Is Instant Coffee Carcinogenic? A Separate Question From Luckin's New Drink

Luckin Coffee has launched Raw Coconut Ceylon Light Milk Tea, its first raw coconut light milk tea, sold nationwide. The drink uses raw coconuts imported from Southeast Asia; freshly squeezed coconut meat juice and coconut water make up no less than 38 percent of each cup, and the coconuts stay within a four-hour window from extraction. It uses Ceylon black tea and claims to be 0 lactose.

Luckin describes floral and citrus notes up front, then coconut milk and black tea blending through the middle, with honeyed sweetness in the finish. The move extends its morning coffee, afternoon tea layout after the Liu Yifei campaign. Some consumers say the drink is too sweet with weak tea and coconut flavor. Questions about instant coffee acrylamide and whether instant coffee is carcinogenic are separate from this fresh tea drink.

After Luckin Coffee brought on Liu Yifei as the face of its Light Jasmine Light Milk Tea, it continues to double down on the tea beverage track, launching its first raw coconut light milk tea — Raw Coconut Ceylon Light Milk Tea. The new product uses raw coconuts imported from Southeast Asia, with freshly squeezed coconut meat juice and coconut water accounting for no less than 38%, paired with Ceylon black tea, and claims to be 0 lactose. Luckin's move is intended to deepen its "morning coffee, afternoon tea" all-scenario layout. However, many consumers on social media have reported that the product is too sweet, with the tea aroma and coconut flavor being rather weak, and professionals also point out that the balance between tea and milk is poor. This article will comprehensively analyze the new product's features, market strategy, and consumer reviews.

Ever since Luckin invited Liu Yifei to serve as its global brand ambassador and chief tea beverage recommender, and launched its first Light Jasmine Light Milk Tea, this chain brand has been accelerating on the track of running coffee and tea beverages in parallel.

Recently, Luckin officially announced a new member of its light milk tea family. As the first "raw coconut light milk tea" in the series, the new product "Raw Coconut Ceylon Light Milk Tea" has been launched simultaneously in stores nationwide.

According to the brand, this Raw Coconut Ceylon Light Milk Tea uses mature raw coconuts imported from Southeast Asia, and the total content of freshly squeezed coconut meat juice and coconut water in each cup is no less than 38%. From extraction to the completion of the entire raw extraction process, fresh coconuts are kept within 4 hours throughout. For the tea leaves, it uses Ceylon black tea, which is said to be rich and mellow in aroma.

In terms of flavor description, Luckin says the drink presents the unique floral and citrus notes of Ceylon black tea in the front section, while in the middle and back sections the coconut milk and black tea blend together, bringing a fresh and smooth mouthfeel, and the finish reveals the mellow honeyed sweetness interwoven by Kenyan and Fujian black teas.

It is worth noting that this raw coconut drink claims to be 0 lactose, making it quite friendly for consumer groups who love milk tea but are lactose intolerant. In addition, the raw coconut component in the light milk tea is described as making drinkers feel as if they are instantly transported to Southeast Asia, experiencing the clear, sweet coconut aroma. Luckin has sketched a scene full of tropical charm for consumers.

This expansion of the light milk tea series once again confirms Luckin Coffee's determination to deeply cultivate its "morning coffee, afternoon tea" all-scenario, all-time-period business. Although some consumers feel a bit surprised, for Luckin, "if you excel at coffee, then milk tea follows naturally" is also a step that comes naturally.

After all, although coffee is a rigid necessity for many people, it also carries a time-related attribute. Domestic consumers are used to buying coffee in the morning and early afternoon to refresh themselves; while in the afternoon, more people tend to choose light beverages such as juice and tea drinks as afternoon tea to relax body and mind.

Therefore, for Luckin Coffee, continuing to invest in the tea beverage field will generate broader influence for its brand.

If Luckin can properly complement and organically combine the leisure attribute of tea drinks with the functional attribute of coffee, break product boundaries, satisfy customers' consumption needs at different times of day, and make consumers frequently visit its ordering list, then the brand's overall momentum will be significantly enhanced.

However, although customers who drink coffee will also buy tea beverages, and a layout with coffee in one hand and milk tea in the other can gather scattered consumer demand, and the brand can also provide one-stop service more efficiently, the premise of all this is that the brand can provide tea beverage products above standard quality.

Regarding Luckin's Raw Coconut Ceylon Light Milk Tea, some netizens on social media commented that it is too sweet. Even when ordering according to the official recommended attributes (iced + no additional sugar + no light coffee), many people still exclaim that it is so sweet it makes them question life.

Some consumers feedback that the black tea aroma in this drink smells very good, but after drinking it, both the tea fragrance and coconut flavor are not obvious, and both are rather weak, making them feel as if they spent the price of one cup to drink milk with a large amount of sweetener added.

Some professionals analyze that this may be because this light milk tea lacks the support of animal fats, making the tea's astringency and powdery texture too heavy. After the raw coconut flavor is blended in, it appears uncoordinated, and the balance between tea and milk is seriously off. This person hopes that Luckin will first solidify its basic skills before talking about tea beverage innovation; otherwise, the previously best-selling raw coconut latte may have just been a matter of luck.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.