What is behind the viral coffee press release for Guming cup sleeves?

Guming launched a suspender-pants-shaped cup sleeve that quickly spread on social media. The double-cup sleeve holds drinks and can also dress up dolls. The campaign covered Hunan, plus stores in Guangzhou, Shenzhen, Dongguan, Foshan, Hangzhou and parts of Shandong, prompting consumers outside those areas to order cross-city through the mini-program.

To get one, customers could spend 9.9 yuan on a spring coupon or pay 32 yuan in stores between March 29 and 31. Many reported thin material and shallow pant legs, and some could not redeem their coupons because stock ran out. Even so, the promotion showed Guming's read on young buyers' habits.

The suspender pants-shaped cup sleeve launched by Gu Ming quickly went viral on social media. This double-cup sleeve can both hold drinks and dress up dolls, sparking a frenzy among young people. The campaign covered Hunan, Guangzhou, Shenzhen, Dongguan, Foshan, Hangzhou, and some stores in Shandong. Many consumers not in the campaign areas placed cross-city orders through the mini-program or contacted stores to arrange shipping. Despite practical issues such as thin material and shallow pant legs, Gu Ming's creative marketing with peripheral cup sleeves once again proved the brand's precise grasp of young consumers' psychology. This article will walk you through the viral rise of this suspender pants cup sleeve, real consumer feedback, and Gu Ming's ongoing exploration in cup sleeve marketing.

This cup sleeve features a suspender pants design and comes in a double-cup format, making it look incredibly cute overall. In the campaign description, Gu Ming mentioned that there are two ways to get the "You Ming suspender pants": first, spend 9.9 yuan to buy the spring's first "bei" bag coupon; second, from March 29 to 31, as long as the actual payment reaches 32 yuan, you can receive the "suspender pants" cup sleeve for free.

The cup sleeve launched by Gu Ming this time really drove many young consumers crazy, because it is not just a cup sleeve—it can also be used as suspender pants. On Xiaohongshu, many users posted photos of their dolls wearing Gu Ming's suspender pants, which further fueled everyone's desire to get one.

However, this suspender pants campaign was only available in Hunan Province, as well as selected stores in Guangzhou, Shenzhen, Dongguan, Foshan, Hangzhou, and Shandong. So netizens in cities without the campaign began coming up with their own workarounds. For example, some shared tips on Xiaohongshu, saying you could search for the nearest city in the mini-program, place an order, and then arrange express delivery to your own location; others directly contacted store employees and asked them to help ship it out.

Even if the campaign was available in your city, that did not guarantee you could successfully get one. Some netizens complained on social platforms that even though they had grabbed the "bei" bag coupon, when they went to the corresponding store to redeem it, they were told it was already out of stock, and in the end they could only get a refund.

After Gu Ming's suspender pants cup sleeve was released, it quickly went viral online. In fact, just a few days after the campaign was announced, some netizens posted DIY tutorials for the same style of suspender pants. If you cannot get Gu Ming's suspender pants, you can still follow the tutorial and knit one yourself.

However, some netizens who did get the suspender pants cup sleeve also reported that although it looks good, the material is very thin and the pant legs are especially shallow. After placing two large drinks in it, they easily fall out. It is fine for photos, but not very practical for daily use.

Gu Ming really knows how to play with "cup sleeves." In addition to the viral success of this suspender pants cup sleeve, Gu Ming has previously launched many peripheral cup sleeves that are both good-looking and practical, firmly capturing young people's hearts. For young people, an attractive and fun cup sleeve roughly equals getting a free drink with the cup sleeve!

The above content is compiled by CoffeeHunters, a coffee news website.