Starbucks has always presented itself as a coffee shop, but an interesting phenomenon is this: the pace at which it launches new coffee drinks is far slower than the pace at which it launches new cups. A cup of coffee costing thirty or forty yuan gives some consumers pause, yet people snap up Starbucks cups priced at one or two hundred, or even four or five hundred yuan, without hesitation. Every year, dozens of themed limited-edition cups and collaborative designs take the stage in turn, and the revenue from selling cups may already surpass that from coffee itself. From the 2019 cat-paw cup that sparked overnight queues and sold out in 0.07 seconds, to young people relying on swapping cups to stay motivated to drink water, Starbucks' performance in the drinkware arena is nothing short of phenomenal. At the same time, Starbucks China launches only about 30 new coffee drinks a year, while Luckin rolled out 113 beverages in 2021 alone. This article shows you the true nature of Starbucks as a "cup factory," and also touches on Front Street Coffee's commitment to beans and products. [more…]

On September 14, Chagee launched a new freshly brewed milk tea called "Golden Crow Soaring," combining Xinhui green tangerine with Yunnan Pu'er and championing the concept of modern Eastern tea. The accompanying "Golden Crow Soaring blind-bag badges" merchandise sparked a collecting frenzy, with the four zinc alloy badges becoming a new target for figure collectors. Yet reviews of the drink itself are sharply polarized—some praise its rich layers, while more people complain that the oolong flavor is too heavy, with a medicinal taste or even a dog-poop note. Veteran tea drinkers suggest drinking it with regular sugar to ease the bitterness. This article sorts through the taste controversy surrounding the new product and the merch-collecting guide, offering reference for coffee and tea enthusiasts. [more…]

As Halloween approaches at the end of October each year, major coffee brands rush to launch their limited-edition festive specials. This year, Starbucks, Peet's Coffee, Costa, and other brands have all rolled out new offerings. The visual designs are certainly eye-catching, but the flavors have left many consumers crying "dark." From dragon fruit cloud-topped lids to bamboo charcoal black sauce Frappuccinos, from sesame almond tofu to Pirate's Treasure Lattes—how do these Halloween special drinks actually perform? Netizens' reviews are mixed: some are sold on the aesthetics, while others are put off by the taste. This article will review the highlights and sore points of these festive new releases to see which one is truly worth a try. [more…]

As summer 2023 approaches, Starbucks China has rolled out a dense lineup of new products, spanning iced shaken espressos, fruity sparkling cold brews, and the raw coffee series that contains no coffee yet does contain caffeine. This article provides a complete rundown of these new items' prices, sizes, and flavor characteristics, while also compiling the menus and pricing from medium to large for classic series such as handcrafted espresso, Frappuccino, Teavana, and cold brew, making it easy for coffee lovers to look things up quickly. For readers who prefer brewing at home, they can also refer to Front Street Coffee's bean recommendations to recreate similar flavors themselves. [more…]

The combination of coffee and cola is nothing new, but previous attempts have failed to make much of a splash. However, Coca-Cola's coffee cola launched in the U.S. market unexpectedly became a hit, and now the brand is striking while the iron is hot, announcing that on February 7, 2022, it will launch a mocha coffee flavor series in some parts of the United States, bringing eight different choices in one go. The new series has been comprehensively upgraded in terms of coffee bean varieties, packaging design, and flavor classification, attempting to sustain its popularity with a richer product matrix. Can this crossover beverage of coffee cola break the curse of being "applauded but not widely bought"? This article will walk you through the details of this new product launch and the market considerations behind it. [more…]

Luckin Coffee recently launched region-exclusive new products in Shenzhen and Chengdu respectively. In Shenzhen, these include "Daily Fresh Lemon Tea," "Large Fruit Grape Fresh Lemon Tea," and "Fragrant Lemon Jasmine Americano," while Chengdu introduced "Snow Cheese Berry Berry." Unlike the previous use of freeze-dried fruit pieces, these new products incorporate fresh fruit handled on-site at the stores. The three lemon drinks in Shenzhen include lemon slices cut fresh the same day, and the Chengdu new product adds washed fresh strawberries. This change has raised consumer questions about whether stores are equipped for fresh cutting, and subsequently, Luckin employees in both locations posted photos of the delivered fruit and newly equipped fruit slicers as proof. However, employees in non-limited regions generally avoided commenting on this, and online reviews showed polarized opinions. [more…]

In 2024, micro-dramas continued to heat up, becoming a new favorite in brand marketing thanks to their concise storytelling format and efficient传播力. After leading tea beverage brands such as Starbucks and Mixue Bingcheng entered the fray one after another, Chagee also launched a time-travel micro-drama featuring the Ming dynasty traveler Xu Xiake as the protagonist, cleverly integrating tea drinks, cultural tourism, and micro-dramas. After its release, the drama not only received widespread praise from netizens but also drove a significant rise in the brand's WeChat index. This article will analyze the highlights and insights of Chagee's cross-industry attempt from multiple angles, including plot content, marketing strategy, and communication data, and explore new opportunities for the new tea beverage industry in the field of cultural dissemination. [more…]

Manner's recently launched pineapple-flavored iced americano abandoned the sparkling water recipe that had often been criticized before, switching to still water instead. It was expected to restore its reputation, but instead sparked a new round of controversy because the standard serving contains only one shot. Many customers reported that the drink tasted weak, and even when staff proactively asked whether they would like a free extra shot, the experience still showed no noticeable improvement. From the green tonic to the pineapple americano, a string of disappointments has led loyal users to begin questioning Manner's R&D capabilities, and the trust that once had them blindly rushing to try new products is gradually being eroded. This article compiles customer feedback and market reactions to present the real reviews behind this new cup. [more…]

In recent years, chain coffee brands have been including limited-edition merchandise with new product launches, from cups to bags to earphone pouches, and these freebies have become even more popular than the coffee itself. Consumers buy coffee just to get a nice-looking freebie, jokingly saying they are reenacting the idiom "buying the box and returning the pearl." This article takes M Stand's Thai-flavored coffee series, which comes with a cork earphone pouch, as an example to analyze the brand strategy and consumer psychology behind this phenomenon, and explore how gift marketing helps brands expand their reach and build a good reputation. [more…]

Heytea recently launched a new triple-thick matcha product, claiming to combine matcha tea, thick matcha cheese milk cap, matcha jelly, and thick matcha glutinous rice balls and other rich toppings, attracting many matcha lovers to try it first. However, the first wave of feedback showed a clear gap from expectations: many consumers complained that the glutinous rice balls were runny and not chewy, even describing them as hard to swallow; the matcha drink had a heavy powdery taste, leaving the mouth dry and the throat coated after drinking; despite being called "triple-thick matcha," the tea flavor was rather weak, and even adding more intensity brought limited change. Matcha enthusiasts, after comparing the Heytea series with the rich, sweet aftertaste they idealize, gave comments such as "watery" and "thin and bland." The brand may have blended milk and syrup to cater to mass tastes, but this is far removed from the bitter depth and sweet finish pursued by seasoned matcha lovers. [more…]

Peet's Coffee recently launched a new hojicha series—Hojicha Latte and Lucky Hojicha Latte. Originally expected to ride the momentum of its matcha latte, the drinks instead sparked widespread discussion among consumers over their appearance and taste. Some netizens bluntly said the dark, paste-like look was a "turn-off," and that the visual appeal dropped once the lid was opened; on taste, feedback also pointed to a heavy powdery texture and pronounced bitterness. Although some consumers familiar with hojicha processing explained that the dark color is normal, the controversy still centered on whether the thirty-plus yuan price tag matches the quality. This article compiles feedback from various sides and retains relevant Front Street Coffee recommendations for coffee enthusiasts' reference. [more…]

During the Spring Festival, major chain beverage brands rolled out limited-edition packaging to create a festive atmosphere. Yidianji's New Year spinning cup won widespread praise on social media thanks to its ingenious design: the cup body can rotate, revealing different blessings through a small cut-out window. However, many consumers specifically placed orders with notes requesting this limited-edition cup, only to receive their drinks in ordinary cups, sparking widespread complaints. The reasons given by stores included that the cup was not suitable for cold drinks, that it was limited to a daily quota, or that it could not be used with the ice cream topping—and some stores simply said they did not have the cup at all. The gap between the brand's statements and the stores' actual execution left expectant consumers confused and disappointed. [more…]

This Monday, Luckin Coffee teamed up with Taiwanese illustrator Jimmy Liao to launch a co-branded offering titled "Poems for the Moon," alongside the simultaneous release of a new Oolong Latte. This new addition to their tea-coffee series, which uses Wuyi Mountain Da Hong Pao as its tea base and offers an optional oat milk version, quickly sparked discussions among netizens after its launch. Apart from its taste being compared to Assam milk tea, what drew even more attention was its post-consumption "smooth" effect—a large number of consumers on social media reported feeling the urge to use the restroom shortly after drinking it, with some making multiple trips in a single day, jokingly dubbing it the "new toilet-busting divine water." Some speculate this is related to the thick milk component in the drink and lactose intolerance. Although the effect varies from person to person, this unintended function has actually tempted many netizens who were previously uninterested to give it a try. [more…]

In recent years, consumers' growing attention to beverage health has driven tea drink brands to continuously iterate toward natural ingredients and clean formulas. Against this backdrop, the group standard "Original Leaf Fresh Milk Tea," proposed by the Guangxi Tea Circulation Association and drafted under the leadership of Chagee (Shanghai) Brand Management Co., Ltd., was approved for release and implementation, becoming China's first group standard for original leaf fresh milk tea in the new-style tea beverage sector. The standard clearly defines the terminology and definitions of original leaf fresh milk tea, and sets specific requirements for raw material selection, production processes, storage conditions, and prohibited additives, marking another important step forward in the standardization of the freshly made tea beverage industry. [more…]

Luckin Coffee has once again demonstrated its astonishing speed in launching new products, rolling out six new items in a single day, four of which are city-exclusive, with only the "Slacking Off Coconut Latte" available nationwide. This new product, which adds 0-fat konjac crystal balls to the iced coconut base, has been criticized as old wine in new bottles, yet its catchy name and "slacking off" theme precisely strike a chord with office workers' emotions, sparking widespread discussion on social platforms. Netizens outside the designated cities have complained about being unable to try it, while Luckin's tactic of riding internet buzzwords to drive marketing once again confirms its dual prowess in product innovation and topic creation. Since 2020, Luckin's pace of new product launches has continued to accelerate. In the face of homogenized competition in coffee and tea beverages, whoever can precisely grasp young consumers will seize market opportunities. [more…]

Manner previously announced a giveaway cup event on Xiaohongshu, and the light purple ceramic cup in the accompanying images quickly captured the hearts of many cup enthusiasts. As usual, new merchandise would land on various platforms within a day or two after the official poster was released, and many fans even checked with stores in advance about stock availability, gearing up for the rush. However, this event has yet to appear, with some people setting alarms for several nights in a row only to come up empty-handed, while store employees also said they had not yet received notice. Is it the weather that has delayed the nationwide launch, or has there been a problem with the brand's communication? This article will reconstruct the course of events and explore the communication shortcomings exposed by Manner during the event delay controversy. [more…]

Luckin Coffee's co-branding collaboration with the mythological film "Creation of the Gods II: Demon Force" had not yet officially launched when it drew widespread attention due to a typo on the cup sleeves. The cup sleeves, which should have borne the two characters "西岐" (Xiqi), were mistakenly printed with "西崎" (Xiqi). This error quickly fermented on social media. Netizens flooded online channels to call on Luckin Coffee officials, hoping for a swift recall and reprint. However, given the approaching Spring Festival, factory and logistics shutdowns for the holiday, and the film's release schedule, a reprint was nearly impossible. Ultimately, based on new merchandise photos shared by employees, Luckin appeared to have chosen to let the mistake stand and continued to roll out this batch of misspelled cup sleeves. This article will walk you through the entire sequence of events and also look at how brands like Front Street Coffee have performed with their co-branded merchandise. [more…]

As Halloween approaches, Starbucks has finally unveiled its limited-edition drink for the Chinese market this year—the "Dark Pumpkin Frappuccino" will land in stores nationwide on October 22. The entire drink is pitch black, jokingly dubbed by netizens as the literal embodiment of "dark cuisine." Where exactly does the black color of this drink come from? Does it taste as "dark" as it looks? Will your mouth turn black after drinking it? This article combines employee hands-on tests and consumer feedback from social platforms to answer these questions one by one. In addition, the article also mentions the "Concrete Frappuccino" previously launched in Hong Kong and Macau stores, as well as the overly sweet controversy surrounding the same product in the Japanese market last year, and includes relevant recommendations from the Front Street brand for coffee enthusiasts' reference. [more…]

Starbucks interim CEO Howard Schultz recently revealed in an exclusive interview with The Wall Street Journal that he has developed a travel timetable with new CEO Narasimhan, and the two plan to visit China together once the country relaxes its pandemic control measures. Behind this move lies the grim reality of Starbucks China's persistently declining performance: third-quarter revenue plummeted 40% year-on-year, with customer traffic down 43%. Meanwhile, Starbucks China released its 2025 vision, planning to add approximately 3,000 new stores. Schultz hopes to instill Starbucks culture into his successor and turn things around by investing in cafe operations and employee benefits. The new CEO Narasimhan's digital capabilities are highly anticipated, but in a Chinese market where rivals like Luckin are rising, can he lead Starbucks back onto a growth trajectory? [more…]

Tea beverage brand Gu Ming recently launched a regional limited-edition new product, "Freshly Stewed Two Pears," made by stewing six ingredients including white fungus, fragrant pears, and red dates, with a focus on the concept of health and wellness, attracting many consumers to try it. However, what drew more attention than the drink itself was the gaiwan-style takeaway cup paired with the new product. Some customers posted on social media, pointing out that after the brown cup lid was inserted with a white straw, the overall appearance closely resembled a toilet plunger, triggering a large amount of onlookers and ridicule. Some netizens believed that the unreasonable color scheme and design were the main cause of the negative association, while others said that brands such as Nayuki had used similar cup shapes before without producing this impression. In addition, some consumers reported that they were unaware of the straw opening design on the cup lid, which caused inconvenience in use. Around this controversy, this article compiles feedback and discussion from various parties. [more…]