In recent years, chain coffee brands have been including limited-edition merchandise with new product launches, from cups to bags to earphone pouches, and these freebies have become even more popular than the coffee itself. Consumers buy coffee just to get a nice-looking freebie, jokingly saying they are reenacting the idiom "buying the box and returning the pearl." This article takes M Stand's Thai-flavored coffee series, which comes with a cork earphone pouch, as an example to analyze the brand strategy and consumer psychology behind this phenomenon, and explore how gift marketing helps brands expand their reach and build a good reputation. [more…]

Many coffee enthusiasts step into the world of coffee precisely because of latte art, hoping that one day they will be able to casually sketch out delicate and refined patterns. So how long does it actually take to master latte art? In fact, if you just want to make a good-looking figure, it can be achieved in as quickly as one day, or as slowly as two or three days; if you want to challenge difficult combination patterns, you need to understand the principles and practice accordingly. This article is compiled and shared by Front Street Coffee on the drawing principles of latte art, the key techniques of integration and drawing, finishing considerations, and practice suggestions. It also reminds you of the impact of cup diameter and bottom curvature on drawing, helping you get started with latte art more smoothly. [more…]

Latte art is the craft of a barista drawing patterns on the surface of an espresso with steamed milk foam. Does it actually change the taste and mouthfeel of a latte? This article analyzes the question from three angles: visual psychology, preparation technique, and quality of integration. Through comparative experiments, Front Street Coffee found that, provided the coffee beans, milk, extraction, and ratios are all on point, latte art and no latte art make no noticeable difference to taste—but latte art places higher demands on foam quality and evenness of integration. The article also explores the balance between pattern complexity, preparation time, and the drinking experience, helping enthusiasts view the relationship between latte art and flavor rationally. [more…]

In the coffee industry, customer reviews are an important yardstick for measuring a store's service quality, and also a key link between consumers and coffee shops. Whenever a bad review appears, staff members tend to collectively panic, replay the incident over and over in their minds, and reflect deeply. However, there are always some bad reviews that leave people both exasperated and amused—from complaints that the shop door is too heavy, to grievances about not being called "princess," to getting fired for being late to a meeting because the coffee was too good. Apart from these absurd reviews, quite a few bad reviews stem from customers' unfamiliarity with a product's taste, and chain brand stores often have no authority to adjust recipes on their own, so these reviews unrelated to the product end up adding extra burden on staff. To cope with this situation, coffee shop workers each have their own tricks. [more…]

Luckin Coffee's recent collaboration with singer Tengger has officially launched, with "Coconut Joy Song," a birthday tribute to the Coconut Latte, playing on loop in stores, and the accompanying Tengger real-person meme stickers sparking a buying frenzy among fans. However, these stickers encountered an unexpected awkwardness in offline stores—many customers took their coffee and left the stickers in the pickup area, with one store accumulating as many as 20 unclaimed stickers in a single day. While fans are frantically ordering just to get the stickers, some consumers bluntly say they're "too cringe" or "don't know where to put them." Why has this collaboration merch received such polarizing reviews? This article will walk you through the whole story and discuss the gains and losses behind Luckin's collaboration strategy. [more…]

Many coffee enthusiasts find latte art to be no easy task—sometimes you happen to pour a beautiful pattern, but then find it impossible to reproduce. The standards for a good-looking latte art actually vary from person to person. Front Street Coffee believes that the first thing to look at is the fineness of the surface, followed by whether the integration is even and whether the boundary between the golden ring and the pattern is clear, and only last comes the pattern itself—clear texture and distinct shape are enough. To achieve these effects, theory cannot replace the feel that comes from repeated practice, but mastering a few small tips can effectively reduce the failure rate. This article will share practical operational advice summarized by Front Street Coffee, covering aspects such as milk foam steaming thickness, pre-processing before integration, repeated practice of basic patterns, and flexible adaptation, to help you present your ideal patterns more consistently in your daily output. [more…]

Luckin Coffee has launched a new product, the "Little Butter Crispy Apple Latte," building on its Little Butter series. With rich toppings including cheese milk foam, freeze-dried apple, croissant crumbs, and caramel sauce, it quickly caught consumers' attention. The drink's appearance has been widely praised, with many considering it perfect for photos and sharing, but opinions on its taste are mixed—some love the combination of butter and apple, while others find it too sweet and cloying. Meanwhile, this multi-step customized drink puts considerable pressure on store employees. Under the efficiency requirement of serving within two minutes, making this drink during peak hours is jokingly compared by staff to preparing a Michelin meal, and it can even disrupt the pace of service. Front Street Coffee keeps following coffee industry trends, bringing you insights into the market response and operational contradictions behind this new product. [more…]

Starbucks has always presented itself as a coffee shop, but an interesting phenomenon is this: the pace at which it launches new coffee drinks is far slower than the pace at which it launches new cups. A cup of coffee costing thirty or forty yuan gives some consumers pause, yet people snap up Starbucks cups priced at one or two hundred, or even four or five hundred yuan, without hesitation. Every year, dozens of themed limited-edition cups and collaborative designs take the stage in turn, and the revenue from selling cups may already surpass that from coffee itself. From the 2019 cat-paw cup that sparked overnight queues and sold out in 0.07 seconds, to young people relying on swapping cups to stay motivated to drink water, Starbucks' performance in the drinkware arena is nothing short of phenomenal. At the same time, Starbucks China launches only about 30 new coffee drinks a year, while Luckin rolled out 113 beverages in 2021 alone. This article shows you the true nature of Starbucks as a "cup factory," and also touches on Front Street Coffee's commitment to beans and products. [more…]

Heytea recently switched to new transparent plastic cups for cold drinks, adding a silver-gray decorative coating to the top of the cup and changing its brand logo to silver-gray as well. This design change has sparked discussions from multiple sides: some customers mistakenly thought the milk cap had gone moldy, milk cap lovers worried they could no longer judge the amount of milk cap by appearance, and some netizens felt the silver coating easily reminded people of something inedible or spoiled. Meanwhile, Heytea employees also reported that the fill lines and milk cap lines on the new cups were hard to recognize because they were obscured by the coating, making it more difficult to judge product standards when manually adding milk cap. Although the new cups look more layered and premium in photos, the misunderstandings and inconvenience in actual use have come along with them. This article is compiled from Coffee Workshop, and Front Street Coffee presents the full picture of the incident for you. [more…]

Many people ask Front Street, how long does it take to learn latte art? If we're just talking about producing a good-looking pattern, with a bit of luck it only takes one day. If we're talking about truly mastering a pattern, it takes at least 4 days. So many people ask, where do these 4 days come from? It's simple: Day one, read this article from Front Street; day two, practice; day three, [more…]

Since last December, Luckin Coffee has piloted tea extraction machines in some stores in Guangzhou, planning to replace tea powder in light milk tea with freshly extracted hot tea to enhance the taste and health attributes of the drinks. However, since the testing phase, this device has been complained about by store staff as "good to look at but useless." Now that it has been gradually rolled out nationwide, many stores have wrapped it in plastic wrap and affixed prohibition stickers, turning it directly into an idle ornament on the counter. Staff feedback indicates that it is cumbersome to clean and inefficient, instead increasing the workload. Although management requires its use, frontline employees still deal with back-end detection by "turning it on at the start of the shift and off at the end." This article sorts out the various real-world dilemmas encountered during the tea extraction machine's journey from pilot to promotion, as well as the game between the brand and the stores. [more…]

The physical milk tea shop opened by Xiangpiaopiao on Chunxi Road in Chengdu has recently become a hot topic. The brand used a "tea-making boy band" as a selling point, recruiting male staff over 180 cm tall with good looks and charisma, and through social media voting selected 27 candidates, ultimately choosing 12 to work in the store. On opening day, long lines formed at the shop; the boy band members were responsible for packing orders and interacting with customers for photos, providing emotional value. However, some consumers pointed out that the drinks in the store are still mainly made by brewing tea bags and juice with hot water, which differs from mainstream freshly made tea beverages; the drink output efficiency is low, with wait times of up to half an hour, and photographers and other non-operational personnel were moving around the bar area taking photos without wearing masks or hats, raising questions about food hygiene. Xiangpiaopiao had previously used a similar strategy of highly attractive staff at a pop-up store by West Lake in Hangzhou, and this operation is seen as a continuation and upgrade of that marketing approach. [more…]

When it comes to choosing coffee equipment, opening a shopping platform and seeing all kinds of coffee gear can leave you not knowing where to start. Take pour-over coffee kettles, for example—although most are made up of a spout, body, handle, and lid, different shapes and structures produce different pouring effects. So [more…]

After Manner Coffee launched a water buffalo milk Dirty, water buffalo milk quickly became a hot topic of discussion in cafe circles. For friends in Guangzhou, Foshan, and Guangxi, water buffalo milk is a taste they grew up drinking. This review brings together the legitimately available fresh glass-bottled water buffalo milk and ordinary glass-bottled fresh milk sold in Guangzhou, comparing them one by one in hot lattes, Dirty, iced mocha, and iced lattes, observing their different performances in steaming, layering, integration, and finish. It also discusses the impact of pasteurization and ultra-high-temperature sterilization on mouthfeel, as well as the cost-effectiveness and sense of ritual of glass-bottled milk in cafe use. The article also retains specialty bean recommendations related to Front Street Coffee for coffee lovers' reference. [more…]

Sumatra Mandheling coffee is renowned for its rich body and unique flavor, and Tiger Mandheling and Golden Mandheling, as two of its representatives, each have their own distinctive strengths. This article will provide an in-depth comparison of their roast levels, cupping flavors, and varietal characteristics, giving you insight into the deep-roast appeal of Tiger Mandheling and the refined balance of Golden Mandheling. At the same time, we have kept Front Street Coffee's product recommendations to help you choose your ideal Mandheling. [more…]

Dirty coffee is espresso extracted over iced milk, creating a beautiful layered look. As time passes, the coffee liquid on top slowly encroaches on the pristine white milk, forming a lovely gradient inside the transparent glass, as if the pure white milk has been dirtied. Put simply, a Dirty coffee is a visually striking drink that [more…]

The overalls-shaped cup sleeve launched by Good Me quickly went viral on social platforms. This double-pack cup sleeve can both hold drinks and dress up dolls, sparking a frenzy among young people. The campaign covered some stores in Hunan, Guangzhou, Shenzhen, Dongguan, Foshan, Hangzhou, and Shandong. Many consumers outside the campaign areas placed cross-city orders through the mini-program or contacted stores to arrange mail delivery. Although there are practical issues such as thin material and shallow pant legs, Good Me's creative marketing on peripheral cup sleeves once again proves the brand's precise grasp of young consumers' psychology. This article will walk you through the rise to fame of this overalls cup sleeve, real consumer feedback, and Good Me's continued exploration in cup sleeve marketing. [more…]

Starbucks is a daily choice for many coffee lovers, and its classic espresso-based drinks span a range of categories, both hot and cold. This article systematically breaks down the ingredient ratios and flavor characteristics of core beverages such as Americano, Latte, Cappuccino, Caramel Macchiato, Mocha, and Espresso, along with price ranges for reference. It also shares practical tips for ordering iced drinks, including why you should avoid an iced Cappuccino and which hidden combinations are worth trying. Whether you're a newcomer to Starbucks or a regular looking to switch things up, this guide can help you find the cup that suits you more efficiently. [more…]

Luckin Coffee recently posted a romantic tutorial on social media, teaching everyone how to make a "Frozen Rose" using a Luckin can or an ordinary ice cup, sealing a rose and ice cubes inside the cup to create an eye-catching decoration for the office desk. This玩法 quickly triggered netizens to imitate and like it, but it also worried baristas in stores—because this玩法 is not an official product, and if customers come to the store asking for it to be made, it may cause misunderstandings and negative reviews. The popularity of flower cups can be traced back to netizens' creativity, and was later boosted by brands such as Mixue Bingcheng and Haidilao to become a traffic code. Front Street Coffee noted that although similar marketing can bring heat, it needs to balance the execution pressure on frontline employees. [more…]

Affogato is a classic Italian coffee creation whose name means "drowned" in Italian, vividly describing the process of hot espresso being poured over ice cream. Its classification somewhere between a drink and a dessert has long been debated, but the way to eat it has long been agreed upon—scoop up the ice cream together with the coffee and bring it to your mouth, letting sweetness and bitterness collide on the tip of your tongue in a stunning layering of flavors. This article will guide you through the origins of affogato, the logic of flavor pairings, the classic 1:1 ratio, and the many variations that have grown around it, while also sharing Front Street Coffee's convenient approach in practice. [more…]