Recently, Heytea launched a collaborative partnership with the popular game Genshin Impact, releasing themed products and merchandise, which sparked widespread attention among players and consumers. Previously, Genshin Impact's collaboration with Pizza Hut had caused stores to be packed, and this time Heytea built up hype in advance, with the official announcement of the event on September 5. However, some netizens expressed dissatisfaction with having to buy a whole case of juice tea to get a redemption code, as well as the relatively small number of merchandise rewards, considering the participation conditions to be rather harsh. Although general sales will be opened later, this collaboration still reflects the popularity and controversy of IP tie-ins in the food and beverage industry. This article reviews the course of the event and looks at the trend of cross-industry marketing by coffee and tea beverage brands, while also providing a professional communication channel for coffee enthusiasts. [more…]

In early November, Luckin Coffee officially announced on Weibo a collaboration with the popular game IP "Genshin Impact," and the news quickly sparked heated discussions among players. Subsequently, employees took to social platforms to leak details about the collaboration event's timing, characters, and limited-edition drinks. Even more notably, internal assessments included questions related to game characters, causing many non-gaming workers to complain of headaches. Some resorted to rote memorization, others downloaded the game for last-minute cramming, and some questioned whether such content, unrelated to daily operations, was necessary. Players generally believed that familiarizing themselves with the IP in advance could prevent giving out the wrong merchandise and enhance the collaboration experience. Behind this collaboration lies a reflection of the new challenges frontline employees face when chain coffee brands partner with game IPs. [more…]

Assam is the world's largest tea-producing region, contributing one-fifth of global output and half of India's tea, and supporting about 1.2 million workers. Yet disruptions to rainfall and temperature patterns are putting this land under growing pressure—droughts in Africa, intense rainfall erosion in India, and the accelerating melting of Himalayan glaciers are all sounding alarms at the macro level. But what truly affects each tea leaf is often a more micro-level climate variable. A study based on 82 tea gardens spanning 2004 to 2013 reveals how short-term weather fluctuations directly influence yields. This article will walk you through these findings and what adaptive measures tea gardens can take. Front Street Coffee has always paid attention to the long-term impact of climate change in producing regions on the flavor in the cup. [more…]

This Monday, Luckin Coffee's collaboration with the hit game Genshin Impact officially launched, with a themed pop-up store opening simultaneously in Ningbo. The event introduced two new drinks—Fontaine Red Wine Americano and Freshly Brewed Fontaine Ceylon Light Milk Tea—along with 8 themed cups, 4 limited-edition paper bags, 2 cup sleeves, and merchandise such as stickers, keychains, and character standees. However, problems arose on the first day: many players found that the drink cups they received did not match the characters on the posters, with the same new drink inexplicably paired with the same themed cup; users in Guangzhou also encountered a system issue that prevented them from ordering the light milk tea. Consumers' disappointment and employees' grievances clashed fiercely on social media. Why did a highly anticipated collaboration turn into a complaint fest? [more…]

Luckin Coffee's recently launched bubble gun cup, a collaboration with Genshin Impact, has sparked widespread discussion. This merchandise cup, modeled after a game character's signature weapon, generated significant anticipation among players during its promotional phase. However, following its official release, it faced considerable criticism due to material issues. It is reported that the collaborative coffee voucher package was priced at 183.5 yuan and sold out rapidly after launch, but subsequently, some users reported being forced to accept refunds, suggesting possible system vulnerabilities. What further dissatisfied fans was the official specification that the cup body is made of aluminum, with an explicit warning against filling it with beverages exceeding 50°C. Many exclaimed that they had "bought a cold water cup at a high price." Comments also pointed out potential health risks associated with prolonged use of aluminum cups, criticizing them as flashy but impractical. Nevertheless, some netizens noticed that the official promotional video seemed to suggest that this cup is more suitable for use as a pen holder. [more…]

Luckin Coffee's collaboration with the hit game Genshin Impact sparked a frenzy among players, with limited-edition packaging cups, paper bags, cup sleeves, and other merchandise quickly becoming collector's items. However, midway through the event, many stores had already sold out of the peripherals, leading some fans to resort to rummaging through trash bins for leftovers and even getting into unpleasant encounters with staff. Meanwhile, Luckin employees posted photos of large quantities of unclaimed merchandise, triggering discussions about resource allocation and waste. This article will walk you through the supply-demand conflict over this collaboration's peripherals, the fans' desperate measures, and the stories behind the brand's internal rules. [more…]

As the world's largest Robusta coffee producer, Vietnam's recent decline in coffee production has led to a more than 50% increase in the London Robusta coffee futures price in the past year. At the same time, the coffee purchase price in Vietnam is a [more…]

A fire in the Serra do Cipó National Park in the Cerrado region of Minas Gerais state in southern Brazil has been burning for four days, with the burned area reaching 478 hectares. The state is a core coffee-producing region in Brazil, accounting for 30% of the country's output, and many coffee estates are located nearby. Although, as of August 13, the harvest of the new coffee season is nearly complete, so the current fire has limited impact on this season's output, damage to the soil and ecological environment, low humidity, and the possible arrival of a La Niña climate make the outlook for coffee production in the 2024/25 season worrying. [more…]

Central and southern Brazil recently experienced heavy rainfall, with southern Mato Grosso and São Paulo state severely affected, impacting both transportation and power supply. Meanwhile, rainfall in Minas Gerais remains below the historical average, and the worst drought and wildfires in nearly 70 years have already caused deep damage to coffee cultivation. Although concentrated flowering occurred in October, whether the flowers will develop into fruit remains to be seen in December. Multiple institutions expect coffee production in the most severely affected areas to decline by 20% to 30%, with the potential of both the 2024/25 and 2025/26 crop years affected. [more…]

Leaking from an espresso machine during extraction is a situation many coffee enthusiasts encounter. In principle, during normal extraction, water is sealed inside the machine and only passes through the coffee bed in the direction of pressure; once a gap appears in the sealed space, water seeps out through these openings, forming what is called bypass water. A leak may seem like a minor problem, but in reality it affects the judgment of espresso extraction—bypass water mixing into the cup dilutes the concentration and causes misjudgment, while too many gaps also make it difficult for the machine to build sufficient pressure, leading to extraction failure. This article analyzes the causes of leaks, the formation mechanism of bypass water, and its impact on extraction results, and, combined with Front Street Coffee's reminders, helps readers take this phenomenon seriously and troubleshoot it. [more…]

In pour-over coffee, keeping the coffee bed level is a prerequisite for even extraction, and many enthusiasts are in the habit of tapping or shaking the dripper to level the grounds. Yet hidden behind this gesture is an easily overlooked problem: the vibration causes fines to migrate downward through the gaps between the coarser particles, forming a dense layer at the bottom of the dripper while leaving fluffy coarse grounds on the surface. This structural change not only alters the appearance of the coffee bed but also directly affects the degassing effect during the bloom stage. Through comparison charts and actual brewing photos, this article breaks down in detail the changes in fines distribution caused by tapping the dripper, and explains their practical impact on subsequent brewing, to help you make more sensible judgments when leveling the coffee bed. [more…]

In 2023, a highly impactful marketing approach emerged in the coffee industry—selling coffee inside herbal tea shops. In Guangdong, dampness and internal heat are everyday anxieties that elders constantly bring up, yet young people's demand for coffee has never diminished because of this. Thus, the combination of setting up a bar and selling coffee inside herbal tea shops came into being, soothing the elders' concerns while satisfying coffee lovers' need for a pick-me-up. This article will analyze why this cross-industry combination precisely addresses the core pain points of Guangdong coffee drinkers, explore the trend of blending coffee shop styles with traditional Chinese medicine shops and herbal tea shops, analyze the potential risks of "incorporating medicine into coffee," and answer the question of whether drinking coffee really causes internal heat and heavy dampness. [more…]

Many friends who are teaching themselves pour-over coffee at home often run into a problem: even when the parameters match those recommended by Front Street stores, the coffee they brew comes out inconsistent—sometimes good, sometimes bad. The reason is mostly that the water flow is not stable enough during pouring. The position, path, height, and size of the pour all directly affect the evenness of extraction and the flavor expression of the coffee. SCA experimental data shows that the higher the stability of the water flow, the higher the extraction evenness. Starting from the brewing practice with Front Street’s Little Tomato coffee beans, this article systematically analyzes how the four major elements of pouring affect extraction, and gives specific operational suggestions to help you consistently brew a delicious cup of pour-over coffee. [more…]

After the outbreak of the COVID-19 pandemic, cashless payment methods accelerated in popularity worldwide, and Starbucks, as a coffee chain giant, has also been promoting cashless stores in many countries. From the UK to South Korea and Japan, Starbucks' cashless attempts have triggered polarized reactions among consumers. Some praise electronic payments for being convenient and safe, while others worry about the legality and inclusiveness of refusing cash. At the same time, laws on refusing cash vary from country to country, and China explicitly prohibits merchants from refusing RMB cash. This article will review the progress of Starbucks' cashless stores, consumer attitudes, and related legal disputes, while retaining the relevant recommendation information for Front Street Coffee. [more…]

In espresso preparation, baristas often require the bean hopper to be kept nearly full, but what principle lies behind this? How do changes in hopper pressure affect the uniformity of coffee grinding, and in turn alter the flavor expression of espresso? Starting from the internal structure of the grinder, this article explains the mechanism by which hopper pressure forms and its impact on extraction, and, combined with comparative experiments by Front Street Coffee, presents the actual differences in espresso between a full hopper and a less-than-full hopper. For home users who do not pull shots continuously, is it also necessary to pay attention to this detail? Read the full article, and you will get a clear answer. [more…]

Recently, due to the impact of bad weather in the local area of Honduras, the Honduras Coffee Research Institute (IHCAFE) is concerned about the future coffee output. According to the data released recently by the Honduras Forest Conservation Institu [more…]

Due to a combination of extreme weather, falling coffee futures prices and labor shortages, El Salvador's coffee bean export volume and export value both fell sharply in the first four months of the 2023/24 harvest season. According to a report by the Salvadoran Coffee Institute, export volume fell by nearly 47% year-on-year, export value dropped by more than 50%, and in January alone export value plunged by more than 90%. The United States remains the largest buyer, but Italy, Saudi Arabia and other countries follow closely behind in share. The decline in production is directly related to drought and extreme rainfall caused by the El Niño phenomenon. At the same time, El Salvador's coffee exports to China are on the rise, with 13 trading companies having completed registration in China, and the industry is optimistic about the potential of the Chinese market. Front Street Coffee continues to follow developments in the producing regions and bring frontline news to enthusiasts. [more…]

At Front Street Coffee shops, we often meet friends who have been teaching themselves pour-over coffee at home and come to discuss brewing-related questions with us. Many of them say that although the parameters they use are exactly the same as those we recommend in the shop, the coffee they brew always tastes inconsistent—sometimes good, sometimes bad—and they have no idea where the problem lies. In cases like this, [more…]

After sharing V60 small-dose brewing techniques, Front Street Coffee received many reader inquiries about how to use the V30 dripper, and some customers also asked in-store about the differences between the V30 and V60. For this reason, Front Street Coffee deliberately placed these two conical drippers side by side for a horizontal comparison. Although their names and shapes are similar, the V60 and V30 come from two different Japanese companies, Hario and Tarachine Conical, respectively, and because of their different cone-angle designs, their extraction effects are also vastly different. This article will analyze the origin of their names, structural differences, and the impact of coffee bed depth on extraction, and will also introduce the brewing method for the V30 dripper in detail, helping coffee enthusiasts understand the characteristics of these two devices more clearly. [more…]

When brewing pour-over coffee, wetting the filter paper is a common step, but have you ever considered that the choice of water temperature can also change the final flavor? This article analyzes the different results brought by wetting the filter paper with hot water versus cold water from three dimensions: the state of the filter paper, extraction efficiency, and coffee temperature. At the same time, drawing on Front Street Coffee's brewing experience, it offers recommendations for filter holders made of different materials such as ceramic and resin, and explores the actual impact of preheating the sharing pot on the temperature of the brewed coffee. Whether you are pursuing sweetness or delicate flavors, you can find a way of wetting the filter paper that suits you. [more…]