Just after the Qingming holiday, as temperatures rise, Starbucks' summer menu update is quietly approaching. Recently, an Instagram user leaked Starbucks' upcoming "Spicy Lemonade Refresher Series," which features chili powder and comes in three flavors—dragon fruit, strawberry, and pineapple—with an optional spicy cold foam, and is planned to be available for a limited time at stores across the United States starting April 16. This is not Starbucks' first attempt at spicy drinks; as early as 2015, its stores in China launched a Spicy Chili Mocha. From Dongpo Braised Pork Latte to Wasabi Pistachio Latte, Starbucks has been continuously testing the waters on the path of "dark cuisine." This article will take you through the specific details of this new spicy product, its preparation process, and the history of past spicy coffees. [more…]

Starbucks is introducing a texture-focused topping—raspberry bursting pearls—for the first time in its summer menu this year, adding them to three berry-flavored Refreshers iced drinks. This attempt was personally previewed by CEO Laxman Narasimhan at an earnings conference and is positioned as the first step in texture innovation for the years to come. Unlike traditional tapioca pearls, Starbucks is using popping boba that burst when bitten, officially called Pearls. Customers can also pay to add the pearls to other drinks and snacks, at $1.25 per scoop. In fact, as early as 2021, Starbucks tested coffee popping boba in two stores, but the response was limited. This article sorts out the formula details of the new products, the pricing rules, and Starbucks' historical attempts at pearl toppings. [more…]

Starbucks fans who have waited years for the Pink Drink will finally see it arrive in the mainland China market! According to Reuters, this globally popular pink beverage is expected to hit shelves between late May and early June this year, and its sister drink, the "Strawberry Lemonade Starbucks Refresher," will appear alongside it. The Pink Drink is centered on coconut milk and has a rich taste reminiscent of strawberry yogurt; the Strawberry Lemonade Starbucks Refresher uses lemonade as its base and is tart, refreshing, and light. Both products already launched in Hong Kong, Macau, and Taiwan as early as July last year. This article walks you through the Pink Drink's rise to fame and its launch timeline, and rounds up tasting and ordering tips from netizens in various countries, including practical suggestions such as less ice, less coconut milk, and adjusted sugar levels, to help you get the most on-point cup the moment it becomes available. [more…]

Recently, Luckin Coffee launched two limited-edition iced drinks in Guangzhou and Shenzhen, offering local consumers a new way to cool off. However, the naming of the new products sparked widespread discussion: the Guangzhou versions are called "Coconut Shakerato" and "Vanilla Shakerato," while the Shenzhen versions are simply called "Coconut Iced Shaken Espresso" and "Vanilla Iced Shaken Espresso." This inevitably brings to mind the "Iced Shaken Espresso series" on the Starbucks menu. The two are quite similar in preparation method and product positioning, but their prices differ greatly. Is Luckin's new product trying to keep up with Starbucks? How do consumers view this affordable alternative? This article will provide a detailed analysis for you. [more…]

Coffee bean prices have been soaring relentlessly, and chain coffee brands can finally no longer hold out. Starbucks Taiwan posted an announcement on its official website without warning in the early hours of February 11, announcing a slight price adjustment for some drinks starting February 12, with increases ranging from NT$5 to NT$10. The company attributed the price hike to rising raw material costs caused by abnormal weather and the international situation. At the same time, Starbucks also launched a Valentine's Day buy-one-get-one-free promotion to cushion consumers' feelings. It is worth noting that coffee futures recently broke through 430 cents per pound on the ICE exchange in the United States, setting a new 47-year high, with a gain of 118.57% over the past year. Whether this wave of price increases will prompt competitors to follow suit has become the focus of industry attention. This article will sort out the specific categories involved in this price adjustment, the extent of the increases, and the coffee bean market trends behind it. [more…]

Starbucks' Star Delivery Time-Space series recently launched 4 new products, two of which are milk teas without coffee that have sparked heated discussion. Some speculate this is a signal that Starbucks is entering the milk tea scene after being provoked by Luckin. The new products use a combination of syrup, freshly brewed tea, and milk, with the tea bag placed directly into the drink, allowing customers to add water themselves to extend the flavor. This approach continues the design concept of last year's Time-Space series and has gained recognition from some consumers, but others complain that the tea bag is troublesome to handle and that the flavor is not fully released in cold drinks. The 36-yuan price tag is still considered high by milk tea enthusiasts, making value for money the focus of controversy. Starbucks previously tested pearl milk tea in North America with lackluster results; this time the domestic new products are highly localized, but whether they can break through in the fiercely competitive tea beverage market remains unknown. [more…]