On the fourth anniversary of the Raw Coconut Latte, Luckin Coffee chose to collaborate with stand-up comedy champion Fu Hang for a co-branded campaign and launched a new product, "Jelly Raw Coconut Latte." However, the co-branded stickers that had been highly anticipated unexpectedly fell flat—many customers returned them on the spot because they didn't recognize the person, didn't like him, or didn't know how to use them. When asked "Who is he?" by customers, staff even had a quick-witted reply: "He might be the founder of the Raw Coconut Latte." Why exactly did this collaboration flop? And how did the merchandise giveaway turn into staff members' "creative ways to clear inventory"? This article takes you through the whole story. [more…]

National drink Coconut Palm Coconut Juice breaks its 34-year tradition of "no collaboration with outside parties" for the first time, launching a dream crossover with Luckin Coffee. One is a time-honored coconut juice brand whose formula and packaging have remained unchanged for decades, while the other is a chain coffee brand that sparked the coconut latte craze. This collaboration is both driven by market trends and an attempt by an old brand to seek a new wave of attention. The co-branded cup sleeves continue Coconut Palm's iconic color-block layout style. Although the new products will not officially launch until April 11, some stores have already begun using the co-branded cup sleeves for预热. Can this collaboration replicate the sales miracle of the coconut line? And why did Coconut Palm Coconut Juice choose to "break out of its circle" at this moment? This article will take you through the development history of Coconut Palm and analyze the background and highlights of this collaboration. [more…]

Luckin Coffee's weekly Thursday operational notice once again put store employees on edge, as the company officially announced several new products, including "Triple Cheese Thick Matcha," "Coconut Trio Latte," and "A Whole Coconut." Among them, the preparation method for "A Whole Coconut" completely overturns previous operating habits. Employees need to wear gloves to take out frozen coconut eggs and pour the prepared coffee liquid into the coconut shell for serving. The process involves more than ten steps, prompting many workers to call it absurd. What troubles them even more is that these new products may be launched nationwide, and morning shift staff must complete a large amount of prep work within half an hour. Many worry that they simply cannot handle it when running the store alone. [more…]

Luckin Coffee, the chain coffee brand, is expected to relaunch its "Coconut Mango Pomelo Sago" at the end of September, a drink returning after a three-year absence that has many longtime customers full of anticipation. Yet after the new recipe was revealed, it triggered a collective outpouring of complaints from employees—as many as 12 preparation steps and 6 new ingredients have made already cramped store refrigerators even more overwhelmed. Some joked that "the recipe is longer than life itself," while others quipped that "the time it takes to make one cup is enough to make two or three Coconut Lattes." Is the return of Mango Pomelo Sago a matter of nostalgia fulfilled or an operational challenge? Around topics such as recipe complexity, ingredient storage, and brand positioning, a lively debate about the boundary between coffee and tea drinks is unfolding. [more…]

Luckin Coffee has amazed everyone in recent years with its rapid product iteration and endless stream of new releases, but have you noticed that prices actually differ from store to store? This article compiles Luckin's latest 2023 price list, covering classic coffees, the Little Black Cup SOE series, the Coconut Latte family, Velvet Latte, and other popular products, and also ranks the top ten drinks most worth trying. At the same time, it provides an in-depth analysis of phenomena such as price differences caused by store tiering and self-pickup being more expensive than delivery, combining media investigations and statements from store staff. In addition, the article also retains related recommendations from Front Street Coffee for coffee lovers' reference. Whether you are a regular Luckin customer or a coffee beginner, this article can help you choose that cup more wisely. [more…]

In the past two years, Luckin Coffee has undergone a remarkable transformation, from a financial fraud scandal to debt restructuring and doubled revenue, with a completely renewed brand image and product strategy. This article reviews Luckin's current top ten most popular drinks, including Raw Coconut Latte, Raw Cheese Latte, Thick Milk Latte, Velvet Latte, Iced Americano, Yirgacheffe Dirty, Coconut Cloud Latte, Meteorite Latte, Biluochun Spring Latte, and Okinawa Brown Sugar Velvet Latte, and looks back at its comeback from the brink of bankruptcy to becoming the largest coffee chain in the country. How Luckin revived itself with the Raw Coconut Latte, stabilized its coffee customer base with the SOE specialty series, teamed up with Coconut Palm to create a hit, and signed Eileen Gu for precise marketing—this article explains it all for you. Follow Front Street Coffee to gain a deeper understanding of Luckin's brand transformation and product appeal. [more…]

After Luckin Coffee successfully emerged from its slump with the Raw Coconut Latte, every update to the Raw Coconut series has attracted much attention. The recently launched Raw Coconut Americano is officially claimed to have lower sweetness, more prominent coffee flavor, and a refreshing taste, drawing many consumers eager to try something new. However, after the product hit the market, a large number of complaints appeared on social platforms. Some people bluntly said it was like "Raw Coconut Latte mixed with plain water," with a watery mouthfeel, and even joked that by pouring out half of a Raw Coconut Latte and adding water, you could make a DIY Raw Coconut Americano. Some longtime customers also felt it was more refreshing than the Raw Coconut Latte, but the bitterness was obvious, and for those used to Americanos, it was rather greasy. This article compiles evaluations from various sides and explores the possible reasons behind this new product. [more…]

After Liu Yifei endorsed the Light Jasmine Light Milk Tea, Luckin Coffee continues to double down on the tea beverage track, launching its first raw coconut light milk tea — Raw Coconut Ceylon Light Milk Tea. The new product uses raw coconuts imported from Southeast Asia, with freshly squeezed coconut meat juice and coconut water accounting for no less than 38%, paired with Ceylon black tea, and claims to be 0 lactose. Luckin's move is intended to deepen its "coffee in the morning, tea in the afternoon" all-scenario layout. However, many consumers on social media have reported that the product is too sweet, with the tea aroma and coconut flavor being rather weak, and professionals have also pointed out that the balance between tea and milk is less than ideal. This article will provide a comprehensive analysis of the new product's features, market strategy, and consumer reviews. [more…]

Luckin Coffee is known for frequently launching new products, but not every new release wins market favor. The light coconut milk series has received a lukewarm response since its launch: the raw coconut light milk tea was criticized as inferior to Assam, and the raw coconut Americano was even mockingly called dishwater. To reduce waste, the brand switched to mini-sized ingredients, but with little effect. In the end, these two products were completely removed from the menu, with employees busy destroying inventory while consumers looked on with glee. Front Street Coffee takes you through the rise and fall of this product trial. [more…]

It is not uncommon for chain coffee brands to destroy inventory in bulk due to expired ingredients or quality issues, but what Luckin recently discarded on a large scale was a batch of coconut royale series ingredients that were still within their shelf life. This pink liquid was not spoiled, but rather the normal color of the third-anniversary limited-edition product. From the April collaboration with Pop Mart that triggered a buying frenzy, to now going days in stores without selling a single cup, the fate of the coconut royale series reflects the harsh reality after a new product's hype fades. Front Street Coffee notes that this incident has also sparked consumer discussion about product lifecycles and inventory management. [more…]

On Monday morning, the first thing many office workers do is head to a Luckin store—not just for a caffeine fix, but to get their hands on the new co-branded drink with the Doraemon movie. This beverage, called "Ice Suck Coconut Latte," adds a cooling factor to the classic Coconut Latte, officially described as a combination of "coconut coffee + intense icy sensation." On the day it launched, social platforms like Xiaohongshu exploded, with netizens using phrases like "a propeller blowing cold air into my mouth" and "my throat was sent to a freezer" to describe that sharp chill shooting straight to the brain. Some see it as a savior on hot days, while others find it like a surprise attack of wind-oil. So, is this co-branded coffee actually good? Is the cooling sensation a gimmick or real skill? This article will start from a hands-on test experience and take you to explore this 22nd-century-style Ice Suck Coconut Latte. [more…]

Entering October, Luckin's pace of launching new products has noticeably accelerated, rolling out multiple new items in succession within two weeks. Among them, the upgraded and returning "Coconut Mango Pomelo Sago" quickly won over consumers and became the top repeat-purchase choice for many. However, making this drink at the store level has employees crying foul—numerous ingredients, lengthy steps, difficult cleanup, and even causing drain clogs. From the meltdown during order surges to the unclogging after closing, staff have taken to social media to call out: when will this "enemy of employees" finally be discontinued? [more…]

Luckin Coffee's latest 2023 store price list has been announced, clearly listing prices for series such as the Classic Latte, SOE Little Black Cup, and the Raw Coconut Family. However, consumers have recently discovered that the same drink is priced differently at different stores, and in some cases the pickup price is even higher than the delivery price—a phenomenon that has sparked widespread discussion. Luckin Coffee officially responded that, due to differences in logistics and operating costs, stores may apply for price adjustments, with a maximum increase of 3 yuan. This article compiles the complete price list and reviews the changes in Luckin's pricing strategy and their impact on consumers. [more…]

Recently, a new Luckin Coffee ordering hack has been trending on social media: when ordering an Orange C Americano, note "no coffee liquid" and you'll get a cup of orange juice. Many netizens have followed suit, saying it tastes pretty good, and some even drank three different flavors of coffee-free drinks for three days straight. The discussion this has sparked is quite interesting too—some think it's better to just buy orange juice, while others see it as a new way to grab a 9.9 yuan deal. From the earlier Iced Coconut Latte without coffee liquid to today's Orange C Americano without the Americano, Luckin customers' enthusiasm for DIY ordering seems to never fade. This article takes you through the ins and outs of this "no coffee liquid" trend. [more…]

Luckin Coffee's Raw Cheese Latte, launched in collaboration with JoJo's Bizarre Adventure: Stone Ocean, broke new product first-sale records the moment it hit the market, selling 1.31 million cups in a single day, surpassing 6.59 million cups in total sales within 7 days, and dominating discussions across major social platforms. This coffee, marketed for its cheesy aroma, stands clearly apart from the Raw Coconut Latte and Thick Milk Latte, and has also sparked both celebration and controversy among JoJo fans. From product development to IP selection and the pacing of its marketing rollout, Luckin's collaboration can be considered a textbook example of creating a hit. This article will offer a comprehensive analysis of why this Raw Cheese Latte went viral, from the perspectives of sales data, flavor innovation, fan feedback, and ACG marketing trends. [more…]

In the coffee world, the combination of coconut and coffee is nothing new—from coconut water americano to raw coconut latte, there's no shortage of creative variations. But Front Street Coffee recently stumbled upon a more "unorthodox" approach—using coconut water instead of plain water to brew freshly ground coffee. To find out whether this coconut water pour-over is actually drinkable, Front Street Coffee brewed a hot pour-over and an iced pour-over using fresh young coconut and Sidamo Alo beans, keeping a complete record from parameter settings to actual flavor. If you're also curious about how to make coconut water pour-over coffee, you might want to check out this hands-on report before deciding whether to give it a try. [more…]

On Monday, Luckin Coffee's collaboration with the meme sensation Loopy arrived as scheduled, simultaneously launching a pink new product, the Big Watermelon Coconut Cold Brew, along with themed merchandise. Fans were enthusiastic, but some consumers were told they needed to wait 18 minutes when picking up their orders in-store, because the cold brew liquid had to be brewed fresh on demand. What sparked even more discussion was that the first wave of tasters reported the drink had strong watermelon and coconut flavors, while the coffee taste was almost absent—some even described it as tasting like watermelon rind or juice from a nearly spoiled watermelon. How did this collaborative new product actually perform? Has the issue of cold brew coffee's lack of presence once again become a point of criticism? This article takes you through a closer look. [more…]

Luckin Coffee's Raw Coconut Latte is celebrating its third anniversary on the market, and the brand has planned a unique co-branding campaign, partnering unexpectedly with the singer Tengger. Rumors have it that the two will release a custom birthday song and limited-edition emoji stickers, which immediately sparked heated discussions among netizens. Some find the pairing too unexpected, exclaiming, "This can be co-branded too?" Others expressed anticipation, saying they would definitely buy once it's available. However, after actual photos of the real-person emoji stickers were exposed, many fans said they found them hard to accept, considering the sticker style too bizarre, and some even planned to refuse the free gifts when placing orders. Whether this collaboration will continue Luckin's streak of viral hits or fall flat remains to be seen. [more…]

Luckin Coffee has once again trended on Weibo over an ice cube issue, just over ten days after the previous controversy of "half a cup left after ordering no ice or less ice." On March 25, a woman in Heze, Shandong Province, posted a video saying that a full-price Raw Coconut Latte she bought was gone after three or four sips, with nothing but ice left, sparking widespread resonance among netizens. Many netizens shared similar experiences, joking that "a cup of Luckin is half a cup of ice." A Jimu News reporter contacted the store involved, and an employee said that an iced Raw Coconut Latte itself is only half a cup, with the other half being ice, emphasizing that ice also costs money. Luckin customer service responded that the drink is made according to a unified recipe but did not directly address whether the amount of ice complies with regulations. This article will review the course of the incident and the responses from all parties. [more…]

As summer 2023 approaches, Starbucks China has rolled out a dense lineup of new products, spanning iced shaken espressos, fruity sparkling cold brews, and the raw coffee series that contains no coffee yet does contain caffeine. This article provides a complete rundown of these new items' prices, sizes, and flavor characteristics, while also compiling the menus and pricing from medium to large for classic series such as handcrafted espresso, Frappuccino, Teavana, and cold brew, making it easy for coffee lovers to look things up quickly. For readers who prefer brewing at home, they can also refer to Front Street Coffee's bean recommendations to recreate similar flavors themselves. [more…]