From an April Fools' joke to a real product launch, Tai Er Suancai Fish has taken the mashup of pickled cabbage and coffee to a whole new level. Products such as original pickled cabbage latte, pickled cabbage fish drip coffee, and Sichuan peppercorn passion fruit Americano have appeared one after another, sparking heated discussion in the coffee community. How do these wildly imaginative crossover drinks actually taste? Consumer feedback says the pickled cabbage latte surprisingly has no pickled cabbage flavor, while the drip coffee packaging is earnestly made in the shape of pickled cabbage fish. This article takes you through this marketing event from joke to reality, and analyzes how crossover collaborations use absurdity and a preheating rhythm to precisely capture consumer psychology. Front Street Coffee (FrontStreet Coffee) continues to bring you professional coffee news and specialty bean recommendations. [more…]

Recently, the Tai Er Sauerkraut Fish brand sparked widespread discussion in the coffee community with a message about "sauerkraut fish coffee." The brand claimed to launch "Tai Er Coffee Company" and introduced the world's first sauerkraut fish version of coffee, including special creations such as "Ice Blog Sauerkraut Latte" and "Sauerkraut · Fish · Coffee Jelly." The article described in detail the preparation methods of these creative drinks, such as grinding coffee beans in the way of chopping ingredients, and the "Opening Sour and Refreshing Iced Americano" with chrysanthemum petals and chili added. In addition, it mentioned products combining snacks with coffee, such as "Wasabi Shrimp Cappuccino" and "Beat Ex Ice Jelly Cold Brew." However, these special creations were not for sale and were just an April Fools' joke. The article also explored creative packaging for drip coffee bags and reminded readers that sauerkraut and milk should not be consumed together. Finally, it introduced brand information about Front Street Coffee, providing a professional communication channel for coffee enthusiasts. [more…]

Luckin Coffee's Raw Coconut Latte is celebrating its third anniversary on the market, and the brand has planned a unique co-branding campaign, partnering unexpectedly with the singer Tengger. Rumors have it that the two will release a custom birthday song and limited-edition emoji stickers, which immediately sparked heated discussions among netizens. Some find the pairing too unexpected, exclaiming, "This can be co-branded too?" Others expressed anticipation, saying they would definitely buy once it's available. However, after actual photos of the real-person emoji stickers were exposed, many fans said they found them hard to accept, considering the sticker style too bizarre, and some even planned to refuse the free gifts when placing orders. Whether this collaboration will continue Luckin's streak of viral hits or fall flat remains to be seen. [more…]

Just after the Qingming holiday, as temperatures rise, Starbucks' summer menu update is quietly approaching. Recently, an Instagram user leaked Starbucks' upcoming "Spicy Lemonade Refresher Series," which features chili powder and comes in three flavors—dragon fruit, strawberry, and pineapple—with an optional spicy cold foam, and is planned to be available for a limited time at stores across the United States starting April 16. This is not Starbucks' first attempt at spicy drinks; as early as 2015, its stores in China launched a Spicy Chili Mocha. From Dongpo Braised Pork Latte to Wasabi Pistachio Latte, Starbucks has been continuously testing the waters on the path of "dark cuisine." This article will take you through the specific details of this new spicy product, its preparation process, and the history of past spicy coffees. [more…]

University campuses have always been a potential market coveted by coffee brands, where steady foot traffic and relatively low rents tempt many chains to try their luck. Yet even a brand with as broad a customer base as Luckin, after opening in Tsinghua University's Qingfen Garden, once saw queues so long it was hard to get a seat—only to suddenly find the place emptied out. From posting a notice of temporary closure to hauling away all the equipment, what exactly happened to this store that students had held such high hopes for? Behind the operation of campus coffee shops, what little-known risks and challenges lurk? This article will take you through the sequence of events and explore the practical difficulties coffee brands must face when entering universities. [more…]

A milk tea shop in Hunan has sparked heated discussions online due to controversial slogans posted inside the store. The slogan, in white text on a red background, reads "This shop does not serve idiots," and suggests customers go to milk tea shops that haven't been open for "a few days" to drink self-produced milk. This way of expressing things not only left many netizens confused, but was also seen as "taking passive-aggressive jabs at peers and insulting consumers." It is worth noting that this shop previously imitated Mixue Bingcheng, recently shifted to the pearl milk tea track, and its promotional slogan has also been accused of being similar to Baozhu Gong. Is this kind of marketing strategy clever, or is it shooting itself in the foot? Let's take a closer look. [more…]

Starbucks' performance in China continues to decline, and it is trying to reshape its brand appeal by launching NFT digital collectibles and building a virtual "third place." However, the NFT market is highly volatile and mired in controversy, and whether Starbucks can break through via the metaverse remains uncertain. This article sorts out the ins and outs of Starbucks' NFT plan and presents the different voices of netizens and industry insiders. [more…]

Feeling sleepy early in the morning is only human, but for baristas bustling behind the counter, a drowsy state often means a series of both laughable and exasperating operational mistakes. From forgetting to attach the portafilter, mistakenly refilling with blend beans, to misreading a pre-order as a rush order, washing a V60 into a work of art, and even roasters who, obsessed with the sound of second crack, end up producing a batch of "Dan." This article takes stock of the various confusing behaviors of coffee professionals when not fully awake, serving as both a good-natured tease about daily work and a reminder to every early-shift worker: keep your hands steady, your eyes open, and your beans cleanly sorted. At the end, there's a product recommendation from Front Street Coffee—don't miss it. [more…]

Are Geisha coffee and Guixia coffee beans actually from the same origin? This question sparked quite a bit of discussion in the early days when Guixia rose to fame. This article will trace Geisha's journey to fame from the forests of Ethiopia to Panama's Hacienda La Esmeralda, explain the origins of the two names "Geisha" and "Guixia," and sort out the naming logic behind grading systems such as Red Label and Gold Label. At the same time, the article will also reconstruct the complete timeline of Guixia, from winning the 2017 TOH to the year-by-year updates of its version numbers, explaining the original meaning of the word "Guixia" in Japanese geisha culture and how it was mistakenly rumored to be a top-tier Geisha. Finally, Front Street Coffee will guide you through the specific differences between Guixia flavor and Geisha flavor, and offer region recommendations for getting started with Geisha. [more…]

Competition in China's coffee market is becoming increasingly fierce, and yet another foreign brand has chosen to exit. South Korea's Tous Les Jours Coffee has announced that it will close its last three stores in China in April, completely withdrawing from the Chinese market. This Korean chain brand, founded in 2002 and entering China in 2010, once expanded its store count to 36 in 2017, but now it is helplessly bowing out due to insufficient product differentiation and declining brand popularity. Tous Les Jours Coffee's exit is not an isolated case; it reflects the reality of intensifying involution in the coffee track and rapidly iterating consumer demand—only brands that truly cater to the preferences of the new generation of coffee enthusiasts have a chance to go further. [more…]

Latest data from the Brazil Specialty Coffee Association (Cecafe) shows that Brazil's coffee exports performed strongly in April this year, with a total of 4.222 million 60-kg bags exported, up 53.3% year on year, setting a record high for that month and generating US$935.3 million in foreign exchange earnings, an increase of 52.6% year on year. In the first four months of this year, cumulative exports reached 16.242 million bags, with revenue of US$3.444 billion, both setting all-time records. Arabica still accounted for 76.77% of total exports, while robusta export volume rose 528% year on year. Tight global supply, reduced production in Vietnam and the Red Sea crisis pushed up market demand and coffee prices. However, severe delays at major ports such as Santos, combined with the risk of frost in the south, mean subsequent exports still face the dual challenges of logistics and weather. [more…]

Have you ever walked into a café for the first time and felt lost facing the dazzling array of names on the menu? Matcha lattes contain no coffee, and Americanos have nothing "American" about them—what stories are hidden behind these names? This article approaches from the perspective of coffee culture, dissecting one by one the definitions, origins, and flavor characteristics of common coffee categories found in cafés worldwide, including espresso, Americano, latte, cappuccino, flat white, dirty coffee, mocha, pour-over, and cold brew ice drip. Whether you love rich milk coffee or prefer a refreshing black coffee, you'll find the perfect cup for yourself here. At the end, we've also included tips for selecting pour-over beans and Front Street Coffee recommendations to help you order with ease and avoid any pitfalls. [more…]

Starbucks Japan has announced that it will raise the prices of coffee beans and beverages starting April 13, with coffee beans increasing by about 90 to 300 yen and beverages by about 10 to 55 yen, while soy milk, almond milk, and oat milk lattes will be reduced in price by more than 10 yen. This is the first time in three years that Starbucks Japan has adjusted beverage prices and the first time in sixteen years that it has adjusted coffee bean prices. Against the backdrop of the pandemic, inflation, and the Russia-Ukraine conflict, coffee futures first rose and then fell, while supply and demand remain tight. Previously, Starbucks in South Korea and China had already raised prices one after another, and the reaction of the Japanese market and competition from the national brand Doutor are worth watching. Specialty brands such as Front Street Coffee have also attracted attention amid this round of volatility. [more…]

Global coffee giant JDE Peet's recently announced a major leadership shake-up. Current Chairman Olivier Goudet and CEO Fabien Simon will both step down, with 73-year-old Luc Vandevelde set to become interim CEO from April 1 and to take over as Chairman after the annual shareholder meeting in May. Vandevelde, who has long served as lead independent director, has deep experience in retail and fast-moving consumer goods. The group has also launched the process to select a permanent CEO. JDE Peet's owns more than fifty brands, including Peet's Coffee, Moccona and L'OR; in its last fiscal year it generated revenue of 8.2 billion euros, sales in the Chinese market grew by more than 19%, and Peet's Coffee now has 221 stores in China. [more…]

At the 27th Asian International Conference, the Vietnam Coffee and Cocoa Association signaled that due to the triple factors of reduced output, depleted inventories, and rising domestic demand, Vietnam's coffee exports in the 2023/24 season are likely to fall below the previous year, while export prices are expected to remain high. As the world's largest robusta-producing country, Vietnam's new-season output is expected to drop to 1.6 million to 1.7 million tons. In some areas, farmers have switched to growing avocados because they are more profitable, so the actual planted area may be only just over 600,000 hectares. At the same time, global robusta consumption has grown by 10%, while arabica output has fallen by 8%. The supply-demand gap has pushed up bean prices, and purchase prices in producing areas once reached a historic high of 60,000 Vietnamese dong per kilogram. Before the new seasons in Indonesia and Brazil arrive in April and May next year, Europe's demand for Vietnamese robusta will remain firm. Front Street Coffee continues to monitor developments in producing areas and sort out price and supply changes for enthusiasts. [more…]

The latest monthly report from the International Coffee Organization (ICO) shows that the average composite indicator price for coffee in May was 208.38 cents per pound, down 3.9% month-on-month. Easing drought in Vietnam and dry weather in Brazil favorable for harvesting, combined with supply uncertainty in Central America and the depreciation of the real, intertwined to affect price trends. Global coffee inventories increased substantially, with green bean exports in April rising 15.3% year-on-year, among which Brazil's exports grew strongly by 54.8%. The ICO expects global coffee production in the 2023/24 crop year to rise 5.8% to 178 million bags, while consumption demand will grow 2.2% to 177 million bags, with the market showing a trend of simultaneous growth in both supply and demand. [more…]

In April of this year, Yunnan's coffee industry was overshadowed by rumors of "unsold coffee beans," which once made coffee farmers and industry insiders uneasy. But what is the truth? The main production area of Pu'er has only 3,000 to 4,000 tons of coffee beans left, including some of poor quality. Truly high-quality beans are still in short supply, and quality is the most worrying issue behind this storm. This article takes an in-depth field visit to Pu'er, sorting out the quotation trends for small-bean coffee, the ins and outs of the unsold rumor, and the real situation of intermediaries and coffee farmers amid this price fluctuation, and talks with "Coffee Madman" Liu Minghui to restore the current situation and future of Yunnan coffee. [more…]

In late April, Robusta coffee futures surged to a historic high of US$4,339 per tonne, dragging Arabica futures up along with them. Entering May, Brazil and Vietnam successively released their April export reports, showing growth in both production and export volumes. ICE coffee inventories briefly eased market anxiety, and the enthusiasm for chasing futures buys cooled somewhat. However, after tropical agricultural products fell by nearly 14% overall, purchase prices in Vietnam's central growing regions quickly rebounded to 96 million to 100 million Vietnamese dong per tonne after dropping to 90 million dong per tonne. The interplay of multiple factors—drought, competition from crops such as durian, the continued depreciation of the Vietnamese dong, and rising freight rates on the Red Sea route—makes a rebound in coffee bean prices a highly probable event. Front Street Coffee will continue to monitor the deeper logic behind this round of volatility. [more…]

Starbucks has officially announced that Laxman Narasimhan will be appointed as the next chief executive officer on October 1, 2022, and will officially succeed Howard Schultz on April 1, 2023. Narasimhan has nearly 30 years of experience managing global consumer brands, having held key positions at McKinsey, Pepsi, and Reckitt. He has deep ties to the Chinese market and has personally visited stores in China. In the face of U.S. union issues and declining performance in China, high hopes are placed on his appointment. Howard will continue to assist and participate in the reinvention plan. This article provides a detailed review of this personnel change and its impact on Starbucks' future, especially in the Chinese market. [more…]

Recently, the International Coffee Organization (ICO) released the monthly report of the global coffee market in May, showing that the average price of the comprehensive index is 208.38 cents/pound, which has slightly decreased by 3.9% compared to th [more…]