Recently, there have been reports that Chagee sets a strict upper limit on the number of negative reviews for its stores: no more than three negative reviews per ten thousand orders, otherwise the pay of all staff will be affected. Although the brand responded that this claim is untrue, discussion around its assessment mechanism continues. From store tier classification to employee performance deductions, from visiting customers to beg for review deletion to paying teams to handle them, a series of practices reflects the tea beverage industry's extreme sensitivity to customer reviews amid rapid expansion. This article will sort out the sequence of events, employee disclosures and the official response, and explore the management logic and controversies behind this assessment method. [more…]

Recently, a controversy over a customer being visited at home by a霸王茶姬 (Chagee) employee after leaving a negative review has sparked widespread discussion online, with related topics trending on Weibo on Monday morning. According to Star Video, on July 20, a man in Chengdu, Sichuan Province, posted a video claiming that after consuming a drink at Chagee the previous day, he felt the taste was different from before. He did not choose to request a refund or a remake, but directly left a negative review on the order. Unexpectedly, the next day, the employee suddenly showed up at his door without contacting him in advance, asking him to delete the negative review. After the incident was exposed, netizens had mixed views on the employee's behavior, with some exclaiming "too scary," while others expressed understanding for the worker. Chagee customer service responded that the store wanted to communicate amicably with the customer, and the store manager involved explained that they went to the customer's home because the delivery rider, the store, and the platform all could not get through to the customer by phone. This article sorts out the course of the incident and the views of all parties, and explores reasonable ways for merchants to respond to negative reviews. [more…]

Recently, many Luckin Coffee customers have encountered an unexpected situation when picking up their orders in-store: normally quiet staff members are proactively speaking up, asking customers to leave a positive review. Behind this phenomenon is Luckin's internal "Countless Smiles" competition targeting store positive review rates. In some regions, stores have been forced by management to participate, and positive review rate rankings directly affect employee performance evaluations and disciplinary rewards and punishments, forcing frontline employees to solicit positive reviews from customers picking up orders, and even asking regular customers to help boost reviews. However, the frequent solicitation of positive reviews has also triggered consumer resentment, with some customers bluntly saying it is "annoyingly unbearable," and even considering filing complaints with 12315. Employees are equally full of complaints, believing that this mandatory requirement puts them in a difficult position. This article will provide an in-depth analysis of the conflict between stores and customers caused by this positive review assessment. [more…]

At Luckin Coffee stores, it is not uncommon for a single employee to be on duty alone. When biological needs strike, leaving the post to use the restroom becomes a challenge: the receipt printer keeps spitting out orders, customers and delivery riders are waiting, and negative reviews are tied to wages—all of which put immense pressure on the staff. To address personal needs with peace of mind, some employees choose to temporarily close the store, pausing both online and offline orders; others indirectly suspend operations by cutting off water or coffee beans. Meanwhile, employees at brands like Manner and Cotti also face similar predicaments. Although understaffing can save operational costs, it may lead to frequent store closures, potentially damaging the brand image in the long run. This article will delve into the employee struggles and management contradictions behind this phenomenon. [more…]

Manner Coffee has won the favor of many consumers with its high cost-performance and thoughtful service. Bringing your own cup and ordering ahead via the mini-program have become daily choices for many office workers. However, recently, complaints about slow order fulfillment at Manner stores have been increasing. The completion times shown in the mini-program are severely inconsistent with actual wait times, and waits of twenty minutes or even an hour during peak hours are common. What dissatisfies consumers even more is that some stores are staffed by only one employee, who is overwhelmed when orders surge, causing customers and delivery riders to be stranded for long periods. Some netizens left bad reviews due to slow order fulfillment, but received a reply from the store saying that "the employee involved has been seriously dealt with," sparking widespread controversy. This article will sort out the course of the incident, netizens' views, and the actual situation of Manner employees, and explore how the brand can balance efficiency and employee care amid rapid expansion. [more…]

In the scorching summer heat, Peet's Coffee launched a trio of sparkling double yuzu series new products in one go, among which the Sparkling Matcha Double Yuzu quickly went viral on social media thanks to its fresh gradient colors. However, this drink, described as a "concerto of tea and fruit," left many consumers stunned once they actually tasted it—the sweetness of tonic water, the bitterness of matcha, and the sourness of yuzu each went their own way under the stimulation of carbonation, even taking on a powdery texture. Even Peet's own employees admitted that this new product being "unpopular" was entirely expected. This article combines netizens' hands-on reviews and employee opinions to comprehensively analyze the flavor performance of this drink, and reviews the recent shifts in Peet's product strategy, for the reference of coffee enthusiasts. [more…]

Recently, Starbucks was reported to conduct detailed audits of partners' daily operations by randomly accessing store surveillance footage, and listed as many as 8 violations in an internal email. From placing trash can lids on countertops to inadequate cleaning and sanitizing procedures for ice storage bins, these details that might previously have been overlooked have now become grounds for warning notices or even dismissal. After the news spread, many current employees felt greatly increased pressure, while consumers generally supported this strict oversight. This article sorts out the sequence of events, presents multiple perspectives, and explores the difficult balance that chain coffee brands must strike between food safety management and employee execution. [more…]

Recently, a Weibo post about a Luckin Coffee store in Hangzhou where an employee and a customer threw coffee at each other has sparked widespread discussion. According to the blogger, the dispute seemingly began when a customer, dissatisfied with the drink preparation, demanded an apology, and after emotions escalated, both parties resorted to throwing coffee. Although there is no complete video of the incident, it reflects the tension between service standards and customer expectations at chain coffee brands. Luckin employees revealed that the company does not have a mandatory "remake if unsatisfied" policy, but when faced with requests such as taste dissatisfaction, staff often find themselves in a dilemma: refusing may lead to negative reviews and complaints, while yielding may encourage unreasonable demands. The strict internal feedback and assessment mechanism further multiplies the pressure on frontline employees. This article will reconstruct the sequence of events and explore how to balance service standards and employee circumstances in the coffee industry. [more…]

Recently, a customer post titled "MStand Coffee is bitter" sparked widespread resonance among current employees on social media, and the comment section quickly turned into a "complaints camp" for MStand baristas. Customers complained that during peak hours only two staff members were on duty, wait times were too long, and management was chaotic, while employees revealed deeper problems: over the past two to three months, management has frantically controlled labor efficiency, so even full-time baristas cannot get full shifts, and the perfect attendance bonus exists in name only; New Year benefits are missing, and adjustments to the salary structure are accused of being a disguised pay cut; even more harshly, every employee must complete "one stored-value card and four packages" each day, otherwise they have to write a report, review surveillance footage, and analyze the reasons. Frontline baristas mock themselves, saying they cannot tell whether they are making coffee or doing sales. This article will fully present this collective employee complaint triggered by a customer's voice. [more…]

The Spring Festival is traditionally a time for family reunions, but for frontline employees at Luckin Coffee, this year's triple-pay shifts have brought unprecedented challenges. The Guangzhou branch recently issued a notice requiring stores with fewer than 200 items to have only one person on duty all day during the Spring Festival, from opening early to closing, all completed by the same person. This means that employees on duty must single-handedly handle multiple tasks such as production, packaging, cleaning, and dealing with sudden order surges. Timely output rates, physiological needs, and unexpected order surges have become the three major problems weighing on their shoulders. What worries employees even more is that if they need to temporarily close the store to use the restroom, they must apply to the district manager in advance and submit a screenshot of the item count. This high-intensity labor efficiency management has sparked widespread discussion, with some employees bluntly saying it is "harsher than the King of Hell." This article will delve into the details behind this scheduling adjustment and the voices of the employees. [more…]

In milk tea shops, employees shake tea day after day and stand for eight hours straight; once they make a mistake, the punishment awaiting them may be unexpected. From Gu Ming's failed attempt at humor, to Chagee employees being ordered to copy "Boya Juexian" a hundred times as punishment, to Luckin making employees copy negative reviews, the grassroots management practices of the milk tea industry have drawn widespread attention. Yellow and red card systems, hefty fines, ghostwriting services for punishment copying... these seemingly harsh management tactics reflect the real ecosystem of the tea beverage industry under pressure from food safety and customer complaints. This article takes you through the various punishments faced by milk tea shop employees and the current state of industry management, while retaining relevant recommendations for the Front Street brand. [more…]

Recently, Luckin Coffee reportedly announced that it will pay triple holiday wages to all employees for the 2025 Spring Festival, breaking the previous practice of only full-time employees receiving this benefit. Behind this move lies the high turnover rate and labor shortage that Luckin has faced over the past year. From cost reduction and efficiency improvement to increased performance demands, frontline employees have come under mounting pressure, and part-time workers' pay is not proportional to their effort, leading many employees to choose to resign before the Spring Festival. In order to retain experienced workers and maintain normal store operations, Luckin has had to respond to the labor shortage with a triple-wage strategy. This article reviews the causes of the incident, employee feedback, and the industry background, and also includes a brand recommendation from Front Street Coffee for readers to gain a deeper understanding. [more…]

Recently, coffee brand Seesaw was exposed for owing wages to about 75 employees in the Shanghai region, involving both store and back-office staff. Former employees reported that since late last year, wage payments have been irregular, and social security and housing fund contributions have also been suspended, while founder Wu Xiaomei has "read but not replied" to employees' demands. At the same time, Seesaw's nationwide store count has shrunk dramatically, with only 49 stores remaining, and some stores have closed due to material shortages and cut-off supplies of ingredients. This article reviews the course of the incident and the employees' experiences, and retains relevant recommendations from Front Street Coffee. [more…]

In the food and beverage industry, coffee shops face all kinds of customer feedback every day, and negative reviews are undoubtedly the most exasperating part of it all. As a chain brand far ahead of its rivals in both store count and sales in China, Luckin Coffee has received some truly absurd negative reviews. From "freezing hands" to "my ex," from "the label wasn't stuck on straight" to "because he's so handsome it got to me," these complaints not only catch staff off guard but also reflect the pressure frontline employees bear now that the rating system is tied to performance. This article rounds up those hilarious yet heartbreaking screenshots of Luckin reviews from Xiaohongshu, and amid the laughter, calls on consumers to show a little more empathy. One less negative review means one less heartbroken person in the world. [more…]

Recently, videos of physical conflicts between Manner Coffee employees and customers have been exposed one after another, sparking widespread social concern. One of the incidents occurred on May 22 at a store in a shopping mall, where a customer, after arguing with a barista over drink pickup, entered the bar area and assaulted the employee. After police mediation, the customer paid 1,000 yuan in compensation, but there were reports that the brand required the employee to return the compensation and apologize. Behind these successive conflicts are deeper issues exposed by Manner's rapid expansion, including insufficient staffing, excessive work intensity, and a mismatch between pay and effort. This article reviews the course of the incidents and the responses from various parties, and explores the contradiction between the coffee industry's rapid expansion and employee management. [more…]

Recently, Sina Finance exclusively reported that Heytea had initiated internal layoffs involving about 30% of its employees, and the news quickly sparked widespread discussion. Heytea responded promptly, saying the report was untrue and that there was only normal personnel optimization based on year-end performance reviews. This incident has once again drawn public attention back to the new-style tea beverage sector: Nayuki is expecting losses, Heytea's growth is slowing, store expansion is decelerating, and homogenized competition in the industry is becoming increasingly fierce. At the same time, Heytea's countercyclical price cuts and moves to tap lower-tier markets have also sparked discussion. This article will sort out the sequence of events and present Heytea's operational changes and market challenges since 2021. [more…]

In early November, Luckin Coffee officially announced on Weibo a collaboration with the popular game IP "Genshin Impact," and the news quickly sparked heated discussions among players. Subsequently, employees took to social platforms to leak details about the collaboration event's timing, characters, and limited-edition drinks. Even more notably, internal assessments included questions related to game characters, causing many non-gaming workers to complain of headaches. Some resorted to rote memorization, others downloaded the game for last-minute cramming, and some questioned whether such content, unrelated to daily operations, was necessary. Players generally believed that familiarizing themselves with the IP in advance could prevent giving out the wrong merchandise and enhance the collaboration experience. Behind this collaboration lies a reflection of the new challenges frontline employees face when chain coffee brands partner with game IPs. [more…]

Starbucks has been embroiled in a series of controversies recently. First, its Ciqikou store in Chongqing was reported to have driven away police officers who were eating outside the store, triggering a strong public backlash. Subsequently, some citizens went to the store in question to deliver white flowers and throw eggs, and the Dianping review section was flooded with negative reviews. Before the incident had even subsided, Starbucks China quietly raised the prices of some beverages and food items, with products such as Americano and latte increasing by 1 to 2 yuan. The brand's customer service said the move was an adjustment made after a comprehensive assessment of operating costs. Under the dual pressure of public opinion and operating costs, whether Starbucks can continue to win consumers' hearts is worth watching. [more…]

Luckin Coffee's "Triumphant McCafé Series" non-alcoholic beer drinks, launched in collaboration with Havoc in Heaven, has been declared fully discontinued after a brief market trial. This limited-edition product, once promoted for "containing 90ml of non-alcoholic beer" and briefly trending on Weibo, ultimately led to significant inventory buildup in many stores due to lackluster consumer feedback and low repurchase rates. Before September 30, all stores are required to destroy all beer ingredients on their own, and social platforms have once again seen spectacular scenes of employees collectively pouring out the drinks. This article will review the entire process of the series from its high-profile launch to its quiet exit, analyzing the challenges and helplessness that fast-moving consumer chain brands face in product lifecycle management. [more…]

The "on-time rate" assessment metric implemented at Luckin Coffee stores is placing enormous pressure on frontline baristas. This figure, which reflects whether orders can be completed within the system's scheduled time, not only affects the customer experience but is also directly tied to employee performance. To maintain the compliance threshold, staff have no choice but to push themselves to the limit during rush periods—some even dream about scanning codes and serving orders. This article will take an in-depth look at how the on-time rate assessment operates, its dual impact on store operations, and the real situation baristas face under high pressure. When digital management conflicts with humanistic care, how should brands balance efficiency and employee well-being? [more…]