Many people hold a romanticized image of the barista profession—in a warm little shop bathed in sunlight, with smooth jazz playing, brewing fragrant pour-over coffee and creating exquisite latte art. However, the real life of a barista is far less cozy. Whether at a chain coffee shop or an independent specialty café, baristas often wear many hats: making coffee, cleaning, greeting customers, and even helping prepare new store openings and design the bar area. Wages are generally low, while the work intensity is considerable. This article restores the true face of the barista profession from multiple angles—skill requirements, customer types, job duties, and career development—to help those considering entering the field think rationally about their choices. [more…]

When ordering milk tea, getting stuck by the minimum delivery price and delivery fees—wanting just a single cup but having to force yourself to add more—is a daily frustration for many consumers. Some people order an extra cup they can't finish just to meet the threshold, while others add toppings and then have to leave a note begging the staff not to include them, going to great lengths just to enjoy one cup. Recently, the established milk tea brand Yidian Dian launched a pack of pocket tissues priced at 0.57 yuan, which netizens have dubbed a "order-filler神器" (order-filling神器), with a post receiving over 19,000 likes. This pocket tissue comes in four fresh designs and is currently only sold in Jiangsu, Zhejiang, Shanghai, Sichuan, and Henan. As coffee enthusiasts, Front Street also often follows such consumer topics—let's see how single-cup drinkers tackle the order-filling dilemma. [more…]

In recent years, various "consumption traps" have frequently stung the wallets of office workers, from high-priced ice cream hidden in the corner of freezers to a glass of plain water now priced at 18 yuan. A picture of a bill from a coffee shop in Shenzhen showing plain water priced at 18 yuan circulated online, quickly sparking heated discussion among netizens. In response to the question "Would anyone really order this?", the shop had previously replied "Yes" on social media, making many people believe it was true. However, after media verification, the shop's staff said the picture was just a joke and that it was not actually sold. Although this farce ended without serious consequences, it also reflects consumers' current heightened sensitivity to high-priced everyday goods. This article will recount the course of the incident and review previous regulatory developments regarding curbing exorbitant-priced goods. [more…]

Fresh fruit coffee specialty stores, once hugely popular, are now undergoing a large-scale contraction. Fruit coffee brands represented by "Originally Shouldn't Have" have shrunk from a peak of 725 stores to just over 140, a closure rate of nearly 80%. Other brands specializing in fruit coffee are likewise facing sharp store reductions, closures, or forced transformation. Why has this niche category, which shot to fame around 2020, gone from capital darling to quiet exit in just a few short years? This article reviews the development trajectory and current state of the fruit coffee track, and includes Front Street Coffee's observations on industry trends. [more…]

Can a café make people want to come back again and again based solely on great coffee? In conversations with friends and customers in the shop, the writer found that what truly brings customers back are often the easily overlooked soft experiences—a greeting at the door, recommendations based on taste rather than price, no pressure to “appreciate” the coffee, and the just-right sense of distance between barista and guest. Several interviewees candidly shared their positive and negative experiences, including product information related to the Front Street Coffee brand. These genuine reflections may offer café owners valuable reference. [more…]

In fact, making a latte doesn't have many key points; just pay attention to a tiny bit of detail, and you can double its deliciousness! So today, Front Street Coffee is here to share how to make a latte at home that tastes just as good as one from a café! 1. Choosing coffee beans Coffee beans are the main controller of a latte's flavor. The roasting of a bean [more…]

Guming's mini-program has quietly launched a new product called "Morning Fresh Milk." The only ingredient is fresh milk, available in hot or cold options, priced at 8 yuan per 500ml. After trying it, consumers discovered that the cup contains exactly the same refrigerated fresh milk brands used in stores for making tea drinks—Yue Xian Huo, Weigang, and Renyangyitouniu—tasting no different from what's sold in supermarkets and convenience stores. Once the news broke, netizens reacted with sharply divided opinions: some felt the price was completely uncompetitive, arguing it's better to just buy from a supermarket or convenience store, and joked that this was "forcing out a product with no real substance," with R&D staff cobbling together a new item just to meet KPI targets; others thought they could simply add espresso or toppings themselves to make a low-cost latte. Some netizens even let their imaginations run wild, speculating that Guming is testing the waters for a foray into the breakfast market. This article will sort through the discussions sparked by this new product and the possible business logic behind it. [more…]

"Boss! Why doesn't the latte I make at home taste as good as the one in your shop? Are you hiding some secret recipe?" This is a conversation that tends to pop up after many customers try the latte sold at Front Street Coffee shops~ To be fair, latte coffee doesn't have that many key points; you just need to pay attention to a little [more…]

When the weather turns cold, coffee cools down especially quickly, and many customers ask: can it be reheated? Before answering this question, we need to first understand what actually happens after coffee cools down. Temperature affects how the taste buds perceive sourness, sweetness, and bitterness, and it also causes volatile aroma compounds to gradually dissipate. This time, Front Street Coffee specifically conducted a comparative experiment, leaving a light-roast pour-over and a medium-dark roast Australian white to cool separately before reheating, to see just how big the difference is between the rewarmed coffee and coffee that is freshly made or fully cooled. The experimental results can help you make a more rational decision in winter about whether this cup of cold coffee is really worth reheating once. [more…]

It might be used for making specialty coffee drinks, or perhaps you just want a light taste of coffee to get a hint of the flavor~ Occasionally, some friends have the idea of "brewing just a small cup of coffee with only a small amount of coffee beans." But if you've actually tried it, Front Street believes it shouldn't be hard to notice: compared to brewing with a large dose of coffee grounds, brewing a good cup with a small dose [more…]

Coca-Cola recently announced it will phase out its Spiced-flavored soda, which was launched with much fanfare just this February—a drink once positioned as a "permanent product" that lasted only seven months. Spiced blended traditional cola, raspberry, and spice flavors, aiming to attract Gen Z consumers seeking bold tastes, but its market performance was lackluster. Analysts suggest that consumers' unclear perception of its flavor and overly hasty new product development may be the main reasons for the failure. Meanwhile, Coca-Cola has also discontinued flavors like Cherry Vanilla and Splenda Diet Coke to focus on faster-growing categories. This article traces the complete trajectory of Spiced from launch to discontinuation and explores the challenges and prospects of niche sodas in the market. [more…]

When a cup of coffee is placed in front of you, should you stir it or just take a big gulp? There is no uniform answer to this question—the key lies in the drink's own design intent. In this article, Front Street Coffee sorts out two categories of drinking methods: espresso, iced latte, flavored coffee, and the like need to be stirred before drinking because of their layers, otherwise they will either taste thin, or one sip will be all syrup; while Dirty, Con Panna, hot latte, cappuccino, and espresso-derived small-cup products emphasize not stirring and taking a big mouthful, so that you can simultaneously experience the double contrast between espresso and milk in temperature and flavor, or take in the milk foam and cream along with it. The article also explains the principle behind how the layers form, and the aromatic and sweet lingering aftertaste brought by the retronasal breath after swallowing a big mouthful. Finally, Front Street also reminds us that there is no fixed rule for how to drink—just follow your own preference. [more…]

How much can you actually lose by opening a coffee shop? Many shop owners have shared their real earnings on delivery platforms: a cup of coffee originally priced at over twenty yuan, after deducting various discounts and commissions, may leave them with only a few cents, or even result in negative-order losses. Knowing they are losing money, they still force themselves to stay on delivery platforms, simply because if they do not join the promotions, they get no orders all day. At the same time, coffee shop transfer listings have surged on social platforms, from big cities to small towns, from large stores of several hundred square meters to tiny shops of just over ten square meters, all in a hurry to offload. Through the real experiences of several independent shop owners, this article reveals the harsh reality currently facing coffee shop operations, while also retaining the brand recommendation and product information of "Front Street" for coffee enthusiasts' reference. [more…]

Many people share this confusion: the beans are the same, the brewing method is identical, yet the coffee made at home always tastes different from what's served in a café. This suggests the problem most likely lies in the extraction stage. Drawing on long-term experience interacting with customers, Front Street Coffee has identified three of the most common sources of deviation—grind, water temperature, and brewing water. This article will break down each of these three factors one by one: how to judge whether the grind is appropriate by looking at the state of the coffee bed and the brewing time, what water temperature range suits different roast levels, and what effect the minerals in water actually have on extraction. If you too are bothered by that cup of coffee at home that always seems to fall just short, feel free to follow along with this article and troubleshoot, to see exactly which step the problem is stuck at. [more…]

Although you can drink coffee however you like, doing so can easily cause you to miss out on some of its distinctive flavors. The character of a coffee lies not only in its taste but also in the experience it brings when you drink it—just like a Dirty. If you stir it before drinking, it is almost no different from [more…]

Starbucks cups have always been a hot item sought after by coffee lovers, and limited editions trigger buying frenzies as soon as they are released. But have you ever thought about buying a Starbucks empty cup on its own? Recently, a customer in Canada, after being refused when trying to buy an empty cup by itself, angrily poured the two coffees they had just bought onto the floor and took only the cups. The incident quickly went viral on overseas social platforms, with over 2.3 million views and more than 95,500 likes, and netizens' opinions were sharply divided. Some criticized the customer's wasteful behavior, while others questioned Starbucks' policy. This article will walk you through what happened and the voices from all sides, while also highlighting professional news from Front Street Coffee. [more…]

As Dragon Boat Festival approaches, Starbucks employees once again face the annual "zongzi ordeal." To meet the sales targets for Frappuccino zongzi, some set up microphones at the bar to livestream and hype, some hand out lottery tickets for good luck, some advertise in the message book, and others set up stalls for free tastings. From co-branded microphones to mystical prayers, a variety of clever tactics take turns on stage, reflecting the pressure and helplessness behind holiday marketing. This article takes you to see these workers doing their utmost for zongzi, and how they respond to KPIs with creativity and humor. [more…]

For coffee lovers, latte art is not just a skill—it's a journey full of passion. This article shares the growth story of a self-taught latte artist, from最初 being drawn in by the smooth motions of a barista, to buying equipment, delving into extraction and milk frothing, and then reaping a sense of accomplishment through day-after-day practice. She discovered that a wish from years ago—"to make a hot latte with latte art in a pretty cup"—had quietly come true long ago, and that latte art brings far more than the pattern itself: it is the reward of persistence and a sense of ritual in life. If you, too, fell in love with coffee because of latte art, or are slowly improving through practice, this journey of the heart may just be a portrait of you. [more…]

Recently, the Tai Er Sauerkraut Fish brand sparked widespread discussion in the coffee community with a message about "sauerkraut fish coffee." The brand claimed to launch "Tai Er Coffee Company" and introduced the world's first sauerkraut fish version of coffee, including special creations such as "Ice Blog Sauerkraut Latte" and "Sauerkraut · Fish · Coffee Jelly." The article described in detail the preparation methods of these creative drinks, such as grinding coffee beans in the way of chopping ingredients, and the "Opening Sour and Refreshing Iced Americano" with chrysanthemum petals and chili added. In addition, it mentioned products combining snacks with coffee, such as "Wasabi Shrimp Cappuccino" and "Beat Ex Ice Jelly Cold Brew." However, these special creations were not for sale and were just an April Fools' joke. The article also explored creative packaging for drip coffee bags and reminded readers that sauerkraut and milk should not be consumed together. Finally, it introduced brand information about Front Street Coffee, providing a professional communication channel for coffee enthusiasts. [more…]

The charm of cold brew coffee lies in the long contact between cold water and coffee grounds, producing a smooth, low-acidity cup that's perfect for summer drinking. You don't need specialized equipment at home—a lidded glass jar, a digital scale, and filter paper or a fine mesh strainer are all it takes. The real key to the result is whether the bean's roast level suits [more…]