How Does Creativity Coffee Selling Work at Dragon Boat Festival?

Ahead of the Dragon Boat Festival, Starbucks employees face their annual push to sell Frappuccino zongzi, and many are turning to unusual sales methods to hit their targets. Staff have set up microphones at the bar to livestream, handed out lottery tickets, advertised in message books, and staged free tasting stalls, all in an effort to move the holiday product.

The pressure reflects how holiday marketing works at large chains, where store staff carry sales goals for seasonal items. Some workers promote new merchandise alongside the zongzi, such as a co-branded Starbucks microphone, turning one livestream into a pitch for two products. The gimmicks show workers responding to KPIs with humor rather than resignation.

As Dragon Boat Festival approaches, Starbucks employees are once again facing the annual "zongzi tribulation." To meet their sales targets for Frappuccino zongzi, some have set up microphones at the bar to livestream and hype, some give out lottery tickets for good luck, some advertise in the message book, and others set up stalls for free tastings. From co-branded microphones to mystical prayers, all kinds of tricks are being deployed one after another, reflecting the pressure and helplessness behind holiday marketing. This article takes you to see these workers doing everything they can for zongzi, and how they respond to KPIs with creativity and humor.

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The Dragon Boat Festival is approaching. Those employees who have already completed their Frappuccino zongzi KPI can finally breathe a sigh of relief, while those who have not yet met the target are frantic and have begun devising all sorts of unconventional methods to sell off the Frappuccino zongzi on hand.

For example, this Starbucks guy directly set up a microphone stand at the bar, plugged in a mic, and started livestreaming and shouting during work hours, urging customers to hurry and place orders for zongzi. This move left his coworkers dumbfounded and made customers sigh: for a single zongzi, Starbucks employees really are pulling out all the stops.

Some sharp-eyed friends also noticed that this guy was not just promoting zongzi, but also Starbucks' newly launched merchandise. The fluffy microphone in his hand is exactly the co-branded model between Starbucks and Cat King Audio. Using their own product to sell zongzi, one livestream promoted two products, and netizens exclaimed that this guy is really good at putting on a show, jokingly saying that this wave of Starbucks merchandise came at just the right time and saved employees the money for buying a microphone.

As everyone knows, for Starbucks employees, Dragon Boat Festival can be called a "zongzi tribulation." Every year at this time, they worry themselves sick over sales pressure. In order to turn the "universally disliked" Frappuccino zongzi into sales revenue, employees have no choice but to teach themselves new skills and come up with all kinds of gimmicks to attract customers to buy a pack.

However, old tricks like buying one order and getting a drink or gift have long been seen through by customers. Then bring out something fresh: give customers who buy zongzi a dose of "sudden wealth from heaven." One friend who had just gotten a taste of winning the lottery said that as long as you buy one order of Frappuccino zongzi, you get one lottery ticket. "If you have nothing to do, come try your luck, and a bicycle can become a motorcycle." Share in their winning luck; the attached lottery ticket might also win, easily earning back the money spent on zongzi.

This friend, meanwhile, set their sights on the message book that customers flip through, leaving a zongzi ad and QR code on one page, focusing on "the willing fish takes the bait." As long as you cast a wide net across several stores, maybe some big-spending customer will be drawn in by the ad while flipping through, scan the code on a whim, and place an order, and then the stockpiled Frappuccino zongzi will have a way to sell.

Of course, there are also pragmatic zongzi sellers who, after obtaining permission from all sides, find a high-traffic spot, set up a small stall, and hang a "free tasting" sign. Passing adults and children will all be drawn over. If they also demonstrate pour-over coffee on site or perform hand-shaken Frappuccinos, it is estimated that they will attract even more attention.

If even this down-to-earth method cannot add a little zongzi revenue to the store, then perhaps only one last method remains.

Pick up three small wooden sticks, arrange them into the shape of a trident, and stick it in a prominent place. Bow to it every day, praying that some deity can hear your sincere prayer and make the hard-to-sell Frappuccino zongzi all be bought out by a big client tomorrow. After all, the end of science is mysticism. As long as you pray sincerely, if the gods take pity on a worker about to be driven crazy by zongzi, a miracle may just happen!

Image source: Xiaohongshu

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