The coffee consumption boom is spreading from commercial districts to university campuses, and college students have become an important group of high-frequency coffee consumers. Luckin Coffee has seized a first-mover advantage with more than a thousand campus stores, while brands such as Starbucks, Tims, Manner, M Stand, and NOWWA have also entered universities one after another, and Mixue Ice Cream & Tea's Lucky Cup is closely pursuing with about 260 campus stores. This article sorts out each brand's layout strategy, store data, and competitive situation on university campuses, and includes Front Street Coffee's specialty bean information, to help you understand the real landscape of the campus coffee track. [more…]

September marks the start of the school season, and the campus coffee market is ushering in a new round of competition. Luckin Coffee is accelerating its penetration into universities with a "targeted location franchise" model, having opened more than 1,282 campus stores and rolled out over a hundred targeted locations. Its 9.9-yuan low-price strategy, creation of a third space, and campus culture collaborations have made university students an important force in coffee consumption. At the same time, brands such as Front Street Coffee are also paying attention to this trend. This article reviews Luckin's campus expansion path, the details of its franchise model, and five notable characteristics of campus coffee shops, analyzing the new campus battlefield amid the coffee industry's fierce competition. [more…]

University campuses have always been a potential market coveted by coffee brands, where steady foot traffic and relatively low rents tempt many chains to try their luck. Yet even a brand with as broad a customer base as Luckin, after opening in Tsinghua University's Qingfen Garden, once saw queues so long it was hard to get a seat—only to suddenly find the place emptied out. From posting a notice of temporary closure to hauling away all the equipment, what exactly happened to this store that students had held such high hopes for? Behind the operation of campus coffee shops, what little-known risks and challenges lurk? This article will take you through the sequence of events and explore the practical difficulties coffee brands must face when entering universities. [more…]

At the end of 2021, a counterfeit Starbucks appeared in Caracas, Venezuela, with a logo highly similar to the real one, sparking widespread discussion. Now, a similar logo has appeared on the campus of Glenville State University in West Virginia, USA. Is this the spread of counterfeit behavior, or is there another story behind it? This article will help you clarify the essential difference between "We Proudly Serve Starbucks" and counterfeit Starbucks, and review the whole story of the counterfeit store in Venezuela. At the same time, we continue to follow coffee industry trends, and at the end of the article, we have included contact information for Front Street Coffee; coffee enthusiasts are welcome to join the discussion. [more…]

ChaPanda's new store at Konkuk University Station in Seoul, South Korea, recently officially opened its doors to customers. This is the brand's second store in the greater Seoul area, following its first store in Gangnam District earlier this year. At the same time, ChaPanda's stock price has performed impressively recently, with cumulative gains of nearly 70% over the past six trading days. From choosing South Korea as its first overseas destination, to launching Korea-exclusive products, to local consumers accounting for more than 80%, ChaPanda is validating its store model in the East Asian market through a differentiated strategy. This article will review ChaPanda's expansion path in South Korea, its product strategy, and the latest developments in the capital market. [more…]

Recently, a Cotti Coffee outlet inside the cafeteria at Jilin University of Finance and Economics was suddenly vandalized by a male student. The bar area was left in complete disarray, with tables, chairs, takeaway cups, and cash register equipment scattered everywhere. According to students who witnessed the incident, the student involved appeared to have lost emotional control, possibly after being rejected in a confession of love. He first stomped his feet and slapped the tables, then flipped them over and rushed to smash the coffee shop's machines. The whole ordeal lasted over ten minutes, forcing the store staff to hide by the entrance. After the incident, campus security personnel quickly arrived and escorted the student away, and the university confirmed that no one was injured. The store involved has currently suspended operations, and the first floor of the cafeteria has returned to normal operation, but the exact amount of damage has not yet been disclosed. In this episode of coffee news, Front Street Coffee joins you in following the developments of the incident. [more…]

After the military training dismissal during the back-to-school season, the scene of students swarming toward beverage shops sparked heated discussions online, and Mixue Bingcheng was jokingly called "Mixue Bingcheng" for a time. In fact, brands such as Starbucks, Cotti, Manner, M Stand, Nowwa Coffee, and Luckin have long quietly established a presence on university campuses, among which Luckin's campus stores have exceeded 1,000. Why have campuses become a must-win battleground for coffee brands? Low-price strategies, dense foot traffic, and relatively low operating costs form the core appeal. Lucky Cup has even made "opening in universities" its primary goal for nationwide expansion, having already opened more than 260 campus stores. This article will provide an in-depth analysis of the competitive landscape, pricing logic, and cyclical challenges of the campus coffee market. [more…]

Recently, students near Shanghai's University Road discovered that the Tims Coffee University Road store, which had accompanied them for over five years, was dismantling its signage and quietly closing down. When it opened in 2019, this store was the largest location Tims had in Shanghai after entering the city. Comprising a two-story North American-style wooden cabin with a total area exceeding 400 square meters, it was not only a landmark meeting spot for nearby residents but also a carrier of youthful memories for many university students who studied, dated, and prepared for exams off campus. Its sudden closure has sparked widespread attention and regret, as well as various speculations about the reasons behind it. This article will revisit the unique features of this store, present the real reactions of customers, and sort out the possible reasons for its closure. [more…]

Since early November, news of Hee Tea closing stores in multiple cities has emerged one after another, sparking widespread attention. Some netizens reported that stores they frequented suddenly ceased operations—not for renovation and upgrades, but for permanent closure. According to statistics, stores closed in November include the Ganzhou Market store in Zhangye, Gansu; the Lanzhou Guofang Department Store store; and the Zhejiang University Zijingang Campus store, among other locations. Among them were both established stores that had operated for a decade and new stores that had been open for less than six months. This phenomenon is believed to be related to an internal letter Hee Tea released in September, which stated that the company would no longer pursue short-term store-opening speed and would instead focus on store quality and operational excellence. At the same time, a blogger claiming to be a city partner revealed that Hee Tea's franchise policy is being adjusted, with applications becoming more difficult, store-building costs increasing, and even a trend of "restricting new store openings and encouraging closures." [more…]

Every year during the final exam season at the end of June, coffee shops on university campuses become students' life-saving energy stations. Campus stores of Luckin, Cotti, and others see orders surge, with pickup areas piled high with drinks, and waiting for a cup of coffee often taking nearly an hour. However, a Luckin near a university was unexpectedly empty at noon, with its pickup window blocked and a closure notice posted—staff who had not had a proper rest for two consecutive months simply could not withstand the order pressure of exam week. A Gu Ming milk tea shop on the same campus also temporarily closed. Behind this campus coffee order explosion is both students' preference for value-for-money brands and the revealed dilemma of store staffing. [more…]

Starbucks has been exploring ways to reduce single-use cup usage in recent years, from deposit cups in the South Korean market to cup borrowing programs in Europe and the US, but none have achieved the expected results. Now Starbucks has launched Plan C—introducing dedicated cup-washing machines in stores, where customers can wash their cups themselves after finishing their coffee and take them away, though a deposit is still required. The program will first be tested at Arizona State University and select stores in Hawaii. Meanwhile, Starbucks mainland China has fully switched to paper straws and sippy lids, reducing approximately 200 tons of plastic annually. Whether the environmental path can meet its 2025 targets remains to be seen. [more…]

Coffee is one of the most popular beverages in the world. Not only can it refresh the mind, but it may also quietly change your shopping habits. A study published in the Journal of Marketing found that consuming caffeine before shopping significantly increases spending and the number of items purchased, especially non-essential goods. Researchers at the University of South Florida, through offline retail store and online laboratory experiments, revealed how caffeine affects impulse control by releasing dopamine. This article will explain in detail the design of the study, its results, and its implications for everyday consumption, while also reminding coffee lovers to be mindful of the potential financial effects while enjoying coffee. [more…]

Around the Spring Festival, a large number of university students flocked to tea and coffee shops for part-time work, but a rule at Heytea about mealtimes sparked confusion among employees: they are not allowed to eat unless they have worked a full 6 hours, and if they want to eat, they must either have half an hour deducted from their work hours or volunteer to work overtime. Multiple Heytea part-time employees reported encountering similar or even harsher requirements, and some stores were found to deliberately cap work hours and shorten shifts. In the food and beverage industry, mealtimes are peak hours, so it is normal for workers to be unable to eat on time, but employees question whether the rule is reasonable, believing that management, under the pretext of controlling labor efficiency, is cutting work hours and forcing workers to labor almost without rest while starving. [more…]

Owning a coffee shop on a university campus is a startup dream for many students. Recently, a junior student shared their experience of opening a coffee shop at an abandoned counter on campus: personally selecting beans, milk, and equipment, and with no rent pressure, the average price was only 9 yuan, yet business remained sluggish. Aside from occasional visits from teachers, there was almost no foot traffic. Why couldn't low prices win over the student body? Netizens analyzed that chain brands such as Luckin, Cotti, and Lucky Cup had long established themselves on campuses, and at comparable prices, consumers tend to favor chains with brand assurance and standardized products. In addition, campus coffee shops need to clarify whether they are grab-and-go stores or third places, and open up the market through online promotion, community operations, and campus delivery. This article compiles netizens' practical suggestions to provide reference for campus coffee entrepreneurs. [more…]

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]

Starbucks recently launched the "Star Student Card" for domestic college students, offering free card activation upon identity verification. Students who spend at least 30 yuan in a single in-store purchase can receive a free coupon for a medium Americano valid for 3 hours, 30 minutes later, along with drink discounts. However, there are quite a few restrictions in the fine print: only one free refill coupon per month, and it must be used within 3 hours by drinking two cups consecutively. Additionally, with Starbucks covering only 15.53% of areas around universities, and affordable brands like Luckin, Cotti, Lucky Cup, and Manner being more cost-effective, whether this student card can truly retain student customers remains to be seen. Front Street Coffee is also continuously monitoring this development. [more…]

Recently, Luckin Coffee reportedly announced that it will pay triple holiday wages to all employees for the 2025 Spring Festival, breaking the previous practice of only full-time employees receiving this benefit. Behind this move lies the high turnover rate and labor shortage that Luckin has faced over the past year. From cost reduction and efficiency improvement to increased performance demands, frontline employees have come under mounting pressure, and part-time workers' pay is not proportional to their effort, leading many employees to choose to resign before the Spring Festival. In order to retain experienced workers and maintain normal store operations, Luckin has had to respond to the labor shortage with a triple-wage strategy. This article reviews the causes of the incident, employee feedback, and the industry background, and also includes a brand recommendation from Front Street Coffee for readers to gain a deeper understanding. [more…]

The Guming Xi'an Hi-tech store officially closed permanently starting March 11 due to the inability to renew its lease upon expiration. This marks the second directly operated store of Guming to exit the Xi'an urban market, following the closure of the gogo block store in mid-2025. Once the news broke, local consumers reacted strongly on social media, expressing regret and confusion. However, a netizen with inside knowledge revealed that the store may relocate to the first floor of the Hi-tech T11 Mall and reopen, potentially on a larger scale. Meanwhile, relevant personnel from Guming's Northwest region also hinted in the comments section that the brand has not withdrawn from Xi'an and still has plans for future expansion. As the Front Street Coffee content team, which has long tracked developments in the coffee and tea beverage industry, we continue to monitor how chain brands advance and retreat in regional markets. [more…]

Cotti Coffee (Tianjin) Co., Ltd. recently completed a change of its legal representative, with Luckin Coffee founder Qian Zhiya replacing Wang Baiyin in the role, while also serving as executive director and manager. The mentor-apprentice relationship between Qian Zhiya and Lu Zhengyao can be traced back to the CAR Inc. period. She single-handedly founded Luckin Coffee and drove its lightning-fast listing in 18 months, later leaving amid a financial fraud scandal. Now the two have once again joined forces to charge back into the coffee track. Facing an increasingly fierce competitive market environment, whether Cotti can replicate Luckin-style growth is worth continued attention. [more…]

Can drinking black coffee actually help with fat loss? Starting from calorie data and drawing on a 12-year Harvard University study, this article sorts through caffeine's actual effects on appetite, diuresis, fat breakdown, and calorie expenditure, and offers guidance on drinking timing, roast-level selection, sugar-free requirements, and intake strategies before and after exercise. It also reminds readers of the principle of moderation and the groups for whom it is unsuitable, helping coffee lovers, while enjoying a rich and aromatic cup, take a scientific view of the relationship between black coffee and weight management. [more…]