How Does Coffee for Coffee Shops Get Around Delivery Minimum Orders?

Milk tea brand Yi Dian Dian released a pack of pocket tissues priced at 0.57 yuan, and customers use it to reach the delivery minimum without ordering a second drink. Delivery platforms set minimum order values and free-delivery thresholds that often exceed a single cup, so one 15-yuan milk tea with packaging can still fall short. The tissue add-on closes that gap.

The post praising the trick drew over 19,000 likes, and the tissues come in four designs, currently sold only in Jiangsu, Zhejiang, Shanghai, Sichuan, and Henan. The same threshold problem shapes coffee for coffee shops and their delivery menus, where single-cup buyers otherwise group order, upgrade sizes, add unwanted toppings, or abandon the purchase.

When ordering milk tea, being stuck by the minimum delivery price and delivery fee—wanting just one cup but having to force yourself to add more—is a daily frustration for many consumers. Some end up ordering an extra cup just to meet the threshold and can't finish it, while others add toppings only to note in the remarks begging the staff not to put them in, going to great lengths just to drink a single cup. Recently, the veteran milk tea brand Yidian Dian launched a pack of pocket tissues priced at 0.57 yuan, which netizens have dubbed the "order-filler神器," with a post receiving over 19,000 likes. This pocket tissue comes in four fresh designs and is currently only sold in Jiangsu, Zhejiang, Shanghai, Sichuan, Henan and other regions. As coffee lovers, Front Street also often follows such consumer topics—let's see how single-cup fans deal with the order-filling dilemma.

As someone who often orders milk tea, the two thresholds of minimum delivery price and delivery fee on delivery platforms are always a headache. For example, one person wants a 15-yuan milk tea, plus a 1-yuan packaging fee, totaling 16 yuan, but when submitting the order, they find the store's minimum delivery price is 20 yuan, and to get free delivery they need to spend at least 30 yuan—at this point, would you order another cup just to reach the amount?

Faced with this situation, single-cup fans each have their own methods: some rope in friends and colleagues to group order, some simply pay more to upgrade to a large cup, and some add a few toppings they like to make up the numbers. Of course, there are also those who hate forcing an order—they neither want to upgrade to a large cup nor add toppings they don't like, so they just give up and save 100%.

Recently, a consumer posted on social media, highly praising the veteran milk tea brand Yidian Dian, saying it launched pocket tissues to solve the delivery order-filling problem, which precisely hit consumers' needs and was very thoughtful.

This netizen said they ordered a cup of Yidian Dian milk tea on a delivery platform, and because they were one yuan short of the minimum delivery fee, they browsed the menu and found a pack of pocket tissues priced at 0.57 yuan, successfully meeting the minimum order threshold and solving their problem of ordering a single cup of milk tea.

Similar situations are not isolated. Another netizen posted a thread titled "Whoever came up with the idea of Yidian Dian selling tissues for order-filling is a genius," saying that Yidian Dian's way of selling milk tea with tissues, on one hand, saves everyone from buying drinks they don't like just to fill the order, and on the other hand, lets them keep tissues for emergencies—truly the most practical merchandise.

The post quickly sparked discussion, and as of now, the number of likes has exceeded 19,000, with 2,247 comments, showing that milk tea lovers have long accumulated grievances about the order-filling problem.

Many netizens commented that merchants set the minimum delivery price too high, forcing consumers to fill orders with extra drinks, which not only costs more money but also easily leads to waste.

Some people used to order large cups just to fill the order, only to not finish them and also be unable to sleep at night. Also to fill orders, some had to add toppings they didn't like, then repeatedly remind the staff in the remarks absolutely not to add the toppings, and then pray that the busy staff would definitely see the note—going to such lengths just to order a single cup of milk tea is exhausting just to think about.

It is understood that this order-filling神器 pocket tissue from Yidian Dian currently has four designs, with white plastic packaging printed with light yellow, pink, and orange dots, and one featuring the brand's English name "a little tea" in green thin font, overall taking a fresh and fashionable route, subtly conveying Yidian Dian's brand message.

In addition, this order-filling pocket tissue is currently only available in Jiangsu, Zhejiang, Shanghai, Sichuan, Henan and other regions. Netizens in other regions lined up on social media, calling on the official account to also launch this神器 in their areas, creating a rather joyful atmosphere.

Although it's just for filling orders, observant netizens also noticed on the side of the pocket tissue the paper raw material description marked by the OEM factory—100% virgin wood pulp lets consumers once again feel the practicality of this神器.

Regarding Yidian Dian launching order-filling pocket tissues, everyone is also calling on other milk tea shops to follow suit, so that single-cup fans are no longer bound by delivery minimum prices—if they want a single cup, they can order a single cup, without having to order more to fill the order. After all, only brands that solve users' pain points will gain consumers' long-term support.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.