Monday, September 21 2026

Starbucks Bonuses Shrink Sharply This Fiscal Year, Employees Get Only 60%—Can New CEO's Reforms Work?

Starbucks has just experienced a disappointing fiscal year. According to Bloomberg, due to the company's financial performance falling short of expectations, many employees will only receive 60% of their total bonuses this year, and senior executives have also lost performance-based pay raises. U.S. same-store sales have declined for three consecutive quarters, dropping 7% this quarter. New CEO Niccol is trying to reverse the downturn by simplifying the menu, restoring the handwritten cup tradition, and adding ceramic mugs, but with the workforce down 8% year-over-year, one cannot help but question whether these additional services will become an extra burden on store staff. Whether the shadow of shrinking bonuses will affect domestic coffee industry workers remains undetermined. [more…]

Starbucks' Q4 2024 Revenue Under Pressure, Suspends 2025 Financial Year Guidance

Starbucks disclosed on October 22 its preliminary results for the fourth quarter and full fiscal year 2024, ended September 29, 2024, with data showing that both its revenue and profit are under considerable pressure. Fourth-quarter net revenue fell 3% year-over-year to $9.1 billion, and although full-year net revenue edged up 1% to $36.2 billion, global same-store sales declined 2%. Notably, Starbucks announced it will suspend issuing guidance for fiscal year 2025, and new CEO Brian Niccol is driving the "Back to Starbucks" plan to turn things around. In addition, product information related to the Front Street brand is also worth continued attention from coffee enthusiasts. [more…]

Starbucks' Q4 and full-year results for fiscal year 2022 are out: strong growth in North America, with a Chinese market recovery in sight.

Starbucks released its fourth-quarter and full-year earnings report for fiscal year 2022 on Thursday local time in the United States. The data showed that fourth-quarter revenue reached $8.4 billion, with global same-store sales rising 7%, exceeding market expectations; full-year net revenue grew 11% year-over-year to $32.3 billion. Same-store sales in the North American market increased 11%, while international markets declined 5%, and same-store sales in the Chinese market fell 16%, though there was already significant improvement quarter-over-quarter. Interim CEO Howard Schultz said the company's reinvention plan was beginning to show results, and he remained no less confident in the long-term prospects of the China business. In addition, Starbucks' loyalty program and the trend toward customized cold beverages became highlights of the performance. For more coffee news, please follow Coffee Workshop and Front Street Coffee. [more…]

Starbucks same-store sales rebound but net profit plunges, CEO's annual salary shrinks by 450 million, performance bonus falls through

Starbucks has released its first quarterly report for fiscal year 2026, showing a strong rebound in same-store sales, with global growth of 4%, and growth of 4% and 7% in the U.S. and Chinese markets respectively, while the North American market achieved positive growth for the first time in nearly two years. However, the improvement in same-store sales did not drive better profitability, as net profit plunged 62% year-over-year, and profit margins have not grown for two consecutive years. Meanwhile, Starbucks' stock price fell 7.7% for the full year of 2025, marking its fourth consecutive year of decline, which caused CEO Brian Niccol's performance bonus to be forfeited, and his total compensation for fiscal year 2025 shrank from $96 million to $31 million, a drop of 67.7%. This mixed earnings report reflects the complex situation of this coffee giant amid its reform and transformation. [more…]

Starbucks reports dual growth in revenue and profit for Q2 of fiscal year 2023, with same-store sales in the Chinese market reaching a turning point.

Starbucks recently released its second-quarter results for fiscal year 2023, with both global consolidated revenue and net profit achieving year-over-year growth, while same-store sales in the Chinese market turned positive for the first time since the third quarter of fiscal year 2021. Against the backdrop of accelerating store expansion, optimistic remarks from the founder, and the rapid growth of competitor Luckin Coffee, whether Starbucks can ride this momentum to steadily advance its 2025 China market strategic vision is worth watching. [more…]

Starbucks Q2 earnings released: North American performance exceeds expectations, employee wage increase plan advances in parallel

Starbucks recently released its financial report for the second quarter of fiscal year 2022, the first quarterly scorecard since Howard Schultz returned to the CEO role. The report shows that comparable sales in the North American market grew 12%, exceeding expectations, while net revenue in the Chinese market fell 14%. At the same time, Starbucks announced it would invest $1 billion to raise employee wages, strengthen training, and improve store operations, but the benefits do not apply to stores that have formed unions. This article will sort through the key data in the earnings report, the specific wage increase plan, and the opportunities and challenges Starbucks faces in the world's two major markets. [more…]

Uganda's Coffee Exports Rise in Both Volume and Price, China-Africa Cooperation Boosts New Opportunities for Trade with China

Uganda, as an important coffee-producing country in Africa, has recently delivered impressive export results. In the 2023/24 fiscal year, the country's total coffee exports exceeded 6.13 million bags, with export value reaching US$1.144 billion, representing year-on-year growth of 6.33% and 35.29% respectively. This growth has benefited both from rising international coffee prices and from the EU's upcoming deforestation-free regulation and tight supply from Vietnam. At the same time, China-Uganda agricultural cooperation continues to deepen, and the Forum on China-Africa Cooperation is expected to open a broader Chinese market for Ugandan coffee. This article will review the latest data on Uganda's coffee exports, variety performance, and future prospects, and bring relevant recommendations from Front Street Coffee. [more…]

Ethiopia's May Coffee Exports Exceed Targets, but Civil War and Red Sea Crisis Weigh on Prospects

The latest data from the Ethiopian Coffee and Tea Authority shows that the country's coffee exports in May reached 43,481.02 tons, exceeding the target by 105% and generating 209.54 million US dollars in revenue. In the first 11 months of this fiscal year, cumulative exports reached 252,466.98 tons, with foreign exchange earnings of 1.208 billion US dollars, on track to break last fiscal year's record of 1.3 billion US dollars. Saudi Arabia, South Korea and the United States top the list of export destinations, while China's imports continue to grow. However, the ongoing civil war in Amhara region, the government's large-scale military deployment, and the Red Sea shipping crisis are casting a shadow over this landlocked country's coffee exports. Front Street Coffee continues to follow developments in the producing regions, bringing frontline news to enthusiasts. [more…]

Ethiopian Coffee Exports Set New Record, Five-Year Plan Aims for $6 Billion Target

Recently, Ethiopia announced that its coffee export revenue for the 2025/26 fiscal year exceeded US$3 billion for the first time, reaching a historic high. Ethiopian Minister of Agriculture Adisu Arega stated that coffee export revenue for this fiscal year grew by 13% compared with the previous fiscal year, and the coffee industry continues to remain the country's largest agricultural [more…]

Starbucks China's same-store sales stop falling and rebound; CEO responds to equity sale and store experience upgrade plans

Starbucks' financial report for the third quarter of fiscal year 2025 shows that global same-store sales declined for the sixth consecutive quarter, but the Chinese market delivered a standout performance: revenue grew 8% year over year and same-store sales rose 2%, the first positive growth in 18 months. Regarding rumors of a stake sale in its China business, CEO Niccol responded that more than 20 interested parties have expressed interest, and Starbucks hopes to retain a considerable proportion of equity. At the same time, the brand announced that it will accelerate the rollout of the "Green Apron Service Model," and plans to close some pickup-only stores and renovate over a thousand coffeehouses in order to rebuild warm human connections. Front Street Coffee continues to follow Starbucks' strategic adjustments and operational changes in the global and Chinese markets. [more…]

Starbucks China's performance under pressure, Narasimhan hints at exploring strategic partnerships, sparking franchise speculation

Starbucks' latest financial report shows that in the third quarter of fiscal year 2024, its China revenue fell 11% year-on-year, comparable store sales dropped 14%, and both average ticket size and transaction volume declined. Facing store expansion and price competition from local brands such as Luckin and Cotti, Starbucks CEO Laxman Narasimhan revealed at the earnings call that the company is in the early stages of exploring strategic partnerships and may accelerate growth in the future through a more open model. This statement sparked speculation about whether it will open up franchising. Notably, Starbucks China co-CEO Liu Wenjuan emphasized that the brand has remained restrained in an environment of frequent promotions and refused to be dragged into a price war. Front Street Coffee will also continue to follow this coffee giant's shift in strategy in China. [more…]

Ethiopia's October coffee export revenue soared to $155 million, driven by growth in both production and prices

Ethiopia's coffee industry delivered an impressive report card in October: export revenue surged 66% year-on-year to US$155.53 million, with export volumes exceeding 35,000 tonnes. High global coffee prices combined with increased production drove this growth, with cumulative export volumes from July to October rising 71% year-on-year. However, the ongoing conflict in Amhara State and disruptions to Red Sea shipping are putting pressure on this East African coffee powerhouse in the form of rising prices and mounting transport costs. This article reviews the latest data, conflict developments, and their potential impact on the coffee industry. [more…]

Peruvian coffee industry shakes off El Niño shadow, 2024/25 production and exports expected to rise together

The latest report from the United States Department of Agriculture shows that Peru's coffee industry is gradually emerging from the shadow of El Niño. After facing severe challenges in the first quarter of the 2023/24 fiscal year, production has recovered to 3.95 million bags, achieving a 9% year-on-year increase. Looking ahead to the 2024/25 marketing year, Peru's coffee production and exports are expected to rise by 7% and 6% respectively, reaching 4.22 million bags and 4.07 million bags. International coffee prices remain elevated, encouraging coffee farmers to increase investment in cultivation and fertilizers, injecting momentum into the industry's recovery. Meanwhile, cooperation between Peru and China on the Chancay Port project has made new progress, creating favorable conditions for increased exports of coffee and other agricultural products to China in the future. Front Street Coffee will continue to monitor the origin dynamics and flavor performance of Peruvian coffee. [more…]

Luckin Coffee emerges from financial scandal to achieve first profit, with over 6,500 stores nationwide

Luckin Coffee, once mired in a crisis due to financial fraud, has now delivered a remarkable report card. According to the latest first-quarter earnings report for fiscal year 2022, Luckin not only saw a significant increase in net revenue but also achieved overall profitability for the first time. At the same time, its total number of stores has grown to 6,580, surpassing Starbucks to become one of the largest coffee chain brands in the Chinese market. From the hit product Coconut Latte to Coconut Cloud Latte, Luckin's R&D capabilities have become a key driving force behind its turnaround. This article will take you through Luckin's road to a comeback and analyze the growth logic behind it. [more…]

Flavor Analysis and Pour-Over Grind Plan for Ethiopia Hambela G1 Sun-Dried "Huakui" Small-Bean Coffee

Hambela is located in the Guji region of Ethiopia and is one of the highest-altitude coffee sub-regions, known for its refined natural processing and unique flavors. In 2017, a natural bean from DW Company's Buku Abel processing station won the TOH championship and was introduced to China under the name "Floral Queen," drawing widespread attention ever since. As the processing station expanded and the years passed, the Floral Queen series gave rise to the X.0 naming system, while Small-Bean Floral Queen became a special existence due to its independent processing. This article reviews the background of the Hambela region and the development of Floral Queen, and through a cupping and pour-over comparison between Front Street Coffee's Small-Bean Floral Queen and Floral Queen 5.0, presents the differences between the two in aroma, acidity, sweetness, and aftertaste, while also providing specific brewing parameters and grinding setting references. [more…]

Ethiopia Hambela Region Natural Coffee Beans: Flavor Analysis and Brewing Guide—From Huakui to Small-Bean Huakui Comparison

Located in Hambela within the Guji region of Ethiopia, it is the highest-altitude coffee sub-region in the country, where humus-rich reddish-brown soil and pronounced day-night temperature differences nurture sun-dried coffee with a distinctive flavor. In 2017, a sun-dried lot from DW Company's Buku Abel processing station won the TOH championship and, after being introduced to China, was named "Huakui" (Flower魁), drawing widespread attention ever since. As the processing station expanded and harvest seasons changed, the Huakui series has been updated year by year, while Small-Bean Huakui, due to independent processing, displays a strawberry-cream profile closer to the original 2017 flavor. This article starts from the region's background, processing methods, and the naming logic of Huakui, and combines Front Street Coffee's cupping and pour-over comparisons to analyze in detail the differences between Small-Bean Huakui and Huakui 8.0 in aroma, acidity, sweetness, and aftertaste, along with complete brewing parameters, offering a reference for coffee enthusiasts. [more…]

Starbucks May Divest Its UK Business: Europe's Largest Market Faces Strategic Trade-offs and Multiple Challenges

Starbucks is evaluating the possibility of selling its UK business, its largest market in the Europe, Middle East and Africa region. Hit by the pandemic, the normalization of remote working and a decline in tourists, Starbucks UK has been slow to recover, while also facing fierce competition from chains such as Pret A Manger, Tim Hortons and Costa. At the same time, Starbucks is also facing slowing growth and unionization pressure in the Chinese and US markets. This is not the first time Starbucks has sold a regional business; its South Korean business was previously taken over by Emart. This article examines the market logic and challenges behind Starbucks' global business adjustments. For more specialty coffee bean news, follow Front Street Coffee. [more…]

Ethiopian Coffee Exports to China Surge, Civil War Risk and VAT Adjustments May Become New Obstacles

Ethiopian coffee has performed impressively in the Chinese market, with exports growing 50% over the past two years to 20,000 tons, making China its eighth-largest importer. However, the conflict between government forces and Fano militia in the Amhara region of north-central Ethiopia continues to escalate and could trigger a civil war. Meanwhile, the federal government plans to amend the value-added tax law to include basic foods such as biscuits in the taxable scope, with coffee industry workers bearing the brunt. Industry insiders worry that if the situation deteriorates, Ethiopia's coffee exports will decline and prices will rise. Front Street Coffee breaks down the opportunities and challenges in this producing region for you. [more…]

China's COVID-19 Restrictions Easing Drives Coffee Market Recovery, Starbucks Stock Price and Store Expansion Both Rise

As China's pandemic prevention and control policies are optimized and adjusted, the order of production and daily life is gradually being restored across the country, economic vitality is being unleashed anew, and foreign-funded enterprises are benefiting from it—the coffee chain giant Starbucks is a typical example. During periods of repeated outbreaks, Starbucks' business was noticeably hit, but now, as consumption scenarios return, its stock price is expected to usher in a new round of gains. Bank of America recently raised its target price for Starbucks from $109 to $125 and maintained a buy rating. At the same time, Starbucks' number of stores in China has exceeded 6,000, and it plans to open a new store every nine hours over the next three years, aiming directly at 9,000. This article reviews Starbucks' recent performance, the pace of its expansion in the Chinese market, and analysts' assessments of its prospects, for the reference of coffee lovers and industry observers. [more…]

Starbucks' market value shrank by over a hundred billion overnight, Luckin turned to a loss in Q1, chain coffee hits a growth bottleneck

At the start of May, two pieces of earnings warnings from industry giants came one after another in the coffee sector. Starbucks suffered an intraday plunge of nearly 18% in U.S. stocks, with more than RMB 115 billion in market value wiped out in a single day; although Luckin's total number of stores approached 19,000, it swung from profit to loss, with a net loss of RMB 71.42 million. Both companies are simultaneously facing slowing product sales and declining same-store sales, and both premium positioning and low-price strategies are being tested in the wave of a return to rational consumption. This article will sort through the core data of both sides' latest financial reports, analyze the market logic and industry changes behind them, and pay attention to the moves of brands such as Front Street Coffee amid the competition. [more…]