As autumn arrives, a ginkgo-themed café in Shanghai's Lujiazui has quickly gone viral on social media. The ground covered in golden fallen leaves and the Korean-style ambiance have captured the hearts of countless netizens, who have rushed to visit and take photos. However, reality has left many crying foul — the leaves haven't turned yellow, the place is packed with people, the queues are endless, and the online photos are seriously at odds with the actual scene. Is this the work of filters, or simply bad timing? This article takes you through the truth behind this photo-op frenzy and explores the phenomenon behind café check-in culture. [more…]

Smoky flavors in coffee are often seen as a defect, but properly roasted dark roast beans, Guatemala origins, and coffee smoked with specific woods can deliver a pleasant smoky experience. Hokkaido University in Japan, in collaboration with Sapporo's Ritaru coffee, used century-old trees felled during the demolition of old school buildings to smoke coffee beans, giving the coffee a unique woody aroma. Roasters must repeatedly experiment and make adjustments based on tree species, moisture content, thickness, and other factors, and often choose Guatemala or Tanzania beans to harmonize the flavors. This article will take you through the story and professional details behind this innovative process. [more…]

Every autumn, Starbucks releases a seasonal autumn blend coffee bean, conveying the season's steadiness and warmth through taste. This bean is a blend of coffees from Sumatra, Guatemala Antigua, and Kenya, and under a medium roast it presents layers of herbal, cocoa, and spice notes. Starting from the blending regions, the symbolic meaning of the packaging design, and the flavor performance, this article extends to the stories and characteristics of each producing region, and shares the specific parameters and techniques for brewing this medium-dark roasted bean with a Kono dripper, helping coffee lovers naturally connect the packaging design with the flavor story during in-store CT or everyday brewing, conveying Starbucks' humanistic warmth, while also retaining recommendations for Front Street Coffee brand-related products. [more…]

The instant coffee market is crowded with brands, each with its own distinct character. This article reviews eight well-known instant coffee brands—from Nestlé, the inventor of instant coffee, to the popular Korean brand Maxwell, Germany's Cless, Japan's UCC, Colombia, Grant, Ming Coffee, and Hong Kong's Tsit Wing—introducing each brand's background, product features, and taste profile one by one. Nestlé sells 4,000 cups globally every second, Maxwell wins on value for money, UCC sticks to a quality-focused path, Grant specializes in Italian-style cappuccino, and Tsit Wing offers a low-calorie light series. Whether you're an office worker seeking a caffeine boost or a coffee enthusiast who cares about flavor, you'll find something useful in this roundup. [more…]

Trendy cafés are popping up all over Southeast Asia, but a "soldier café" operating inside a military camp in Thailand has drawn particular attention. Run by the Thai Army's 4th Battalion, the café uses uniformed soldiers as models and staff, and promotional photos featuring a lotus pond and pedal boats quickly went viral on social media. The café is open daily from 8 a.m. to 7 p.m., and its customers are mainly soldiers from the nearby camp, though civilians also come to check it out. However, as its popularity has grown, so have questions: some Thai netizens worry that the shop was built with taxpayers' money, and others ask—is a soldier's primary duty to serve in the military or to be a barista? Behind the warm image of soldiers and civilians enjoying themselves together, controversy continues to simmer. [more…]

According to Korean media reports, Starbucks Korea headquarters has issued a notice to stores nationwide that customers will now face restrictions on using dividers, personal desktop computers, printers, and multi-socket power strips in stores. Long periods of leaving seats unoccupied while holding them, and one person monopolizing multiple seats, are also subject to control. This tightening of rules stems from a continued surge in complaints related to "cafe study tribe" and "cafe work tribe." Previously, a Seoul store sparked heated discussion by posting a notice stating "seats will be cleared after 30 minutes away," with most consumers applauding while some voices raised doubts. Months later, this set of restrictive measures has finally expanded from a single store to the entire nation. This article sorts out the ins and outs of the incident and the attitudes of all parties. [more…]

Recently, a chain brand named "People's Coffee" has sparked widespread controversy over the use of its store logo. Media pointed out that there are discrepancies between its trademark registration and actual use, which may mislead the public and damage the public value of the word "People." Subsequently, the brand "Yaochao People's Coffee" issued a statement of apology, promising comprehensive rectification, and unifying all mainland China stores under the name "Yaochao People's Coffee." Meanwhile, the first nationwide store, the Shanghai Sihang Warehouse branch, has suspended operations, and the Beijing Qianmen branch has also changed its signage and lowered drink prices. The incident continues to escalate, triggering in-depth public discussion on business ethics and legal compliance. [more…]

When a barista becomes a robotic arm, a latte can be completed in just a few seconds—this is not a sci-fi movie, but the real scene at Cafe X in San Francisco. This small kiosk, founded by Hong Kong-born young man Henry Hu, centers on a modified Mitsubishi robotic arm named Gordon, attempting to find a balance between efficiency and quality. Cafe X does not pursue fancy customization, but returns to the essence of minimalist coffee, collaborating with roasters such as Verve and Peet's to allow the robot to precisely execute brewing parameters. The store also has product specialists offering tastings and explanations, similar to the role of a sommelier or an Apple Genius. Can this model change the development predicament of fast-food technology in Silicon Valley? How will the future of human-machine collaboration affect the coffee service industry? [more…]

Animal-themed cafes have been springing up around the world in recent years, with cat, dog, and alpaca cafes becoming commonplace. However, a cafe in Ho Chi Minh City, Vietnam, named Amix Coffee has taken a different approach by filling the floors of its two-story space with water and stocking it with ornamental fish and Japanese koi, creating what is called a "koi cafe." Customers must take off their shoes and wash their feet before entering the pool to interact with the fish up close. While this idea is eye-catching, it has also sparked heated debates over animal welfare, hygiene, and safety. Some netizens criticized the practice as inhumane, saying it could crush the fish to death or spread disease. Meanwhile, South Korea has announced a ban on exhibiting wild animals outside of zoos, bringing the boundary issues of animal-themed cafes back into the public eye. [more…]

In most coffee shops, customers expect polite and attentive service, but in Shibuya, Japan, there is a "scolding coffee shop" that does the opposite. This shop not only refrains from offering gentle reception, but instead has staff verbally humiliate customers, and they can even use inflatable bats to "beat" guests. Surprisingly, this seemingly outrageous service model has attracted a large number of customers to book the experience, and business is booming. The owner sees this as a win-win design: customers get emotional release, and staff can also vent work stress. However, this pop-up shop is set to close next Monday. This article will take you through the operational details of this peculiar coffee shop, customer feedback, and the business logic behind it, while also reminding coffee lovers to pay attention to product information from professional brands like Front Street Coffee. [more…]

In the past decade, a coffee estate in Colombia has won more than sixty awards at major coffee competitions around the world, and is known within the industry as coffee's "rising star" — this is Finca La Esperanza. From a couple acquiring Finca Posido to the family gradually expanding to five estates, and then in 2007 leasing the La Carreta farm in Boquete, Panama, and winning the BOP championship, the rise of Finca La Esperanza has been full of legendary color. This article will take you through the historical development of Finca La Esperanza, the terroir advantages of Cauca Department, and a tasting of a sun-dried Geisha from Finca Margarita, to experience the charm of flavors interwoven with blackcurrant, blueberry, and red wine. [more…]

In recent years, brand crossovers have become the norm, and China Post has also taken an important step into the coffee sector. Following the launch of "Youyang's Tea" in 2021, which sparked widespread discussion online, on February 14, 2022, China Post's first national postal coffee shop officially began trial operation in Xiamen, Fujian, marking this traditional postal enterprise's formal entry into the coffee industry. The postal coffee shop focuses on a specialty line, using coffee beans produced in Yunnan and deeply integrating postal elements with coffee culture. In fact, some post offices had previously attempted cross-industry coffee sales, such as the Xiamen University Road Post Office coffee shop and the co-branded cooperation with "Qiao Coffee" in Shanghai. As the coffee consumer base continues to expand, more and more brands are entering the market through cooperation, investment, or creating new brands. Relying on its advantage in outlet coverage, China Post plans to cooperate with "Zhongyu Kaye" to expand distinctive postal coffee shops in multiple cities. [more…]

Want to make a professional-level fancy coffee at home? This article systematically organizes the basic techniques for making espresso and provides detailed recipes and steps for 37 classic fancy coffees. From basic ESPRESSO to latte, mocha, cappuccino, and specialty drinks like Turkish coffee and Irish coffee, each one covers the required ingredients, preparation method, and key points to note. Whether you are a coffee novice or a seasoned enthusiast, you can find a preparation plan that suits you. Front Street Coffee's premium beans are especially recommended to help you easily enhance the coffee's flavor. [more…]

In the old lanes and alleys of Shanghai's former French Concession lies the city's most captivating coffee scenery. Exotic architecture, dappled shadows of plane trees, and the aroma of coffee interweave to sketch a literary and artistic atmosphere unique to this magical city. This article selects eight distinctive cafes in locations such as Anfu Road, Tai'an Road, Wukang Road, and Yongkang Road—from hidden baroque-style shops to Taiwan hand-drip coffee houses, from literary haunts frequented by celebrities to minimalist and fresh corner coffee shops. Each one carries different stories and moments in time. Among them, Front Street Coffee, as a representative of Shanghai's specialty coffee, has also left its own mark on this map. Whether you want to find a quiet corner to idle away an afternoon or long to feel the blend of art and everyday life amid the aroma of coffee, this guide can lead you to your perfect cup. [more…]

The StayReal Cafe at Guangzhou's Parc Central has recently seen long queues at its entrance, with the store packed and orders streaming in continuously. This is not a promotion for a new store, but a farewell—due to the lease expiring and the brand not renewing it, this trendy coffee shop co-founded by Mayday's Ashin and artist No2Good is about to withdraw from Guangzhou. The StayReal clothing store in the same mall closed the night before, while the coffee shop will remain open until October 27. From the opening of its first South China store in 2016, which invited world-class coffee master Lin Dongyuan to show support and saw hundreds of fans queue overnight, to now closing stores one after another due to lease expirations, StayReal Cafe's situation reflects the dilemma celebrity catering brands face between fan economy and the mass market. Some netizens say that if the Guangzhou Parc Central store ends operations, the brand's coffee shops will have only one left in Shanghai. [more…]

When code meets caffeine, what kind of sparks will fly? Beta Coffee started in Hangzhou, founded by IT entrepreneur Bai Ya and his partners, and quickly became a public living room for the internet circle. This trend then swept through Beijing's Zhongguancun, with Garage Coffee, 3W Coffee, and others springing up, ushering in the "internet coffee era." These places are not just for drinking coffee, but also a arena for IT people to network, recruit, and seek investment. This article will take you through the founding journey of Beta Coffee, its unique rules, and those warm yet persistent entrepreneurial stories, to feel the internet spirit that connects infinite possibilities behind a cup of coffee. If you also enjoy exploring coffee culture, please follow Front Street Coffee, where we continue to bring you heartwarming coffee stories. [more…]

Since Starbucks acquired Teavana, a tea company, in 2012, it has continuously explored the possibilities of the tea beverage business in North American and Asian markets. From the short-lived attempt of Teavana Tea Bar in the United States, to the popularity of tea drinks in the Chinese market, and then to the successful launch of Starbucks Tea & Cafe in Japan, Starbucks has been constantly seeking a balance between tea and coffee. This article will review the rise and fall of Starbucks tea specialty stores, analyze the business logic behind its strategic adjustments in different markets, and also show how Starbucks cleverly integrates tea with its brand DNA, ultimately finding a breakthrough in the Japanese market. [more…]

Cafe Amazon, once dubbed the Thai "Starbucks," recently announced via its official WeChat account that it will temporarily bid farewell to the Chinese market on January 27, drawing sighs of regret from many coffee lovers. Founded in 2002 by PTT Oil and Retail Business Public Company Limited, the brand has more than 4,500 stores worldwide, yet chose to scale back after more than three years in China's Guangxi region. Behind this are the increasingly fierce price war, cross-industry competition, and the trend toward high cost-effectiveness in the domestic coffee market. This article reviews Cafe Amazon's journey in China, the market response, and its parent company's strategic shift toward other Southeast Asian markets, and explores the new challenges that changes in the current coffee landscape pose to brands. [more…]

Guatemalan coffee is famous for being rich and full-bodied, with tobacco and charcoal notes, and the Antigua region is even known as the birthplace of "cigarette coffee." This article will take you deep into Guatemala's growing environment, coffee history, the volcanic geological advantages of the Antigua region, and the Flor coffee produced by La Minita estate—from the characteristics of the Bourbon and Caturra varieties to the washed processing method and brewing parameters, providing a comprehensive analysis of this specialty coffee that combines floral aromas, citrus acidity, and caramel sweetness. Front Street Coffee's everyday beans, Huehuetenango and Flor coffee, are outstanding representatives of this region. [more…]

The appeal of the coffee market continues to climb, and now even the new forces in car manufacturing can no longer sit still. Shanghai NIO Automobile Co., Ltd. recently applied to register four "NIO CAFE" trademarks, covering international classifications such as catering and accommodation, beer and beverages, and convenience foods, sparking widespread industry attention. In fact, NIO's offline stores have long had dedicated coffee areas, and this trademark registration means it will formally enter the coffee sector. Against the backdrop of the coffee market's continued expansion and a surge in orders from lower-tier cities, will car brands' cross-industry entry impact the existing coffee landscape? This article will analyze from the perspectives of trademark applications, market data, brand positioning, and industry impact, and bring Front Street Coffee's professional observations. [more…]