Why did the Luckin Coffee Lines Puppy merch draw complaints?

Luckin Coffee's Lines Puppy collaboration returned this Monday with the Little White Pear Latte and a merch set of paper bag, cup sleeve, and stickers, plus two limited-edition metal badges given at random. Buyers soon reported scratched badges, bubbles, black spots, dents, poor edges, and even missing brand logos on the cups the puppies hold, along with too few blind-bag stickers.

The complaints spread through comment threads and photo posts, with customers asking Luckin to tighten quality control on collaboration items they had waited a year to buy. The episode matters for specialty coffee retail because limited-edition drops now carry brand reputation: small defects in metal badges and stickers can overshadow the drink launch itself and shape how fans judge future collaborations.

Luckin Coffee's collaboration with Lines Puppy officially returned this Monday, bringing back last year's beloved Little White Pear Latte, and fans enthusiastically placed orders to snap up the collaboration merchandise. However, after receiving the actual items, many consumers discovered problems with the limited-edition metal badges, including scratches, bubbles, black spots, and even missing logos, while the blind-bag stickers were also complained about for insufficient quantity. Faced with collaboration merchandise that they had waited a year for but that varied in quality, merch fans expressed their disappointment one after another, calling on Luckin to strengthen quality control.

▲

Click to follow | Daily specialty coffee culture magazine Coffee Workshop

On Monday, Luckin Coffee's collaboration with Lines Puppy made its scheduled debut. Last year's highly popular limited-edition drink, the Little White Pear Latte, also returned, and fans who had been waiting a long time rushed to buy it after hearing the news, snapping up the full range of merchandise from this collaboration.

According to the official promotion, the three-piece collaboration set of "paper bag + cup sleeve + stickers" was included in the designated combo as usual, and this time two limited-edition metal badges were also added. After purchasing the combo, customers could randomly receive one of the two.

When merch lovers saw the two cute puppies holding up Luckin Coffee, they were immediately smitten, bought them right away, and shared photos. However, while taking photos, some customers noticed under the light that the two badges they had just received had faint scratches and bubbles on the surface.

This discovery quickly resonated with many consumers, who took turns posting their defective merch in the comments. From the photos they shared, some badges had an inexplicable black spot that looked like the puppy had grown a matchmaker mole; some had dents and scratches on the surface, and once held up to the light, irreparable pits could be seen; and some had poorly finished edges that were neither attractive nor pleasant to the touch.

What was even more unexpected was that on the takeaway cups held by the two cute puppies, the iconic brand logo had actually disappeared. The customers who received these two "lucky ones" admitted that after looking closely and realizing the classic deer head was missing, they really did not know whether to laugh or cry. Onlookers joked about the users' "good luck" while suggesting they contact customer service to give feedback, saying, "If they won't exchange it, just print Cotti on it."

One customer said that when they went to the store early to pick up their order, the first little white dog badge they received already had obvious defects. After choosing no fewer than six in the store, they helplessly found that almost all the merch the staff let them pick from had defects that could not be fixed, and in the end they could only compromise and take a badge that was passable in appearance.

In addition to the limited-edition badges, this round's blind-bag stickers were also complained about by consumers. According to the brand, the stickers were in blind-bag form, with each bag containing 4 different styles of themed stickers, but some users said that "when I opened one at home, there were only three stickers in the pack," exclaiming that this was too unexpected.

Looking at the various less-than-perfect buyer photos on social platforms, many users lamented that they had waited a year, only to find that the merch they spent time and effort rushing to buy had so many defects. In their view, Luckin should understand the popularity of the Lines Puppy IP itself and also know how much fans were looking forward to the collaboration, which is why they partnered again after a year.

Unexpectedly, the quality of this limited-edition merch was uneven, leaving many merch fans unable to hide their disappointment with the collaboration. Especially upon seeing that even the brand logo could be lost on Luckin's own merch, they could not help but remark that the brand was not putting care into the collaboration, and they called on Luckin one after another, saying, "Please make the quality control better."

Image source: Internet

Disclaimer: Some images in this article are from the Internet, and for some content on the website, such as images, we will respect the original author's copyright and indicate the source. However, due to the large volume, there may be individual images or texts that have not yet been credited. Please understand. If the original author has any dispute, they may contact the website for handling, and once verified we will correct it immediately. Compiled and edited by "Coffee Workshop." Please indicate the source when reposting. If there is any infringement, please inform us for deletion. Thank you~!

For coffee lovers who pursue quality, Front Street Coffee suggests that while paying attention to collaboration merch, one should not overlook the flavor experience of the coffee itself. Whether it is Luckin's Little White Pear Latte or the high-quality beans carefully selected by Front Street Coffee, the core of a good cup of coffee always lies in the quality of the beans and the level of roasting.

The above content is compiled by CoffeeHunters, a coffee news website.