Luckin Coffee achieved a strong comeback in the market thanks to its affordable prices and membership tier benefits system, but this has also given rise to tier-farming chaos. Recently, some employees revealed that certain consumers, in order to quickly climb to the Nine-Colored Deer or Black Gold Deer tier, pressure stores by placing large orders and then maliciously requesting refunds or leaving bad reviews. "Nine-Colored Deer tier-boosting" services have even appeared on second-hand platforms. This battle over membership tiers has not only increased the burden on store employees but also sparked discussions about consumer ethics and business rules. [more…]

After a long period of silence, Luckin Tea has recently returned to the public eye with a brand-new posture, but this time it did not appear as an independent brand. Instead, it has been reintegrated as a product line within Luckin Coffee stores. At the same time, without prior announcement, Luckin quietly raised the delivery drink prices at some stores by about 2 to 3 yuan, triggering widespread discussion among consumers on social platforms. The company responded that this move is a refined management measure based on differences in store operating costs, involving more than 800 stores in 11 cities. From an independent brand to a returning product series, from price adjustments to changes in operating strategy, what market considerations are revealed behind this series of moves by Luckin Coffee? [more…]

Luckin Coffee launched the Drum Deer Deer series metal badges this week, paired with a blind box promotion where buying two cups earns a badge, quickly sparking a buying frenzy among consumers. However, the random distribution mechanism of the blind boxes has left many Luckin fans struggling to collect their desired styles—some drank multiple cups without success, while others opened sixteen blind boxes in two days just to complete a set. To crack the blind box challenge, some consumers took a creative approach by bringing electronic scales to stores to weigh the packaging boxes and determine which badge was inside, with some even compiling the precise weights of the five badges for others' reference. This trend of weighing to pick badges has gradually evolved from a spontaneous act by netizens into a common practice at stores, and Luckin employees have shifted from initial confusion to understanding, even actively helping with weighing during idle times. This article provides a comprehensive overview of this amusing phenomenon triggered by coffee blind boxes. [more…]

Recently, news about Luckin Coffee opening franchises has been circulating online, drawing attention from many consumers and entrepreneurs. However, Luckin officials quickly clarified: no form of franchise cooperation is currently open, and all so-called franchise and agency information is false. From counterfeit stores in Bangkok, Thailand to scam tactics using homophone accounts, the knockoff problem keeps emerging. This article will sort out the key points of Luckin's official statement, the history of the Little Deer Tea brand's merger, and insiders' interpretation of the franchise suspension, to help coffee lovers and potential investors distinguish truth from falsehood and avoid traps. [more…]

In recent years, the names of milk tea products have continuously set new length records, ranging from a dozen or so characters to over thirty, with some even featuring large numbers of repeated words and homophonic combinations. Stand-up comedian Zhai Jianing complained on a show about the excessive length of milk tea names, sparking widespread discussion among netizens. Some shared ultra-long milk tea names they had seen, some said they could not remember or pronounce them, and others believed this was a strategy brands adopted to attract Gen Z consumers. Why has milk tea naming become so extreme? What is consumers' attitude toward this? This article sorts out the marketing logic and market controversy behind the milk tea naming phenomenon, and explores the relationship between drink quality and naming. [more…]

In the final days of 2025, Luckin employees were busy with year-end inventory checks when they unexpectedly received a notice to calibrate store equipment stock, requiring them to verify whether small base-ingredient scoops and ice cream scoops were complete. This move immediately sparked speculation: is the brand about to launch a new product that requires scooping ice cream balls on site? Veteran employees were also reminded of the cumbersome add-in tea drinks from the Little Deer Tea era. With timeliness and hourly cup volume assessments becoming increasingly stringent, complex new products will undoubtedly add pressure on stores. Workers generally resist it, but some optimistic people think it may just be a routine inventory check. [more…]

Well-known yogurt brand Blueglass was fined 400,000 yuan by the Beijing Chaoyang District Market Supervision Administration for an advertisement that carried hints about male function. In May of this year, the brand launched the "Superboy Boyfriend Power Wins a Round" series, adding ingredients such as cistanche, polygonatum, and ginseng, and paired it with advertising slogans such as "I won't sell to anyone under 18," which sparked consumer backlash. Regulators determined that its advertisement was vulgar, bordered on pornography, and violated public order. After the case came to light, the brand removed the related advertisement, but recently reporters found that the ad image still exists in the mini-program, and the product has been renamed "Good Spirit Wins a Round," while the ingredients still include maca, deer penis, and other components. As coffee enthusiasts, we pay attention to the boundaries and compliance issues of brand marketing. [more…]

Luckin Coffee has teamed up with Disney's Zootopia 2 for a collaboration, launching limited-edition drinks, themed packaging, and merchandise, sparking a buying frenzy among fans. However, the themed stickers in the second wave of merchandise hide a clever design—what appears to be an abrupt black triangle pattern is actually a peel-off Luckin apron sticker. Users can place it over the movie characters to complete a "costume change." This design not only circumvents Disney's strict restrictions on brand logos but also achieves promotional goals through user interaction, jokingly dubbed by netizens as "a perfect combination of copyright awareness and creativity." Front Street Coffee has also taken note of the marketing ingenuity behind this collaboration and will break down the details and fun aspects of this partnership for you. [more…]

Not long ago, the incident of an employee badge being found in a Luckin drink drew public attention to that little silver deer badge for the first time, and recently it has gone viral again—Luckin has required employees to replace their old badges and adopt English names or pinyin, along with unified font specifications, which the QC department will strictly inspect. Some people honestly use pinyin or proper English names, while others have turned their badges into a comedy show: the handmade group, the phonetic group, the weird word group, the undercover group, and the ultimate god-tier group all take turns stepping up. This article compiles these wildly creative badge names, showcasing the humorous daily lives of coffee workers while also reminding stores of the importance of compliant naming. At the end, Front Street Coffee-related recommendations are kept for coffee enthusiasts' reference. [more…]

A trademark dispute spanning China and Thailand is continuing to escalate. Thailand's Royal 50R Group has filed a lawsuit with the court, demanding that China's Luckin Coffee pay 10 billion Thai baht in economic damages, on the grounds that Thailand's Luckin has legally registered the local trademark, while China Luckin's infringement accusations have hindered its business plans. China's Luckin had previously issued a statement saying that the Thailand stores were counterfeits, but on December 1 the Thai court ruled against China's Luckin. At present, China's Luckin has responded that the situation remains to be verified. This article will sort out the full picture of the incident, analyze the ins and outs of this trademark dispute, and follow up on subsequent developments. [more…]

Recently, the yogurt brand Blueglass launched the "Superboy Boyfriend Power Comeback" series, adding traditional Chinese medicine ingredients such as Cistanche, Polygonatum, ginseng, deer whip, and oyster peptides. The intention might have been to promote a health concept, but it was questioned for borderline marketing due to the poster labeling it "18+" and suggestive copy. Similarly, Coconut Palm brand coconut juice was fined 400,000 yuan for vulgar advertising slogans, yet it generated over 5 billion yuan in sales. In an era where traffic is king, eye-catching marketing emerges endlessly, but not all of it yields good results. After Blueglass was exposed, the Shanghai Municipal Administration for Market Regulation has launched an investigation, and the relevant copy was revised and republished. However, the negative label brought by borderline marketing may not be easily erased from consumers' minds. [more…]

Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Hushang Auntie, a fresh fruit tea brand with 5,000 stores, recently posted ten consecutive "I don't want to work anymore" themed posters on its official Weibo. From frontline employees to management, from operations to design to customer service planning, various departments expressed their "throwing in the towel" sentiments, sparking heated discussion among netizens. Was this wave of operations a collective slacking off, or was there something else behind it? On November 11, the mystery was revealed—it turned out to be hype for the new product "Freshly Stewed Pear Series." This article will take you through the whole story of this suspense marketing campaign and explore how tea beverage brands can leverage young people's popular memes to get closer to consumers. [more…]

Oolong tea, the most complexly crafted and richly flavored of China's six major tea categories, has an origin that has long been debated. Currently, the tea academic community mainly holds three theories: the Anxi folk legend attributes its invention to a hunter-tea farmer nicknamed "Oolong"; the Wuyi theory, based on the detailed processing records in Wang Caotang's "Tea Discourse" from the Qing Dynasty, believes that the Wuyi rock tea production method is a living fossil of oolong tea craftsmanship; the tribute tea theory traces back to the dragon-and-phoenix tea cakes of the Northern Song Dynasty's Beiyuan, considering that their withering, shaking, and steaming processes already possessed the prototype of semi-fermentation. Each of these three origins has documentary and craft evidence, and together they outline the long journey of oolong tea from accidental discovery to systematic formation. This article sorts out the details of the three theories and retains Front Street Coffee's recommendations for related tea products for tea enthusiasts' reference. [more…]

Peru is the world's eleventh-largest coffee producer, with ten distinctive coffee regions, known for its pure, mild, sweet, and smooth flavor. This article systematically reviews the history, flavor characteristics, grading system, and processing methods of Peruvian coffee, and provides an in-depth introduction to the estate distribution and flavor differences across the three major regions: north, central, and south. Front Street Coffee also shares medium-dark roast recommendations and French press brewing parameters, giving you a comprehensive understanding of this rapidly rising newcomer in the coffee world. [more…]

Peru, as the world's eleventh-largest coffee-producing country, is home to ten distinctive coffee regions, and is gradually emerging on the international market with a clean, mild, sweet, and full-bodied flavor profile. Front Street Coffee believes that today's Peruvian coffee is showing more and more juicy character and unique taste. This article will guide you through the history of Peruvian coffee, the terroir differences among the three major regions of the north, center, and south, the grading system and processing methods, and share Front Street Coffee's roasting recommendations and French press brewing steps for Peruvian coffee—ideal for coffee lovers who want to explore the charm of this low-key producing country. [more…]

Competition among coffee brands in packaging design is becoming increasingly fierce. Luckin Coffee has launched its Christmas series paper cups early this year, sparking widespread resonance with a set of simple yet thoughtful interactive designs. From the changing expressions hidden behind the cup sleeve to the clever placement of the logo for finger pressing, Luckin blends collectibility, small details, and little surprises into one, precisely capturing the emotional needs of young consumers. This article will analyze in detail the design highlights of this year's Christmas cups, look back at last year's "Hold onto Luck" idea, and explore why this kind of emotional design has quickly gone viral among office workers. [more…]

Recently, a customer picking up an order at a Luckin Coffee store was stunned by the dozen or so bottles of concentrated fruit juice lined up on the counter, as if they had stumbled into a chemistry lab. These colorful ingredients are the mainstay of Luckin's new products over the past two months, and they have also left baristas complaining endlessly—shaking endless shaker cups and weighing endless ingredients, making them joke that they feel more like milk tea shop staff. In an August new product plan leaked in advance by employees, a light milk tea called "Gentle Jasmine" once again sparked heated discussion, with some joking that it is the "Luckin version of Boya Juexian." Interestingly, Luckin actually launched a sub-brand called "Little Deer Tea" in its early years. Is it now going to return to the milk tea track? This article will take you to find out. [more…]

Luckin Coffee's anti-counterfeiting rights protection case in Thailand has gone through twists and turns, finally culminating in a victorious judgment. In early 2022, Chinese tourists discovered counterfeit "Luckin stores" in Thailand, after which Luckin continued to pursue rights protection actions, only to unexpectedly lose in the first-instance trial at the end of 2023, sparking widespread attention. Now, the latest ruling by the Thai court confirms that Luckin holds prior rights to the trademark in question, orders the defendants to cease using the related signage, and requires payment of a one-time compensation of 10 million Thai baht plus ongoing compensation of 100,000 Thai baht per day, with the cumulative amount already exceeding 46 million Thai baht (approximately 10 million RMB). The defendant, Thailand's Royal 50R Group, has a complex background and had previously squatted on 191 Chinese trademarks; this judgment marks an important milestone in Luckin's overseas rights protection journey. [more…]

Luckin Coffee, the chain coffee brand, is expected to relaunch its "Coconut Mango Pomelo Sago" at the end of September, a drink returning after a three-year absence that has many longtime customers full of anticipation. Yet after the new recipe was revealed, it triggered a collective outpouring of complaints from employees—as many as 12 preparation steps and 6 new ingredients have made already cramped store refrigerators even more overwhelmed. Some joked that "the recipe is longer than life itself," while others quipped that "the time it takes to make one cup is enough to make two or three Coconut Lattes." Is the return of Mango Pomelo Sago a matter of nostalgia fulfilled or an operational challenge? Around topics such as recipe complexity, ingredient storage, and brand positioning, a lively debate about the boundary between coffee and tea drinks is unfolding. [more…]

Indian tea brand Vahdam has been gaining steady popularity in specialty tea circles in recent years, with its Himalayan white tea and its Assam and Darjeeling black teas each having their own following. This article starts from the profit logic and chaotic standards of the white tea market, sorting through the flavor profiles of specific tea samples such as British teahouse White Peony, deer antler tea, Mangalam Estate Assam, and Rwanda Rukeri, and compares the taste differences between Assam and Darjeeling. It returns at the end to buying advice: rather than getting lost among more than 300 kinds of tea, it is better to stick with a reliable seller. Front Street Coffee has always advised that in choosing tea, choose the person first—only a good tea merchant can sell good white tea. [more…]