Last weekend, Heytea's new store at Canton Tower officially opened its doors to customers. What should have been a lively opening celebration instead turned into a complaint fest due to the chaotic rules for claiming limited-edition merchandise. The brand launched an exclusive fridge magnet inspired by the Canton Tower and promised that only 200 would be stocked each day, available on a first-come, first-served basis. As soon as the news broke, a large number of fans got up early on their day off and rushed to the scene, only to find disorderly queues, inconsistent explanations from staff, and the quantity of merchandise shrouded in mystery. What annoyed consumers even more was that after they had already placed orders and waited in a long line, they were told when they were about to check in that the merchandise had already been given out, and they could only come back the next day. How did this new store marketing campaign, which should have been a plus, spiral out of control step by step? [more…]

A chain coffee shop in Guangzhou, store by .jpg, located on the 41st floor of an office building, quickly went viral on social media because customers can take photos with Canton Tower up close. The average spending is low and no reservation is required—just register at the front desk and you can go upstairs to take photos—attracting a large number of young people to come and check in. However, the resulting elevator congestion and occupied public areas have made office workers in the building miserable. The property management subsequently limited the number of daily tickets and removed the lounge chairs and tables. How will this high-altitude coffee craze ultimately end? [more…]

Heytea's sub-brand Xixiaocha recently closed its last store located in Guangzhou City Investment Building. From the opening of its first store in April 2020 to its complete withdrawal now, only two and a half years have passed. Xixiaocha once deeply cultivated six cities in the Pearl River Delta and opened 22 stores, focusing on affordable drinks priced from 8 to 16 yuan. Before closing, most stores were still profitable. At the same time, Heytea's main brand has continuously lowered prices since the beginning of this year, announcing that it will no longer launch products priced above 29 yuan, and all new products will be priced no higher than 20 yuan. The product positioning and price ranges of the two brands are increasingly overlapping. The last update on Xixiaocha's official WeChat public account remained on July 20, 2022, and its mini-program can no longer be searched. Heytea has not yet responded. This article reviews the rise and fall of Xixiaocha and analyzes its connection with the strategic adjustments of the main brand. [more…]

Recently, Heytea publicly recruited tea preparers at a job fair in Guangzhou, and the education requirement column conspicuously stated "bachelor's degree," sparking widespread discussion on social media platforms. An applicant revealed that the requirement was initially "associate degree," but was later changed to "bachelor's degree" with a sticker. Many netizens questioned: does shaking milk tea require a bachelor's degree? In response, a Heytea store stated that the tea preparer position places more emphasis on individual ability, education is not a hard threshold, and promotions are not based on education. After the incident gained traction, the education requirement on the recruitment notice was changed back to "no requirement." This recruitment controversy reflects the sensitive topic of the match between education and job positions in the current job market, and also prompts people to reconsider: where exactly is the professional threshold behind a cup of milk tea? [more…]

HEYTEA's collaboration with the popular Japanese anime "Chiikawa" officially launched today, instantly igniting the buying frenzy of fans and consumers. Although the brand had stocked up on merchandise in advance, avoiding an instant sell-out, the massive volume of orders still caught stores off guard: some stores accumulated over a hundred drinks within ten minutes of opening, with themed stores in Shanghai, Guangzhou and other cities receiving as many as seven to eight hundred orders, forcing online ordering channels to be shut down. On-site pickup lines stretched for several meters, with many consumers waiting one to two hours to get their drinks and merchandise, and some even waiting as long as three hours. Meanwhile, the mini-program showing "order ready" in advance while drinks could not be found in the pickup area further exacerbated the on-site chaos. Behind the popularity of this collaboration event, the brand's operational shortcomings in handling instant traffic surges have also been exposed. [more…]

During the recent National Day holiday, sales at multiple Heytea stores experienced explosive growth, with some stores seeing increases of over 600%. Among them, the Heytea original store located in Jiangbianli, Jiangmen, Guangdong became the focus: both total sales and single-store single-day sales topped the lists, with overall sales rising 210% compared to before the holiday, and the highest single-day sales exceeding 4,500 cups. On social platforms, many consumers posted screenshots of queues with waits of over 140 minutes, while store employees worked overtime for consecutive days, with some so exhausted they fell asleep on the spot. This cup of Jiangbianli-exclusive Zhizhi Ganpu reached a peak single-day sales of 3,500 cups, a 550% increase compared to before the holiday. This article takes you through the real situation of this original store during the holiday. [more…]

The last stop of Heytea's bottled beverage "Inspiration Bus" has arrived in Shanghai, partnering with 13 independent coffee shops across the Jing'an, Changning, Xuhui, and Huangpu districts to launch 22 limited-edition "Inspiration Coffee" drinks. The bus previously stopped in Guangzhou and Chengdu, where it teamed up with 20 and 23 coffee shops respectively to roll out dozens of specialty drinks. Heytea's ties to coffee can be traced back to 2014, and it has continued to launch new products since then, officially entering the coffee arena in 2021 by investing in SEESAW COFFEE. However, these specialty drinks mixed with fruit juice and sparkling water, while friendly to those new to coffee, raise a question: are people who drink specialty coffee really savoring the flavor of coffee? Perhaps while enjoying mixed drinks, we should also bravely take a step forward to experience the unique charm of pure coffee. [more…]

Want to enjoy a refreshing glass of cold brew coffee but don't want to buy an expensive cold drip tower just for that? In fact, you can rig up a simple cold drip setup using the coffee gear you already have on hand. This article starts from Front Street's hands-on experience, breaks down the structural principles of a cold drip tower, shows how to replace the original equipment with a V60 dripper, a flat-bottom dripper, and a server, and explains in detail every step of the process: distributing the grounds, pouring water, adding ice, and cold-brewing in the fridge. It also covers how the size of the dripper affects your choice of coffee dose, and the key role that ice cube size plays in the extraction, so you can easily make a full-flavored cold brew coffee at home. [more…]

The Hoop dripper from the Italian brand Ceado won the 2023 SCA Best Product of the Year award thanks to its unique ring-shaped water dispensing structure. It completely separates the water dispensing zone from the coffee bed, with water seeping laterally from the outer water crown through 12 small holes into the filtration tower, creating a slow, immersion-like extraction. This design eliminates the need for consistent pouring technique, but places more refined demands on grind size and water temperature. Front Street tested three coffees—Sidra, Yirgacheffe Kochere, and Golden Mandheling—to compare the flavor differences between the Hoop and the V60, and compiled six practical tips, including checking the filter paper seal,适配 of the server, and the consideration of a purchase cost as high as 280 yuan. [more…]

When the weather gets hot, cold drip coffee becomes the second most popular item in cafés after iced Americano. But many customers wonder: what exactly is the difference between cold drip and Americano? Why is it always more expensive? The answer actually lies in how it's made. Cold drip belongs to the broad category of cold brew, yet it's more particular than ordinary cold brew—it requires a dedicated cold drip tower and slow drip filtration with low-temperature ice water, a process that easily takes five to eight hours, plus refrigerated aging, so a 600ml pot of cold drip takes over ten hours from start to finish. The dose of grounds is also larger: 60 grams of coffee grounds yield only three cups, whereas the same amount used for pour-over yields four cups. This article, drawing on Front Street's production practices, fully breaks down where the expense of cold drip coffee lies and where the time goes. [more…]

Airport control towers have always been off-limits, difficult for ordinary travelers to set foot in. However, Huangshan Tunxi Airport has transformed an old control tower—commissioned in 1989 and left idle in 2010 after a new tower was completed—into a distinctive observation tower coffee shop. Closer to the runway than the new tower, it offers a wide-open view where customers can sip coffee while watching planes take off and land up close, experiencing the thrill of directing aircraft. This creative idea originated from the Civil Aviation Administration's 2021 "Guidelines for the Planning and Construction of Civil Airport Aviation Observation Facilities," aimed at popularizing aviation knowledge and enhancing the public experience. The old tower is connected to the old air traffic control building, allowing for quiet indoor observation, while the rooftop offers the震撼 of planes roaring past. For aviation enthusiasts and coffee lovers alike, this is undoubtedly a fresh and fascinating spot to check in. Front Street Coffee recommends that you seize the opportunity to visit and experience it for yourself. [more…]

Heytea's first global handcrafted store officially opened on September 19 in Nantou Ancient Town, Shenzhen. This is the first store Heytea has created with the concept of "handcrafted." The store has three floors, each themed around hand-stirred ice cream, hand-muddled fruit tea, and hand-brewed famous teas, offering over 50 innovative drinks available only at this location, including hand-stirred ice cream and cocktails. The store is located at the intersection of Zhongshan East-West Street and North-South Street in the ancient town, facing the Xin'an County Magistrate's Office across the street, and the top floor also features a small garden for customers to relax. Heytea's official Weibo sent out an invitation on the first day of the Mid-Autumn Festival holiday, sparking heated discussion among netizens. As coffee enthusiasts, we might as well experience the charm of handcrafted beverages from this handcrafted store, while Front Street Coffee also continues to provide professional coffee knowledge exchange for enthusiasts. [more…]

Heytea has recently accelerated its overseas expansion, opening new stores in Toronto, Canada and Birmingham, UK one after another. The limited-edition city fridge magnets given away during the opening events quickly became a focal point. The Toronto store, even in the bitter cold of minus six to seven degrees Celsius, still attracted a large number of fans who queued for hours, while the free fridge magnets were somehow resold on the second-hand market for as much as 200 Canadian dollars (about 1,019 yuan), leaving many merchandise enthusiasts stunned. At the same time, the involvement of scalpers and proxy buyers made them even harder to get, and fans began suggesting that the brand sell the fridge magnets at a clearly marked price to balance demand and market order. This article will walk you through the lively scenes of Heytea's overseas store openings, the reasons behind the fridge magnet hype, and consumer feedback on this phenomenon. [more…]

Beijing's Qianmen Street, an old thoroughfare carrying centuries of commercial heritage and memories of the imperial city, has now welcomed a new face—Heytea's teahouse has officially opened here. The opening promotion is quite generous: buy-one-get-one-free on a series of products for the first three days, with multiple rounds of benefits to follow. Interestingly, Starbucks opened its Reserve store at 1-1 Qianmen Street back in 2018. One champions a mix of modern minimalism and Chinese nostalgia, while the other holds fast to an antique Beijing flavor. As the two beverage giants meet head-on at the foot of the imperial city walls, what kind of sparks will fly? Can the collision between new-style tea drinks and coffee culture inject a different kind of vitality into this historic old street? [more…]

As soon as 2024 ended, Heytea launched a series of annual merchandise on New Year's Day, including a New Year calendar and hand-woven bags, and even hid Easter eggs in over 2,000 stores nationwide—customer number 8225 could receive a free slimming fruit and vegetable bag. However, this feather-woven bag, which required purchasing a drink to get and worked out to about 37 yuan, was found upon receipt to be made not of cotton or nylon rope, but of paper rope, sparking complaints from many consumers. This article will take you through the whole story of Heytea's New Year merchandise and see whether this "beautiful waste" is actually worth it. [more…]

Heytea's "Super Plant Tea" family has welcomed a new member, the Red Beet Beauty Bottle, and the pace of new product launches in the fruit and vegetable beverage track is remarkable. However, behind the frequent launches, the work intensity in store back kitchens is constantly increasing. From the original chia seed slimming bottle to the bitter melon fire-clearing slimming bottle, and now to the new red beet product, employees are constantly busy around the sink, cutting board, and blender, washing vegetables, peeling, chopping, blanching, and juicing, with increasingly complicated procedures. The surge in orders during the National Day holiday has made workers complain endlessly, with some sighing that they have to process more than ten jin of fruits and vegetables a day, and blenders even overloaded to the point of smoking and breaking down. This article takes you through the real working conditions of Heytea's back kitchen employees, and the little-known daily hardships under the fruit and vegetable beverage craze. [more…]

Recently, Luckin Coffee is about to launch a new fruit tea called "Snow Cheese Grape." As soon as the news was exposed, it sparked widespread discussion among netizens. From the currently circulating images, this drink combines grape juice with jasmine tea, then tops it with a layer of snow cheese milk foam. Its overall appearance is quite similar to Heytea's classic product "Light Cheese Grape." For a time, discussions about Luckin's product line increasingly shifting toward tea drinks and the decline in new coffee products have heated up again. At the same time, Luckin store employees have also expressed concerns about the increasingly complex preparation process for new products, believing that this will increase daily workload, especially during peak periods such as the Spring Festival, and may affect drink-serving efficiency. This article compiles information on the new product, netizen opinions, and employee feedback, and also includes related recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Recently, some netizens noticed that the number of US stores displayed on Heytea's official mini-program had decreased noticeably compared to a month ago, with nearly 20 stores disappearing from the list. At the end of September, there were reports that Heytea would open 42 branches across 13 US cities, but now only 15 stores in three cities—Los Angeles, New York, and Bellevue—can be found on the mini-program. In response, some believe the company hid upcoming stores that were not yet fully renovated to avoid confusing consumers, while others speculate that there may have been changes in the partnership between the brand and its franchisees. What is the truth? This article walks you through the ins and outs of the incident. [more…]

Heytea's limited-time new product last month, Yak Milk Chaanmoo, quickly became popular thanks to the unique flavor of Tibetan yak milk, but was in short supply due to scarce ingredients. However, recently many repeat customers have found that the drink tastes very different from when they first tried it—the milky aroma has become weaker and the tea flavor more prominent. When verifying with store employees, they unexpectedly got the answer that "the recipe was changed on the morning of the second day after launch." Employees also revealed that further fine-tuning was done afterward. This silent recipe change has sparked consumer dissatisfaction, as they believe the actual taste does not match the promotional claims and that it may cause store employees to bear the misunderstanding of "cutting corners." [more…]

The new tea beverage market landscape is constantly evolving. Even HEYTEA, which insisted on direct operation for ten years, has announced it will open franchising, targeting lower-tier markets. This strategy has attracted the attention of many franchisees, and some former Yidiandian franchisees are even planning to abandon their old stores to switch to HEYTEA. However, HEYTEA's partner selection criteria are quite strict—not only are the fees not low, but applicants are also required to commit full-time, provide proof of assets, and have management experience. Whether switching is wise remains unknown. This article compiles relevant reports and data, and includes a Front Street Coffee information entry for readers' reference. [more…]