What does Blue Bottle Studio Shanghai offer a coffee enthusiast?

Blue Bottle Coffee brings its Blue Bottle Studio tasting event to Shanghai from May 7 to 12, the first time it enters mainland China. The omakase-style format runs 18 sessions with only 4 seats each, priced at 780 yuan per person, and includes 8 coffee drinks plus 2 pastries. The series, created by founder James Freeman, was previously held in Kyoto, Hong Kong, and Los Angeles.

The Shanghai stop is the fifth Blue Bottle Studio edition. A promotional poster said James Freeman and Global Head of Innovation and R&D Benjamin Brewer would visit Shanghai for the first time, which drove a rush of bookings. The company has not issued a formal statement, and some customers say phone confirmation indicated the two will not attend, with Blue Bottle China's barista team serving on site.

Blue Bottle Coffee has announced that it will hold the Blue Bottle Studio coffee tasting experience event in Shanghai, marking the first time the event has entered mainland China. Blue Bottle Studio was founded by Blue Bottle Coffee founder James Freeman and adopts an omakase style. It has previously been held four times in places such as Kyoto, Hong Kong, and Los Angeles. The Shanghai stop will take place from May 7 to 12, with 18 sessions in total, only 4 seats per session, and 780 yuan per person, offering 8 coffee drinks and 2 pastries. The promotional poster mentions that founder James Freeman and Global Head of Innovation and R&D Benjamin Brewer will make their first visit to Shanghai, sparking a rush of bookings among fans. However, the official side has not yet made a formal statement, and some netizens said they have received telephone confirmation that the two will not attend, with the on-site service provided by Blue Bottle China's barista team.

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Two days ago, Blue Bottle Coffee announced externally that it would launch the "Blue Bottle Studio" coffee tasting experience event in Shanghai.

Blue Bottle Studio is an omakase-style coffee experience project created by Blue Bottle Coffee founder James Freeman. It debuted in March 2023 on the second floor of the annex of the Nanzenji branch in Kyoto, Japan, and has since been held once each in Hong Kong, China, and Los Angeles, USA, plus another Kyoto event in March this year, making four editions so far. The Shanghai stop will be the fifth Blue Bottle Studio event and the first time the event has come to mainland China.

(Image screenshot from Blue Bottle Coffee's official website)

It is reported that the original design intention of Blue Bottle Studio is to let participants enjoy an immersive coffee tasting experience for about 60 minutes in a specially created minimalist space. Guests will taste a variety of coffee drinks carefully selected by Blue Bottle Coffee and made with unique techniques, as well as exquisite desserts specially paired with the drinks by master roasters, thereby experiencing the brand's unique insights into coffee and its distinctive innovative expression.

In a pure space where every detail has been meticulously arranged, accompanied by carefully selected background music, guests can enjoy the attentive service and professional explanations of the baristas, use carefully chosen utensils to taste high-quality drinks and desserts, and spend an incomparable time of coffee experience.

However, in order to ensure each guest's experience and service quality, Blue Bottle Studio implements a reservation system. Guests must submit a reservation application in advance, and after the application is approved, they also need to pay a seat fee that is not inexpensive. Even so, the event is still enthusiastically sought after by coffee enthusiasts, and each time the reservation channel opens, all seats are snatched up shortly afterward.

Last year's Blue Bottle Studio Hong Kong stop attracted enthusiastic participation from local fans, making mainland netizens envious and hoping that Blue Bottle Studio could land in the mainland as soon as possible. Therefore, when Blue Bottle officially released news related to the Blue Bottle Studio Shanghai stop, domestic fans were immediately pleasantly surprised.

According to the official introduction, this Blue Bottle Studio Shanghai stop will be held from May 7 to May 12, with 18 sessions in total and only 4 seats per session. Guests in attendance can taste 8 coffee drinks and 2 pastries made by the Blue Bottle team, and the entire experience lasts about 60 minutes.

In addition, Blue Bottle's promotional poster says, "Blue Bottle Coffee founder James Freeman and Global Head of Innovation and R&D Benjamin Brewer will also make their first visit to Shanghai," which made people even more excited. Even after learning that the seat fee is as high as 780 yuan per person, fans' enthusiasm did not diminish, and they rushed to grab seats with the speed of grabbing concert tickets. At present, all sessions of the Shanghai stop are fully booked.

In the eyes of coffee enthusiasts, being able to get close to the founder of Blue Bottle Coffee and enjoy this coffee tasting experience with him is something very much worth looking forward to. But some people, just to be safe, specifically asked customer service whether both people mentioned in the promotion would attend in person.

As of now, Blue Bottle's official side has not made a formal statement on this matter. However, the promotion for the Blue Bottle Studio Shanghai stop has noted that "this event is served only by Blue Bottle Coffee China's barista team," and some netizens also said they had contacted Blue Bottle officials by phone, who "clearly stated that the two big shots will not appear, and the on-site production team is also entirely a local Chinese team."

Image source: Internet

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The above content is compiled by CoffeeHunters, a coffee news website.