Luckin Coffee has recently piloted a brand-new product label sticker at some of its stores in Guangzhou, Hangzhou, and other cities, replacing the original small blue label with a palm-sized label sheet and adding information such as calories and fat content to make it easier for consumers to understand the nutritional data of drinks. This change aligns with the current trend in the tea beverage industry of giving drinks a "product ID" and has won recognition from many users. However, Luckin employees are quite unhappy about it, arguing that the large label does not show the order notes they need most and instead slows down order fulfillment efficiency. This controversy over the label stickers reflects the difficult balancing act brands face between consumer demand and frontline operational efficiency. [more…]

At Manner stores, many regulars' reusable cups are covered in layer upon layer of sticker labels, looking just like suitcases covered in baggage tags—full of personality. These labels were originally a tool for staff to distinguish the needs of each cup's owner, but they have unexpectedly become "trophies" collected by some consumers. However, the labels are hard to peel off, leave residue, may damage the cup's coating, and can even breed bacteria and give off odors if left untreated for a long time, raising hygiene concerns. Whether prolonged contact with thermal paper material is healthy has also become a focus of discussion. This article will walk you through the controversy over Manner's reusable cup labels and explore the balance between personal expression and public hygiene. [more…]

Christmas has just ended, and while most consumers are still basking in the warm festive atmosphere, Luckin Coffee's frontline employees have experienced what can only be described as a "Christmas calamity." The brand's limited-time Christmas perk—a co-branded sticker free with any drink purchase—was intended as a goodwill gesture to reward customers, but unexpectedly triggered a massive surge in orders across stores nationwide. Label printers kept churning out endless strips of labels, drink stickers and gift stickers became indistinguishable from one another, and on top of that, two new Christmas drinks with nearly identical recipes launched simultaneously, leaving already busy baristas overwhelmed. What kind of chain reaction did this 24-hour holiday campaign actually bring to store operations? This article recreates the real experiences of Luckin's workers on this particular Christmas. [more…]

Recently, a heated discussion about "fully labeled Chagee" has erupted on social media platforms. Customers have posted photos of takeaway cups covered with dozens of labels, which at first glance look like a deluxe toppings combo, but on closer inspection, apart from one label showing the drink name, all the rest read "this store's merch has been given away." Behind this baffling behavior is customers exploiting zero-yuan prompt items on delivery platforms to bulk-add products, causing store label printers to indiscriminately print out a pile of invalid stickers. Staff, facing a sudden "order surge" that turned out to be a false alarm, grumble that this wave of manipulation both wastes supplies and adds to their workload. So what exactly is going on? Let's take a look. [more…]

Chagee once launched a free custom cup sticker printing campaign, allowing users to upload images to create milk tea cup stickers. However, many fans used third-party tools to bypass the review process and printed photos of celebrities such as Zhang Linghe as cup stickers, sparking widespread discussion online. Recently, the official function for printing cup stickers was suddenly shut down, with the page displaying "Custom Fu Stickers Are Being Upgraded," catching many fans who had not yet printed their exclusive cup stickers off guard. Lawyers pointed out that unauthorized reproduction of photographic works carries infringement risks, and if used for dissemination, exchange, or sale, it clearly infringes on celebrities' portrait rights and photographers' copyrights. The brand may also bear joint liability for failing to establish an effective review mechanism. This article sorts out the entire incident and analyzes the legal issues and responsibilities of all parties involved. [more…]

Recently, employees at some Luckin Coffee stores, while debugging new label printing devices, unexpectedly discovered that the machines could connect to mobile phones to print photo album images. They then began printing funny memes and custom designs on takeout cups and aprons, drawing attention and enthusiasm from netizens. However, the good times did not last long. Management quickly issued a ban, requiring the label machines to be used only for printing order codes and expiration date strips, and asked employees to delete related social media posts. This "abstract label" uproar sparked by a cup of coffee not only reveals the potential of personalized service but also reflects the tension between standardized brand management and employee creativity. Front Street Coffee breaks down the whole story for you. [more…]

Buying coffee as a gift is supposed to be a classy gesture, but when the recipient discovers a yellow sticker plastered on the cup lid bearing an internet "toxic chicken soup" quote, the situation instantly turns awkward. Recently, a customer complained on social media about an embarrassing experience after ordering takeout coffee: all four drink lids had preachy quote stickers attached, leaving both the giver and the receiver uncomfortable. The incident quickly sparked heated discussion online, with some sympathizing with the poster's anger and others feeling the merchant simply tried too hard. What should and shouldn't be written on a tiny sticker on a coffee cup has become a question worth pondering for coffee industry professionals. [more…]

With its positioning as affordable specialty coffee, Manner Coffee has surpassed a thousand stores nationwide while also attracting a large number of "coffee-brained" office workers who bring their own cups. However, recently some netizens complained that after a friend helped buy coffee with a bring-your-own cup, the label on the cup could not be completely peeled off, sparking widespread resonance. Similar experiences are not uncommon on social platforms. Some question whether baristas "deliberately" attach the labels, while others believe it is an oversight during peak hours, and some stores use easy-peel stickers as a base layer. This small controversy over labels reflects consumers' attention to baristas' attention to detail in service. For coffee enthusiasts pursuing quality, a good cup of coffee is not only about taste, but also about the warmth and care in the experience. [more…]

Luckin Coffee has teamed up with Disney's Zootopia 2 for a collaboration, launching limited-edition drinks, themed packaging, and merchandise, sparking a buying frenzy among fans. However, the themed stickers in the second wave of merchandise hide a clever design—what appears to be an abrupt black triangle pattern is actually a peel-off Luckin apron sticker. Users can place it over the movie characters to complete a "costume change." This design not only circumvents Disney's strict restrictions on brand logos but also achieves promotional goals through user interaction, jokingly dubbed by netizens as "a perfect combination of copyright awareness and creativity." Front Street Coffee has also taken note of the marketing ingenuity behind this collaboration and will break down the details and fun aspects of this partnership for you. [more…]

The sealed packaging for takeaway drinks is supposed to be a crucial step in ensuring food safety, but recently some consumers have reported that the Heytea takeaway they received not only had a loose and damaged seal sticker, but was also covered in curly hair, which was extremely unpleasant. After the person involved contacted the merchant and the platform, both parties claimed there was no issue on their end, and ultimately, because the evidence had been discarded, it could not be investigated. In fact, Heytea's "peace of mind" seal stickers have repeatedly been criticized by consumers for insufficient stickiness and easily popping open, making the sealing effect virtually useless. This incident has once again sparked public concern about hygiene and seal management in food delivery. [more…]

Once upon a time, while waiting for coffee after ordering at Starbucks, the handwritten name, smiley face, or a warm blessing on the cup was a small, everyday joy many people took for granted. Now, this personalized service is quietly disappearing, replaced by uniformly printed label stickers. From customers missing the sense of exclusivity brought by handwritten cups, to baristas facing the dual pressures of labor shortages and complaint risks, to the "Fei Kuai" service driving standardized processes, the era of Starbucks handwritten cups seems to have gone forever. This article reviews the rise and fall of handwritten cups, explores the debate between efficiency and ritual behind it, and what this change means for coffee lovers and store operations. [more…]

A tea shop in Mudanjiang City has sparked heated online discussion due to its striking resemblance to the chain brand 1 Dian Dian. The store not only copied 1 Dian Dian's signage and decor but also disguised itself as "1 Dian" by using a cup sticker to cover the last character of the logo—when peeled off, it revealed "1 Dian Tian." The official mini-program shows no such store, and the franchise area has not been opened to Mudanjiang, leading netizens to conclude it is a counterfeit shop. As public opinion grew, 1 Dian Dian officially stated in the comments section that it is "already on the path to defending its rights" and thanked netizens for their "sharp eyes." This incident not only left local residents disappointed but also once again brought the issue of counterfeit infringement in the tea beverage industry to the forefront. [more…]

Bamboo tube milk tea has quickly become popular thanks to its unique bamboo tube container, often selling for over thirty yuan, making it a new-generation internet-famous drink. However, recently some consumers discovered that beneath the sticker on the surface of the bamboo tube there was another label, raising doubts that the bamboo tubes were being recycled and reused. The shop involved explained it as an oversight in re-sticking labels and emphasized that the cups are single-use. Previously, a video of an elderly woman washing bamboo tubes by a river in Suzhou also sparked similar discussions, and the shop likewise denied recycling. Bamboo tube material is prone to mold and cracking, and direct contact with drinks poses food safety risks. The Beijing Dongcheng Market Supervision Administration recommends placing a beverage cup inside the bamboo tube to ensure safety. This article will review the course of the incident and the responses from all parties, and append related recommendations from Front Street Coffee. [more…]

Recently, a consumer in Nanjing discovered that after purchasing a drink at a Starbucks, the cup label prominently displayed a single Chinese character "骚" (meaning "flirty" or "lewd"). The store explained that the character was the staff member's membership ID within the app, which was automatically printed on the label due to the use of a coupon. The consumer questioned this, stating that they were not informed about the coupon usage when placing the order, which also involved points issues, and suspected that the staff member was pocketing the difference. The incident sparked widespread discussion online, with both sides disputing whether the name on the label came from the consumer's custom nickname or the staff member's ID, and no settlement has been reached yet. [more…]

The winter strawberry season has arrived as promised, and Starbucks has seized the moment to launch its Red Strawberry series, featuring four drinks: Cheese Latte, Cheese Tea Latte, Mocha, and Cheese Frappuccino. With pink whipped cream topped and red sugar crystals, the visual appeal is undeniably eye-catching, and buying any of them also gets you a limited-edition sticker designed by holiday ambassador Henry Lau. Yet the first wave of consumer feedback has been sharply divided: on one side is the enthusiasm for photo ops, and on the other, complaints about it being "cloyingly sweet" and having an "artificial flavor." Some longtime customers have even noticed that the series is highly similar in recipe to the Strawberry Coconut Frappuccino that was discontinued half a year ago, questioning whether the brand is just repackaging the same old thing. Starbucks' Christmas season marketing this year doesn't seem to have won the same acclaim as last year's Red Fuji series. [more…]

A police station set up a coffee stall at a creative market, and the baristas were real police officers—the Jiangbei Branch of the Ningbo Public Security Bureau opened a POLICE COFFEE stall with the theme "Have you fought fraud today?", using coffee culture to close the distance with young people and deliver anti-fraud knowledge in a relaxed atmosphere. From cup sticker slogans to age-specific anti-fraud small gifts, from free coffee for collecting likes to stand-up comedy case studies, the police uncles racked their brains to protect everyone's wallets. This article takes you to see what is so special about this cup of "police coffee," and how police in multiple places are collaborating with cafes to promote anti-fraud awareness. [more…]

During the Spring Festival holiday that just passed, milk tea sales nationwide surged by 180.4% year-on-year, with many consumers bringing milk tea and coffee to the New Year's Eve dinner table, replacing traditional alcoholic drinks and beverages. The surge in orders put chain tea beverage stores into high-intensity operation from New Year's Eve, with receipt printers at the front desk spewing orders nonstop, empty cups piling up like mountains on the preparation counters, and staff in the prep room peeling, juicing, and boiling ingredients without a moment's rest. Employees worked around the clock, some putting in 12-hour days for a full week straight, some so busy they had no time to drink water or use the restroom, and equipment frequently jammed or broke down. Facing customers and delivery riders clamoring for their orders, staff at the pickup station could only apologize repeatedly, mocking themselves as "sorry to everyone." This article takes you inside the Spring Festival tea shop frenzy and the real lives of these workers. [more…]

Recently, a post about live ants found inside Tims bagel packaging has sparked widespread discussion on social media. A consumer bought two bagels through a food delivery platform, and upon opening the packaging, discovered ants crawling inside the bag, with some even embedded in the cream filling. Although the store issued a refund, it refused the consumer's demand for triple or tenfold compensation. Netizens are divided over questions such as where the ants came from and whether there were hidden risks in the packaging method. The incident has been reported to the 12315 platform, and the consumer's path to defending their rights continues. [more…]

Starbucks has once again teamed up with Mayday to launch a co-branded campaign, rolling out a Bergamot Grapefruit Sparkling Americano and themed limited-edition cups printed with classic Mayday lyrics. It should have been a grand occasion for fans to celebrate. However, after the campaign kicked off, many consumers took to social media to air their complaints: the drink labels happened to be stuck right over the lyric designs, and the residue was hard to remove after peeling them off; those who bought multiple cups in one go received the same design, dashing their collection plans. The brand and store staff have responded with explanations, saying the labels should be placed in the notes section, while the identical cups were due to stores needing to use up inventory in sequence. Is this collaboration full of sincerity or a failure in the details? Front Street Coffee walks you through the whole story. [more…]

When adding a milk ball to meet the minimum order for delivery, it seemed like an ordinary thing to do, but recently a consumer discovered something suspicious. To reach the minimum order amount, the customer spent 1.5 yuan at a coffee shop to buy a milk ball labeled "Nestlé." Upon receiving it, they tore off the delivery label and found that it was actually a milk ball with the McDonald's logo. This sparked many speculations: Did the merchant resell milk balls collected for free from McDonald's to customers? Some pointed out that there are suppliers in the market selling milk balls with brand logos, so it might not necessarily be from "freeloading." Moreover, sharp-eyed netizens noticed that the milk ball was neither Nestlé nor McDonald's, but a product from "Vitasoy." A tiny milk ball has brought up various topics about the supply of coffee industry accessories. [more…]