What Does Luckin Coffee's Whole Coconut Launch Mean for Stores?

Luckin Coffee used its weekly Thursday operational notice to announce several new drinks, including Triple Cheesy Thick Matcha, Coconut Trio Latte, and A Whole Coconut. The last one changes store routines: staff must wear gloves, take out a pre-thawed quick-frozen coconut egg, place it in a packing bowl, pour prepared coffee liquid through the opening, and lid it before serving.

That procedure runs past ten steps, and employees say it is excessive. The bigger concern is a nationwide rollout, because morning shift staff would also need to finish large amounts of prep within half an hour. Most earlier Luckin drinks were built by pouring espresso, fruit jam, and ice into a takeaway cup in sequence, so the coconut build breaks from the usual coffee production process.

Luckin Coffee's weekly Thursday operational notice once again made store employees' hearts tighten. This time, the company officially announced several new products, including "Triple Cheesy Thick Matcha," "Coconut Trio Latte," and "A Whole Coconut." Among them, the production method for "A Whole Coconut" completely overturns previous operating habits. Employees need to wear gloves to take out a quick-frozen coconut egg, pour the prepared coffee liquid into the coconut shell, and serve it. The process involves more than ten steps, prompting many workers to call it absurd. What troubles them even more is that these new products may be launched nationwide, and morning shift staff will also have to complete a large amount of prep work within half an hour. Many worry that they simply cannot handle it all when running the store alone.

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Every Thursday, Luckin store employees always feel especially nervous, as if they have gone back to the day of checking their college entrance exam scores. The reason is simple: this is the day the brand operator releases its latest notice.

Luckin's weekly operational notice directly determines the work content of store employees nationwide for the following week. Staff need to study the various requirements in the notice in advance, memorize new product recipes, and understand the latest rules from management regarding store operations. Therefore, early this morning, many workers frequently checked their phones during work breaks, afraid of missing any push notification.

Before noon, the first batch of employees who received the notice looked at the official content and said they saw black before their eyes, simply unable to believe what they were seeing. According to screenshots posted by employees, Luckin will launch several new products in the coming weeks, including "Triple Cheesy Thick Matcha," "Coconut Trio Latte," and "A Whole Coconut." Among them, the method for making "A Whole Coconut" completely exceeds most people's imagination, and everyone lamented, "This is way too absurd."

According to the official operating procedure, employees need to put on gloves on both hands, take out a pre-thawed quick-frozen coconut egg, place it into a packing bowl, then pour the prepared coffee liquid in through the opening, cover it with a lid, and it is ready to serve.

Looking back at the various drinks Luckin has launched in the past, most products are simply made by pouring espresso, fruit jam, ice cubes, and other ingredients into a takeaway cup in sequence and stirring evenly. The steps are few and simple. But "A Whole Coconut" has more than ten production steps, and the mixed drink also has to be poured into the coconut egg as the serving container, which truly made workers feel surprised by this unprecedented Luckin drink.

In response, some Luckin employees who had not yet received the notice clung to the hope that this new product, so different from the brand's previous R&D style, might only be a regional limited edition. But those who learned the news first said that this shocking "A Whole Coconut" is about to launch nationwide, and workers at stores everywhere cannot escape the fate of wearing gloves and holding a coconut egg.

After the initial shock, Luckin workers who had calmed down began to count the workload ahead. They pointed out that if the new products in the operational notice are launched one after another, morning shift staff will need to prepare "three milk caps + two teas + cream gun + chocolate bucket + two smoothie blending jugs" every day in order to cope with the morning peak after the store opens.

A series of opening tasks has left many morning shift workers feeling especially troubled. They said the brand only leaves stores half an hour for preparation. If only one employee is on duty, it is actually very difficult to complete all preparation work within the required time. Therefore, in their view, once the new products mentioned in the notice are gradually launched, morning shift workers running the store alone will probably have to arrive early to start work in order to prepare all kinds of new product materials in a short time.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.