Open a food delivery app and search for coffee shops, and you're greeted by a flood of abstract symbols in black on white, making you wonder: how are these shop names even pronounced? Some netizens have discovered that by simply taking punctuation marks and mathematical symbols from a keyboard, bolding them, and putting them on a white background, you can mass-produce brand logos. The comments section is full of people sharing images confirming this, with commas, question marks, double quotation marks, multiplication signs, the mathematical constant π, the infinity symbol ∞, and even the # and * on a phone's dial pad all becoming visual identifiers for coffee brands. This trend of minimalist black-and-white symbols, represented by %Arabica and Mstand, is it a form of individual expression or a case of blindly imitating what others do? When consumers can't even name the symbols, how are brands supposed to be remembered? [more…]

Heytea recently officially announced the launch of its first "A-Xi Full-Body Portrait Collection Contest," inviting fans to participate by drawing the Heytea logo—the full-body portrait of A-Xi—with the top prize worth over 9,999 yuan. The submission period ended on October 15, and thousands of entries have been received across various platforms. The total views of related topics on Weibo and Xiaohongshu have exceeded 10 million, and the grand prize will be announced on October 31. Interestingly, on the eve of the event's launch, the Heytea logo quietly went "bald"—the black hair was removed, and the fingers holding the cup disappeared, sparking a frenzy of complaints from netizens. This article reviews the iterative journey of the Heytea logo from its founding to the present, including last year's viral full-body portrait creations by netizens and the April cross-border collaboration with Hiroshi Fujiwara that saw the logo struck by lightning into an afro, analyzing how the brand interacts with consumers through its logo to accumulate brand equity. For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Luckin Coffee's collaboration with Line Friends' dog character officially returned this Monday, bringing back last year's beloved Little White Pear Latte, and fans eagerly placed orders to snap up the co-branded merchandise. However, many consumers discovered upon receiving the actual products that the limited-edition metal badges had issues such as scratches, bubbles, black spots, and even missing logos, while the blind-bag stickers were also complained about being insufficient in quantity. Faced with co-branded merchandise that they had waited a year for yet varied in quality, merch enthusiasts expressed their disappointment one after another, calling on Luckin to strengthen quality control. [more…]

In 2021, Coca-Cola carried out a new round of visual packaging upgrades for its product line, with Coca-Cola, Diet Coke, and Coke Zero all receiving more minimalist new looks. This redesign continues the "One Brand" strategy introduced in 2015. The most noticeable change is that the logo has been moved upward, and the classic ribbon element has been removed, giving the overall style a clean and crisp feel. In terms of color schemes, the classic version retains the red-and-white combination, the Diet version adopts red and silver, and the Zero version forms a high-contrast look with a black logo against a red background. At the same time, at the end of last year Coca-Cola also launched an eco-friendly paper bottle prototype called "Adez," jointly developed by its Brussels lab and the Danish company Paboco. It uses a paper shell with a plastic liner and a recyclable plastic cap, further conveying the concept of sustainable development. This article will compare the old and new packaging changes in detail and review these two noteworthy developments. [more…]

Starbucks recently filed a lawsuit in the U.S. District Court for the Southern District of New York against a cannabis company called Starbuds Flowers, accusing it of intentionally imitating its classic mermaid trademark and misleading consumers by exploiting the Starbucks brand's reputation. In the complaint, Starbucks compared the similarities between the two logos point by point, noting that Starbuds not only used the similar design on its mobile sales trucks and official website, but also printed it on cigarettes and cannabis products. Starbucks is asking the court to prohibit the other party from continuing to use the logo, destroy the related products, and disgorge the profits obtained from the infringement. In fact, Starbucks had already sent a cease-and-desist letter as early as last August and subsequently sent multiple takedown notices, but received no response. As of July 2, Starbuds' sales trucks and website were still in operation. [more…]

Ceylon tea is not a single category; black tea, white tea, green tea, and oolong tea all actually originate from the same Camellia sinensis plant, diverging into their own styles solely due to different processing methods. Sri Lanka's tea regions are divided by altitude into three major types: high-grown, mid-grown, and low-grown. The differences in temperature, rainfall, and soil at different elevations give the tea leaves distinctly different aromas and tastes. High-grown tea is known for its rich aroma and golden liquor; mid-grown tea has a full flavor and is suitable for blending; low-grown tea is mellow and robust. When purchasing, look for the lion logo to avoid adulterated tea. This article will systematically sort out the flavor characteristics of production areas at each elevation and introduce trustworthy pure Ceylon tea brands, including teakruthi recommended by Front Street Coffee. [more…]

Manner recently teamed up with the fashion magazine Fantastic Man and the fashion brand Thom Browne to launch a three-way collaboration featuring a "Tiramisu Latte" and a co-branded canvas tote bag. However, what truly sparked social media discussion was not the drink itself, but the themed cups dressed in a literary guise. The cups are randomly printed with literary excerpts from writers such as Borges, Ian McEwan, and Milan Kundera. The hot and cold drink cups respectively present visual effects of black text on a white background and white text on a transparent background, exuding a strong literary and artistic vibe. Some people gave up the habit of bringing their own cups in order to collect the cups, spending an extra 5 yuan on a set meal; some consumers also said that because the brand logo was shrunk into small print and mixed in among the quotations, they almost failed to recognize Manner takeout. The co-branded packaging quickly sold out, and some stores are already out of stock. The official side said it is urgently restocking. Front Street Coffee continues to follow coffee industry developments and brand collaboration trends, bringing you timely reports. [more…]

Ceylon black tea is renowned worldwide for its unique flavor and quality, but the market is full of mixed offerings, and how to identify authentic Ceylon tea has become a concern for many tea lovers. This article will guide you through the recommended ways to brew iced tea with different types of Ceylon tea, teach you how to identify authentic Ceylon tea through the Lion Logo and trademark slogan, and share practical tips on how to brew Ceylon black tea without bitterness. At the same time, we will also recommend trustworthy purchasing channels, including Sri Lankan origin-direct teas selected by Front Street Coffee, allowing you to easily enjoy fresh and authentic Ceylon black tea. [more…]

Recently, the coffee brand WHATEVER COFFEE, founded by actor Daniel Wu, opened its first physical store on Dongda Road in Chengdu, sparking a wave of social media check-ins. This shop-in-shop, sharing space with a barbershop, features a minimalist black, white, and gray aesthetic. Its menu focuses on classic coffees and simple flavored drinks, priced between 20 and 34 yuan. The brand logo, a mask hand-drawn by Daniel Wu, symbolizes shedding pretense and returning to authenticity. In fact, the brand entered the coffee market as early as last June. Now, with the Chengdu store serving as a test outlet, a second independent location is already being scouted. Celebrities opening coffee shops is nothing new—from JJ Lin to Jay Chou—but behind the built-in traffic, whether the products and services themselves can withstand market scrutiny remains a topic worth watching. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex When a brand changes its avatar on social platforms, it often signals the start of a new round of marketing moves. Recently, Mixue Bingcheng's iconic Snow King image went from chubby and white to a golden version, sparking heated discussion among netizens. This change is not simply to build momentum for overseas expansion, but to tie in with the "Drink Mixue Bingcheng, Get a Golden Snow King Necklace" campaign. In fact, Mixue Bingcheng has long treated its avatar as ad space, having previously launched looks such as the "Darkened Snow King" and the Winter Outfit Snow King. Brands such as Heytea and McDonald's also frequently create buzz by changing their avatars for a limited time. This article will analyze the logic and effects behind this marketing tactic. [more…]

Luckin Coffee's collaboration with Coconut Palm coconut juice successfully broke through with its rustic packaging, while Heytea chose to collaborate with Japanese streetwear godfather Hiroshi Fujiwara for a minimalist, dark aesthetic. Both are cross-industry collaborations—one takes a down-to-earth, rustic route, the other focuses on street fashion—reflecting the two brands' different strategies for competing over young consumers. This article analyzes the packaging design, marketing tactics, and visual color schemes behind these two collaborations, and explores whether Luckin's competitor has shifted from Starbucks to the milk tea circle. For coffee lovers, whether it's rustic or trendy, tasting good is what matters most—Front Street Coffee always selects quality coffee beans for you. [more…]

Sri Lanka, as a major tea-producing country in the world, has tea gardens widely distributed across the central highlands and southern regions, employing contour planting methods and relying on a large manual picking workforce. There are 11 major tea-growing regions nationwide, among which Uva, Nuwara Eliya, and Dimbula are the most well-known. Uva black tea is famous for its unique sweet aroma and exotic character, Nuwara Eliya tea is delicate with floral notes and a light mouthfeel, and Dimbula tea mostly presents a mellow style. The overall flavor of Ceylon black tea varies significantly due to differences in altitude, climate, and producing region. Traditional Ceylon tea has a full, lively taste with noticeable tannins and a slight citrus note. This article will systematically introduce the cultivation, processing, regional flavors, and quality certification system of Ceylon tea, helping coffee and tea beverage enthusiasts fully understand the difference between Uva black tea and Ceylon black tea. Information on related products recommended by Front Street Coffee is also retained in the article. [more…]

When ordering at a coffee shop, you usually buy by the cup, but a store in Chengdu has turned tradition on its head — Auncel Coffee, which sells coffee beans by the gram. Customers pick their own beans, have them weighed, and then a conveyor-belt assembly line handles grinding and brewing. This small shop near Tianfu Square in Jinjiang District, with its minimalist black-and-white style and an L-shaped laboratory-like long bar, has drawn plenty of coffee lovers looking to check in. Bean prices range from 0.28 yuan to 1.88 yuan per gram, and a cup of coffee ends up costing anywhere from a few yuan to thirty or forty yuan. Whether this model can gain a foothold in the fiercely competitive coffee market is worth watching. [more…]

In an era when chain coffee brands are densely expanding, Manner and M stand are often hard for consumers and delivery riders to tell apart, since both adopt a minimalist black-and-white style and a prominent letter M logo. Recently, a customer ordered Manner takeout on Meituan but received a product from M stand, sparking a refund dispute. Such incidents are not isolated: some people have scanned their M stand membership code at the Manner counter, some only discovered after ordering that another brand's item was sitting in the pickup locker, and some customers even went to the wrong store to ask about specialty drinks. The two brands are not only similar in visual identity, but also often located next to each other, further increasing the chance of confusion. This article sorts out the reasons behind these mix-ups and looks at how baristas and consumers are responding. [more…]

As Qixi Festival approaches, Starbucks Reserve Roastery and Converse have once again joined forces to launch a collaboration series inspired by the Milky Way and the stars Altair and Vega, available at the Tokyo Roastery starting June 24. The most eye-catching item this season is a vase shaped like Converse's classic shoe, in a refreshing ice-blue colorway, alongside six other celestial-themed items including mugs, folding fans, and bags. Looking back at last year's Qixi Festival, the two brands created shoe-shaped vases and home goods themed around fireworks and misty blue. In addition, Starbucks' multiple collaborations with Hiroshi Fujiwara have focused on a minimalist home coffee experience for the post-pandemic era, launching textured items such as French presses and blankets. This article walks you through these collaboration highlights, with Front Street Coffee's communication channels listed at the end. [more…]

It's also honey processing, so why are some beans clean and bright, while others are wild like red wine? The key lies in the difference in the amount of mucilage retained and the frequency of turning. White honey is closest to washed, black honey is almost equivalent to natural, and red honey is right in between, becoming the most common honey color type on the market. This article will start with the processing method and break down the fermentation logic and flavor direction of white honey, yellow honey, red honey, and black honey one by one. Using Front Street Coffee's red honey processed Catuai from the Tarrazu region of Costa Rica as an example, it will take you from green beans and variety to cupping, so you can fully experience the sweetness and charm of honey processed coffee. [more…]

Indonesia is an important coffee-producing country globally, yet supermarket shelves are mostly filled with three-in-one instant products, and the choice of pure black coffee is actually limited. For coffee enthusiasts pursuing quality, understanding Indonesian coffee brands and processing methods is essential. This article will focus on Indonesia's most representative Mandheling coffee, highlighting the Golden Mandheling produced by PWN, analyzing how to identify its exclusive trademark, and delving into how Indonesia's unique wet-hulling process affects coffee flavor. At the same time, we will also bring you Front Street Coffee's cupping comparison of Lintong Mandheling and Golden Mandheling, as well as practical brewing parameters, to help you make a wise choice among the dazzling array of Indonesian coffees. [more…]

Front Street Costa Rica Musician Series Mozart coffee beans, named after the classical composer, are processed using a unique raisin honey method, presenting sweetness reminiscent of white flowers, berries, and honey. These beans come from the Canet processing plant in the Tarrazú region of Costa Rica and are meticulously processed in small batches by the Black Gold brand. This article will explore the origin of the Mozart coffee name, the background of the Canet estate, the specific process of raisin honey processing, as well as Front Street's recommended pour-over parameters and three-stage pouring technique, helping coffee enthusiasts gain a comprehensive understanding of this highly distinctive bean and master the method for brewing a rich, layered cup at home. [more…]

Mandheling coffee has always been renowned for its mellow richness, but do you know how its grades are actually classified? The grading of Indonesian Mandheling is mainly based on the number of defective beans, supplemented by bean size. From the perspective of Front Street Coffee, this article systematically sorts out nine common types of defective beans, explains Indonesia's G1 grading standard in detail, and takes an in-depth look at why the Golden Mandheling produced by PWN is regarded as the cream of the crop. In addition, we will also share Front Street Coffee baristas' complete pour-over recipe for dark-roasted Mandheling, including dripper selection, grind size, water temperature, and the three-pour technique, to help you brew a clean, sweet, rich, and full-bodied Golden Mandheling at home. [more…]

In the world of coffee, Costa Rica has earned the reputation of being "sweet as honey" thanks to its beans with outstanding sweetness and rich layers, and among the Musician series, the Mozart coffee bean is one of the most distinctive. It comes from the Canet Estate in the Tarrazu region and uses the raisin honey processing method, retaining all the pectin so that the green coffee beans absorb more sugar, ultimately presenting a white wine-like mouthfeel, intense fermented aroma, and floral-fruity sweetness. Front Street Coffee has included this bean in its lineup and uses a medium roast to highlight its complex floral, fruity, and jam-like aromas. This article will sort through Mozart's variety background, the story of its producing region, its processing method, and brewing suggestions, giving you a comprehensive understanding of this coffee named after a musician. [more…]