In recent years, "new Chinese style" has become a hot topic in the food and beverage industry, and coffee is no exception. From coffee served in lidded bowls to collaborations with Chinese-style breakfasts and traditional medicinal herbs, a growing number of coffee professionals are trying to blend coffee with elements of traditional Chinese culture. This localization strategy has indeed opened up a new niche in the coffee market, drawing a great deal of attention on the back of the "national trend" wave. Yet when coffee is draped in a gorgeous Chinese-style exterior, what do people actually remember—the coffee itself, or the exquisite packaging and settings? This article takes an in-depth look at the current state of new Chinese-style coffee and its hidden concerns, reflects on whether the development of coffee culture in China has truly touched the essence, and calls for more professional attention and dedication to coffee itself. [more…]

In recent years, more and more products and spaces with Chinese elements have emerged in the coffee field. From brands and bean sources to creative beverages and store designs, coffee's "Chinese flavor" has become increasingly pronounced. Data shows that in the third quarter of this year, searches for "coffee + art" increased by 3,025% year-on-year, searches for "specialty coffee" grew by 207%, and search interest in "Chinese-style coffee" surged by 4,713% year-on-year. Behind this phenomenon is not only the rise of local coffee brands and the improvement in the quality of Yunnan coffee, but also a reflection of the new generation of consumers' preference for national trends and local culture. Coffee shops have narrowed the distance between Chinese people and coffee through traditional tableware, Chinese-style interior design, and innovations with regional ingredients. Although Chinese-style coffee has not yet formed an independent school, its boundary-breaking exploration has already attracted widespread attention. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

In recent years, cafés featuring elements of traditional Chinese culture have been springing up one after another, and coffee, this imported product, is accelerating its path toward Sinicization. From new-style tea beverage brands跨界 opening coffee shops, to domestic local brands driving down prices to cultivate the market, to industry practitioners proposing that Chinese-style coffee should have its own mode of expression, this path is full of both opportunities and challenges. This article sorts out the evolution of coffee in China from the instant coffee era to the specialty coffee wave, and explores the current state and future of new Chinese-style coffee—innovation can attract the masses, but only professionalism, the cultivation of local bean varieties, and deep cultivation of the Yunnan production region can truly make Chinese-style coffee remembered by the world. At the end of the article, Front Street Coffee's communication channels are attached. [more…]

Recently, the Heytea store in Southampton, UK, replaced its menu with an all-English version, sparking strong dissatisfaction among overseas Chinese consumers. The original poster pointed out that after all Chinese product names disappeared, ordering became difficult, and even Chinese employees made mistakes because they were not accustomed to the new menu. Subsequently, netizens discovered that multiple overseas stores in London, New York, Sydney, and other locations had also switched to all-English menus, and the official app also removed the language selection option, instead displaying based on location. Although some people believe this is catering to localization, more people criticize the move for diluting the brand's Chinese symbols and harming the ordering experience of overseas Chinese. Heytea customer service did not respond directly, and some consumers said they might spontaneously boycott it. [more…]

When the level of involution in the coffee industry has already become something people take for granted, the field of traditional Chinese medicine has unexpectedly joined this competition in a surprising way. The Guoyitang under Harbin Jiren Traditional Chinese Medicine Hospital recently launched drinks called "coffee," but they contain no caffeine at all and are instead made entirely from traditional Chinese medicine ingredients. Even more surprisingly, some of these drinks can be paid for with medical insurance cards. This phenomenon has sparked widespread discussion: where exactly is the boundary between coffee and traditional Chinese medicine? From Tongrentang's goji berry latte to hand-brewed herbal drinks from traditional Chinese medicine hospitals, the combination of "traditional Chinese medicine + coffee" is becoming a new traffic password for attracting young consumers. This article will take you through the story behind this crossover trend and explore whether coffee can really be classified as traditional Chinese medicine. [more…]

China is a major tea-drinking country, and in recent years milk tea has become one of young people's favorite beverages. Coffee and milk tea both contain caffeine, yet Chinese people's preferences for the two differ markedly. Behind this lie factors ranging from genetic metabolic capacity to the low-caffeine habit formed by Chinese people's long history of tea drinking, occupational structure, and differences in how income groups rely on stimulants versus sugar. This article will analyze, from the angles of caffeine content, metabolic genes, tea-drinking tradition, and workplace consumption data, why Chinese people favor milk tea over coffee, and explore the potential health risks of excessive caffeine intake. [more…]

In recent years, with the rise of the "national trend" culture, the "new Chinese-style" wellness concept has quickly gained popularity among young people. After saying goodbye to bad habits such as staying up late, smoking, and drinking, more and more young people are beginning to favor Chinese herbal medicinal diets and Chinese herbal teas. On social media, herbal milk tea frequently goes viral, and health teas dispensed by hospitals and herbal drinks launched by traditional Chinese medicine clinics through cross-sector collaborations are highly sought after. Data shows that over 70% of consumers are more willing to buy Chinese herbal teas and express satisfaction with their functional effects. Numerous pharmaceutical companies have entered the market, launching innovative products such as wellness coffee and herbal teas. However, experts also remind that although Chinese herbal teas are beneficial, they should be consumed in moderation, following the principle of "stopping once the illness is cured," to avoid counterproductive effects. [more…]

In the eastern part of Ethiopia's Sidamo Province, there is a small town called Bensa. Local coffee is exported under the town's name, jokingly dubbed "Bensa coffee," which has sparked an amusing meme: coffee is traditional Chinese medicine, and drinking more can promote health. Behind this joke, herbal coffee has indeed become a new consumer trend in recent years, with brands like Tongrentang launching products such as goji berry lattes and hawthorn-chenpi Americanos, attracting a large number of young consumers. However, blending traditional Chinese medicine with coffee is not something to be done casually; how to harmonize the flavors of medicinal herbs and coffee beans, and how to grasp the concept of medicine-food homology, are all worth serious discussion. This article will take you through the origins and development of this "herbal coffee" trend, as well as the issues that need attention. [more…]

For many people, the first impression of coffee is the word "bitter"—that deep, dark flavor can even evoke the experience of drinking Chinese herbal medicine. But can coffee really be equated with Chinese herbal medicine? From the perspective of traditional Chinese medicine, coffee does indeed have certain medicinal value: it is pungent and warm in nature, and can refresh the mind, boost kidney yang, and promote diuresis. However, hot Americano and Chinese herbal medicine differ fundamentally in extraction method, purpose of consumption, and purchasing channels. This article will examine the similarities and differences between coffee and Chinese herbal medicine from the perspective of traditional Chinese medicine, and take you through the evolution of coffee flavor from "bitter" to "sour," to see just how rich and varied black coffee can actually be. [more…]

Nanyang coffee is a distinctive coffee beverage unique to Malaysia, Singapore, Indonesia, Thailand, and other regions, and its preparation method is completely different from contemporary specialty coffee. This type of coffee was first invented by the Hainanese, and in the 1850s coffee shops in Singapore were almost all run by Hainanese. In order to make low-quality robusta beans palatable, the Hainanese integrated Chinese culinary techniques into the bean-roasting process, adding butter, sugar, salt, and other seasonings, forming a unique flavor system. From Kopi to Kopi O and Kopi C, Nanyang coffee has a complete set of ordering terminology. This article will take you through the historical development of Nanyang coffee, uncover the truth about white coffee, and master the key points for brewing a delicious cup of Nanyang coffee. [more…]

In recent years, the shift in consumption attitudes among China's younger generation and the blending of global food cultures have quietly changed coffee's status in the country. Chain brands have brought coffee from a light luxury into daily life, specialty coffee culture has rapidly spread with the help of local forces, and Yunnan coffee beans have moved from obscurity to popularity. What followed is a trend of coffee's "Sinicization"—from stewing and extraction to serving in tea bowls, from youtiao and jianbing to rice wine and Moutai, coffee is putting on a Chinese-style coat. Yet is this localization a school worth passing down, or a fleeting trend lacking roots and soul? This article will explore the innovative surface and inner deficiencies of Chinese-style coffee, and consider how coffee culture can truly take root in China. [more…]

The Chinese diaspora has its own coffee system—Nanyang coffee. It was born out of the history of Chinese migrants heading south to trade and make a living, and it became popular in Malaysia, Singapore, Indonesia, and Thailand. Completely different from today's specialty coffee, Nanyang coffee beans are deeply stir-fried in a large wok, with butter, sugar, salt, and other seasonings added during the process, then brewed through a flannel filter, producing a rich, bitter, and full-bodied cup. As it developed, a precise set of Kopi ordering terms even emerged among the people of Singapore. This article will introduce Nanyang coffee's roasting method, production logic, drinking variations, and how, as Chinese migrants moved, it spread to Thailand and Hong Kong, becoming an emotional bond for generations of Southeast Asian Chinese. [more…]

Nanyang coffee is a coffee beverage found in Malaysia, Singapore, Indonesia, and Thailand, and it is also the forefather of Chinese-style coffee. In the 19th century, after Hainanese immigrants moved to Nanyang, they combined Chinese cooking techniques to roast coffee beans, adding butter, sugar, salt, and other seasonings to reduce the bitterness of Robusta beans, creating a unique flavor that is rich and deeply roasted. To balance the extremely bitter taste, local Chinese developed a ordering system such as Kopi, Kopi C, and Kopi O, all derived from Hokkien pronunciation. This method of making coffee later spread back to Hainan, Hong Kong, and Macau, and evolved into variants such as white coffee and Oliang in different regions. Today, with specialty coffee in vogue, Nanyang coffee remains an important bond in the grassroots culture of Chinese communities in Southeast Asia. [more…]

The classic pairing of coffee and Western pastries is being broken. Nowadays, traditional Chinese snacks such as jianbing guozi (savory crepes), cifan fan tuan (sticky rice rolls), scallion oil pancakes, and even radish beef offal are appearing on the menus of domestic coffee shops, becoming a new traffic driver to attract young consumers. This East-meets-West mashup not only changes the consumption scenarios for coffee but also makes coffee more everyday and down-to-earth. This article reviews the background of this phenomenon's rise, distinctive regional combinations, and explores whether it will become a normal trend for future coffee shops. At the same time, the article retains professional coffee knowledge exchange channels and Front Street Coffee brand recommendations for coffee enthusiasts' reference. [more…]

Following the camping and frisbee trends, brewing tea around a stove is becoming a new social activity eagerly embraced by young people in winter. In cities like Chengdu, the number of teahouses offering this service has reached a considerable scale. Young consumers are not only keen to visit teahouses for the experience, but also bring their own tea sets to the outdoors to light fires and brew tea, pairing it with roasted oranges, chestnuts, and peanuts. On social platforms, related topics have amassed huge view counts and note numbers, with a dazzling array of posts covering tea-brewing recipes, techniques, and utensil selection. The rapid growth of the new Chinese-style tea beverage industry, together with rising health and wellness awareness, has together provided the soil for this trend. Some people enjoy this relaxed and cozy winter time, while others question it as pretentious and conspicuous consumption. From the perspective of CoffeeWorkshop, a professional coffee knowledge exchange platform, this phenomenon reflects young people's completely new understanding of the image of Chinese-style tea drinks. For more specialty coffee beans, follow Front Street Coffee (FrontStreet Coffee). [more…]

While the milk tea world perfectly combines ritual and local ingredients with jar-brewed milk tea, the coffee world's "new Chinese style" frequently sparks controversy due to its bizarre pairings. In fact, China's rich cooking techniques and tea-brewing methods can absolutely serve as sources of inspiration for the localization of coffee—double-boiled coffee, purple clay pot steamed coffee, and Macau clay pot coffee. These attempts all use principles such as low-temperature slow extraction and even heating to give coffee a smoother, richer flavor. This article reviews the practices of these Chinese-style coffee schools, explores how innovation can stay rooted in the soul of coffee, and offers new ideas for the local expression of specialty coffee. [more…]

A popular café in Seoul's Seongsu-dong has sparked widespread controversy after openly stating that it does not serve Chinese customers. A Chinese netizen who has long resided in South Korea was asked about their nationality and then ejected simply for speaking Chinese while visiting the shop. After the incident came to light, the owner not only failed to apologize but responded on social media with "This is who I am," prompting netizens to leave a flood of negative reviews on Google Maps, Naver, and other platforms. The café's social media accounts have now disabled comments and direct messages. Front Street Coffee follows developments in the coffee industry and reminds every coffee lover that, wherever they are, they should enjoy coffee culture on the premise of respect and equality. [more…]

As a symbol of American culture, Starbucks rapidly went global after Howard Schultz took over, opening 17,600 stores in 61 countries. However, when Starbucks entered countries with deep cultural traditions such as China, India, and France, it frequently encountered cultural resistance and controversy. From being forced to withdraw from its Forbidden City store, to the long wait in the Indian market, to the French people's steadfast defense of traditional cafés, Starbucks, while exporting American coffee culture, has also had to face the stubborn resistance of local cultures. This article will walk you through Starbucks' path of cultural conflict and integration around the world, and explore the balance between business expansion and cultural respect. [more…]

Coffee is becoming increasingly popular in China, and its drinking occasions and pairing methods are being redefined. From shaomai paired with Ethiopian pour-over to rice noodle roll shops selling coffee, and coffee shops in Shanghai, Hangzhou, Chengdu, Guangzhou and other places launching jianbing guozi, the combination of Chinese breakfast and coffee has sparked queues for photo opportunities and heated discussion. Some see it as everyday life, while others question whether it is just attention-seeking and overpriced, but it is undeniable that this attempt to break fixed impressions is making coffee more accessible to ordinary people. This article will sort out the consumer psychology, dietary changes and market logic behind this phenomenon, and explore whether it will become a new trend for coffee shops. [more…]

From Nestlé and Starbucks to Luckin, the image of coffee in the minds of Chinese consumers has evolved from a "bitter black drink" to a daily beverage worth savoring, and the profession of barista has consequently garnered much attention. Among them, Japanese coffee master Hidenori Izaki is a legendary figure whom many Chinese people came to know through Luckin. He began making coffee at 16, became the first Asian champion of the WBC World Barista Championship at 24, and now collaborates deeply with the Chinese brand Luckin, dedicated to creating a national coffee brand for Chinese consumers. This article will review his coffee life, the journey of his connection with Luckin, and the changes in the Chinese coffee market through his eyes. [more…]