When evaluating a cup of coffee, we use various adjectives to describe its texture, so that the information others receive can be more vivid and three-dimensional. For example, when describing the mouthfeel of coffee, words like smooth and full-bodied are used to express the tactile experience of the coffee in the mouth; or when describing the aroma of a cup of coffee, [more…]

In everyday articles, Front Street Coffee often uses "juiciness" to describe a cup of coffee. "What is juiciness?" friends occasionally ask Front Street Coffee after reading. When we taste a cup of coffee, we combine the flavors and aromas we encounter with our own taste preferences and memories, associating them with [more…]

As coffee has gradually become more widely recognized, specialty coffee promotion in cafés has emerged in response, and we too have begun tracing things back to their roots—we have come to treat coffee as culture. The rise of specialty pour-over coffee undoubtedly reflects the demands of the market and the needs that cafés have identified. Café counters have also begun to lower their "status," no longer featuring the early design of a bar raised a foot high. [more…]