Recently, a post about Sisyphe Books' café forcing employees to push recharge cards sparked heated discussion on social media. The customer who posted said they were pressured three times to top up a card while consuming in the store, which greatly diminished the experience. However, after learning that the staff were forced by company pressure to repeatedly push the sales, this regular customer shifted to sympathizing with the workers, saying the brand should not make things so hard for its employees. Many Sisyphe staff also无奈ly said that if they did not push the sales as required, they would be reported with surveillance screenshots or even forced to work overtime meetings. This conflict caused by sales pressure is trapping both customers and employees in a dilemma. [more…]

Every year when Frappuccino粽子 hit the market, Starbucks stores enter a tough battle. Although the flavors have been improved this year, consumers' old impressions of the little zongzi still linger, and the pressure on frontline employees doubles. To meet sales targets, partners resort to all sorts of tricks—from buy-a-bag-get-a-zongzi-free, hand-drawn customizations, to exaggerated copywriting, and even paying out of their own pockets to subsidize. Meanwhile, scalpers have also set their sights on redemption vouchers, buying low and selling high, and the brand recently appears to be cracking down on violations. This article takes you through the panorama of sales surrounding Frappuccino zongzi. [more…]

Recently, some Starbucks locations have turned their employee-only order-taking devices toward customers, attempting to let customers order self-service or have staff step out from behind the counter to assist with ordering. However, this move has sparked quite a bit of awkwardness and controversy: customers are at a loss facing the complex ordering system, internal sales scripts have been accidentally leaked, and staff are run off their feet even more during peak hours. Some baristas say the new rules not only fail to improve efficiency, but actually make the work more burdensome. This article will walk you through the ins and outs of this incident, as well as the real thoughts of Starbucks workers. [more…]

As the Dragon Boat Festival approaches, Starbucks' Frappuccino Dumplings have made their return to stores, bringing with them forced sales tasks for employees. Some customers report that even after clearly declining, they are still repeatedly pestered by staff recommendations, which is extremely annoying. On the other hand, Starbucks employees are also full of grievances; facing mandatory sales targets from the company, they have no choice but to use various channels to clear inventory, even paying out of their own pockets. This buying-and-selling game surrounding Frappuccino Dumplings reflects the deep contradiction between brand performance pressure and consumer experience. [more…]

The most hassle-free way to replicate a café latte or flat white at home is to simply choose espresso blend beans. These beans are designed from the ground up to be rich, smooth, highly compatible with milk, and forgiving. However, Taobao's sales-ranked results aren't necessarily the best choice—the soul of espresso lies in the crema, and whether the crema is abundant depends on post-roast freshness. Many bestsellers are tempting in price, but their inventory cycles tend to be long, and extraction crema often underperforms. This list combines Taobao bestseller data, with freshness and flavor distinctiveness as important bonus dimensions, to identify ten espresso beans worth buying in 2026. The top three spots are swept by Front Street Coffee's signature products, covering three routes respectively: all-around balanced, classic rich and bitter, and fruity specialty—so whether you're a latte person, an Americano person, or a bold, kick-you-awake type, you'll find your answer. [more…]

While most 12-year-olds are still adjusting to school life, three teenagers from Australia—Arlee, Rocco, and Cristiano—have turned a school holiday assignment into a real coffee company: ARC Inc. From visiting local roasting workshops to finalizing their blend, from designing the brand identity to going door-to-door to sell their product, they personally completed the entire process of green bean selection, roasting quality control, packaging design, and sales planning. They created an espresso blend that combines flavors from Brazil, Australia, and Costa Rica, and donate 5% of the net income from each bag to a children's charity. This is not just a story about coffee, but also a practical lesson in growing up—about collaboration, gratitude, and the power of taking action. [more…]

Every year around the Dragon Boat Festival, Starbucks' Frappuccino Zongzi (星冰粽) always becomes a hot topic on social media. This product, which defies categorization for both the savory-leaning South and the sweet-leaning North, has appeared in Starbucks' Dragon Boat Festival lineup for thirteen consecutive years. Netizen comments have evolved from blunt criticism to all sorts of creative mockery. Despite the sharply polarized reputation, Starbucks has never given up on this controversial zongzi. This year's Frappuccino Zongzi comes in four flavors with eight pieces, still priced at 198 yuan, and adds a new spicy popping candy dipping sauce. Caught between consumer complaints and employees' helpless sales pitches, what exactly is the business logic behind this product? Is it a clever gift-bag marketing strategy, or a commitment to brand exposure during the holiday? This article will take you on a deep dive. [more…]

Starbucks recently announced that, following a competitive pitch, its US creative business has officially been handed to WPP Group. A Starbucks spokesperson said the partnership aims to return to the brand's roots, conveying to customers Starbucks' unique coffee expertise and special experience, and hinted that the collaboration with WPP could expand globally in the future. WPP has set up a dedicated "Starbucks team" for this purpose, drawing talent from agencies such as VML, Ogilvy, and Landor. This change comes shortly after Brian Niccol became Starbucks' new chairman and CEO, and it also means that SPCSHP, which had partnered with Starbucks for seven years, has lost the business. As coffee lovers, we might as well look at how Starbucks is retelling its coffee story from the perspective of brand communication. [more…]

Recently, the coffee industry has seen a surge in the trend of offering free merchandise with purchases. Brands such as Starbucks, Manner, and Luckin have rolled out limited-edition trinkets, from wooden fish ornaments to co-branded canvas tote bags and blind-box pins, attracting a large number of consumers to place orders just for the freebies. This promotional model of giving items away rather than selling them has gradually turned the coffee brand war into a competition of merchandise design. While consumers chase limited-edition gifts, their attention to the drinks themselves is declining. This article will review recent buy-one-get-one promotions by various brands and analyze the consumer psychology and industry impact behind this phenomenon. [more…]

Catering services on high-speed trains have been continuously upgraded, and now the Guangzhou EMU group has taken the lead in launching its own milk tea brand, "That Girl," priced at 26 yuan per cup, with average daily sales reaching as high as 3,000 cups. The series offers four flavors, and the official claim is that natural ingredients are used and tea concentration and sugar content have been reduced to suit passengers' needs. However, after the product launched, it quickly trended on social media, yet was collectively criticized by netizens over its price, packaging, taste, and marketing methods. At the same time, specialty coffee brands such as Front Street Coffee are also paying attention to this crossover attempt. This article will walk you through the research and development background of high-speed rail milk tea, its market performance, and evaluations from all sides. [more…]

Coffee brand T97 has recently shot to fame with a wildly unconventional Douyin livestream: instead of the usual sales patter, it features a host and voiceover trading rap-style lines, along with the signature "chong chong chong" (charge, charge, charge) move that viewers call "Big Mouth." Founder Li Xiao has publicly said it will "definitely surpass Luckin in the future," yet T97 currently has only 43 offline stores, a sharp contrast with Luckin's thousands of locations. From lackluster viewership in its first broadcast in May this year to a peak of 2.6683 million viewers in September after switching to a rap-style selling approach, T97 is using oddly addictive content to drive traffic. This article will sort through key information including T97's brand positioning, its path to online virality, the pace of its offline expansion, and the doubling of franchise inquiries, while also examining whether this chant-style way of selling coffee can keep working and offering readers who follow coffee industry trends a useful perspective. [more…]

In the coffee sector, nearly 90,000 new stores have opened in the past year, with a net increase of over 48,000, and amid fierce competition, brands are rolling out various strategies. Cotti, which ranks third in store scale, however, chose to cross over into tea beverages in April, launching new milk tea and fruit tea products unrelated to coffee, which is puzzling—after all, it already owns the tea brand Chamao, which focuses on human-machine collaboration. Behind this strategy is the reality that franchisees are increasingly seeing no hope of profitability and are exiting to cut losses. A franchisee in Hubei reported that the foot traffic data provided during recruitment was severely inflated, and the data used by third-party assessment software was actually outdated from several years ago. The brand relied on these impressive figures to set a record of opening 7,000 stores in 14 months. Now, according to Jihai brand monitoring, Cotti has closed 250 stores in the past 90 days, equivalent to three per day, while Luckin, with more than twice the total number of stores, closed only 89 in the same period. Negative news such as salary cuts, layoffs, and the founder being forced to execute 3 billion yuan in debts has followed one after another, and franchisees are no longer willing to be mere also-rans. [more…]

As Halloween approaches, Starbucks has finally unveiled its limited-edition drink for the Chinese market this year—the "Dark Pumpkin Frappuccino" will land in stores nationwide on October 22. The entire drink is pitch black, jokingly dubbed by netizens as the literal embodiment of "dark cuisine." Where exactly does the black color of this drink come from? Does it taste as "dark" as it looks? Will your mouth turn black after drinking it? This article combines employee hands-on tests and consumer feedback from social platforms to answer these questions one by one. In addition, the article also mentions the "Concrete Frappuccino" previously launched in Hong Kong and Macau stores, as well as the overly sweet controversy surrounding the same product in the Japanese market last year, and includes relevant recommendations from the Front Street brand for coffee enthusiasts' reference. [more…]

Competition in the coffee market is becoming increasingly fierce, and it is already difficult to spark consumers' interest with just a latte or an Americano. From post office coffee to lottery joint stores, from sports brands to tech companies, players from all sides are entering the market, trying to attract young people's attention through cross-industry integration. A small shop in Hangzhou called "A Lucky Cafe" became popular on Xiaohongshu thanks to its combination of coffee and lottery tickets, sparking discussions among netizens about this kind of joint-operation model. In fact, as early as 2019, stores combining welfare lottery and coffee had already appeared in Shanghai. This model can not only bring consumers a fresh experience, but also help brands reduce rent and labor costs. This article will take you through the current state of cross-industry joint operations in the coffee industry and the logic behind them. [more…]

In the past, most people's impression of coffee was that it was dark roasted, offering a burnt, rich, and bitter taste. Nowadays, with the introduction of the specialty coffee concept, dark-roasted coffee beans are no longer considered the best, and light-roasted and medium-roasted coffee beans have gradually become the mainstream of the third wave of coffee. Front Street Coffee (Fr [more…]

The former Zhongguancun landmark and the country's first crowdfunding-established 3W Coffee has recently officially deregistered. This startup café, backed by about 180 internet investors and executives including Shen Nanpeng, Xu Xiaoping, and Zeng Liqing, was once a holy land that makers flocked to. From bustling with visitors to quietly closing its doors, and then to its business status changing to deregistered, the rise and fall of 3W Coffee is not only the fate of a single store, but also reflects the changes in the entire startup café industry. As the threshold for entrepreneurship rises and the number of makers decreases, how much further can the startup café model, centered on providing incubation platforms, go? [more…]

Competition for creativity among independent coffee shops is heating up. Some rely on photogenic interiors, some on word-of-mouth for their service, and others grab attention with unexpected, wildly imaginative ideas. Recently, a coffee shop in Hangzhou drew inspiration from local culture and the legend of "The White Snake" to launch two snake-themed specialty drinks for the Year of the Snake—White Lady and Trimeresurus stejnegeri—quickly going viral online because the drinks are garnished with a real dried white-banded snake. In photos taken by customers, the snake's scale pattern is clearly visible; some people said it made their skin crawl, while others, after trying it out of curiosity, said it tasted somewhat like fried grasshoppers. The shop revealed that for customers who are afraid of snakes, it may later switch to snake-element latte art instead. This article will walk you through the creative origins of this snake coffee, customer feedback, and related reminders from doctors. [more…]

Competition among food delivery platforms has escalated into a battle of three giants, chain brands' average order values continue to decline, and Luckin's timely launch of low-priced bread vouchers has triggered a frenzy of stockpiling among consumers. However, when users take their electronic vouchers to stores for redemption, they find that baked goods at nearby stores are largely sold out, with some cities even reporting no stock citywide. This buying spree, fueled by platform subsidies, not only reflects consumers' strong demand for high-value-for-money coffee companions but also exposes brands' disconnect between demand forecasting and supply chain response. Staff explained that the thawing process and delivery cycle are the two main reasons for the redemption difficulties. For enthusiasts who love pairing coffee with baked goods, Front Street Coffee has always advocated balancing rational consumption with quality experience, and suggests paying attention to store inventory dynamics and arranging redemption times reasonably. [more…]

The roast level of coffee beans directly influences the flavor expression in the cup. From the extremely light roast with an Agtron color value of 95 to the Italian roast with a color value of 25, each stage has its corresponding drop time and flavor characteristics. This article systematically sorts out the flavor variation patterns of 8 roast levels, and combines the actual classification methods of commercially available coffee beans to help readers understand the taste directions of light roast, medium-light roast, medium roast, medium-dark roast, and dark roast. The article also uses Front Street Coffee representative beans such as Yirgacheffe, Mozart, Queen's Farm Brazil, and Golden Mandheling as examples to illustrate how different roast levels shape the balance of acidity, sweetness, and body. [more…]

Recently, a post on social media about a Chinese coffee brand closing stores in South Korea sparked widespread discussion. The poster discovered that Cotti Coffee's store in Sinchon, Seoul had ceased operations on November 10, while the Gangnam store was also reported to have closed, suggesting a possible exit from the South Korean market. Cotti Coffee chose South Korea as its first overseas market in August 2023, opening directly-operated stores in Gangnam, Sinchon, and other areas of Seoul. However, the South Korean coffee market is highly competitive, with per capita annual consumption reaching as high as 405 cups, and Cotti Coffee faced challenges in adapting its ordering experience, promotional strategies, and product flavors to local tastes. Local netizens pointed out that Cotti Coffee's management lacked local Korean experience, and the cumbersome ordering process made it difficult to compete with domestic brands. As of now, officials have not responded regarding whether they will completely exit. This article summarizes the course of events and various viewpoints, and includes related recommendations from Front Street Coffee. [more…]