What do delivery commissions mean for costa coffee company information?

Owners share delivery earnings showing a cup priced above twenty yuan can return only a few cents after discounts, subsidies and platform commissions, and some orders go negative. Many stay on the platforms anyway, because skipping promotions means no orders at all. Transfer listings for coffee shops have surged from big cities to small towns.

Store sizes range from several hundred square meters to shops just over ten square meters, and all are being offloaded in a hurry. The numbers behind the closures come from real owner screenshots: 3.88 yuan for one store's estimated order income, 3 mao 8 for a coconut latte, 3 mao 2 for a pistachio latte. For anyone weighing costa coffee company information, the delivery math is now central.

How much can you actually lose by opening a coffee shop? Many shop owners have shared their real income on delivery platforms: a cup of coffee originally priced at over twenty yuan, after deducting various discounts and commissions, may leave them with only a few cents, or even negative-order earnings. Knowing they are losing money, they still force themselves to stay on delivery platforms, simply because without participating in promotions, they would not get a single order all day. At the same time, coffee shop transfer listings have exploded on social platforms—from big cities to small towns, from large several-hundred-square-meter stores to tiny shops of just over ten square meters, all are in a hurry to offload. Through the real experiences of several independent shop owners, this article reveals the harsh reality currently facing coffee shop operations, while also retaining the "Front Street" brand recommendations and product information for coffee lovers' reference.

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For people who are thinking about opening a coffee shop, netizens now advise them like this: "Trading stocks loses money easily; opening a coffee shop loses money through backbreaking work."

A few days ago, an independent coffee shop owner posted on social media, saying, "Everyone thinks coffee shops are very profitable, right?" The accompanying image was his store's estimated order income on Meituan, amounting to 3.88 yuan.

Soon, this post attracted many coffee shop owners who also do delivery, and everyone "showed off" screenshots of their performance: although a single cup of coffee was originally priced at 21 yuan on Meituan, after deducting various promotional discounts, subsidies they participated in, and platform commissions, the actual income was only a few yuan.

Just when you thought this was already an absurd case, experienced people in the comments tell you that "ill-fated" owners losing money on coffee delivery are everywhere, and orders measured in cents are commonplace: some earn 3 mao 8 for one cup of coconut latte, some get 3 mao 2 for selling one cup of pistachio latte, and some owners are left not knowing whether to laugh or cry at negative orders... The rest are players who have already been deterred by the platform's high commission rates.

Knowing that doing business this way means losing money, why do they still insist on offering delivery service?

A passerby asked in confusion, "Can't you just not participate in platform promotions?" Or perhaps raise the unit price of coffee on delivery appropriately, so the amount received would not be so pitifully low. The owner answered bluntly: "Sure, then not a single order all day."

Compared with showing off absurd delivery order income, owners who stay alone in their stores "swatting flies" seem a bit more low-key. Aside from dialing in those two shots, the espresso machine has been on all day and has barely moved. Apart from being a bit livelier on holidays, they spend most of the workday playing on their phones, with daily revenue ranging from 0 yuan to 100 yuan. That meager business is still "mainly about baristas checking in with each other to boost consumption," and even when reviewing, they do not know where to start.

This shows that forcing themselves onto delivery even without making money is merely a measure merchants are compelled to take. Unless the store's business itself is already good, when facing the price war brought by capital, if they want to win back lost customers, they still have to obediently "pay the toll."

If the "negative income" from delivery reveals the struggles of independent stores, and the emptiness of physical stores directly makes owners anxious, then the large-scale offloading of coffee shops is the helpless decision everyone is making to preserve their only fallback.

Search for the keyword "coffee shop transfer" on Xiaohongshu, and you will see endless posts—from occasionally one post every few days in the past to dozens updated in a single day now. Store locations range from big cities to small towns, from large several-hundred-square-meter two-story stores to cozy little shops of just over ten square meters. Some are transferring the whole business, some are transferring empty space, some include technology and equipment, and the transfer fee and such can all be negotiated. In any case, one word: urgent! Urgent! Urgent!

How many coffee shop owners, before opening, thought that as long as they opened, there would definitely be business, and even if they did not make money it would not matter, thinking that after building up a group of regular customers it would become lively. It is only when rent is really due, when they are miserable guarding the store, and when income is less than expenses that they realize it was not like that at all. The initial budget is gradually exhausted, and they may even spend more than twice the planned amount—the main point being that they lose money in the clearest way possible!

However, even if countless "predecessors" have fallen on the beach, it cannot stop more latecomers from rushing in one after another to open coffee shops. Under every coffee shop transfer post, there are newcomers proactively asking about prices. No matter how earnestly one describes the cruel current state of the industry, it cannot dissuade their determination to enter the game and fulfill their coffee dream. They not only sketch out beautiful blueprints, but even hope to get rich overnight through a coffee shop.

Perhaps this is what is meant by not turning back until one hits the south wall.

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The above content is compiled by CoffeeHunters, a coffee news website.