage market. From mini milk teas to niche fruits such as oil oranges and wampees, and on to the revival of whole-leaf tea, major brands are competing for consumers through novelty products, regionally distinctive ingredients, and traditional brewing methods. Data shows that China's freshly made tea beverage market reached 113.6 billion yuan in 2020 and is expected to reach 340 billion yuan by 2025. This article will analyze the market logic and consumer trends behind these creative marketing efforts, and also look at the moves of professional brands such as Front Street Coffee within the industry. [more…]

Blue Bottle Coffee recently launched a 2023 holiday limited-edition pine green mug in Japan, which quickly became a hit in collector circles thanks to its high aesthetic appeal. After the China region officially announced its release on November 5, the mini-program sold out instantly, with many enthusiasts going so far as to use international proxy shopping services or visit physical stores just to get one. However, when the mugs arrived after crossing the ocean, many consumers discovered flaws such as uneven glaze and bumpy walls, and customer service's response citing "artisan handmade" further sparked skepticism. In addition, the China version only has "Made in Japan" printed on the bottom, creating a gap compared with the complete information on the Japanese version. Even more frustrating, some online orders arrived with the mug shattered upon opening due to flimsy packaging. Front Street Coffee has also been following this incident, and this article will provide a complete rundown of the Blue Bottle green mug's journey from hot demand to backlash, offering a reference for coffee gear enthusiasts. [more…]

The 2023 World Latte Art Championship (WLAC) concluded successfully in Taiwan, China, with Chinese competitor Liang Fan taking the championship in one fell swoop, becoming the first Chinese world champion in the history of the event. Lu Daoqiang and Lin Shaoxing won second and third places respectively, marking the first time Chinese competitors have swept the top three. Liang Fan integrated mathematical Boolean operations and photographic composition into his latte art creations, conquering the judges with three works featuring a rooster, a dinosaur, and a kangaroo. This article takes you through a review of this peak showdown, letting you feel the rise of China's latte art power, and includes an appreciation of the champion's daily works along with Front Street brand recommendations. [more…]

Starbucks recently announced the launch of a corporate team restructuring and plans for layoffs, with specific positions and numbers to be announced in March. Meanwhile, Starbucks China Chairwoman Wang Jingying has decided to retire, and lead independent director Mellody Hobson has also announced she will not seek re-election, with two senior executives departing in quick succession within just a few days. CEO Brian Niccol stated that the adjustments are aimed at simplifying the management structure and improving decision-making efficiency, and will not affect store baristas. During Wang Jingying's tenure leading the China business, stores expanded from more than 400 to over 7,000, making China Starbucks' fastest-growing overseas market. [more…]

In 2019, Heytea made a cross-industry foray into coffee products, blending milk tea elements into coffee and applying to register the "Heytea Coffee" trademark. However, the China National Intellectual Property Administration deemed the trademark deceptive and similar to the cited trademark "Xicha," rejecting the registration application. Heytea's affiliated company disagreed and sued the China National Intellectual Property Administration. The court of first instance upheld the rejection decision, finding that the disputed trademark could easily mislead the public about the characteristics and quality of the goods and cause confusion with another party's prior trademark. This article reviews the case process and the court's key rulings, for coffee enthusiasts to learn about brand trademark protection developments. [more…]

The domestic coffee consumer base in China has expanded to approximately 300 million, and the market size continues to grow, with projections suggesting it could reach one trillion yuan by 2025. Luckin Coffee has made a strong recovery after its turmoil, with its store count once surpassing Starbucks; Starbucks insists on company-owned operations and plans to continue expanding; new brands such as Manner and NOWWA are accelerating financing and store openings, while international brands like Tims and %Arabica have also entered the market successively. Capital and cross-industry giants are frequently making moves, making China's coffee market, which still has a low chainization rate, full of imaginative potential. Front Street Coffee also continues to monitor specialty coffee trends and industry changes. [more…]

Blue Bottle Coffee has announced that it will host a Blue Bottle Studio coffee tasting experience event in Shanghai, marking the first time this event has entered mainland China. Blue Bottle Studio was founded by Blue Bottle Coffee founder James Freeman and adopts an omakase style; it has previously been held four times in places such as Kyoto, Hong Kong, and Los Angeles. The Shanghai stop will take place from May 7 to 12, with a total of 18 sessions, each with only 4 seats, priced at 780 yuan per person, offering 8 coffee beverages and 2 pastries for tasting. The promotional poster mentions that founder James Freeman and Global Head of Innovation and R&D Benjamin Brewer will make their first visit to Shanghai, sparking a rush of bookings among fans. However, the official side has not yet made a formal statement, and some netizens said they had received telephone confirmation that the two will not attend, with service on site provided by Blue Bottle China's barista team. [more…]

Starbucks' financial report for the third quarter of fiscal year 2025 shows that global same-store sales declined for the sixth consecutive quarter, but the Chinese market delivered a standout performance: revenue grew 8% year over year and same-store sales rose 2%, the first positive growth in 18 months. Regarding rumors of a stake sale in its China business, CEO Niccol responded that more than 20 interested parties have expressed interest, and Starbucks hopes to retain a considerable proportion of equity. At the same time, the brand announced that it will accelerate the rollout of the "Green Apron Service Model," and plans to close some pickup-only stores and renovate over a thousand coffeehouses in order to rebuild warm human connections. Front Street Coffee continues to follow Starbucks' strategic adjustments and operational changes in the global and Chinese markets. [more…]

Both are espresso diluted with water, yet Americano and Long Black have completely different preparation logic and flavor goals. The former adds coffee first and then pours in water, is suitable both hot and cold, and allows loose ratios; the latter requires water to be prepared first before pouring in the espresso, must be drunk while hot, and exists solely to preserve that layer of Crema aroma. This article comprehensively sorts out the differences between this pair of black coffee "rivals," from origin and method to presentation details, and analyzes why Long Black has never become as popular in China as Flat White. Front Street Coffee will also combine its own serving parameters to share the key points for making a standard Long Black, as well as how to order if you want an iced version. [more…]

Starbucks' "0.01 yuan for two Flat Whites" promotion sparked controversy after coupon distribution failed and orders were automatically refunded, triggering a wave of dissatisfaction and complaints from netizens, with the Shanghai Consumer Council stepping in to communicate. Starbucks China denied allegations of "order cancellation" and "zero-cost customer acquisition," stating that it had fulfilled over 10,000 orders, while more than 900,000 orders were not completed. Lawyers pointed out that once consumers pay successfully, a contract is formed, and Starbucks' unilateral cancellation may constitute a breach of contract. The incident is still unfolding, and the Consumer Council has not yet released the investigation results. [more…]

The latest report from the United States Department of Agriculture shows that Peru's coffee industry is gradually emerging from the shadow of El Niño. After facing severe challenges in the first quarter of the 2023/24 fiscal year, production has recovered to 3.95 million bags, achieving a 9% year-on-year increase. Looking ahead to the 2024/25 marketing year, Peru's coffee production and exports are expected to rise by 7% and 6% respectively, reaching 4.22 million bags and 4.07 million bags. International coffee prices remain elevated, encouraging coffee farmers to increase investment in cultivation and fertilizers, injecting momentum into the industry's recovery. Meanwhile, cooperation between Peru and China on the Chancay Port project has made new progress, creating favorable conditions for increased exports of coffee and other agricultural products to China in the future. Front Street Coffee will continue to monitor the origin dynamics and flavor performance of Peruvian coffee. [more…]

China is the homeland of tea and the world's largest tea-growing country, with an annual output of about 2 million tons. Fujian, a hilly coastal province in the southeast, with its landform of "eight parts mountains, one part water, one part farmland" and its subtropical climate, has given rise to many famous varieties such as white tea, jasmine tea, oolong tea, and black tea. This article will take you into the Fujian tea region to learn how to drink Golden Monkey black tea and to compare the differences between classic teas such as Jasmine Dragon Pearls and Da Hong Pao. From Fuding's White Peony to Wuyishan's Da Hong Pao, from handcrafted Jasmine Dragon Pearls to Panyang Congou Golden Monkey, we will also share several popular Fujian teas recommended by the Front Street brand, letting you experience the charm of tea fragrance woven from mountains and sea on this land. [more…]