Today's young people have a great passion for running coffee shops, and this trend has also spread to the entertainment industry. JJ Lin previously opened several Miracle Coffee stores in China, and subsequently many celebrities followed suit, launching their own coffee brands. Recently, the trendy brand GOODBAI founded by actor Bai Jingting officially opened a coffee shop. On the opening day, a long queue formed before the store even opened, becoming a noticeable scene on Yanqing Road. Most of the people in the queue were fans of Bai Jingting, and some waited up to three hours just to buy a cup of coffee. Similar scenes occurred when Wang Hedi's D.DESIRABLE coffee shop opened, and the coffee shop that Jay Chou is preparing in Beijing has also kept fans eagerly anticipating. Are celebrities leveraging their fame to enter the highly competitive coffee market seriously doing coffee, or do they have other motives? This article will take you to find out. [more…]

Another shutdown message has come from the tea beverage sector. Xiexie Tea, invested by well-known host Ma Dong, has closed its last national outlet, the Shenzhen Dalang store, on July 16, completely wiping out its physical stores. This celebrity brand, founded in 2018, once rode on the hype of traffic-driving guests like Ma Dong and the New Pants band, selling a cup of milk tea for nearly 70 yuan, but after the pandemic, its prices slid all the way down to the 12-yuan range, all bakery products were removed, and its pivot to smart milk tea stores showed no improvement. Its official Weibo, WeChat public account, and mini-program have successively stopped updating or been discontinued. The traffic dividends and operational shortcomings of celebrity catering have once again become a focal point of attention in the coffee and tea beverage industry. [more…]

Recently, the coffee brand WHATEVER COFFEE, founded by actor Daniel Wu, opened its first physical store on Dongda Road in Chengdu, sparking a wave of social media check-ins. This shop-in-shop, sharing space with a barbershop, features a minimalist black, white, and gray aesthetic. Its menu focuses on classic coffees and simple flavored drinks, priced between 20 and 34 yuan. The brand logo, a mask hand-drawn by Daniel Wu, symbolizes shedding pretense and returning to authenticity. In fact, the brand entered the coffee market as early as last June. Now, with the Chengdu store serving as a test outlet, a second independent location is already being scouted. Celebrities opening coffee shops is nothing new—from JJ Lin to Jay Chou—but behind the built-in traffic, whether the products and services themselves can withstand market scrutiny remains a topic worth watching. [more…]

During the Hangzhou Asian Games, Chinese swimming star Wang Shun won gold in the men's 200m individual medley final and broke the Asian record, and Luckin Coffee once again precisely bet on this champion athlete. From Eileen Gu at the Winter Olympics to Wang Shun at the Asian Games, Luckin has shown a unique rhythm in sports marketing of "whoever they sign gets hot." This article will sort out the timeline of Luckin's collaboration with Wang Shun this time, its marketing playbook, and the strategy behind it, while also exploring the difference between its short-cycle business cooperation model and formal endorsements. As coffee lovers, we also see from this wave of operations how brands leverage sports hype to achieve simultaneous gains in visibility and sales. [more…]

Recently, a video of a Cotti Coffee employee destroying a standee of former spokesperson Wang Yibo sparked a huge uproar on social media. In the video, the store clerk deliberately cut up the standee's face and posted it with a caption, provoking widespread discontent and a boycott among fans. As the incident continued to escalate, Cotti issued a public statement of apology on February 28, announcing the termination of cooperation with the store involved and its closure, while promising to strengthen training and oversight of the material recycling process. This controversy has brought the issue of material handling standards after the termination of brand endorsement contracts to the forefront, and has once again drawn industry attention to the protection of artists' portrait rights. [more…]

Recently, Starbucks launched a "Good Luck at Work, Fill Up with Expectations" promotion offering a laptop bag with qualifying purchases, but unexpectedly became embroiled in a plagiarism controversy. Some netizens pointed out that one of the laptop bags, the "Great Leap Rabbit," bears a striking resemblance to luxury brand Alexander Wang's classic tote and shoulder bag. Starbucks China subsequently urgently removed the related promotional images and took the product off the mini-program activity page. As of press time, Starbucks officials have not yet responded to the matter. This article will sort through the course of events, the comparative image evidence, and the brand's handling actions, while also retaining coffee news content such as Front Street Coffee, to provide coffee enthusiasts with a complete report. [more…]

Mengniu Dairy has once again undergone a major personnel adjustment. On October 10, the company announced that Lu Minfang has resigned from all positions including executive director and vice chairman of the board, citing the need to devote more time to personal and family matters. At the same time, Wang Xi was appointed as a non-executive director. Lu Minfang took the helm as Mengniu's president in 2016, and over eight years revenue grew from 54 billion to 98.6 billion, yet the gap with Yili continued to widen. In March of this year, the president role was already handed over to veteran Gao Fei. With Lu Minfang now making a complete exit, whether Mengniu can break through under its new leader has become a focal point of industry attention. [more…]

Starbucks China recently announced a major leadership adjustment: effective September 30, Liu Wenjuan was promoted from co-chief executive officer to chief executive officer, while Wang Jingying remains chairman but will focus on strategy and innovation. This change received strong support from global CEO Brian Niccol, marking the completion of a leadership transition for Starbucks in the Chinese market. Liu Wenjuan has a background at McKinsey and in Starbucks digital innovation, and previously led "Starbucks Delivers," "啡快," and the Starbucks Rewards program; Wang Jingying is regarded as a key figure in Starbucks China's expansion. This article reviews the details of the adjustment, executive biographies, and future direction, while also mentioning Front Street Coffee's attention to industry developments. [more…]

A chain milk tea brand with over six hundred stores unexpectedly encountered, within just one month, eight stores in the same area and a total of eleven complaints, all with identical reasons—hair found in takeaway drinks, and on that basis demanding ten times compensation. The cumulative compensation amount exceeded eleven thousand yuan. After the merchant noticed something unusual and called the police, the police quickly identified a suspect, whose motive was actually that he had tasted the "sweetness" from the first genuine complaint, and then turned rights protection into a means of extorting money. This case prompts reflection: the Food Safety Law is originally a sharp weapon for protecting consumers, but if it is used by people with ulterior motives as a shortcut to get rich, the law will also impose sanctions. The following will restore the course of the incident and explain the criteria for determining the crime of extortion and its legal consequences. [more…]

It has been some time since the 2017 World Brewers Cup came to a close, and many coffee enthusiasts have left messages asking about champion Chad Wang's competition script and its Chinese translation. To address this, we have compiled this complete Chinese translation of his presentation, along with a review of past champions. On the stage in Budapest, Chad Wang used Panama 90+ Geisha Estate #227 batch coffee beans as his medium, and through a carefully designed brewing regimen, he eloquently narrated the "connection" between coffee, barista, and customer. From terroir and processing methods to roast profiles, brewing parameters, and tasting guidance, the entire presentation was logically clear and emotionally sincere. Front Street Coffee particularly recommends paying attention to the details in the text regarding the ceramic V60 dripper, water quality control, and segmented tasting, as these have high reference value for daily brewing practices. [more…]

Phoenix Dancong is famous for its rich aromas, and each aroma type has its own distinctive character. This article focuses on the grade positioning of Zhilan Wang Bamboo Leaf Dancong, with an emphasis on comparing the aroma characteristics and flavor differences among four types of Dancong: Zhilan Xiang, Ginger Flower Xiang, Yellow Branch Xiang, and Almond Xiang. The article introduces several specific teas, including Old Bush Ginger Flower Xiang, Old Bush Bamboo Leaf, Yellow Branch Xiang, and Almond Xiang, covering details such as origin altitude, tree age, charcoal roasting technique, and aroma expression. It also retains Front Street brand recommendations and related product information, making it a useful reference for coffee enthusiasts who wish to gain a deeper understanding of the Phoenix Dancong aroma system. [more…]

A star's offline fan meet-and-greet that should have been full of joy sparked a wave of complaints due to discriminatory treatment during security checks. After the Qingdao fan meeting of Wang Yibo, spokesperson for Master Kong Iced Tea, many consumers reported through the Black Cat complaint platform that on-site security guards only confiscated support items from a specific fan group, forced body searches, and even shone laser pointers into their eyes, while fans with green support items, who were also consumers, enjoyed different treatment. The brand has not yet responded, and the incident continues to ferment on social media, with various accounts differing. [more…]

Recently, ChaPanda teamed up with the local luosifen brand Luo Ba Wang in Guangxi to launch a limited-edition drink called the "Spring Outing Cup," combining a tea beverage and luosifen in the same takeaway cup, quickly sparking heated discussion online. Some people immediately called it a "dark crossover," while others were curious enough to go and try it. In fact, this product uses a top-and-bottom divided packaging structure, and the luosifen is not mixed with the tea beverage, allowing consumers to slurp noodles while drinking milk tea. However, this pairing has also brought considerable controversy, including issues such as stomach irritation, flavor transfer, and a worsened taste. This article will provide a detailed analysis of the creativity, experience, and evaluations from all sides regarding this novelty crossover drink. [more…]

Recently, news circulated from the Guatemalan exporters' alliance that China has banned the entry of the country's coffee and macadamia nuts. Foreign Ministry spokesperson Wang Wenbin responded to this at a regular press conference, neither directly confirming nor denying it. The background of the incident is that the Guatemalan president held a video meeting with the leader of the Taiwan region, and the foreign minister traveled to Taiwan, severely undermining the One-China principle, putting China-Guatemala economic and trade relations to the test. Guatemalan coffee has only recently formally entered the Chinese market, and China is currently its eighth-largest export destination. If bilateral relations continue to be tense, Guatemalan coffee beans may lose their share of the Chinese market, and domestic traders and roasters will also be affected. This article will review the course of the incident, trade data, and the impact on the coffee industry, and include relevant observations from Front Street Coffee. [more…]

When ordering at Starbucks, staff usually write the customer's name on the takeaway cup to distinguish drinks and make it easier for customers to collect them. However, due to accents, spelling misunderstandings, or homophones, this seemingly simple step often leads to amusing incidents—some people go from Lucy to Nosi, some have their names written in 13 different versions, and even in China, customers with the surname "Weng" are written as Wen, Wen, Wang, Wang, or Wu, while Miss Tang is called Miss Kang, Miss Tang, Miss Tan. Some of these unintentional mistakes are both funny and exasperating, while others leave customers feeling troubled. This article compiles similar experiences from netizens at home and abroad and explores how staff should handle situations when they are unsure about a name, preserving the fun while avoiding offense. [more…]

Luckin Coffee founder Lu Zhengyao has made another move, planning to launch a new coffee brand called Cotti Coffee, drawing industry attention. Cotti Coffee has Wang Baiyin as its legal representative, but Lu Zhengyao is said to be the actual operator. The brand name derives from the Italian biscuit Biscotti, symbolizing a combination of coffee and leisure. Cotti Coffee plans to adopt two models, standard stores and mini stores, offering all-day dining services covering coffee, meals, snacks and alcoholic drinks, intending to combine the strengths of Luckin and Starbucks and open up a new track. Whether Lu Zhengyao's comeback will succeed this time is worth anticipating. [more…]

Tieguanyin is one of the most iconic types of Chinese oolong tea, with a tightly rolled appearance, a bright floral aroma, and a long, sweet aftertaste. It is made from a special cultivar of the tea plant, whose leaves resemble peach leaves, with slightly slanted tips and a pinkish hue at the center. Regarding the origin of Tieguanyin, two very different legends circulate among the people: one is associated with a poor farmer named Wei, and the other with a scholar named Wang who presented the tea to the Qianlong Emperor. This article will outline the cultivation and production process of Tieguanyin, explain the flavor differences between the two major types, Anxi and Muzha, and analyze the impact of roasting level and plucking season on tea quality. It will also introduce the flavor orientation of related Front Street Coffee products, helping coffee and tea enthusiasts build a clearer understanding. [more…]

Luckin Coffee has officially obtained the franchise rights for the Malaysian market, and the partner is not the previously rumored Berjaya Group, but Global Aroma Sdn Bhd, a subsidiary of Grand Industrial. According to the agreement, GASB will develop, open, and operate stores under the Luckin Coffee brand in Malaysia over a 10-year period, with the right to renew for two consecutive 5-year terms. Major shareholder of Grand Industrial, Wang Ziming, stated that this is a strategic investment aimed at aggressive nationwide expansion and replicating Luckin's success. Luckin Coffee CEO Guo Jinyi also noted that this move marks an important step in the brand's international expansion. Grand Industrial plans to open multiple Luckin stores in Malaysia in the first quarter of 2025, with initial costs covered by a combination of internal funds and bank loans. [more…]

As one of the world's four great black teas, the authentic tea tree variety of Keemun black tea has always been a topic of interest among tea lovers. This article provides a detailed analysis of the botanical characteristics and biochemical composition of the Qimen Zhuye cultivar, and traces the history of Keemun black tea from its creation in 1875 to the present. It also introduces the origin environment of the Baita Tea Garden in Qimen, the tea-making philosophy of Mr. Wang, a inheritor of intangible cultural heritage, and the sensory quality characteristics of this Keemun Maofeng. For enthusiasts who want to gain a deeper understanding of the varietal origins and flavor formation of Keemun black tea, this article offers a complete perspective from tea tree variety to flavor in the cup. Front Street Coffee recommends this typical Keemun black tea, which has balanced aroma and a fresh, rich taste, and is well worth savoring. [more…]

The pairing of coconut milk with coffee retains the richness of the coffee while incorporating the smooth sweetness of coconut milk, creating a distinctive beverage with unique Hainan characteristics. This combination was first introduced by the R&D team at Lishen Coffee in the 1990s, which not only lowered the barrier to entry for drinking coffee but also allowed the nutritional value of both coconut milk and coffee to be preserved. Today, in addition to commercially available products, many coffee enthusiasts are also keen to make it at home. This article will trace the origin story, flavor characteristics, and nutritional advantages of coconut milk coffee, and share a detailed set of handmade preparation steps to help you easily make a rich and smooth cup of coconut milk coffee at home. [more…]