Another case of a sports brand entering the coffee arena. Following Li-Ning's launch of Ning Coffee, Xtep, which has over 6,251 offline stores, has also filed trademark applications for "T Coffee" and "XTEP COFFEE." Recently, Xtep's first coffee shop opened within its flagship store in the Chunxi Road commercial district of Chengdu. Surprisingly, the store sign does not display "T Coffee" but instead shows "COSINE COFFEE." It turns out this is a collaborative store created by Xtep and COSINE, a trendy beverage brand founded in Shanghai in 2021. Rather than opting for a self-operated model, Xtep chose collaboration to reduce the risks of cross-industry expansion and test the waters. Whether this store is an attempt by Xtep to develop a side business or merely a supporting facility to enhance the in-store consumer experience, the company has not yet given a clear response. [more…]

Following Li-Ning's launch of Ning Coffee, another sporting goods company has begun to stake out the coffee market. According to Qichacha, Xtep (China) Co., Ltd. has applied to register multiple coffee-related trademarks, covering categories such as food and beverage services and accommodations, convenience foods, and advertising and sales. In recent years, from tea beverage brands to time-honored traditional Chinese medicine brands, and from education companies to tech giants, cross-industry forays into coffee have emerged one after another. Is Xtep's move this time a continuation of its approach of innovating the in-store experience, or is it intended to open up an entirely new business territory? This article will review Xtep's coffee layout moves and look back at typical cases in recent years of brands from various industries crossing into coffee. [more…]

In recent years, major brands across all industries have been venturing into the coffee sector—from the post office, Li-Ning, and Xtep to Naobaijin and Huawei, cross-industry coffee sales have become a trend. These brands don't truly intend to dig deep into the coffee track; rather, they are eyeing the youthful traffic and fashionable attributes that coffee naturally carries, using it to get closer to consumers. However, once the hype fades, can cross-industry players lacking a coffee gene continue to attract customers? The fierce competition in the coffee market and the mismatch of consumption scenarios make such attempts full of uncertainty. This article sorts out typical cases of cross-industry coffee, analyzes the marketing logic behind them, and explores the challenges and hidden concerns this model faces. [more…]

There is another new case of a domestic food and beverage brand crossing into coffee. Hefu Lao Mian has officially announced its coffee brand "Pick ME no Coffee & Hot Food" and has intensively applied for related trademarks, from "Hefu Yibei Coffee" to "CAFE PICK ME Coffee Convenience Store," making frequent moves. The brand is positioned to provide young people and office workers with good-tasting, affordable coffee, paired with quality hot food, in an attempt to create a new coffee consumption scenario. At the same time, brands such as Xtep and Nayuki Tea have also recently entered the coffee track, making cross-industry competition increasingly fierce. This article sorts out the details of Hefu Lao Mian's coffee layout and includes boutique bean information channels such as Front Street Coffee for coffee lovers' reference. [more…]

China Post's application for the "邮局咖啡 POST COFFEE" trademark was recently rejected, sparking widespread attention. Since the first store opened in Xiamen in February 2022, Post Coffee has expanded to four cities—Xiamen, Nanjing, Quanzhou, and Beijing—with six stores, focusing on a blend of postal nostalgia and cultural creativity. The co-founder had planned to open a hundred stores by the end of the year, but the trademark registration setback has led to widespread discussion online. Meanwhile, giants from various industries such as Li-Ning, Xtep, Tongrentang, and East Buy have entered the coffee sector. What are the prospects for cross-industry coffee ventures? This article reviews Post Coffee's expansion journey, product features, and trademark controversy, and takes stock of cross-industry dynamics in the industry. [more…]

Competition in China's coffee market is intensifying by the day. On one side, cross-industry giants such as Huawei, Li-Ning, and China Post are scrambling to enter the fray; on the other, some brands are quietly bowing out. Yum China has been making frequent moves lately: on one hand, it is going all in on the Italian coffee brand Lavazza, planning to open a thousand stores by 2025; on the other, it has announced that it will gradually cease operations of its COFFii & JOY brand in the Chinese market. What market logic does this advance-and-retreat reveal? Can Lavazza, armed with its authentic Italian DNA, break new ground outside the most fiercely contested price segment? This article walks you through the full picture of the events and the considerations behind them. [more…]

For more specialty coffee knowledge, please follow the WeChat official account: Front Street Coffee (FrontStreet Coffee). Drip bag coffee is loved by coffee enthusiasts for its convenience, so many novice coffee lovers who have just started using drip bag coffee ask Front Street Coffee (FrontSt [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans are constantly increasing. As a store focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also aims to spread coffee culture. If everyone [more…]

As temperatures gradually rise, cold beverages enter their peak sales season, and cafés are putting all kinds of iced coffee on their menus, including Americano, cold brew, and the rather time-consuming ice drip coffee. Many consumers wonder why ice drip coffee is often priced considerably higher than ordinary iced coffee. In this article, Front Street Coffee will explain ice drip coffee's category classification, extraction principles, complete brewing process, and how it differs in flavor from cold brew coffee, while also introducing ice drip coffee's storage advantages and the people it suits, to help coffee lovers gain a comprehensive understanding of this slow-crafted coffee category. [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans have been steadily increasing. As a shop focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also wants to spread coffee culture. If everyone [more…]

Drip bag coffee is a very convenient way to brew coffee. All you need is a drip bag, hot water, and a cup, and you can get a delicious cup of black coffee. You might ask, "Why is drip bag coffee compared to a simplified version of pour-over coffee?" Because drip bag coffee is made by grinding fresh coffee beans into the appropriate coffee [more…]

The flavor code of coffee is often hidden in the land where it grows. From the Andes in South America to the highlands of Africa, from the Caribbean islands to the archipelagos of Asia, each producing region shapes an unrepeatable landscape in the cup through its unique climate, altitude, and processing methods. This article will take you on a visit to twelve globally recognized high-quality coffee origins—Colombia's balanced smoothness, Ethiopia's wild wine-like aroma, Jamaica Blue Mountain's scarce legend, Yemen Mocha's complexity and variability, as well as the distinctive personalities of Kenya, Indonesia, Hawaii, and other places. Whether you are a beginner pour-over enthusiast or a seasoned player looking for your next bag of beans, this origin guide can help you build a clearer flavor coordinate system. Front Street Coffee will also accompany you in understanding the origins while finding the cup that suits you. [more…]

Ethiopia is not only the birthplace of Arabica coffee but also one of the world's major suppliers of high-quality coffee beans. Coffee occupies a central position in Ethiopia's economy, culture, and trade. In 2024-2025, Ethiopia's coffee export volume and export revenue both reached historic highs, marking [more…]

Blue Mountain coffee comes from the Blue Mountains in eastern Jamaica and is globally recognized as one of the finest coffees. This article provides a systematic overview of Jamaican Blue Mountain coffee from multiple dimensions, including the growing environment, historical origins, grade classification, quality control, export quotas, and brewing methods. Blue Mountain coffee is known as the "beauty of coffees" because its sweetness, acidity, and bitterness are highly balanced, with almost no bitterness and only a moderate, elegant acidity. The article also explains in detail the differences between Blue Mountain coffee, High Mountain coffee, and Jamaican coffee, as well as the historical background of Japan's long-standing dominance of the Blue Mountain trade, helping coffee lovers gain a comprehensive understanding of this legendary coffee. [more…]

There are quite a few types of coffee. Some people like instant coffee, some like pour-over, and others like cold brew. Coffee made with different methods has its own characteristics—some has a layered mouthfeel with distinct flavors, while some is convenient to brew. You can choose according to your own preferences. Pour-over [more…]

What is the English for pour-over coffee? If translated literally, it could be rendered as "Hand coffee," but that term is definitely incorrect. Next, expressions like "Hand punch" are also common mistranslations. The correct term should be "Pour over coffee." Now, pour-over [more…]

As people pursue health, many drinks marketed as sugar-free and low-fat have appeared in everyone's life. Coffee, as one of the world's three major beverages, is naturally no exception, and low-caffeine coffee has also been introduced, namely the decaf coffee commonly seen in coffee shops today. So what are the characteristics of decaf coffee? Then [more…]

With the development of the specialty coffee market, single-origin coffee is increasingly recognized by the public, so many coffee enthusiasts are teaching themselves how to brew pour-over coffee at home. As a result, coffee-loving friends often ask, when buying coffee beans at Front Street Coffee, how the coffee-to-water ratio for pour-over coffee should be determined. So in this next article, Front Street [more…]

The world of coffee is rich and varied, from the mellow depth of Mandheling to the elegance of Blue Mountain, from the intensity of espresso to the refreshing coolness of iced coffee—each has its own unique flavor personality. This article systematically compiles the Chinese and English names of dozens of classic coffees from around the world, and analyzes their taste characteristics and drinking methods one by one. Whether you are a beginner just starting out or a seasoned connoisseur looking for new flavors, this guide can help you quickly find the cup you love. The article also specially preserves Front Street Coffee's brand recommendations and product information for enthusiasts to refer to when making purchases. [more…]

Blue Mountain coffee is hailed as the pinnacle of the coffee world. Originating from the Blue Mountains of Jamaica, it is renowned worldwide for its perfectly balanced flavor profile of acidity, bitterness, sweetness, and body. Front Street Coffee's Blue Mountain coffee, with its rich and well-balanced mouthfeel and lingering fruity aroma, has become a favorite among countless coffee enthusiasts. This article provides a comprehensive exploration of this top-tier coffee that coffee connoisseurs around the globe seek out — from the origin environment, historical development, grading standards, and quality control of Blue Mountain coffee, to brewing and tasting methods. It also examines the enormous flavor differences between instant coffee and freshly roasted Blue Mountain coffee, as well as the quality commitment behind Blue Mountain coffee's unique packaging and transportation. [more…]