Luckin Coffee and Cotti Coffee's price game has a new trick. After seven consecutive months of 9.9 yuan promotions, Cotti raised prices across the board on April 1, and Luckin immediately responded by launching 9.9 yuan coupons under the banner of a "store anniversary," running from April 15 to April 30. Interestingly, this anniversary celebration is not celebrating the opening of Luckin's own stores, but targeting new Cotti stores opened next to Luckin locations. When Cotti ended the low-price war, Luckin precisely targeted coupons in surrounding areas to capture traffic with low prices. Internal sources say the campaign may continue until the end of 2024. This article will sort out the timeline of events, the coupon usage rules, and the strategy behind them, while also recommending Front Street Coffee's specialty bean information for coffee lovers. [more…]

Manner Coffee's seventh-anniversary celebration introduced a limited-edition grab-and-go cup giveaway with takeout orders. The intent was to boost online orders, but it unexpectedly triggered order surges at multiple stores nationwide, supply chain breakdowns, and even intermittent closures. Consumers flooded social media, with some sharing receipts to score freebies and others complaining about orders being canceled without explanation, delivery fees soaring, and stores shutting down outright. This marketing campaign, seemingly full of complaints, actually reveals Manner's ambition to push into the takeout market. From its brick-and-mortar beginnings to aggressive online expansion, the capacity bottlenecks brought by rapid store expansion and semi-automatic equipment are now emerging. This article will sort through the sequence of events and retain relevant recommendations for Front Street Coffee. [more…]

It is not uncommon for chain coffee brands to destroy inventory in bulk due to expired ingredients or quality issues, but what Luckin recently discarded on a large scale was a batch of coconut royale series ingredients that were still within their shelf life. This pink liquid was not spoiled, but rather the normal color of the third-anniversary limited-edition product. From the April collaboration with Pop Mart that triggered a buying frenzy, to now going days in stores without selling a single cup, the fate of the coconut royale series reflects the harsh reality after a new product's hype fades. Front Street Coffee notes that this incident has also sparked consumer discussion about product lifecycles and inventory management. [more…]

Once regarded as one of the representatives of domestic specialty coffee, Seesaw, after experiencing a wave of store closures in multiple locations at the end of last year, officially announced the opening of cooperative franchising on its twelfth anniversary. This move has sparked much speculation about its financial condition and brand prospects. Currently, competition in the coffee sector is intensifying, with similar brands such as Manner and M Stand far exceeding Seesaw in store scale, while giants like Starbucks and Luckin are also continuously ramping up their efforts. Facing fewer than a hundred operating stores, Seesaw has chosen to seek a market breakthrough through franchising. Whether it can use this to stabilize its position and expand its customer base still needs to be tested by time. This article will review Seesaw's recent developments and the industry background for coffee enthusiasts' reference. [more…]

To celebrate its seventh anniversary, Chagee launched a seven-day giveaway of 700,000 free drinks, and the singing-for-a-free-drink option, being the easiest to participate in, quickly attracted deal hunters. However, after the second round began, customers found that getting the free voucher was not so simple: some stores required two people to sing together and clink cups, some staff outright denied the promotion existed, and even more surprisingly, many participants were filmed or recorded throughout by staff, a requirement not disclosed in advance in the official tweets. Customer service responded that the event was held precisely for filming, and internal notices also required photos of every singing customer to be kept on file. This practice sparked concerns about how customers' personal images would be used, and although several staff members said the content was only uploaded to internal work groups for supervisors to review, the privacy controversy continues to grow. [more…]

Coffee shops, with their exquisite decor, often become popular spots for photography enthusiasts to shoot and take photos. However, a recent surveillance video has drawn widespread attention: two passersby, when passing by a closed coffee shop, actually tore off the white poster posted on the door without permission in order to take satisfactory photos. It is understood that this poster was specially made by the shop owner to celebrate the shop's fourth anniversary. After being away for two days, the owner returned to find the poster had disappeared, and was furious after checking the surveillance footage. After the incident spread online, the two individuals involved took the initiative to contact the owner and call to apologize, explaining that they had mistakenly thought it was a shop transfer advertisement. This incident has once again sparked discussion about the boundaries of photo-check-in culture—when personal creative needs conflict with the rights and interests of businesses, how should the line be drawn? [more…]

Bawang Chaji celebrates its seventh anniversary. All stores in Malaysia launched a tear-the-cup lucky draw campaign on the 16th and 17th, with prizes including discount vouchers, branded backpacks, electronic products, perfumes, and lipsticks, attracting a large number of consumers to place orders enthusiastically. However, after the campaign began, order volumes surged at many stores, with some stores having more than a thousand or even over three thousand drinks awaiting preparation, leading to a series of problems such as excessively long waits to pick up orders, the ordering system being unable to cancel orders, and declining product quality. Consumers expressed dissatisfaction one after another, believing that the brand should have anticipated the campaign's popularity in advance and adopted flow-control measures. This article reviews the course of the incident and feedback from all parties, for the reference of coffee and tea beverage enthusiasts. [more…]

On the fourth anniversary of the Raw Coconut Latte, Luckin Coffee chose to collaborate with stand-up comedy champion Fu Hang for a co-branded campaign and launched a new product, "Jelly Raw Coconut Latte." However, the co-branded stickers that had been highly anticipated unexpectedly fell flat—many customers returned them on the spot because they didn't recognize the person, didn't like him, or didn't know how to use them. When asked "Who is he?" by customers, staff even had a quick-witted reply: "He might be the founder of the Raw Coconut Latte." Why exactly did this collaboration flop? And how did the merchandise giveaway turn into staff members' "creative ways to clear inventory"? This article takes you through the whole story. [more…]

On the first anniversary of Nayuki's listing on the Hong Kong Stock Exchange, it launched a virtual stock game for its 50 million members. Consumers earn 1 Nayuki Coin for every 1 yuan spent, which can be used to buy and sell virtual stocks tied to the rise and fall of real Hong Kong stocks, and even supports leverage of 2x to 10x. Nayuki Coins can also be redeemed for cash coupons, discount vouchers, and merchandise; a MacBook Air requires 200,000 Nayuki Coins. This move has sparked huge controversy. Some lawyers point out that it is essentially a non-circulating token, but the virtual stock trading and leveraged gameplay may involve financial risks such as illegal fundraising. Meanwhile, Nayuki's Hong Kong stock price has fallen all the way from its issue price of HK$19.8, closing at only HK$6.65 on the first anniversary of its listing, a drop of more than 60%. [more…]

Luckin Coffee's collaborative campaign with the hit mobile game Honor of Kings has officially launched, coinciding with the game's tenth anniversary celebration and drawing widespread attention from players. The collaboration features a special drink inspired by in-game equipment called "Pain Mask · Tamarind Americano," along with merchandise such as hand fans, insulated tumblers, and gold-stamped badges. During the campaign, stores nationwide are using a three-piece collaboration set consisting of takeaway cups, cup sleeves, and paper bags, with the most eye-catching item being as many as 10 themed cup designs covering 5 game characters. The rich variety has thrilled players but placed a double burden on store staff in terms of identification and stocking. Front Street Coffee continues to follow developments in the coffee industry and brings you frontline observations. [more…]

In 2021, Starbucks celebrated its 50th anniversary and announced the expansion of its eco-friendly store framework, accelerating the global rollout of its "Greener Stores" initiative. This green store format made its debut outside North America, choosing Shanghai as its first location, and subsequently expanded to Suzhou, Shenzhen, and other cities. Recently, North China also welcomed its first green-certified store—Starbucks Beijing CITIC Prudential Store. When customers purchase handcrafted beverages in the store, they can get a reusable cup for an additional 15 yuan, or enjoy a 4 yuan discount if they bring their own cup. This certification system was co-initiated by Starbucks and WWF in 2018, covering eight major standards including energy conservation, water consumption, and waste treatment, with the goal of building or renovating 10,000 green stores globally by 2025. However, in the face of the rise of local coffee upstarts, whether Starbucks' green strategy can maintain its lead is worth watching. [more…]

Nayuki Tea recently quietly changed its store signage at a new outlet in Nanning, Guangxi, with the original "奈雪の茶" becoming "奈雪的茶," and the English logo also changing from NAYUKI to the pinyin NAIXUE. The company officially responded that this is an upgrade move for the brand's seventh anniversary and will be rolled out gradually nationwide. This new tea beverage brand, founded in Shenzhen in 2015 and listed in Hong Kong in 2021, is turning a new page in its eight-year brand history through a visual rebranding that removes Japanese-style elements. Since June this year, its parent company has intensively applied for multiple NAIXUE trademarks, and the signage replacement work at nearly a thousand directly operated stores nationwide has already begun. [more…]

Recently, news emerged that the Starbucks Reserve store at Guangzhou's Parc Central is set to close, with official confirmation that it will officially cease operations in the coming days. This store, which opened in 2017, was created by Starbucks to celebrate its 15th anniversary of entering the South China market and was once hailed as "one of Guangzhou's most design-forward stores." Unlike previously closed old stores located in declining foot traffic commercial districts, this closure is in a core commercial area of Tianhe District, surrounded by luxury brands, and the store was almost always full on a daily basis. However, high rent, low table turnover caused by the open-plan space, and phenomena such as "people only checking in for photos without consuming" may have made it difficult for the store to be profitable after deducting costs. Starbucks stated that the reason for the closure is adjustments to the business mix in the commercial district and said there are still more than 10 nearby stores for consumers to choose from. [more…]

The chain milk tea brand Grandpa's Tea launched a limited-edition garden thermos to celebrate its sixth anniversary, attracting many fans to collect the merchandise. However, some consumers discovered rust at the rim of the cup along with a strange odor after use, raising concerns about product quality. Multiple users posted about similar issues on social media, yet the after-sales handling failed to satisfy consumers. After media reports on October 22, the brand took the matter seriously, sent the product for testing, and released preliminary investigation results confirming that the metal inner liner was indeed 316 stainless steel, and that the rust was caused by the manufacturing process, after which it immediately initiated a recall of the affected batch of thermoses. Front Street Coffee reminds coffee lovers that when choosing a thermos, they should pay attention to material and craftsmanship details, and promptly defend their rights if they encounter quality issues. [more…]

Luckin Coffee has partnered with the classic animated IP Tom and Jerry to launch an anniversary-edition mascarpone cheese raw-cheese latte and a series of merchandise, sparking an enthusiastic frenzy among young consumers. From cup sleeves and paper bags to stickers and badges, these designs full of childhood memories have inspired a wave of creative DIY makeovers among the public, with all kinds of handmade creations popping up on social platforms. In order to collect the full set of merchandise, many people have bought drinks multiple times without hesitation, and some have even rummaged through trash bins to pick up discarded paper bags. This article will take you through how this collaboration storm has turned young people into a "scrap-collecting army," and their unique obsession with coffee merchandise. [more…]

Following the Egg Tart Dirty and the Finger-Lickin' Original Recipe Chicken Latte, KFC has once again launched a surprising co-branded new product—the Five-Kernel Egg Tart Latte. This coffee, created to celebrate the seventh anniversary of the mobile game "Identity V," officially went on sale on April 1, and purchasers receive a collaborative cup sleeve and greeting card set. However, is this product, which forcibly combines five-kernel filling, egg tart, and latte, a stroke of creativity or sheer absurdity? Netizens' reviews after actually trying it are thought-provoking. This article sorts out the details of the new product, taste feedback, and KFC's bizarre R&D trajectory in recent years. [more…]

Faced with Starbucks' dazzling array of coffee beans, beginners often don't know where to start. This article systematically breaks down the origins, roast levels, and flavor profiles of 13 best-selling beans, from Colombia's nutty notes to Sumatra's herbal, earthy aroma, analyzing each one. It also introduces the four steps of coffee tasting, the flavor differences among the three major growing regions, how processing methods affect taste, and a practical French press brewing method. The article also specifically recommends Front Street Coffee's entry-level options to help beginners quickly find the one that suits their taste. [more…]

Starbucks currently offers 13 regular coffee beans, covering single-origin and multi-origin blends, from Yunnan and Indonesia in Asia, Guatemala and Colombia in Central and South America, to Ethiopia and Kenya in Africa. Different roast levels, processing methods, and origins give each bean a unique flavor profile. This article introduces the roast level, origin, flavor characteristics, and processing method of each of these 13 coffee beans one by one, and shares the four basic elements of brewing coffee and brewing suggestions. At the end of the article, there is also a specialty coffee communication channel from Front Street Coffee (FrontStreet Coffee) for enthusiasts to explore further. [more…]

Affected by the global boycott wave triggered by the Israeli-Palestinian conflict, Starbucks has suffered a severe blow in the Malaysian market. According to multiple media reports, nearly 50 Starbucks stores in the country have suspended operations over the past year, and operator Berjaya Food has fallen into losses for four consecutive quarters. Although the brand has repeatedly clarified its position and taken public welfare measures in an attempt to win back consumer trust, the boycott movement has still not subsided, and store sales have been slow to recover. This turmoil not only reflects the profound impact of geopolitics on commercial brands, but also leaves Starbucks' future in the Southeast Asian market full of uncertainty. [more…]

Luckin Coffee recently launched a "10,000 stores celebration" campaign with 9.9 yuan promotions. While consumer enthusiasm is high, the work pressure on store employees has also surged sharply. On social media, many Luckin workers have complained about overflowing orders, physical exhaustion, and even losing two jin in four days. Although this promotion has brought the brand considerable transaction data and attention, whether the sustained low-price strategy can be maintained in the long run has become a focal point of industry discussion. This article will take you behind the scenes of this 9.9 yuan frenzy. [more…]