What Does the Luckin Coffee Genshin Impact Quiz Require?

Luckin Coffee's November collaboration with Genshin Impact came with an unusual requirement: staff must pass internal assessments that include questions about game characters. Employees have described memorizing character details, downloading the game for last-minute study, and questioning why content unrelated to daily drink production is part of the job.

The test still covers standard drink-making details, but adds character questions meant to prevent merchandise mix-ups during the promotion. Genshin Impact, launched by miHoYo in 2020, has over 300 million players worldwide, so the collaboration drew heavy attention. The episode highlights how game IP partnerships reshape frontline work in chain coffee shops, turning product knowledge into learning coffee characters.

In early November, Luckin officially announced on Weibo a collaboration with the popular game IP "Genshin Impact," and the news quickly sparked heated discussion among players. Subsequently, employees revealed details about the collaboration event on social platforms, including the timing, characters, and limited-edition drinks. More notably, internal assessments even included questions related to game characters, causing many non-gaming workers to complain of headaches. Some resorted to rote memorization, some downloaded the game for last-minute cramming, and others questioned whether such content, unrelated to daily production, was necessary. Players generally believed that familiarizing themselves with the IP in advance could prevent giving out the wrong merchandise and enhance the collaboration experience. Behind this collaboration lies a reflection of the new challenges frontline employees face when chain coffee brands partner with game IPs.

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In early November, Luckin officially announced on Weibo a collaboration with the game IP "Genshin Impact." As soon as the news came out, it immediately attracted widespread attention and heated discussion among many gamers.

It is reported that the open-world adventure game "Genshin Impact," launched by Shanghai miHoYo, began public beta testing in 2020 and has been highly favored by players both domestically and overseas. As of 2024, Genshin Impact's global player base has exceeded 300 million, with monthly active users ranging between 62 million and 150 million.

Due to the game's immense popularity, in recent years, every collaboration with chain brands has attracted a large number of players' attention, and products tied to merchandise have seen sales spikes in a short time. So when learning that Luckin would collaborate with Genshin Impact, many players began speculating which drink would be featured in the collaboration, which game characters would be made into merchandise, and so on.

Recently, employees have revealed collaboration-related information on social platforms, including the specific event dates, collaboration characters, and limited-edition drinks. At the same time, many people posted about recently updated internal affairs, lamenting that they had to cram game knowledge even after work.

From the pictures posted by Luckin workers, it can be seen that among the exam questions related to the Genshin Impact collaboration, besides the usual drink-making details, there were unusually more questions about game characters.

In the eyes of veteran gamers, these exam questions from Luckin are child's play—they can easily answer them correctly and even elaborate on them. However, for workers who have never touched this game, this information is harder to understand than being asked how to make a drink.

As a result, some employees who couldn't remember the internal materials even after reading them several times had to ask veteran players for help, having them answer the questions and also asking them how to quickly memorize the characteristics, nicknames, and other related information of the two game characters. Some workers said they couldn't memorize it by rote either, so they had no choice but to download the game and play it during breaks to improve their understanding.

However, some employees, while completing their work tasks, also expressed confusion about Luckin adding content unrelated to daily work in internal affairs. Based on experience gained from previous collaboration events, many believed that as long as they gave out the specified cup sleeves, stickers, etc., according to the order information, it would be sufficient—why make employees spend their free time rote memorizing this game knowledge?

In response, some gamers said that although it was somewhat amusing to see non-gaming workers stumped by the questions, they believed Luckin's requirements for workers were not excessive.

Previously, when many chain brands collaborated with certain IPs, there were instances where staff unfamiliar with the IP couldn't distinguish characters and gave the wrong merchandise to fans, or were clueless when asked about the work's information, causing some fans to feel dissatisfied and leave negative reviews or complaints at stores.

From this perspective, Luckin's requirement for employees to remember game character information is likely intended to help staff who have never been exposed to the game familiarize themselves in advance, avoid situations like giving out the wrong materials, and also enable the vast number of gamers to have a good experience during this collaboration event.

Image source: Internet

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