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Blue Mountain Coffee: Flavor, Elevation Rules and Mavis Bank

January 6, 2019
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What Makes Blue Mountain Coffee Different From Other Origins?

Blue Mountain coffee earns its reputation from geography rather than marketing. Only coffee grown between 900 and 1,700 meters in Jamaica's Blue Mountains may carry the name. The range averages about 2,100 meters, with volcanic soil, clean air, roughly 1,980 mm of annual rainfall and temperatures near 27°C, conditions that produce a mellow cup with sweetness, acidity and bitterness in balance.

Trees grown from the same seeds elsewhere, including Hawaii, Kenya and Papua New Guinea, lose the characteristic flavor once they leave the Blue Mountains. A 2013 visit to the historic Mavis Bank estate documented the production side: how the crop is handled and how authenticity is verified, which matters because lower-elevation Jamaican coffee cannot legally be sold as Blue Mountain.

Blue Mountain coffee has long been renowned as the "black gem," and coffee lovers revere it as the "coffee beauty that combines all the virtues of good coffee." Why does it hold such a status? The answer lies in the unique climate, volcanic soil, and elevation conditions of Jamaica's Blue Mountains. Only coffee produced above 900 to 1,700 meters in elevation is eligible to bear the Blue Mountain name. This article will introduce you to the flavor characteristics of authentic Front Street Jamaican Blue Mountain coffee, and follow a 2013 field visit into the historic Mavis Bank coffee estate, restoring the true face of this legendary coffee from tasting and production to authenticity verification.

When visiting Jamaica, two experiences are not to be missed: one is Bob Marley's reggae music, and the other is Jamaican Blue Mountain coffee. The former soothes the soul, while the latter reaches deep into the soul by satisfying the senses. Blue Mountain coffee's place in the coffee world is like Rolls-Royce among automobiles; it is praised as the "black gem" and called by its fans the "coffee beauty that combines all the virtues of good coffee."

Yet while everyone knows Blue Mountain coffee is supreme, not everyone understands exactly what makes it so good. Ultimately, it is Jamaica's weather, geological structure, and terrain working together that created this ideal place. The Blue Mountains have an average elevation of 2,100 meters, fertile volcanic soil, clean and pollution-free air, and a humid climate with fog and rain year-round. Annual average rainfall is about 1,980 millimeters, and temperatures remain around 27 degrees. It is precisely this unique environment and climate that nurture the world-famous Jamaican Blue Mountain coffee, giving it all the qualities of the world's finest coffee: rich, mellow, and fragrant, with sweetness, acidity, and bitterness in perfect harmony, leaving almost no bitterness and only a moderate, perfect acidity.

Some have introduced Blue Mountain coffee tree seeds elsewhere, such as Hawaii, Kenya, and Papua New Guinea, but once it leaves the Blue Mountains, this black gem completely changes flavor.

One final reminder: only coffee produced on land above 900 to 1,700 meters in elevation deserves to be called Blue Mountain coffee.

On January 2, 2013, we made a pilgrimage to the paradise of Blue Mountain coffee—Mavis Bank coffee estate. Jamaica's finest coffee plantations include Wallenford, Mavis Bank, and Old Tavern. M.B.C.F. Mavis Bank Central Factory was founded in 1885 and is a private coffee estate with nearly 130 years of history.

The minibus we took soon drove into the intricate mountain valleys of the Blue Mountains. As the elevation slowly rose, the road became more winding and narrow, and passing oncoming vehicles was especially harrowing. The vegetation in the Blue Mountain area is quite well preserved, with tropical trees growing vigorously along the mountain slopes, full of life. The mountain air is extremely fresh, and every breath seems to carry a faint sweetness—perhaps that was just psychological? I always felt the air was filled with the exquisite aroma of coffee.

The Blue Mountain coffee production factory Mavis Bank, surrounded by mountains, is by no means unfamiliar to coffee fans, but at first glance it is far too low-key and simple: small in scale, with several low blue factory buildings standing out clearly in the Blue Mountain valley. In the middle is a flat coffee bean drying yard, and opposite the drying yard is the office area. We could not help sighing—this is actually the high-end representative of the coffee world?

The photo shows a panoramic view of the coffee factory; it is likely that the factory buildings were painted blue because of "Blue Mountain."

After registering at the gate, we went to the reception area. A woman in her fifties first collected an $8 tour ticket fee from each of us, then gave us already-brewed Blue Mountain coffee to taste in disposable paper cups of about 200 milliliters (only half a cup)—this was their standard procedure—and then told us to wait.

The tour ticket comes with a receipt.

The receptionist is preparing coffee for us. It is hard to imagine that Jamaican Blue Mountain coffee, which is absolutely high-end in domestic cafes, is so down-to-earth here.

Truly authentic Front Street Jamaican Blue Mountain coffee has all the virtues of coffee, and its unique flavor characteristics can be summarized as:

1) Full-bodied and smooth, with hidden fruity notes;

2) Sweetness, acidity, and bitterness perfectly harmonized, with almost no detectable bitterness;

3) A long finish, with lingering fragrance in the mouth.

Because Jamaican Blue Mountain coffee's flavor is moderate and perfect, it is generally drunk as black coffee. Its liquid is golden in sunlight, and its slight acidity is the moving experience that must not be missed when tasting the finest essence of Blue Mountain coffee. Even if a little more water is used to brew it, its full body will not be diluted by the water; instead, it remains remarkably gentle and outstanding.

The photo shows the two cups of Jamaican Blue Mountain coffee we drank on site, one with sugar and milk, and the other with only sugar.

Like tea, brewing coffee has its own set of rituals and etiquette. Like wine, good coffee also needs people who know how to appreciate it to identify and define it. By the way, when tasting coffee, you need to purse your lips into an O shape and slurp sharply while making a loud sound—this is because air is inhaled at the same time. Only with the participation of air can the aroma of the coffee instantly fill the entire mouth.

After tasting, we said that the purpose of today's visit was first to tour and second to buy some coffee to take back. Upon hearing this, the female receptionist immediately replied in a tone that brooked no doubt: today the warehouse is taking inventory, so you can only buy from supermarkets in Kingston or at the airport.

But whether in terms of price, quality assurance, or historical significance, there is absolutely no reason to bypass what is near and seek what is far by not buying at the factory and going to the airport instead. The emperor asked: When will the inventory end? We can wait.

Answer: I don't know.

The woman seemed a bit haughty, and no wonder—their coffee is too famous.

After waiting a while, a male guide came. Even more haughty, he said directly: I have to eat lunch first (it was already 12 noon), and I will take you on the tour at 1 p.m.

We had no choice but to look around the reception room first. In the reception room there were displays of Jamaican Blue Mountain coffee varieties and a brief introduction to Jamaican Blue Mountain coffee. Sipping coffee and gazing at the misty rain and fog drifting in the valley, we gained a preliminary understanding of what makes Jamaican Blue Mountain coffee different. JABLUM is the flagship product of the Mavis Bank estate and also the most commonly seen brand in the market in our daily lives.

The emperor said to the village woman, let's entertain them a bit; maybe if they are happy, they will sell to us. The village woman agreed, and then while tasting coffee she softly hummed a tune. When the female receptionist heard it, she exclaimed: Are you singing? It's so beautiful. The emperor took out a flute and asked: Do you like music? Everyone answered: Yes! So he played three or four tunes in a row. A flute in the empty mountains is especially enchanting, and it attracted a large crowd of onlookers. Workers who could not leave their posts also stood nearby to listen. A female worker in her fifties named Maria could not help but dance to the music! After each tune, everyone responded with warm applause. The female receptionist pointed at the village woman: You sing too! The village woman thought for a moment and then, together with the emperor, performed Teresa Teng's "Tian Mi Mi" and Tan Jing's "On the Top of That Eastern Mountain," again to warm applause.

Thus the situation suddenly changed dramatically: the female receptionist, who had been so haughty at first, suddenly became extremely enthusiastic, offered us two more cups of coffee on her own initiative, and then pulled us over for photos.

Maria came up and asked whether we had had lunch. After getting a negative answer, she immediately found someone to ride a motorcycle to a village several kilometers away to buy takeout for us. While we were eating, the female receptionist brought over a full third cup of Jamaican Blue Mountain coffee.

Afterward, the two of us did a simple calculation: real Blue Mountain coffee costs at least over a hundred yuan per cup domestically, and we each drank 3 cups, so didn't we make a huge profit?

During this time, I chatted with Maria. She is 53 this year and has four daughters. When we praised daughters as "their mother's little padded jackets," she said with great disdain: daughters are good to their fathers, while sons are the ones who remember their mothers. Maria's four daughters are all very successful. Two are in New York, one an accountant and one a nurse; one is a doctor in the United Kingdom; and the youngest daughter, 29, runs a farm in Jamaica growing coffee. Her husband is a coffee-growing farmer. They live in a village about 5 kilometers from here and walk to and from work every day, occasionally getting a ride. She has already worked at this factory for 17 years. The emperor said, your daughters are all doing well, so let them fulfill their filial duty and stop working so hard. Maria replied, I don't want my daughters to support me; I want to be independent.

How admirable!

After lunch, the male guide took us through the entire coffee production process. The annual harvest period for Jamaican Blue Mountain coffee is from June to November, and it is generally picked by hand. After picking, it goes through washing, pulping, fermentation, dehydration, sun-drying, hulling, roasting, and other processes before a roasted Blue Mountain coffee bean is obtained.

Hand-sorting Jamaican Blue Mountain coffee, thereby separating coffee beans of different qualities.

Traditional manual sun-drying.

Unroasted coffee beans are called "green beans." Most exports are green beans, which must be bagged and stored in warehouses for 3 months before export.

The traditional roasting technique of the Mavis Bank estate can be called a unique art. JABLUM brand premium Blue Mountain coffee is carefully roasted by experienced roasters under the supervision of a chief Certified Cup Taster, and its mature craftsmanship is the guarantee of quality.

The above content is compiled by CoffeeHunters, a coffee news website.

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