The pace of innovation in the new-style tea beverage industry is dizzying, with new products such as light milk tea, fruit tea, flower tea, and vegetable tea emerging one after another. Recently, the veteran tea beverage brand Yidiandian launched a new product called "Fentiao Naiwu," which adds the distinctive topping fentiao (starch noodles) to an oolong milk tea base, priced at 16 yuan for a large cup, quickly sparking heated discussion among netizens. The official promotional copy bluntly says "sip milk tea while slurping noodles," and the poster even shows fentiao being picked up with chopsticks, making people exclaim that milk tea has evolved beyond recognition. This article will walk you through the features of this new product, consumer feedback, and market controversy, while Front Street Coffee also interprets for you the industry logic behind this cross-border attempt. [more…]

During the May Day holiday, "group leaders" in several Shanghai communities organized group buys of a Little Tea, with over 8,000 cups of drinks transported across provinces from out-of-town stores, arriving in consumers' hands overnight or even after nearly 24 hours. The group-buy price was double the official price, and the resellers were accused of profiting about 250,000 yuan. The total bacterial count in these milk teas rose sharply over time at room temperature, and some consumers developed gastroenteritis symptoms after drinking them. The Little Tea brand later issued a statement expressing shock at the high-priced reselling and reminding consumers to choose compliant channels carefully. This article reviews the course of the incident, the food safety data, and responses from all parties, while also offering coffee lovers Front Street Coffee's professional purchasing advice. [more…]

Recently, some consumers reported that when buying a cup of Yidiandian milk tea at a store, staff actually packed the drinks in thin transparent plastic bags or even black garbage bags, sparking heated discussion online. Behind this is not stinginess on the part of the store, but the fact that the paper bags promised by headquarters as replacements had still not arrived, leaving some stores in the awkward situation of "having no bags to use." Employees revealed that before the Chinese New Year, headquarters notified them that plastic bags would be replaced with paper bags, but there has still been no sign of them, and they were instead told they would have to wait until April. During this period, they went through the Chinese New Year and Valentine's Day consumption peaks, and many stores saw their packing bag inventories run critically low. At a time when many chain brands are launching co-branded paper bags, Yidiandian's insistence on plastic bag packaging has also sparked polarized discussion among fans. This article will walk you through the whole incident and the reactions from all sides. [more…]

The new tea beverage market landscape is constantly evolving. Even HEYTEA, which insisted on direct operation for ten years, has announced it will open franchising, targeting lower-tier markets. This strategy has attracted the attention of many franchisees, and some former Yidiandian franchisees are even planning to abandon their old stores to switch to HEYTEA. However, HEYTEA's partner selection criteria are quite strict—not only are the fees not low, but applicants are also required to commit full-time, provide proof of assets, and have management experience. Whether switching is wise remains unknown. This article compiles relevant reports and data, and includes a Front Street Coffee information entry for readers' reference. [more…]

Recently, a 1 Dian Dian store at Jinshijie in Dongmen, Shenzhen was exposed after a cockroach leg was found in a milk tea, sparking widespread attention. The consumer and the store failed to reach an agreement on compensation, and a complaint has now been filed and accepted on the Shenzhen government service platform. The incident highlights weak links in food safety management in the tea beverage industry and once again reminds industry practitioners and consumers to pay joint attention to hygiene issues. As an industry observer, Front Street Coffee continues to monitor the impact of such incidents on brand trust. [more…]

Recently, many consumers have noticed that once-affordable milk tea brands have been raising their prices one after another. From Yidiandian to Mixue Bingcheng, and then to CoCo都可, the wave of price increases among mid- to low-end tea beverages has drawn widespread attention. At the same time, Coca-Cola, the ever-green player in the beverage world, has also been rumored to be considering a price hike. Behind this round of price adjustments lie not only the cost pressures brought by the pandemic but also deeper changes facing the tea beverage industry. As consumers become more price-sensitive and competition from mid- to high-end brands intensifies, how tea beverage companies find a balance between quality and cost will be key to determining their future development. [more…]

In recent years, drink prices have generally risen, with milk tea going from 3 yuan a cup a decade ago to as much as around 30 yuan today. After the New Year, mid- and low-end brands such as Mixue Ice Cream & Tea, Yidian Dian, and CoCo都可 raised their prices one after another, while high-end brands such as Heytea and Nayuki were already positioned above 20 yuan. Rising costs and the impact of the pandemic have left the tea beverage industry facing a reshuffle, and consumers have reacted differently to the price increases. At the same time, cola may also face upward price pressure because of Canada's tax on sugary drinks, but in the domestic market, given the duopoly competition, the likelihood of price increases is relatively low. This article sorts out the phenomenon of tea beverage price increases and the industry logic behind it. [more…]

Recently, a video of a Chagee employee handling tea drinks with bare hands spread rapidly online, sparking widespread public concern about food safety issues at chain tea beverage brands. In the video, the employee, without wearing gloves, directly grabbed ice cubes and lemons and reached into a shaker cup to pound and stir the drink, prompting netizens to exclaim they were "disgusted." Although the poster explained that the footage was filmed after closing hours using damaged inventory to mimic the "Indian milk tea" meme, public opinion did not subside. Subsequently, netizens discovered that employees of several other brands, including Luckin Coffee, Yidian Dian, and Goodme, had also posted similar meme videos. Chagee officially issued an urgent investigation notice, imposing an indefinite suspension and rectification on the store involved, dismissing the employee involved, and demoting managerial personnel. This article will review the sequence of events and responses from all parties, and explore the boundary between food safety and entertainment-oriented marketing in the tea beverage industry. [more…]

While Heytea, Nayuki, Starbucks, and Luckin are battling it out on the front lines over co-branded collaborations, new product launches, and price wars, few have noticed that a group of suppliers behind them is quietly rising. From Jiahe Foods to Sanyuan Biology, from Tianye Shares to Hengxin Life and Dexin Foods, an increasing number of raw material and packaging companies behind new-style beverages are beginning to sprint toward the capital market. Some of these companies provide non-dairy creamers and sugar substitutes, some supply fruit juice concentrates and flavored syrups, and others specialize in producing paper cups and plastic cups. While terminal brands fight in a red ocean, upstream suppliers have seized the momentum to grow bigger, raked in huge profits, and collectively embarked on the path to listing. [more…]

In today's booming beverage industry, brand imitation is an endless phenomenon. From milk tea to coffee, from store decor to brand naming, some merchants use highly similar visual designs to make it hard to tell real from fake. This article reviews cases of knockoff beverage stores that have sparked heated discussion online, covering imitation versions of well-known brands such as Heytea, Naixue, Yihotang, Starbucks, and Luckin, showcasing the "creative brainpower" of copycat merchants while also reminding consumers to pay more attention in their daily consumption. As coffee lovers, understanding these phenomena is not only interesting but also helps us more rationally distinguish authentic brands from fakes and support the development of original brands. [more…]

KFC is no longer just selling fried chicken. This fast-food giant has quietly launched its first standalone tea beverage brand, "Grandpa's Carefree Tea," in Suzhou, officially entering the fiercely competitive new-style tea beverage market. The brand focuses on a "rice milk tea" series, using the gold award-winning rice variety Nangeng 9108 as its raw material, paired with Jiangnan specialty tea bases such as jasmine tea and Biluochun, and incorporating local toppings like orange cake and gorgon fruit, giving it a strong regional identity. The store decor features Suhe pink and Canglang green as the main tones, creating a spatial atmosphere reminiscent of Suzhou gardens. Against the backdrop of brands like Heytea and Nayuki cutting prices and engaging in intense competition, whether KFC's move can break through is worth watching. [more…]

A tea shop in Mudanjiang City has sparked heated online discussion due to its striking resemblance to the chain brand 1 Dian Dian. The store not only copied 1 Dian Dian's signage and decor but also disguised itself as "1 Dian" by using a cup sticker to cover the last character of the logo—when peeled off, it revealed "1 Dian Tian." The official mini-program shows no such store, and the franchise area has not been opened to Mudanjiang, leading netizens to conclude it is a counterfeit shop. As public opinion grew, 1 Dian Dian officially stated in the comments section that it is "already on the path to defending its rights" and thanked netizens for their "sharp eyes." This incident not only left local residents disappointed but also once again brought the issue of counterfeit infringement in the tea beverage industry to the forefront. [more…]

A Heytea store opened in Rowland Heights, Los Angeles, USA, has recently been confirmed to be permanently closed. The store operated from its opening in September 2024 to the end of business on May 22, 2025, lasting less than a year. As Heytea's first store to shut down in North America, this news has drawn considerable attention and discussion among consumers. Regular customers were surprised by the sudden closure of a milk tea shop that once had long lines, while nearby residents said they had seen it coming. Factors such as the store's remote location, inconvenient parking, rental costs, relatively high drink prices, and intensifying competition from peers are considered possible reasons why the store struggled to survive. This article will review the course of events, consumer feedback, and the possible business challenges behind it, while also offering coffee and tea beverage enthusiasts selected recommendations from the Front Street brand. [more…]