What does the KFC Five-Nut Egg Tart Latte say about coffee culture?
KFC released the Five-Nut Egg Tart Latte on April 1 to mark the seventh anniversary of the mobile game Identity V. Buyers receive a collaborative cup sleeve and greeting card set. The drink combines five-nut mix, an egg tart and a latte in one cup, following earlier items such as the Egg Tart Dirty and the Original Recipe Chicken Latte.
KFC says the egg tart shell is now hand-pinched puff pastry, with a chocolate coating inside and nuts sprinkled on top, which adds texture. Reactions online are mixed, and KFC's recent releases keep testing how far a latte coffee origin can stretch, blending dessert formats with coffee in ways that rarely appear on standard cafe menus.
Following the Egg Tart Dirty and the Finger-Licking Original Recipe Chicken Latte, KFC has once again launched a surprising co-branded new product — the Five-Nut Egg Tart Latte. This coffee, created to celebrate the 7th anniversary of the mobile game "Identity V," officially went on sale on April 1, and purchasers receive a collaborative cup sleeve and greeting card set. However, is this product, which forcibly combines the three elements of five-nut mix, egg tart, and latte, a creative idea or an abstract one? The evaluations given by netizens after actual testing are intriguing. This article sorts out the details of the new product, taste feedback, and KFC's curious R&D route in recent years.
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After successively launching the Egg Tart Dirty and the Finger-Licking Original Recipe Chicken Latte — two coffees whose names alone are shocking enough — KFC did not stop there, but instead kept increasing its bets on the road of innovative R&D, even going further and further.
About half a month ago, some netizens noticed while browsing online that KFC, in celebration of the 7th anniversary of the mobile game "Identity V," would launch a collaboration with the game and release a new product called "Five-Nut Egg Tart Latte," scheduled to go on sale on April 1. During the event, consumers who purchase this new product will receive a collaborative cup sleeve and greeting card set. In order to smoothly get the game merchandise they had been longing for, a large number of fans immediately set alarms after learning the news and prepared to get up early today to place orders and snap it up.
Regarding this new product, KFC stated that compared with last year's sensational Dirty, this year's egg tart coffee first upgrades the shell to hand-pinched puff pastry, uses a chocolate coating inside, and sprinkles nuts as a garnish, making this cup of coffee not only edible but also richer in layering of taste.
In our conventional understanding, five-nut mix, egg tart, and latte — each element can be called a representative of deliciousness, and usually each has its own corresponding occasion for appearance: egg tarts are mostly seen on afternoon tea tables, lattes are often the pick-me-up choice when feeling sleepy, while five-nut mix is basically only occasionally mentioned around the Mid-Autumn Festival, because it also has an indispensable partner — mooncakes.
However, now KFC has forcibly put these three foods together into one combination. No one can easily imagine what kind of novel flavor it would produce. Even loyal fans of five-nut mooncakes, upon hearing this pairing, first react with "this is bad," but driven by curiosity, the thought "I want to drink it" still pops into their minds.
As the collaboration news spread, everyone suddenly realized: it turns out this "five-nut" is not that "five-nut." According to fans, the reason the new product is named "Five-Nut Egg Tart Latte" is not that KFC actually uses the five-nut mix from mooncakes to make coffee, but rather to echo the theme of the mobile game "Identity V," as a deliberately set homophonic pun.
Faced with this kind of curious new product, experienced consumers usually wait and see for a while, checking public reviews before deciding whether to place an order and try it. But for fans, coffee can be drunk at any time, while merchandise cannot afford to wait. After all, each store's inventory is limited, and if you are one step slow, others will snap it all up, so there is no time to delay.
Thus, starting in the morning, quite a few netizens posted on social platforms, showing off their spoils while describing the taste of this cup of coffee.
Through netizens' personal experiments, many found that KFC's Five-Nut Egg Tart Latte sounds bad, and in fact it is not tasty at all.
According to everyone's complaints, the coffee part is actually the same as an ordinary latte, so it is still fairly good to drink. The problem is that in order to create the "five-nut" taste, KFC added crushed nuts and sesame, and also made the originally crisp egg tart shell become "rock hard." Not only is it dry and tasteless to chew, but the coffee also leaks out from the side while eating, making it very easy to suffer a social death when eating on site.
If we were to describe KFC's creativity over the past two years, only the word "abstract" can be used. After all, this brand that accompanied us as we grew up has recently created new products that not only bring visual shock, but various "anti-human" curious combinations have also made many netizens exclaim: it really makes people break into a sweat!
Image source: online screenshots
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The above content is compiled by CoffeeHunters, a coffee news website.
