Last year, Starbucks' new CEO launched the "Back to Starbucks" strategy, and one element of it—hand-drawn doodles on takeaway cups—was first revived in North America starting in March of this year, with domestic stores following suit. More and more customers are receiving paper cups adorned with cute designs or greetings when they pick up their orders, and many say it brings back the familiar feeling from more than a decade ago. However, this added service, intended to enhance the in-store experience, has put considerable pressure on baristas who aren't good at drawing, with some saying outright that it's more of a headache than memorizing recipes. At the same time, some consumers have raised concerns about the hygiene of hand-drawn cups. Behind a cup of doodles, is it a warm return or a sweet burden? [more…]

On Christmas Eve, the festive atmosphere in coffee shops is not only reflected in the drinks and decorations—the takeaway cups have also become a canvas for baristas to unleash their creativity. From the initial casual sketches of Christmas trees and Santa hats to the later non-stop fancy doodles, hand-drawn Christmas cups have gradually spread throughout the independent coffee scene. Some draw on cups while making coffee, while others have turned doodling into an assembly-line operation to meet customer expectations. This low-cost, heartfelt holiday merchandise not only gives customers a unique keepsake but also allows baristas to find the joy of handmade craft amid their busy schedules. This article will take you through how this hand-drawn trend evolved from a fleeting whim into a Christmas season staple. [more…]

In today's world, where consumer decisions increasingly rely on visual perception, packaging design has become a key touchpoint for brands to establish a first impression with customers. Excellent coffee packaging must not only possess strategic thinking but also integrate popular aesthetics, allowing the target audience to develop recognition and emotional resonance. This article examines representative coffee packaging cases from multiple dimensions, including character imagery, hand-drawn illustrations, gift coffee, can design, and takeaway paper bags and cups, exploring how different design approaches convey functional features and brand philosophy, and revealing current trends in coffee packaging. [more…]

Starbucks recently undertook a comprehensive packaging update for 13 of its regular coffee beans, and on August 29 it was the first to unveil the new designs for 5 of them. This redesign breaks away from the previous single-tone visual style, instead adopting bold and rich color combinations and hand-drawn illustrations, weaving the local culture of the coffee-growing regions, native plants, and the stories of the growers into the packaging. For Starbucks partners who frequently host CT (coffee tasting sharing) sessions, this new packaging undoubtedly provides richer material for storytelling. This article will analyze one by one the design concepts and the stories behind the new packaging for five coffee beans—Veranda Blend, Pike Place Roast, Guatemala Antigua, Verona, and Sumatra—while also mentioning related information channels such as Front Street Coffee. [more…]

Recently, the coffee brand WHATEVER COFFEE, founded by actor Daniel Wu, opened its first physical store on Dongda Road in Chengdu, sparking a wave of social media check-ins. This shop-in-shop, sharing space with a barbershop, features a minimalist black, white, and gray aesthetic. Its menu focuses on classic coffees and simple flavored drinks, priced between 20 and 34 yuan. The brand logo, a mask hand-drawn by Daniel Wu, symbolizes shedding pretense and returning to authenticity. In fact, the brand entered the coffee market as early as last June. Now, with the Chengdu store serving as a test outlet, a second independent location is already being scouted. Celebrities opening coffee shops is nothing new—from JJ Lin to Jay Chou—but behind the built-in traffic, whether the products and services themselves can withstand market scrutiny remains a topic worth watching. [more…]

Chagee once launched a free custom cup sticker printing campaign, allowing users to upload images to create milk tea cup stickers. However, many fans used third-party tools to bypass the review process and printed photos of celebrities such as Zhang Linghe as cup stickers, sparking widespread discussion online. Recently, the official function for printing cup stickers was suddenly shut down, with the page displaying "Custom Fu Stickers Are Being Upgraded," catching many fans who had not yet printed their exclusive cup stickers off guard. Lawyers pointed out that unauthorized reproduction of photographic works carries infringement risks, and if used for dissemination, exchange, or sale, it clearly infringes on celebrities' portrait rights and photographers' copyrights. The brand may also bear joint liability for failing to establish an effective review mechanism. This article sorts out the entire incident and analyzes the legal issues and responsibilities of all parties involved. [more…]

Every year when Frappuccino粽子 hit the market, Starbucks stores enter a tough battle. Although the flavors have been improved this year, consumers' old impressions of the little zongzi still linger, and the pressure on frontline employees doubles. To meet sales targets, partners resort to all sorts of tricks—from buy-a-bag-get-a-zongzi-free, hand-drawn customizations, to exaggerated copywriting, and even paying out of their own pockets to subsidize. Meanwhile, scalpers have also set their sights on redemption vouchers, buying low and selling high, and the brand recently appears to be cracking down on violations. This article takes you through the panorama of sales surrounding Frappuccino zongzi. [more…]

Coffee is no longer just a pick-me-up; it is a lifestyle that requires understanding to truly savor. This article traces how the three waves of coffee have transformed the coffee journey of Chinese people—from instant coffee blended with creamer, to chain cafés creating a conceptual environment, to specialty coffee advocates returning to the essence of quality. It explains in detail the origins of specialty coffee and the SCAA definition, clarifies the difference between commercial beans and specialty beans, introduces the flavors of well-known single-origin coffees such as Front Street Coffee Blue Mountain, Yirgacheffe, Mandheling, and Geisha, and reveals the science behind roasting and the ritual of pour-over coffee. Only by understanding these things can you truly taste the good coffee in your cup. [more…]

The reason hot lattes captivate so many coffee lovers often comes down to latte art. Tulips, swans—a beautifully poured design never fails to lift the mood. Most of the time, the pattern is left to the barista's discretion, but some baristas compile a menu of designs for customers to choose from. With so many options, some people find themselves spoiled for choice, and so the latte art spinner was born—the customer gives it a gentle spin, and wherever the pointer lands, the barista crafts that design. It's as fun as opening a blind box. The customer has a great time, but the barista may be breaking into a cold sweat: if the spinner lands on a complex pattern they haven't quite mastered, a botched pour would be pretty embarrassing. [more…]

A silent coffee shop in Shanghai, staffed mainly by hearing-impaired baristas, published an article titled "Please rest assured, we are still alive. But..." on June 14, quickly gaining over 80,000 views. Under the impact of the pandemic, dine-in service was suspended, delivery communication was hindered, and masks obscured lip-reading, plunging the shop into a situation of zero revenue and zero foot traffic. The baristas hand-drew 12 touching moments from those months into illustrations and launched an original themed drip-bag coffee set as a self-rescue effort. The article reviewed the real difficulties this special coffee shop faced, its self-rescue methods, and business adjustment ideas that coffee shops could draw on during the pandemic, including joining delivery platforms, ensuring product quality, designing offline discounts to bring customers back, and developing peripheral products such as drip bags and coffee beans to meet consumers' shifting demand from "going to the shop" to "having it at home." [more…]

To systematically learn about coffee, reading is the most solid path. Compiled by Front Street Coffee, this article reviews 15 quality books suitable for coffee enthusiasts, from beginner to advanced to professional development. Whether you are a newcomer just getting into coffee or a professional hoping to refine your skills, you can find a learning direction that suits you. The article covers multiple dimensions including basic coffee knowledge, bean varieties and origins, brewing techniques, sensory tasting, and roasting science, helping you efficiently build a coffee knowledge framework. [more…]

To become a professional barista, hands-on practice alone is far from enough—systematic reading is equally indispensable. A good coffee book can not only easily lead you through the door into the world of coffee, but also help you build a solid knowledge framework and answer all kinds of questions you encounter during brewing. Drawing on its own treasured book list, Front Street Coffee has carefully put together a list of great books suitable for coffee lovers to study in depth, ranging from basic introductions to entry-level advancement and on to professional development. Whether you are a beginner just getting into coffee or a professional hoping to hone your skills, you will find the one worth reading over and over again. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow FrontStreet Coffee. How to choose coffee filter paper? How to use coffee filter paper? What types of coffee filter paper are there? Many enthusiasts buy their own coffee beans, use a grinder, and purchase equipment to brew coffee, all [more…]

Pour-over coffee enthusiasts often encounter a confusion: why do different baristas fold their filter papers in different ways? Which filter paper should be chosen, how should it be folded, and should it be pre-wetted? These seemingly minor details actually directly affect the flavor performance of the final cup. Front Street Coffee has accumulated considerable experience with filter paper usage in daily production, so this time we will conduct a systematic review centered on filter paper selection, folding techniques, and wetting treatment. Starting from the differences between natural wood filter paper and bleached filter paper, and then moving on to specific operational details, we hope to help everyone truly understand this seemingly simple step of filter paper, making every cup of pour-over more stable and clean. [more…]

On April 22, World Earth Day, Hong Kong officially launched its "plastic-free" policy, banning in the first phase the provision of styrofoam tableware and various single-use plastic utensils for food delivery. Chain giant McDonald's was the first to respond, fully switching to paper cup lids and paper straws. However, customers complained that they had a strong paper taste, leaked easily, and were not durable, while staff also faced difficulties in identifying them and a rising error rate. During the 6-month adaptation period, some stores have quietly switched back to plastic cup lids. How should the coffee industry balance the environmental trend with the consumer experience? [more…]

Recently, many consumers have noticed that cold drinks at %Arabica stores are now served in kraft paper cups instead of the plastic takeaway cups used previously. According to reports, this change has been gradually implemented since last year, with stores switching to paper cups uniformly after depleting their plastic cup inventory. What was originally thought to be a temporary measure taken only in response to Hong Kong's plastic ban now appears to have expanded to more regions. However, the use of paper cups for cold drinks has raised widespread concerns among customers, including condensation on the cup walls, the cup becoming soft, the papery taste affecting the flavor, and the impact on the visual appeal for photos. At the same time, store staff are also facing challenges with efficiency in serving drinks. How to balance environmental principles with the consumer experience has become the core controversy of this packaging overhaul. [more…]

Starbucks has been actively promoting eco-friendly packaging, from coffee-ground straws to non-woven bags, and now to the paper single-cup carrier bags that are commonly used today—each step reflects the brand's pursuit of sustainable development. However, this seemingly clever design has frequently drawn complaints from consumers, especially cyclists, who report that the handles break easily, the cup bottoms may fall out, and the paper edges can even cut your hands. Between environmental protection and practicality, how should Starbucks strike the balance? This article will trace the evolution of the carrier bags, present real user feedback, and bring in industry perspectives such as those from Front Street Coffee, to explore the packaging dilemma behind a cup of coffee. [more…]

Should you wet the filter paper with hot water or room-temperature water before pour-over coffee? Does this seemingly insignificant step really affect the final flavor? Many coffee enthusiasts share this confusion. In this experiment, Front Street Coffee used filter holders made of three different materials—resin, ceramic, and copper—and wet the filter paper with either room-temperature water or hot water above 90°C, conducting a comparative experiment under identical brewing parameters. The results showed that wetting the filter paper at different water temperatures does indeed lead to differences in the temperature and concentration of the coffee liquid, and the flavor profile also showed different tendencies toward sweetness and acidity. Through detailed experimental data, this article will analyze the mechanism by which the water temperature used to wet the filter paper affects the extraction process, helping you find the cup that best suits your taste. [more…]

In the world of pour-over coffee, the choice of filter material is often underestimated, yet it directly determines the direction of the flavor in the cup. Paper filters, metal filters, and cloth filters each have their adherents, and they differ vastly in how much they intercept oils, fine particles, and flavor compounds. This article begins with the century-old origins of the coffee paper filter, then breaks down one by one the structural principles, operational experience, and pros and cons of the three filtration methods, along with a comparison of mainstream filters such as KONO, HARIO, and CHEMEX, as well as practical advice from Front Street Coffee for everyday brewing. Whether you prefer a clean, bright sense of layering or pursue a thick, full-bodied original flavor, you can find the filtration solution that suits you in this article. [more…]

With its distinctive angular shape, the Origami dripper is highly recognizable among the many coffee drippers out there, and it can be seen in both coffee shops and world-class competitions. Designed by Yasuo Suzuki, this dripper's standout feature is that it can be paired with two different types of filter paper—conical and cake—and switching the paper directly affects the extraction rhythm and the final flavor direction. This article will start from the design origins of the dripper, combine a hands-on tasting with Geisha beans, compare the mouthfeel differences brought by the two types of filter paper, and objectively analyze the Origami dripper's strengths in terms of versatility as well as points to note when choosing a dripper stand. It also includes Front Street Coffee's store information, offering coffee enthusiasts a complete reference. [more…]