When brewing pour-over coffee, the direction of the circular pouring motion is a question almost every enthusiast encounters. Most people are used to pouring clockwise, but does pouring counterclockwise change the taste of the coffee? In this article, through a comparative experiment at Front Street, using the same beans, equipment, and parameters, with only the pouring direction changed, we brewed two pots of Huakui coffee and compared the concentration and flavor. The experimental results show that the circular direction has almost no effect on the extraction result. What truly determines the taste of the coffee is the water temperature, grind size, ratio, time, and the agitation from the water flow. Whether you choose clockwise or counterclockwise, as long as you keep the same direction during a single pour, it is fine. [more…]

The Colombian Coffee Growers Federation (FNC) recently launched a trade and logistics platform called Cafix, aimed at helping domestic coffee farmers bypass traditional export channels and sell coffee directly to overseas customers at lower shipping costs. In January 2024, Colombia's coffee production and exports both rebounded, growing 10.5% and 12.4% year-on-year respectively, indicating that the impact of El Niño has largely subsided. Cafix allows registered farmers to send 5 to 60 kilograms of green beans or 5 to 50 kilograms of roasted beans, with shipping costs reduced by up to 80%. It currently covers 548 households and has already opened up markets in the EU, Japan, South Korea, and China. Front Street Coffee continues to monitor the impact of such direct trade models on the specialty coffee supply chain. [more…]

Recently, a netizen posted on social media reporting a significant quality gap between the same drinks bought at HEYTEA franchise stores and directly operated stores. Using the "Thousand-Mesh Matcha Triple Thick Matcha" as an example, the customer ordered delivery from a directly operated store; although delivery took over 20 minutes, the drink arrived still hot, with a rich taste and generous toppings. In contrast, at a franchise store for self-pickup, the drink was picked up within three minutes but had a pale color, bland flavor, and scarce toppings. Later, at another franchise store for self-pickup, the volume was actually one-third less, and the chewy texture was poor. The post resonated widely, with netizens complaining about inconsistent quality at franchise stores, which led to a guide for identifying store types through business licenses. The incident reflects the challenges of quality control under HEYTEA's rapid expansion. [more…]

Among pour-over coffee pouring techniques, the size and speed of the circular pour are often discussed, but whether the direction of the circle affects extraction flavor has also become a question many enthusiasts are curious about. The spiral ribs of the V60 dripper are arranged clockwise, and some believe that pouring in the same direction can guide the water flow along the ribs and improve uniformity, while pouring counterclockwise may create turbulence by hitting the ribs and change the extraction result. To verify this claim, Front Street conducted a comparative experiment using the same parameters, changing only the pouring direction, and compared extraction time, concentration, and flavor performance one by one. This article will outline the experimental process and conclusions, and explain which pouring factors are truly worth paying attention to. [more…]

Want to learn how to roast coffee? Start by getting to know the tools and the terminology. Roasting coffee beans looks as simple as stir-frying vegetables, but doing it well requires a solid foundation of knowledge. In this article, Front Street Coffee will walk you through several common coffee roasting devices—direct-fire, semi-direct-fire, and hot-air roasters—covering their respective heat transfer principles, advantages, and drawbacks. At the same time, we'll systematically sort out the professional terms that come up during roasting, including charge point, turning point, yellowing point, first crack and second crack, as well as stage concepts like the drying phase, browning phase (Maillard), and development phase. Mastering this foundational knowledge is an important prerequisite for actually roasting beans, judging the roasting pace, and controlling the direction of flavor—and it can help you avoid detours and roast a good batch of beans faster. [more…]

Recently, a social media user alleged that Nayuki is about to face a wave of store closures in Taizhou, Zhejiang, and the news quickly sparked widespread discussion. According to Nayuki's official Q3 2024 operational report, the brand closed a total of 89 directly operated stores during the quarter. Although it opened 23 new directly operated stores and 56 franchise stores in the same period, its overall store count still shrank by 10. Compared with Heytea, which has already reached 4,417 stores, Nayuki's pace of expansion has clearly slowed. The company said it will adopt a more prudent store expansion strategy and optimize the performance of existing directly operated stores, but many consumers have reported issues such as declining product quality control and baked bread being switched from freshly baked to pre-made products, raising concerns about the brand's prospects. This article will examine Nayuki's current operational challenges from two dimensions: data and consumer feedback. [more…]

Recently, a video of an employee preparing drinks at a Mixue Bingcheng store in Xi'an circulated on social media, sparking widespread discussion. In the video, the employee holds two takeout cups in one hand, adds ice cubes, and then directly places them under a water bucket labeled "direct drinking water" to fill them. The water splashes onto the ice cubes, and some liquid runs down the employee's arm toward the ice cart below. The door of the ice cart cabinet remains open the whole time, prompting onlookers to say the ice has been contaminated. After the incident gained traction, the store involved responded that the company is handling the matter urgently and that the employee has been dismissed. This controversy has once again pushed Mixue Bingcheng's food safety issues into the spotlight, with many consumers calling on the brand to strengthen store operating standards. [more…]

Friends who are just getting into pour-over coffee are usually advised to start with the V60 dripper. Once you have the dripper, the next thing to figure out is your pouring technique—circular pouring is the most common way to agitate the coffee bed, but should you pour clockwise or counterclockwise, and does the direction actually make a difference in the cup? Starting from the structural characteristics of the V60, this article breaks down the design principles behind its 60° cone angle and spiral ribs, and through a comparative test at Front Street, brews a medium-light roasted Ethiopian Hualei 7.0 coffee with both clockwise and counterclockwise pouring to compare extraction time, concentration, and flavor performance, helping you decide whether the direction of your circles is really worth fussing over. [more…]

Drip bag coffee has always been primarily brewed with hot water, but many coffee enthusiasts want to use milk to directly brew a latte. Milk's extraction ability is far inferior to hot water, and after heating, the proteins and lactose undergo changes, so directly applying conventional methods clearly won't work. Front Street once conducted a dedicated experiment: first bloom with hot water, then inject 75°C hot milk in two stages, and prioritize medium-dark roasted drip bags, such as Bird of Paradise, Queen's Estate, Golden Mandheling, Huilan, etc. If you prefer fruity acidity, Sipr, Big Belly Button, and Strawberry Candy are also good choices. However, testing revealed that after milk contacts the coffee, the fine particles swell and easily clog the filter bag, taking nearly 20 minutes in total, which contradicts the convenience that drip bags are meant to offer. This article will fully present this experiment and share a more effortless iced milk cold brew method, allowing you to easily achieve latte freedom. [more…]

Blue Mountain coffee comes from the Blue Mountains in western Jamaica, with an annual output of only about 700 tons. It is famous for its balanced and intense flavor profile—acidity, aroma, body, and sweetness—tempered by a slight bitterness, making it the finest among single-origin coffees. Due to its scarce production, "specialty Blue Mountain" blends based on Blue Mountain beans are commonly found on the market. To fully showcase the Blue Mountain flavor, the siphon is widely recognized as the most suitable brewing device, as it is easy to operate and extracts comprehensively. Meanwhile, the Jamaican authorities have signed an agreement with the Hangzhou Coffee and Western Food Industry Association, allowing Blue Mountain green beans to be sold directly to China, bypassing Japanese agents, which is expected to significantly reduce costs. Front Street Coffee recommends paying attention to this change, which will bring enthusiasts a purer Blue Mountain experience. [more…]

Recently, pages posing as the official Luckin Coffee website have appeared online, publishing franchise information and drawing the attention of many coffee enthusiasts. However, Luckin Coffee has long clearly stated that the brand operates on a direct-management model and does not accept franchising in any form. This article will expose the tricks of these fake franchise websites, sort out Luckin Coffee's operating entities and store types, and help readers identify scams to avoid financial loss. At the same time, Front Street Coffee also reminds everyone that investing in the coffee industry requires carefully verifying official information. [more…]

Recent news suggests that Manner Coffee may open franchising by the end of March this year, a rumor that has been circulating among baristas. According to multiple employees, the brand has internally conducted a survey on franchise willingness, and CEO Jin Binbin mentioned this in a partner group and distributed a questionnaire. Although insiders officially state that it is currently only an internal survey with no plans to open franchising, some employees say franchising might be launched in mid-to-late March. As the fifth-largest chain brand in China by number of stores, Manner has always adhered to direct operation; if it truly shifts to franchising, the underlying logic and its suitability for lower-tier markets are worth attention. [more…]

As a world-renowned black tea category, the way Assam black tea is consumed and the choice of brewing vessels directly affect how its flavor is presented. Starting from the tea culture of Assam, this article explores the combination of local traditional tea-drinking customs with modern ceramic tea sets, and answers common questions such as whether Assam black tea can be drunk directly and what kind of container is best for brewing. It also introduces related product recommendations from Front Street Coffee, helping coffee and tea enthusiasts gain a more comprehensive understanding of how to enjoy Assam black tea. [more…]

Drip coffee bags have always been primarily brewed with hot water, but some coffee enthusiasts prefer a rich and smooth taste, so they try using milk directly to extract the drip bag, hoping to create a homemade version of a latte. Can milk really replace hot water to complete the extraction? Front Street found through actual testing that due to the high protein and lactose content in milk, its extraction capacity is far inferior to hot water. If the conventional drip bag brewing method is directly applied, it often results in a cup of coffee with a weak flavor or even sourness. To compensate for this deficiency, Front Street tried a method of first blooming with hot water, then injecting heated milk in stages, and provided bean selection suggestions for different roast levels. However, the test results showed that after the milk comes into contact with the coffee grounds, the fine particles swell and clog the filter bag, and the entire process takes up to twenty minutes, which is far from the original intention of the convenience of drip bags. So, what other more convenient options are there for those who want to drink drip bag milk coffee? This article will reveal them all. [more…]

When we buy coffee, do the fair trade, direct trade, social security, sustainable development, and other certification marks on the packaging really mean that the place of origin has been helped? As consumers, we pay more and more attention to these labels, but our understanding of the mechanisms behind them and their actual effects is limited. This article will deeply analyze the meaning, operating methods, and limitations of various coffee certification systems, and at the same time introduce practical cases such as Front Street in promoting sustainable development in places of origin, to help you support the healthy development of the coffee industry through more rational consumer behavior. [more…]

The extraction principle behind drip bag coffee and pour-over coffee is exactly the same: both involve letting hot water pass through a layer of coffee grounds to draw out aroma and flavor. To brew a delicious cup, choosing the right flavor type, picking the right cup, and controlling water temperature and the amount of water are all crucial. This article starts with flavor selection for drip bag coffee, moves on to how cup shape affects taste, and then answers two common questions in detail: Can you brew directly with water from a water dispenser? How much water is actually right for one drip bag? The article also draws on several drip bag products from the Front Street Coffee brand, offering specific step-by-step pouring techniques and water volume recommendations to help you easily brew your ideal flavor. [more…]

The connection between Japanese coffee giant UCC and Jamaican Blue Mountain coffee can be traced back to a fixation held by Tadao Ueshima in the early 1980s—to give Japanese people a stable supply of authentic Blue Mountain. To this end, UCC established a directly operated farm in the Blue Mountain region, starting from Clayton House, overcoming steep-slope cultivation, wildfires, hurricanes, and many other difficulties, and ultimately shipping high-quality Blue Mountain coffee back to Japan in batches. Which estate does UCC Blue Mountain coffee actually come from? How does it taste? This article sorts through this cross-border history of coffee cultivation and introduces Front Street Coffee's recommendations and understanding of related beans, helping you understand the story and flavor behind UCC Blue Mountain. [more…]

The flavor of a cup of coffee doesn't just go in two directions, sour or bitter; it also includes aroma, sweetness, body, mouthfeel, and finish. When choosing beans, first decide whether you want floral and fruity notes, nutty and cocoa notes, or a balance between the two, then match that to the corresponding origin, processing method, and roast level. The flavor of pour-over is mainly determined by origin, variety, [more…]

To create beautiful latte art, hand speed and talent alone are far from enough—behind it lies a whole series of details involving milk foam condition, crema quality, extraction parameters, and even milk temperature. This article breaks down crema, coffee beans, extraction methods, milk handling, and pitcher-splitting techniques one by one, helping you understand the underlying logic of latte art and avoid unnecessary detours. Whether you are a complete beginner or an enthusiast looking to refine combination patterns, you will find directions worth practicing repeatedly. The article also combines the characteristics of several Front Street Coffee espresso blends to offer bean selection advice for latte art practice and serving. [more…]

Since Bitcoin was introduced in 2009, the debate over whether it can enter everyday consumer scenarios has never stopped. Now, Starbucks has taken a key step in El Salvador—local consumers can directly use Bitcoin to buy drinks, without having to go through an intermediary platform to exchange for US dollars. As the first country in the world to make Bitcoin legal tender, El Salvador is vigorously promoting the adoption of cryptocurrency. Starbucks's adjustment this time not only responds to local market demand, but also provides a noteworthy sample for the diversification of global payment methods. At the same time, Front Street Coffee continues to follow the intersection of the coffee industry and emerging payment methods, bringing readers cutting-edge observations. [more…]