How does the Heytea opening fit the history of coffee in China?

Heytea opened its first global handcrafted store on September 19 in Shenzhen's Nantou Ancient City. The three-floor shop sits at the corner of Zhongshan East-West Street and North-South Street, across from the Xin'an County Magistrate's Office, with a small rooftop garden. Each floor has a theme: hand-stirred ice, hand-muddled fruit tea, and hand-brewed famous teas.

More than 50 drinks are sold only at this location, including hand-stirred ice and cocktails. The company teased the launch on Weibo during the Mid-Autumn holiday, drawing heavy discussion online. The move adds to the history of coffee in China and the wider worldwide coffee and tea shop scene, where prepared drinks increasingly compete on craft and setting.

Heytea's first global handcrafted store officially opened on September 19 in Shenzhen's Nantou Ancient City, marking the first time Heytea has created a store around the concept of "handcrafted." The store has three floors, each themed around hand-stirred ice, hand-muddled fruit tea, and hand-brewed famous teas, offering more than 50 innovative drinks available only at this location, including hand-stirred ice and cocktails. The store is located at the intersection of Zhongshan East-West Street and North-South Street in the ancient city, facing the Xin'an County Magistrate's Office across the street, and the top floor also features a small garden for customers to rest. Heytea's official Weibo sent out an invitation on the first day of the Mid-Autumn holiday, sparking heated discussion among netizens. As coffee lovers, we might as well take in the charm of handcrafted beverages from this handcrafted store, while Front Street Coffee also continues to provide professional coffee knowledge exchange for enthusiasts.

Heytea's first "handcrafted store" opened today, and at 10:01 this morning, Heytea's official Weibo sent out an invitation on the first day of the Mid-Autumn holiday.

At 5:49 p.m. on September 17, Heytea's official Weibo posted a message calling on Heytea fans to visit Heytea's first handcrafted store in Shenzhen's Nantou Ancient City on September 18 to experience "handcrafting."

As soon as the news came out, netizens left comments under that Weibo post, hoping to be the one selected to go to the scene and experience Heytea's "handcrafting."

According to a September 17 report by China Youth Net, Heytea's first global "handcrafted store" will officially open on September 19 in Shenzhen's Nantou Ancient City, returning to the way of "handcrafting" by making brand-new innovative drinks on site, allowing customers to experience Heytea's inspiration and perfection in a space full of creativity and art. The products at this handcrafted store differ from those sold at other Heytea stores. Inspired by Heytea's popular products, there are more than 50 items in total, including hand-stirred ice and cocktails, and they are presented and sold only at this store.

At around 3 p.m. on September 18, Heytea's official Weibo also posted a preview that this first global "handcrafted store" would open on September 19.

The handcrafted store located in Shenzhen's Nantou Ancient City is divided into three floors in total, with different product formats planned for each based on Heytea's popular products.

The first floor mainly presents the "hand-stirred ice" series, as well as the manual processing and production of ingredients such as brown sugar, mochi, cheese, and fresh fruit.

The second floor mainly offers hand-muddled fruit tea as its core product, inspired by classic popular drinks, with all-around upgrades in ingredients, flavor, and packaging; it also has an ordering area and a pickup area, as well as a more spacious preparation area and bar area, satisfying consumers' enjoyment in both taste and sight.

The third floor is the "hand-brewed famous tea" area, offering two major categories: handcrafted pure tea and hand-mixed creative tea. Handcrafted pure tea offers more than 10 kinds of tea from the six major tea families, using the most traditional brewing methods to restore their original flavor. Hand-mixed creative tea, meanwhile, responds to young people's demands for tea consumption by creating creative blends based on the characteristics of the tea itself, combining ancient and modern elements to showcase the charm of tea.

In addition to the three floors of "handcrafted" space, the top floor of Heytea's "handcrafted" store in Shenzhen's Nantou Ancient City is a small garden, surrounded by lush green plants and furnished with seating, providing a pleasant place to rest.

According to a report by Yangcheng Evening News, Heytea's first global "handcrafted store" is located at the intersection of Zhongshan East-West Street and North-South Street in the center of the ancient city, facing the Xin'an County Magistrate's Office across the street. Nantou Ancient City is located in Nanshan District, Shenzhen. In the first year of Ganlu of Eastern Wu during the Three Kingdoms period (265 AD), a Salt Administration Commandant was established and a city wall was built, namely the office of the Salt Administration Commandant, the "Salt Administration Commandant's Fort." This was the beginning of a walled city in the Nanshan area and also the beginning of Shenzhen as a city.

Nantou Ancient City is also called "Xin'an Ancient City" and has a history of more than 1,700 years. It is known as the "root of the history and culture of Shenzhen and Hong Kong" and the "first capital of eastern Guangdong and source of Hong Kong and Macao." It can be called the origin of Shenzhen as a city, and it was also an administrative center, coastal defense fortress, maritime transportation hub, and foreign trade distribution center for the Lingnan coastal region through the ages. It has witnessed the transformation of this place, Shenzhen, over more than 1,700 years from a seaside border town into an international metropolis.

Everyone, have you made full plans for the Mid-Autumn holiday and National Day holiday? Do you plan to handcraft a cup at home, or go to the scene to handcraft a cup?

Image source: Internet

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The above content is compiled by CoffeeHunters, a coffee news website.