Coffee press release on Coca-Cola 2021 packaging redesign explained
In 2021 Coca-Cola rolled out a visual packaging update across Coca-Cola, Diet Coke, and Coke Zero. The logo moved upward and the classic ribbon element was dropped, giving a cleaner look. Classic stays red and white, Diet uses red and silver, and Zero sets a black logo against red for contrast, continuing the One Brand strategy launched in 2015.
Earlier, at the end of the previous year, Coca-Cola also showed an eco-friendly paper bottle prototype called Adez, developed by its Brussels lab with the Danish company Paboco using a paper shell, a plastic liner, and a recyclable plastic cap. Together these moves shift the brand from the complexity of 2015 toward simplicity and sustainability, a change worth noting in any coffee press release.
In 2021, Coca-Cola carried out a new round of visual packaging upgrades across its product line, giving Coca-Cola, Diet Coke, and Coke Zero a cleaner new look. This redesign continues the "One Brand" strategy introduced in 2015. The most noticeable change is that the logo has been moved upward, and the classic ribbon element has been removed, resulting in an overall clean and crisp style. In terms of color schemes, the classic version retains the red-and-white combination, the Diet version uses red and silver, and the Zero version features a black logo against a red background for high contrast. Meanwhile, at the end of last year, Coca-Cola also unveiled an eco-friendly paper bottle prototype called "Adez," jointly developed by its Brussels lab and the Danish company Paboco. It uses a paper shell with a plastic liner and a recyclable plastic cap, further conveying the concept of sustainable development. This article will compare the old and new packaging in detail and review these two noteworthy developments.
When it comes to Coca-Cola's most talked-about topic this year, the move toward paper bottle packaging is undoubtedly it.
However, in addition to the news about paper bottle packaging, Coca-Cola recently also officially released a new product — Coca-Cola has aga in sw itched to a bran d-new packaging for 2 021.
Compared with past designs, the new packaging presents a more minimalist visual impression overall.
The specific comparison is as follows:
Above: old packaging
Below: new packaging
It is reported that Coca-Cola carried out a unified visual adjustment across its core product lines, including Coca-Cola, Diet Coke, and Coke Zero. The new packaging follows the "One Brand" strategy introduced in 2015. As can be clearly seen from the image above: the logo on the new packaging has been moved upward, and the iconic ribbon decoration has been abandoned, conveying an overall sense of lightness and freshness.
Specifically, the Coca-Cola series continues the classic "red + white" combination; Diet Coke adopts a "red + silver" pairing; Coke Zero uses a black logo against the classic red, further enhancing the overall logo's recognizability.
Overall, Coca-Cola's 2021 new packaging has moved from the complexity of 2015 to the simplicity of 2021. This shift in design approach makes the brand identity more distinctive.
In fact, as early as the end of last year, Coca-Cola had already introduced a packaging product with stronger eco-friendly attributes.
The new packaging consists of a paper shell with a plastic liner and a recyclable plastic cap. It is named "Adez." The entire paper bottle was jointly developed by Coca-Cola's Brussels laboratory and the Danish company Paboco. The purpose of designing this packaging is to further highlight the concepts of environmental protection and sustainability.
The above content is compiled by CoffeeHunters, a coffee news website.
