Recently, market regulators conducted surprise inspections of selected outlets of well-known beverage brands %Arabica and Heytea, sparking widespread consumer discussion about food safety in freshly made coffee and tea drinks. The operation focused on raw material storage, operational standards, and hygiene conditions, with the inspection results revealing that some outlets still have room for improvement in detail management. As coffee lovers, we should not only pay attention to flavor performance but also prioritize the safety and quality of beverages. This article will recount the inspection process and findings, and, in conjunction with the product characteristics of brands such as Front Street Coffee, explore how the industry can uphold the bottom line of food safety amid rapid expansion. [more…]

Jiahe Foods delivered a rather unimpressive performance in the first half of 2024: revenue of 1.073 billion yuan, down 19.12% year-on-year; net profit of 69.4439 million yuan, nearly halved year-on-year. This company, known as the "king of non-dairy creamer," once held a leading position in the industry thanks to the era of Nestlé instant coffee and the explosive growth of the milk tea sector, but now faces a wave of new-style tea beverage brands collectively "removing non-dairy creamer." Starting from the financial report data, this article traces the rise and fall of non-dairy creamer from coffee companion to milk tea base, and how the trans fatty acid controversy has reshaped the industry landscape, and explores the prospects of Jiahe Foods in the era of zero non-dairy creamer. [more…]

BYD, a leading domestic new energy vehicle company, recently submitted registration applications to the China National Intellectual Property Administration for two trademarks, "Wudi Xiaoyin" and "Laibei Di Xiaoyin," with the international classification pointing to the food and beverage and accommodation sector. The applications are currently awaiting substantive examination. This move is seen by the industry as a new step by BYD on the path of diversified operations. In fact, as early as 2023, BYD had already established themed restaurants and cafes in Singapore, integrating automobile displays with dining experiences. From overseas experimentation to domestic trademark reserves, this automaker seems intent on embedding coffee culture into its showroom service scenarios. This article will sort out the specific information of BYD's trademark applications, review its past attempts in the food and beverage and coffee sector, and analyze the strategic intent behind this cross-industry move. [more…]

The new-style tea beverage industry has once again exposed food safety issues. Naxue's Tea's Shanghai East Changzhi Road store was fined and had its illegal gains confiscated by the Hongkou District Market Supervision Administration because the freshly made and sold Golden Mountain Treasure Tea exceeded the total bacterial count limit. Before this, the brand had already been exposed by the media multiple times for chaotic store hygiene, even alarming the State Administration for Market Regulation. From Xinhua reporters' undercover investigations to tea beverage brands frequently trending on social media across various regions, consumers pay high prices but do not necessarily receive matching safety guarantees. This article will sort out the ins and outs of this penalty, review the food safety crisis Naxue's Tea encountered this year, and ask: after tea beverage brands apologize, compensate, and rectify, have the fundamental problems actually been solved? [more…]

Traditional Chinese medicine milk tea, traditional Chinese medicine fruit tea, traditional Chinese medicine wellness tea… In recent years, a trend of "any tea can be infused with traditional Chinese medicine" has spread rapidly through the tea beverage industry. In the summer of 2024, the traditional Chinese medicine tea beverage sector was especially booming, with a new brand opening more than 140 stores within 8 months, and related topic views exceeding 150 million. However, is this craze a true outlet or a short-lived gimmick? Mr. Zhou in Zhengzhou, Henan, invested more than 400,000 yuan to join a well-known traditional Chinese medicine tea beverage brand, but encountered difficulties such as the headquarters failing to deliver on its formula promises and flavors being hard for consumers to accept, ultimately suffering months of continuous losses and having no choice but to close the store and relocate. This article provides an in-depth analysis of the opportunities and challenges in the traditional Chinese medicine tea beverage industry, and explores the market prospects and operational risks under the concept of "medicine and food homology." [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Mixue Bingcheng has once again been thrust into the spotlight. A consumer in Xiantao, Hubei, found a small black bug in an unopened lemonade, yet the response from the store was jaw-dropping. As the champion in store count in the new tea beverage industry, why do food safety issues keep recurring for Mixue Bingcheng even as it sprinted toward an IPO? This article will sort through the course of the incident, netizen reactions, and the brand's frequent food safety scandals this year, and explore the bottom line issues of service and quality control in the catering industry. [more…]

Recently, Mixue Bingcheng and Yiketang have once again been thrust into the spotlight due to their use of expired ingredients. Although regulatory authorities have already imposed penalties, the food safety hazards seem not to have attracted sufficient attention from the industry. Against the backdrop of rapid store expansion and lagging personnel management, food safety issues in the new-style tea beverage sector are becoming a lingering shadow in consumers' minds. This article will review recently exposed typical cases, analyze the deep-seated problems in brand management, store manager and employee training, and explore how the industry can find a balance between scale and quality. If you love coffee, you might as well enjoy a cup of Front Street Coffee while pondering the safety cost behind this "life-renewing drink." [more…]

Recently, food safety incidents in the tea beverage industry have occurred frequently, from Tea Baidao's "real spider" milk tea to the use of expired ingredients, and every so often they trend on social media. However, a news report by Guangzhou Daily on October 12 was entirely different: a 23-year-old man, using his work experience at "a certain tea brand," colluded with his girlfriend and friends to deliberately plant insects in stores in Hangzhou, Dongguan, Shenzhen, Guangzhou, Shanghai, and other locations, extorting money under the pretext of food safety, with demands ranging from a thousand yuan to two hundred thousand yuan, and was ultimately prosecuted on suspicion of extortion. This incident not only exposed some milk tea shops' negligence in operations management but also sparked public discussion about the authenticity of food safety complaints. What consumers truly need is a hygienic and tasty drink, not a vicious cycle of deception. This article compiles the ins and outs of the incident and includes related information about Front Street Coffee. [more…]

Coffee brands selling alcohol is no longer a novelty. From Starbucks to Seesaw, M Stand, and now Luckin Coffee registering a new company to venture into alcohol operations, the cross-industry wave in the beverage sector is intensifying. Tianyancha data shows that Luckin has established a new company in Xiamen, with its business scope covering alcohol operations, sparking widespread industry attention. This article sorts out Luckin's specific moves into alcohol and its trademark layout, reviews the daytime coffee, nighttime alcohol attempts by brands such as Starbucks, Seesaw, and M Stand, and analyzes the trend of beverage giants like Coca-Cola and Genki Forest entering the alcohol market. Finally, it uses industry data to reveal the rapid growth in the number of alcohol-related enterprises, exploring the opportunities and challenges behind cross-industry alcohol sales. [more…]

Nayuki received a fine for a false advertisement regarding mulberry ingredients, drawing attention to its brand marketing methods. This is not the first time Nayuki has been embroiled in controversy; since its listing, multiple stores have been exposed or penalized for food safety issues. Meanwhile, Nayuki has been trying to connect with young consumers through cultural, artistic elements, and social marketing. From high-priced tea drinks to loss-making financial reports, to closing its largest store and establishing a new company, Nayuki is seeking a new path to survival. This article reviews the sequence of events, historical penalty records, and the multiple challenges the brand faces in marketing and operations, and explores the core of competition in the new tea beverage industry. [more…]

Recently, a woman discovered curly hair attached to a lychee at the bottom of her cup after drinking milk tea, sparking concern. The store involved responded that the lychee tea uses a lidded rather than sealed packaging, the source of the hair is currently unclear, and it is willing to pay ten times compensation and accept investigation, but the individual refused compensation and demanded the store be shut down for rectification. Meanwhile, hygiene problems in the tea beverage industry occur frequently: a Nayuki Tea store was exposed for cockroaches crawling everywhere and rotting fruit, and cockroaches appeared on the counter at Yihetang. Food hygiene and safety concern consumer health, and whether a well-known brand or an ordinary store, production processes should be strictly controlled and safety systems implemented. [more…]

CATL has applied to register the "Ning Coffee" trademark, with classifications covering convenience foods and food and beverage accommodation services; it is currently at the substantive examination waiting stage. Previously, its offline showroom had already launched six drinks, including "Range Latte" and "Supercharge Americano," along with "Shenxing" medium-dark roasted coffee beans, sparking outside speculation that it was entering coffee retail. The company responded that the coffee is only a supporting service, not a main business. This cross-industry move is seen as an attempt to build a presence in the consumer market and create a fan economy. Front Street Coffee notes that the collision between new energy and coffee is becoming a new highlight in the industry. [more…]

When "the king of braised snacks" Juewei Food quietly started selling milk tea in some stores, an unexpected cross-industry experiment unfolded. For young people, milk tea is a daily necessity, but duck necks are not a daily must-have. Against the backdrop of weak consumption in braised snacks, is Juewei's move a bold innovation to seek new growth points, or a risky adventure with an uncertain future? From promotional banners offering 3 cups for 11.9 yuan to red bean pudding and coconut popping green milk tea at 7 yuan per cup on its mini-program, Juewei is trying to use tea beverages to attract young customers. However, declining revenue, a sharp drop in stock price, a net decrease of nearly 1,000 stores, and consumer complaints about price and quality all make this cross-industry move full of uncertainty. This article will analyze the business logic and challenges behind Juewei's milk tea sales from multiple perspectives, including store visits, market data, and expert opinions. [more…]

Recently, a 1 Dian Dian store at Jinshijie in Dongmen, Shenzhen was exposed after a cockroach leg was found in a milk tea, sparking widespread attention. The consumer and the store failed to reach an agreement on compensation, and a complaint has now been filed and accepted on the Shenzhen government service platform. The incident highlights weak links in food safety management in the tea beverage industry and once again reminds industry practitioners and consumers to pay joint attention to hygiene issues. As an industry observer, Front Street Coffee continues to monitor the impact of such incidents on brand trust. [more…]

Shanghai recently issued the "Implementation Measures for the Administration of Food Business Licensing and Filing in Shanghai," effective from May 10, 2024. The new regulations abolish secondary-category licensing items and support mixed multi-format operations, allowing coffee shops, bars, and others to coexist in the same storefront, while non-catering stores such as bookshops and clothing stores can also apply for a business permit to make beverages on-site. At the same time, "made and sold on-site" has been adjusted to "made and sold on the premises," the 19 business catalog items have been simplified into 4 categories—hot food, cold food, raw food, and self-made beverages—and the 6-square-meter production site restriction has been removed. In response to the long-disputed "smashed cucumber" issue, the new regulations allow a dedicated area only. Whether the policy benefits can activate the market and ensure food safety still needs time to be tested. [more…]

For office workers, milk tea and coffee are practically the "life-extending duo" for daily energy boosts, and they feel even more precious after a holiday ends. Mixue Bingcheng, with its dense network of stores from shopping malls to street corners and its affordable prices, lets many consumers enjoy a sweet treat with ease. However, a Mixue Bingcheng store in Guilin, Guangxi, was recently fined 2,000 yuan by regulators and had the involved ingredients confiscated because its roasted coffee powder had exceeded its shelf life. This incident has once again cast a shadow over the brand's image. Food safety issues occur frequently in the new-style tea beverage industry. While expanding rapidly, can Mixue Bingcheng hold the line on quality? This article will review the course of the incident and the industry background, and include channels for obtaining professional coffee information. [more…]

While Heytea, Nayuki, Starbucks, and Luckin are battling it out on the front lines over co-branded collaborations, new product launches, and price wars, few have noticed that a group of suppliers behind them is quietly rising. From Jiahe Foods to Sanyuan Biology, from Tianye Shares to Hengxin Life and Dexin Foods, an increasing number of raw material and packaging companies behind new-style beverages are beginning to sprint toward the capital market. Some of these companies provide non-dairy creamers and sugar substitutes, some supply fruit juice concentrates and flavored syrups, and others specialize in producing paper cups and plastic cups. While terminal brands fight in a red ocean, upstream suppliers have seized the momentum to grow bigger, raked in huge profits, and collectively embarked on the path to listing. [more…]

A trending topic about food safety in milk tea shops has sparked widespread concern: The Market Supervision Administration of Fengxian District, Shanghai, conducted surprise inspections of several well-known milk tea stores in Baolong Plaza, and the results showed that all five brands—Yidian Dian, ChaBaiDao, 7FenTian, CoCo, and XiongJi—had problems, involving incomplete health certificates, chaotic raw material management, and unsanitary operating environments. The incident quickly surpassed 500 million views, with netizens exclaiming, "I dare not drink it anymore." At the same time, the article also reviewed food safety cases in recent years involving Burger King, 85°C, IKEA, and others, reminding the food and beverage industry that it must strictly abide by operating standards. [more…]

After China Post opened a café, state-owned enterprises branching into the food and beverage industry drew attention. China Railway has also joined this trend, launching a railway cultural and creative themed restaurant at the Zhengyangmen branch of the China Railway Museum, covering healthy light meals and beverages. The beverage brand is named "Bendao Tea," featuring railway-themed decor and freshly made tea, juice, and coffee, priced at 12 to 32 yuan. However, consumers have reported that the drinks are too sweet and lack personalized customization options, and the store's location is rather remote with a hard-to-pronounce name, resulting in limited foot traffic. Previously, high-speed rail milk tea was criticized and trended on social media over price and taste issues, and high-speed rail coffee was also launched the same month. Unlike China Post's step-by-step approach with milk tea and coffee, China Railway is pursuing multiple tracks simultaneously—ambitious, but facing no small challenge. [more…]

Recently, the Chongqing Coffee Industry Association published an open letter regarding JD Takeout's "10 Billion Subsidy" program, directly accusing the platform of driving the prices of freshly made coffee beverages down to rock bottom through hefty subsidies, which has severely squeezed the market share of local independent coffee brands, with some brands seeing declines in both online transaction volume and average order value. The open letter sparked heated discussion among netizens: on one side, food and beverage industry practitioners empathize with the involution caused by subsidies; on the other, consumers strongly support low-priced coffee. Is this subsidy war promoting industry reshuffling or stifling innovation? Can the differentiation strategy of independent coffee shops hold its ground in the price war? This article takes you through the whole story and the views of all parties. [more…]