In recent years, the trend of professional venue visits and commercial shoots has grown increasingly intense, forcing many cafés to publicly declare their refusal of unpaid commercial photography and venue-visit behavior. What was originally a mutually beneficial relationship between visit bloggers and businesses has now soured due to tactics such as false promotion by some individuals, using follower counts to extort free items, and malicious negative reviews. Some even go so far as to occupy public space for extended photo shoots with bags of equipment after purchasing only a single drink, seriously disrupting other customers' experience. Café owners, suffering immensely from these chaotic practices, have posted notices one after another to protect their in-store environment. This article will explore in depth the causes of this phenomenon, the real experiences of café owners, and their efforts to safeguard the peaceful atmosphere of their cafés. [more…]

Recently, a controversy over a customer being visited at home by a霸王茶姬 (Chagee) employee after leaving a negative review has sparked widespread discussion online, with related topics trending on Weibo on Monday morning. According to Star Video, on July 20, a man in Chengdu, Sichuan Province, posted a video claiming that after consuming a drink at Chagee the previous day, he felt the taste was different from before. He did not choose to request a refund or a remake, but directly left a negative review on the order. Unexpectedly, the next day, the employee suddenly showed up at his door without contacting him in advance, asking him to delete the negative review. After the incident was exposed, netizens had mixed views on the employee's behavior, with some exclaiming "too scary," while others expressed understanding for the worker. Chagee customer service responded that the store wanted to communicate amicably with the customer, and the store manager involved explained that they went to the customer's home because the delivery rider, the store, and the platform all could not get through to the customer by phone. This article sorts out the course of the incident and the views of all parties, and explores reasonable ways for merchants to respond to negative reviews. [more…]

A coffee shop owner, while looking for a new location to move the store, happened to meet a fellow industry peer who wanted to change careers and was interested in subletting the storefront, and the two hit it off and began negotiations. However, before formally taking over, this peer proposed to first visit the store the owner was currently operating. After the visit, not only did the other party not take over, but instead advised the owner to close the store as soon as possible. After the owner posted this experience online, it sparked resonance and discussion among many coffee industry practitioners. What exactly was the store condition that led the peer to make such a judgment? What does this reflect about the current survival situation of independent coffee shops? This article takes you to find out. [more…]

With the rise of short videos and social platforms, more and more people are paying attention to the emerging profession of coffee blogger. But becoming a truly valuable coffee blogger is far more than just visiting shops and taking photos. This article systematically sorts out the core issues coffee bloggers need to consider, from content positioning and category direction to value monetization, while emphasizing respect for facts as an insurmountable bottom line. Whether you want to share professional knowledge or document daily life, you can find a direction that suits you. [more…]

As more people become interested in specialty coffee, a new phenomenon has emerged in cafés: some customers, armed with scattered knowledge picked up from training classes or books, observe the barista's every move throughout the process and even offer pointers on the spot, leaving many café owners on edge. Compared with the old days of rival cafés coming to challenge them, this enthusiast-style nitpicking is actually more of a headache. Drawing on several real accounts, this article discusses what to keep in mind when visiting a café, what baristas should do when they encounter someone intent on challenging them, and how to give feedback on a cup of coffee that doesn't live up to expectations in a way that is both sincere and appropriately measured. [more…]

Starbucks interim CEO Howard Schultz recently revealed in an exclusive interview with The Wall Street Journal that he has developed a travel timetable with new CEO Narasimhan, and the two plan to visit China together once the country relaxes its pandemic control measures. Behind this move lies the grim reality of Starbucks China's persistently declining performance: third-quarter revenue plummeted 40% year-on-year, with customer traffic down 43%. Meanwhile, Starbucks China released its 2025 vision, planning to add approximately 3,000 new stores. Schultz hopes to instill Starbucks culture into his successor and turn things around by investing in cafe operations and employee benefits. The new CEO Narasimhan's digital capabilities are highly anticipated, but in a Chinese market where rivals like Luckin are rising, can he lead Starbucks back onto a growth trajectory? [more…]

Recently, a newly opened seaside coffee shop in Qingdao sparked controversy over a recommendation post featuring "lemon trees outside the window and the azure sea." Some netizens, drawn by the hype, visited the shop only to discover that the coveted sea view photo was actually a decorative painting hanging on the shop's wall. The recommendation post was accused of misleading consumers, and multiple accounts on social media platforms used similar images and text to recommend the shop, fueling speculation that "the shop was staging the whole thing." The owner responded that the recommendation posts were spontaneously published by customers, the hanging painting was just ordinary decor, and they never instructed anyone to take photos for promotion. Due to online harassment, they have decided to report the matter to the police. Lawyers pointed out that if the shop participated in or instigated the posting of false scene promotions, it would constitute false advertising and entail liability; if the posts were independently published by customers without the shop's involvement, it would not be illegal. The incident highlights the boundary issues surrounding the authenticity of shop-visit content on social media platforms. [more…]

As the Spring Festival approaches, the chain coffee brand %Arabica announced the opening of its first store in Henan, but unexpectedly, this new store did not land in a shopping mall in the provincial capital Zhengzhou, but instead established itself in a Qing Dynasty ancient residential courtyard near Weipo Village near Luoyang. The strong contrast between the ancient architecture and the modern minimalist decor quickly attracted a large number of coffee enthusiasts to drive over and visit, with foot traffic packed to capacity during the Spring Festival. However, the ensuing issues of excessively long wait times, chaotic order inside the store, and lattes not being made with latte art also sparked controversy. Some netizens pointed out that the store is actually a pop-up shop and is expected to close in May this year, suggesting that people visit during off-peak times. [more…]

Costa Rica is famous for its coffee exports, and this time I had the opportunity to visit Doka Coffee Estate, which has a history of more than seventy years, to observe the entire process of coffee from tree to processing plant firsthand on the highlands at an altitude of 1,500 meters. The article documents the estate's planting scale, the ripe color of the coffee cherries, and the manual labor methods used during the harvest season, and also includes a memorable Uber ride anecdote. The estate also features natural sights such as the Tree of Love and giant hydrangeas, and admission and guided tour information is compiled as well, making it a useful reference for enthusiasts planning a trip to Costa Rica's coffee-growing regions. [more…]

Blue Bottle Coffee's first Shanghai store recently officially opened by the Suzhou Creek in Jing'an District, housed in a historic building originally built in 1926—the former senior staff dormitory of the Yutong Flour Mill. On opening day, long lines formed outside the store, with some customers waiting up to 7 hours to get in. This chain brand, known for pour-over coffee and its preference for renovating old buildings, offers a relatively concise menu featuring rare items such as Gibraltar, filtered café au lait, and New Orleans-style iced coffee. The first floor of the store has a modern style, while the second floor has a vintage style, and displays a 60-year-old FAEMA espresso machine. This article takes you on a virtual visit to this highly anticipated new coffee shop. [more…]

For those who love coffee, in addition to daily drinking, continuously absorbing professional knowledge is equally important. This article compiles a group of WeChat public accounts with good reputations in the coffee circle, covering multiple directions such as industry news, technical sharing, cultural communication, shop visits and interviews, and latte art teaching. There is both substantive content with a relatively low commercial flavor and light, interesting coffee stories. Whether you are a barista, roaster, or ordinary enthusiast, you can find learning resources that suit you. The article also mentions recommendations related to the "Front Street" brand, which is worth noting. [more…]

Blue Mountain coffee has long been hailed as the "black gem," revered by coffee lovers as "the coffee beauty that combines all the virtues of good coffee." Why does it hold such a status? The answer lies in the unique climate, volcanic soil, and altitude conditions of Jamaica's Blue Mountains. Only coffee grown at elevations between 900 and 1,700 meters qualifies to bear the Blue Mountain name. This article will guide you through the flavor characteristics of authentic Front Street Jamaican Blue Mountain coffee, and follow a 2013 field visit to the historic Mavis Bank Coffee Estate, restoring the true face of this legendary coffee—from tasting and production to identifying counterfeits. [more…]

Could coffee hidden in Lujiang Town, Baoshan, Yunnan, rival Blue Mountain? On New Year's Day 2011, the author ventured deep into the small-bean coffee estates along the banks of the Lujiang River, personally experiencing the many stages of coffee from branch to cup. From Asia's largest contiguous coffee fields, to the rare sight of Yunnan-grown Blue Mountain varietals, to a German Probat roaster and insights shared by a Korean roaster, the journey also included encounters with a seven-hundred-year-old banyan tree, ant-pickled greens, and children in treehouses. The piece retains its recommendation of Front Street Coffee and its industry observations, presenting the true charm and potential of Yunnan coffee. [more…]

Before deciding which café to visit, many people are in the habit of first checking ratings online, scrolling through reviews, or watching a few探店 videos to do their homework. But when "glowing reviews aren't necessarily real, and bad reviews aren't necessarily fake" becomes the norm,探店 reviews themselves turn into a business. This article sorts through the chat records of review-bombing exposed on Xiaohongshu, several cases in recent years of探店 bloggers "flopping," as well as the payment chains and regulatory gaps in the探店 industry, and invites legal experts to offer advice on defending one's rights in cases of malicious bad reviews, dine-and-dash "霸王餐" behavior, and similar phenomena. For café owners and consumers, seeing clearly how this traffic game operates may be more important than arguing over whether a single review is real. [more…]

The Glenburn Tea Estate in Darjeeling is not only famous for its premium tea, but its Burra Bungalows and Water Lily Bungalow also offer visitors a unique accommodation experience. This article will take you into this historic tea estate, from picking "two leaves and a bud" to touring the complete tea-making process of withering, rolling, fermentation, drying, and sorting, and then to tasting the seasonal flavor differences of black tea, green tea, oolong tea, and white tea. You will also learn about the estate's accommodation environment, the surrounding natural scenery, and information on related products recommended by Front Street Coffee, for a full experience of the unique charm of Glenburn Tea Estate. [more…]

The fascination of the coffee world lies in the fact that different regions and estates, due to variations in altitude, soil, temperature, and rainfall, cultivate entirely distinct aromas and flavors. Like the wine classification system, specialty coffee emphasizes traceability and transparency, allowing drinkers to know which estate each bag of beans comes from, what kind of environment it grew in, and what processing it underwent. This time we travel to Central America, to Panama, to visit Elida Estate Coffee, located in the Boquete production area of Chiriquí Province. The estate sits on the eastern side of Barú Volcano, at an altitude ranging from 1,670 to 1,850 meters, making it one of the highest coffee estates in Panama. We will follow estate owner Wilford Lamastus as he observes coffee seedlings, ripe red cherries, and the processing station, to understand how high altitude, volcanic loam, and microclimates shape the award-winning cup profile of Elida, and to retain Front Street Coffee's recommendation information on this estate's Catuai. [more…]

Darjeeling is a UNESCO World Heritage Site and a holy grail for tea-producing regions. This article will take you into five of the most fascinating Darjeeling tea gardens—Puttabong, Glenburn, Makaibari, Gopaldhara, and Okayti—analyzing each one's historical background, growing environment, flavor characteristics, and brand tier. Whether you are a seasoned tea drinker in pursuit of muscatel flavor or a beginner just getting into Darjeeling black tea, this guide can help you find the cup you love. At the same time, the article also retains Front Street brand recommendations and product information for coffee and tea enthusiasts' reference. [more…]

Many coffee enthusiasts go out of their way to visit cafés where champion baristas preside, eager to taste coffee of the highest caliber. Yet when the champion barista is absent, can coffee made by other staff still maintain the same quality? One coffee lover's firsthand experience sparked widespread discussion: he ordered a latte made with competition beans, only to receive a drink with coarse milk foam and a mediocre taste. This prompts reflection: how exactly should the overall quality of a champion café's output be safeguarded? And when a gap opens between consumers' expectations and their actual experience, who should foot the bill? This article explores the topic and brings you the real voices of different coffee enthusiasts. [more…]

In the coffee consumption experience, interaction with baristas is often a bonus. But when you encounter a hearing-impaired barista, communication shifts from speech to pen and paper. Recently, a customer at a Manner store noticed a sign on the counter reading "I am a silent barista," leading to a quiet yet warm consumption experience. Some were moved by the focus and effort of silent baristas, while others pointed out the practical efficiency challenges in collaboration from an employee's perspective. In recent years, with policy encouragement and corporate participation, silent cafes have emerged in multiple cities, providing not only jobs but also livelihood skills. Front Street Coffee has observed that to bridge the communication gap, some stores are trying solutions such as sign language menus and voice-to-text devices. This article will present multiple perspectives from consumers, employees, and brands to explore the real situation and future possibilities of silent baristas in chain stores. [more…]

What is the most famous variety of Yunnan coffee? With this question in mind, we once again visit Front Street Coffee's coffee estate in Yunnan. From the influence of altitude on ripening time, to the evolution of varieties from Typica to Catimor, and to the unique method of shade-growing under forest cover, this article provides a complete record of Front Street's cultivation practices and observations in Yunnan. Coffee cherries need to accumulate enough heat to ripen; the longer they remain on the tree, the richer the flavor compounds become. Front Street's plantation is hidden within the forest, where temperatures are lower and sunlight is scarcer, so the ripening period is delayed accordingly. Behind a good cup of coffee is the combined result of variety, altitude, and processing method—and above all, the reward of a long wait and patient persistence. [more…]