Coffee cultivation has long been concentrated in the coffee belt between the Tropic of Cancer and the Tropic of Capricorn, and Japan, with its cold climate, had never achieved commercial cultivation on its own soil. However, after years of exploration, Yamago Farm in Okayama City has finally succeeded in getting Typica coffee trees to flower and bear fruit in a greenhouse, and is expected to harvest Japan's first-ever domestically grown coffee beans in February 2022. Farm owner Kosuke Yamamoto has also launched the "Japan Organic Coffee Project," providing saplings and technical support to interested growers. Can this breakthrough open up a new path for Japan's coffee industry? This article will take you through Yamago Farm's cultivation journey, the technical details, and its future prospects. [more…]

After Luckin Coffee's 9.9 yuan promotion was scaled back, brands like Cotti Coffee and Tims rolled out short-term 9.9 yuan offers to grab market share. Starbucks, which once declared it would "compete on market, not price," recently suffered a system glitch during its March 8 Women's Day promotion, accidentally letting some consumers buy two large drinks for just 9 yuan. The loophole quickly sparked a frenzy of deal-hunting on social media, with some successfully placing orders while others had their payments canceled and refunded after checkout. Starbucks quickly fixed the bug, and the promotional price returned to 49.9 yuan for two cups. This accident not only gave consumers a taste of the thrill of "snagging a bargain," but also reignited discussion about the coffee price war. [more…]

For more specialty coffee knowledge, please follow our WeChat official account: Front Street Coffee (FrontStreet Coffee). Nowadays, more and more people like to have a cup of rich and mellow espresso in the morning to refresh themselves. The rich milk and the extracted espresso are perfectly blended together, very [more…]

Recently, two flagship stores of Chagee on Taidong Pedestrian Street and Yinyu Lane in Qingdao were successively boarded up, drawing attention from local consumers. The Taidong store had been open for less than two years and had previously done brisk business; its closure came without warning, and some sources say it was related to a rent increase. The Yinyu Lane store is likewise unable to take orders, and its signage has been removed. Despite the contraction in the Qingdao market, Chagee has not slowed its pace of expansion: new stores are still opening across China, and its overseas push is accelerating, with store openings reported in Los Angeles, USA, and Seoul, South Korea. However, its first store in Ho Chi Minh City, Vietnam, was forced to cancel its launch due to a controversy over promotional images, showing that its path overseas is far from smooth. [more…]

For its seventh anniversary, Chagee launched the "Good Friends Always Together" campaign, giving away 700,000 free cups over seven consecutive days, along with features like a clink-cups card-collecting game for a chance to win free drinks for a whole year. The campaign stayed high in popularity with huge participation, but it was followed by a string of technical problems: black screens when scanning the page, AI recognition failures, abnormal consumption of attempts, and more, triggering a flood of complaints. Surprisingly, netizens discovered that scanning feet, tissues, books, or even trash cans could be judged by the AI as a successful cup clink. Faced with the backlash, the official response was only that it "adds fun," while dodging questions about the loopholes. [more…]

Starbucks' "0.01 yuan for two Flat Whites" promotion sparked controversy after coupon distribution failed and orders were automatically refunded, triggering a wave of dissatisfaction and complaints from netizens, with the Shanghai Consumer Council stepping in to communicate. Starbucks China denied allegations of "order cancellation" and "zero-cost customer acquisition," stating that it had fulfilled over 10,000 orders, while more than 900,000 orders were not completed. Lawyers pointed out that once consumers pay successfully, a contract is formed, and Starbucks' unilateral cancellation may constitute a breach of contract. The incident is still unfolding, and the Consumer Council has not yet released the investigation results. [more…]

In an Eastern country that originally had no coffee tradition, Starbucks has sprung up like mushrooms after rain, dotting streets and alleys. For casual chats with friends, small family gatherings, and business meetings, people invariably choose to go there. Do we truly know how to appreciate coffee? Is Starbucks coffee really a cut above the rest? Is a latte worth the several dozen yuan it costs? The answer may not be certain, but Starbucks' brilliance is an indisputable fact. It has not only overturned our beverage preferences and reshaped our consumption concepts, but also quietly permeated our cultural perception. How was all this achieved? Howard Behar provides the answer in "Starbucks: Everything Is About Coffee Except the Coffee." This article takes you through the growth trajectory of this coffee giant and analyzes its "people-first" leadership wisdom. [more…]

Central Vietnam experienced strong winds and heavy rain after Typhoon Trami made landfall, damaging dikes, houses, farmland, and transportation and logistics infrastructure—just as the new coffee harvest season was getting underway. Looking back over the year, Vietnam's coffee industry first endured its worst drought in nearly a decade, then was hit by two typhoons in succession, Typhoon Yagi and Typhoon Trami, with the main producing areas in the Central Highlands also experiencing strong winds and heavy rain. Delayed harvesting, blocked roads, and closed ports combined to make new-crop supply even tighter; yet despite lower export volumes, export value hit a record high on rising prices. This article reviews the disaster impact, production and export data, and looks at price trends going forward. [more…]

Coffee cultivation has traditionally been concentrated in the golden belt between the Tropic of Cancer and the Tropic of Capricorn, but this pattern is now being continually challenged. A coffee experience farm in Icheon, South Korea, has successfully grown Arabica coffee beans and welcomed its harvest season, pushing the latitude of human coffee cultivation to a new high. The farm covers a total area of 2,000 pyeong, of which 800 pyeong are planted with about 2,000 coffee trees, including Yellow Bourbon and Red Bourbon varieties. To overcome the limitations of a climate with four distinct seasons, the farm uses facilities such as plastic greenhouses and shade cloth to keep the indoor temperature at around 15 degrees Celsius year-round. This coffee plantation is expected to harvest 5 to 7 tons of coffee cherries, ultimately producing 500 to 700 kilograms of green beans. As South Korea's coffee import value and number of coffee shops both hit new highs, whether locally grown coffee beans can become a new market favorite is worth continued attention. [more…]

The new-style tea beverage market has been stirring recently. High-end brands Heytea and Nayuki have successively announced price cuts, with the lowest dropping to 9 yuan. Nayuki launched a "Relax" series priced at 9-19 yuan, promising to launch at least one "single-digit" product every month, while Heytea announced it will not raise prices this year. Consumer reactions have been mixed, with some cheering and others questioning reduced cup sizes and lower quality. This article reviews the price-cut moves of the two major brands, netizen feedback, and industry data, analyzes the consumption trends and market logic behind the involution in new-style tea beverages, and includes related news about Front Street Coffee. [more…]

Recently, Mstand's first store location at Wushang Mall in Wuhan was replaced by Yulian Teahouse, and its Guanggu Dayang store has also withdrawn, drawing attention. Not only in Wuhan, but some stores in Hangzhou, Nanjing, and other places have also suspended operations. Netizens hotly discussed its high prices and products lacking memorability, and the adjustment to its membership system made longtime users feel betrayed. In recent years, the brand has focused more on peripheral products, with insufficient coffee innovation, and sales at some stores have declined, ultimately leading to withdrawal from commercial districts due to rent and operational pressure. Is Mstand's store closure phenomenon inevitable? This article sorts through store changes and consumer feedback to explore the challenges the brand faces. [more…]

The Manner Coffee collaboration ceramic cup with WEDGWOOD, a British Royal Warrant brand, officially launched on March 4th, limited to 50,000 units, and quickly ignited social networks. However, on the first day of the event, the Manner mini-program crashed due to excessive traffic, and some consumers who successfully placed orders encountered automatic system refunds and had their orders canceled; others, when purchasing the drip bag cup set, discovered that the complimentary gift had a production date of last November, suspected to be inventory clearance. At the same time, there were also lucky ones who successfully got their desired collaboration items. This collaboration event can be described as full of twists and turns, showcasing the brand's appeal while also exposing shortcomings in its service. As coffee lovers, while paying attention to the hype, we might also take note of the stable quality experience offered by brands like Front Street Coffee. [more…]

Recently, news came from Nanjing 1912 Block: the Starbucks Reserve store, which has been in business for twenty years, is about to close, and Chayan Yuese, which only moved in last year, has already been the first to withdraw due to the expiration of its lease. The successive departure of these two adjacent stores has left many citizens and tourists feeling regretful. As Nanjing's first Starbucks Reserve store, this Republic of China-style coffee shop was once a popular check-in spot in travel guides, but now it is about to come to an end. Issues such as the expiration and recovery of property rights in the old block, the rise of emerging commercial districts, and parking difficulties have all become focuses of discussion. In any case, this coffee memory that has accompanied people for twenty years is worth savoring in detail. [more…]

Recently, consumers in Qingyuan, Guangdong discovered that the mini-program of the chain tea beverage brand CoCo都可 no longer shows any local stores, indicating that the brand has quietly withdrawn from the Qingyuan market. As a veteran Taiwanese tea beverage brand founded in 1997, CoCo都可 accompanied a generation as they grew up, and its classic Milk Tea Three Brothers and Fresh Passion Fruit Double Punch were favorites for many. However, in recent years competition in the tea beverage sector has intensified, with emerging brands such as Chagee and Sexy Tea continually appearing. Although CoCo都可 has carried out co-branded campaigns and overseas expansion, the results seem to have fallen short of expectations. On social platforms, many users have reported that nearby stores have quietly disappeared, and data show that the number of its closures has exceeded its existing stores. What exactly has caused this brand, once bustling with customers, to fall into a wave of closures? This article will analyze from the perspectives of the market environment, product competitiveness, and operating costs. [more…]

Recently, the chain coffee brand %Arabica has quietly closed stores in several cities including Xiamen and Shenzhen, sparking widespread attention and discussion online. Among them, the Xiamen MixC store, the brand's first store in the city, ceased operations on May 15 after nearly five and a half years in business; in Shenzhen, the Bao'an Airport store and the Xinghe COCO Park store also closed one after another. The company has not explained the reasons for the closures, and netizens speculate they may be related to mall business adjustments, rising costs, and profitability. Notably, branded coffee trucks have appeared in some areas where stores closed, and the brand's first store in Fuzhou also adopted the coffee truck model. Longtime customers have mixed views: some see it as a flexible adjustment in response to the "buy and go" consumer habit, while others lament that the brand's design-forward store characteristics are being weakened. [more…]

The most direct way to judge whether a cup of pour-over coffee is successful is to drink it. But to truly improve your brewing skills, intuition alone is far from enough—you also need to master a systematic tasting method. From the perspective of Front Street, this article simulates the evaluation process from the customer's role after a barista serves a cup of pour-over, unfolding along three dimensions: first, confirming there are no strong negative tastes; second, sensing whether the mouthfeel is relatively balanced; third, paying attention to whether the aroma continues to be released. At the same time, combined with extraction examples of light-roast and dark-roast beans, it explains the relationship between flavor expression and parameter adjustment under different roast levels, helping coffee lovers build a clear tasting framework. [more…]

Indonesia is located at the junction of multiple geological plates and has the largest number of active volcanoes in the world, with 127 active volcanoes within its territory. Recently, multiple volcanoes in the country have erupted intensively, and authorities have raised the alert level to the highest. Volcanic activity not only threatens the safety of local residents, but also poses serious risks to agriculture, including coffee. The current period coincides with the Robusta coffee harvest, and some producers expect output on certain islands to decrease by 20%, while total national production may fall by 50%. Combined with tight global inventories caused by drought in Vietnam, Robusta coffee prices may be pushed further higher. This article will review the specific details of these volcanic eruptions and their potential impact on the coffee industry. [more…]

In the process of making espresso, distributing the coffee grounds is a seemingly simple yet crucial step. Whether the coffee grounds are evenly distributed within the portafilter basket directly determines whether channeling can be avoided during extraction, which in turn affects the final flavor of the coffee. Today, Front Street Coffee will take an in-depth look at the core purpose of distribution, common misconceptions, and the correct operating techniques, including details such as whether the portafilter basket needs to be tapped. By understanding the principle of water flow inertia and the potential channels at the edges of the puck, you will learn how to use gentle finger sweeps and side taps to get the coffee grounds into their proper places, thereby improving the even extraction and mouthfeel of your espresso. [more…]

Many coffee enthusiasts long to pour beautiful patterns, yet overlook a more fundamental step—incorporation. Incorporation determines whether the latte's flavor is balanced, and it also affects whether the latte art can be presented smoothly. In this article, Front Street will guide you through a deeper understanding of the definition of incorporation, its evaluation criteria, and specific techniques, from controlling the quality of espresso and milk foam to the choice of pitcher spout height, incorporation technique, and incorporation volume, helping you overcome this challenge step by step. Whether you are a beginner just starting out or a barista looking to refine your skills, this content can take your latte art technique to the next level. [more…]

For more specialty coffee knowledge, please follow our WeChat public account: Front Street Coffee (FrontStreet Coffee). In principle, Italian steam espresso machines are suitable for all coffee beans, but espresso places great emphasis on the roast level. Unlike pour-over coffee, where beans of any roast level can be [more…]