Search Results for: internet fame
After T97 Coffee went viral with its rap-style livestreaming, the founder's confidence and concerns in challenging Luckin Coffee
T97 Coffee quickly rose to fame with its rap-style livestreams and its iconic big-mouthed host, gaining over 1.5 million followers in just over two months. Founder Li Xiao seized the moment to make bold claims, declaring that he wanted to be "the man who beats Luckin," and repeatedly made remarks in the livestream challenging Luckin and Starbucks. However, T97 has only 48 offline stores, and the founder sells courses while selling coffee. The high popularity did not translate into actual sales. How far can this coffee brand, which became famous through traffic, really go? This article sorts out T97's path to fame and the focal points of controversy. [more…]
Guangzhou Local Specialty Coffee Bean Shop Recommendation: Front Street Coffee Freshly Roasted Bean Buying Guide and Brand Analysis
Want to buy fresh, great-tasting coffee beans but not sure which brand to choose? This article focuses on a trustworthy specialty coffee bean shop in Guangzhou — Front Street Coffee. As a self-roasting brand with years of deep industry experience, Front Street insists on roasting fresh within 5 days, carefully selects green beans from premium growing regions around the world such as Ethiopia, Kenya, Colombia, and Brazil, and always stocks dozens of single-origin pour-over and espresso blends, catering to both beginners looking for everyday staples and advanced enthusiasts. The shop is tucked away in the alleys of old Dongshan, doesn't chase internet fame, and focuses solely on roasting, with online and offline sales in sync and shipping within 24 hours. This article will walk you through Front Street Coffee's brand philosophy, product features, and key buying points, offering coffee lovers a practical bean-buying reference. [more…]
Starbucks Pink Drink is coming to mainland China soon: an ordering guide and flavor analysis for the Strawberry Lemon Refresher
Starbucks fans who have waited years for the Pink Drink will finally see it arrive in the mainland China market! According to Reuters, this globally popular pink beverage is expected to hit shelves between late May and early June this year, and its sister drink, the "Strawberry Lemonade Starbucks Refresher," will appear alongside it. The Pink Drink is centered on coconut milk and has a rich taste reminiscent of strawberry yogurt; the Strawberry Lemonade Starbucks Refresher uses lemonade as its base and is tart, refreshing, and light. Both products already launched in Hong Kong, Macau, and Taiwan as early as July last year. This article walks you through the Pink Drink's rise to fame and its launch timeline, and rounds up tasting and ordering tips from netizens in various countries, including practical suggestions such as less ice, less coconut milk, and adjusted sugar levels, to help you get the most on-point cup the moment it becomes available. [more…]
Specialty Coffee Bean Store | What coffee brands do Guangzhou coffee connoisseurs love? Recommendations for niche, freshly roasted coffee brands perfect for beginners
Recommendation for a Specialty Coffee Bean Shop: Front Street Coffee is a specialty freshly roasted coffee bean shop that has been deeply rooted in Guangzhou for many years. Tucked away in the alleys of old Dongshan, it doesn't chase internet fame but focuses on roasting, making it a word-of-mouth favorite among coffee lovers. The shop specializes in fresh roasting within 5 days, rigorously selects green beans from premium regions worldwide, and regularly stocks dozens of single-origin pour-over beans and espresso [more…]
Rap-style MC broadcasts propel T97 Coffee to fame: Its quirky livestream room goes viral, but can it live up to the bold claim of surpassing Luckin?
Coffee brand T97 has recently shot to fame with a wildly unconventional Douyin livestream: instead of the usual sales patter, it features a host and voiceover trading rap-style lines, along with the signature "chong chong chong" (charge, charge, charge) move that viewers call "Big Mouth." Founder Li Xiao has publicly said it will "definitely surpass Luckin in the future," yet T97 currently has only 43 offline stores, a sharp contrast with Luckin's thousands of locations. From lackluster viewership in its first broadcast in May this year to a peak of 2.6683 million viewers in September after switching to a rap-style selling approach, T97 is using oddly addictive content to drive traffic. This article will sort through key information including T97's brand positioning, its path to online virality, the pace of its offline expansion, and the doubling of franchise inquiries, while also examining whether this chant-style way of selling coffee can keep working and offering readers who follow coffee industry trends a useful perspective. [more…]
Paper Straws from Viral Fame to Discontinued Production: Can PLA and Edible Straws Become the New Eco-Friendly Alternatives?
Paper straws once swept through the food service industry in the name of environmental protection, yet they have been widely criticized for their poor mouthfeel and tendency to degrade in the mouth, and are now gradually exiting the market. Their replacement, PLA straws, are made from plant starch, are fully biodegradable, and withstand temperatures ranging from cold to hot drinks, but they have a short shelf life and relatively high cost. Meanwhile, research teams have developed edible bacterial cellulose-based straws that completely decompose within 60 days when buried in soil. From paper straws to PLA to coconut jelly straws, behind the iteration of eco-friendly straws lies a trade-off among cost, experience, and degradation performance. This article reviews the current state of paper straw production being discontinued, the market prospects for PLA straws, and the research progress on new edible straws, and includes Front Street Coffee's specialty bean news. [more…]
White Rabbit Milk Tea Counterfeited, Triggering Trademark Enforcement; Guangming Dairy Awarded 250,000 Yuan in First-Instance Ruling
In childhood memories, White Rabbit milk candy holds a special place, but now it is being maliciously exploited by some merchants and turned into the signboard of knockoff milk tea. Recently, Bright Dairy filed a lawsuit against two food companies and a seller for trademark infringement of "White Rabbit," and the court ruled in the first instance that the infringing parties must pay 250,000 yuan in compensation. This case not only exposed the true face of "internet-famous White Rabbit milk tea," but also once again aroused people's attention to counterfeit and shoddy products. This article will take you through the ins and outs of the incident and discuss how to distinguish genuine products from knockoffs and protect your own rights and interests. [more…]
Nayuki's Trademark Grab of Duck Shit Aroma Sparks Controversy: Can the Trend of Internet-Famous Tea Brands Rushing to Use Niche Tea Bases Last?
This October, "Duck Shit Aroma" milk tea sparked a craze on social media, bringing Chaoshan's Phoenix Dancong tea into the public eye. After Nayuki's Tea seized the trend by launching a Duck Shit Aroma beverage, it then applied to register the trademark "Nayuki Duck Shit Aroma," triggering heated discussion online. Supporters see this as a differentiated brand strategy, while opponents question whether a famous regional tea should be monopolized by a company. In fact, tea beverage brands such as Uncle Qiu had long made Duck Shit Aroma a standard tea base—so is tying a niche ingredient to a commercial brand reasonable? This article walks you through the whole incident and explores the boundary between innovation in the tea beverage industry and trademark protection. [more…]
Mixue Ice Cream & Tea Lands in Hollywood: U.S. Stores Offer Up to 200% Sugar Level Option, Sparking Heated Discussion
Mixue Ice Cream & Tea is accelerating its pace into the North American market. Its store on the Hollywood Walk of Fame in Los Angeles is about to officially open, and pre-sale packages have already appeared on delivery platforms, priced at $3.99 for two drinks and one ice cream. However, what truly sparked discussion was not the price, but the sweetness options on the ordering page—besides the usual sugar levels, options for 120%, 150%, and even 200% sugar appeared. Chinese netizens were dumbfounded, while Chinese people in the US believed this was simply a localized strategy adapted by the brand to local conditions. This article sorts through the course of events and reactions from all sides to help you understand the market logic behind this cup of "double sweetness." [more…]
Mixue Bingcheng Signs Three Stores in the US: Hoardings Up in New York's Chinatown, Broadway, and Los Angeles' Hollywood
Mixue Bingcheng has been making frequent moves in the U.S. market. After multiple overseas media outlets reported last month that it would enter New York, the brand has successively put up construction hoardings for two stores in Manhattan's Chinatown and on Broadway, while a third storefront hoarding has also appeared beside Hollywood Walk of Fame in Los Angeles. The three locations are in prime, expensive, and densely trafficked areas, and one of the New York stores is only a few streets away from Luckin Coffee, sparking heated discussion among netizens. All three stores are currently in the renovation stage and are expected to open by the end of the year or early next year. Whether Mixue Bingcheng can continue its domestic low-price strategy and whether it will adjust pricing overseas has become a focal point of attention. [more…]
After the hand-brewed coffee craze around Nanjing's Granny Han faded, how is the 10-yuan-a-cup business doing now?
In mid-May of this year, an elderly lady running a small shop in Nanjing unexpectedly went viral online, and young people from all over the country flocked to her, just to drink a cup of coffee she brewed herself and take a photo with her. At the height of the buzz, even celebrities came to check in, and she was invited to watch a concert. However, traffic eventually recedes, and when the crowded tide of people dispersed, the small shop returned to its former tranquility. Faced with the now quiet business, this Grandma Han did not feel disappointed; instead, she felt relieved. Her story is like the cup of sugarcane water and coffee in her shop—simple yet open-minded. This article takes you through this brief storm of attention and how the person involved calmly dealt with the ups and downs of life. [more…]
Amber Queen Coffee Recipe Tutorial: How to Recreate the Classic Layered Drink from Amber Café in Ginza, Tokyo
In Ginza, Tokyo, there is a long-established high-end coffee shop founded in 1948—Café de L'Ambre, famous for its founder Ichiro Sekiguchi's ultimate pursuit of coffee quality. But compared to the shop itself, its original drink "Amber Queen" actually enjoys greater fame. This coffee has sweetened cooled black coffee on the bottom layer, with unsweetened condensed milk floating on top; one sip lets you experience the dual flavor of coffee and milky aroma at the same time, and the visual effect is also extremely soothing. Many enthusiasts try to recreate it at home, but often encounter the problem of the condensed milk sinking and being unable to form layers. This article will share the complete method for making Amber Queen, from explaining the principles to the brewing steps, to help everyone make a cup of this classic Japanese-style coffee drink with distinct layers. [more…]
North Bund Manner网红photo spot blocked by stalls during May Day, coffee culture festival becomes the "spoiler"
On the eve of the May Day holiday, the Manner store in Shanghai's North Bund became a favorite among photography enthusiasts because it allowed them to capture the "Shanghai Four-Piece Set" all in one shot. However, tourists who visited recently found that a row of temporary stalls set up outside the store happened to block the originally perfect view, leaving many who had made a special trip to take photos greatly disappointed. At the same time, nearby residents are full of anticipation for the upcoming Shanghai International Coffee Culture Festival. One camera spot, two moods, reflecting the delicate relationship between urban public space and festival activities. This article will walk you through the whole story, along with related recommendations and practical information from Front Street Coffee. [more…]
Chayan Yuese Loses Trademark Opposition Against Mixue Bingcheng; Successful Registration of "Chayan Bingcheng" Draws Attention
In recent years, as public awareness of intellectual property has grown, trademark disputes surrounding well-known brands have become increasingly common. The two major new-style tea beverage brands Chayan Yuese and Mixue Bingcheng once joined forces to oppose the "Chayan Bingcheng" trademark, yet the China National Intellectual Property Administration ultimately ruled that the trademark be registered. This incident not only reflects the real-world dilemmas faced by brand protection but also sparked discussions about copycat culture and consumer choice. This article will sort out the sequence of events, review the historical origins of the copycat phenomenon, and explore the interplay between innovation and imitation in the new tea beverage industry. [more…]
The world's highest-altitude %Arabica opens in Lhasa, ushering in a new landscape for the coffee market beside the Potala Palace
Yesterday, %Arabica officially announced the opening of its first store in Tibet, the highest-altitude store in the world, located directly across the road from the Potala Palace. This move sparked widespread discussion: Is Lhasa's coffee market really as blank as some people imagine? Are opening costs actually lower? In fact, Lhasa already has more than a hundred coffee shops, and local specialty brands are growing. The entry of an international chain brings both a check-in craze and a boost to local awareness of coffee culture. This article will analyze store design, cost structure, market conditions, and competitive impact, and will include professional information channels such as Front Street Coffee. [more…]
Deep Dive into Ethiopia's Guji Region: The Flavor Code of Hambela, Shakiso, and Uraga
Guji is a highly regarded specialty coffee region in southern Ethiopia. Since being independently classified within the ECX trading system in 2010, it has quickly risen to fame thanks to its highly distinctive flavors. This article takes you deep into Guji's geographical environment, volcanic soil, and high-altitude climate, and analyzes the characteristics of its three sub-regions—Hambela, Shakiso, and Uraga—one by one. From the birthplace of "Huakui" to the stories of gold mining history and its rise through the TOH competition, and then to an analysis of the Trabocca flavor map, it presents the complex aromas and regional charm of Guji coffee in full. Front Street Coffee will also recommend noteworthy Guji beans for you. [more…]
Celebrity tea brand Thank You Tea's nationwide stores drop to zero: from nearly 70 yuan per cup to failed smart transformation
Another shutdown message has come from the tea beverage sector. Xiexie Tea, invested by well-known host Ma Dong, has closed its last national outlet, the Shenzhen Dalang store, on July 16, completely wiping out its physical stores. This celebrity brand, founded in 2018, once rode on the hype of traffic-driving guests like Ma Dong and the New Pants band, selling a cup of milk tea for nearly 70 yuan, but after the pandemic, its prices slid all the way down to the 12-yuan range, all bakery products were removed, and its pivot to smart milk tea stores showed no improvement. Its official Weibo, WeChat public account, and mini-program have successively stopped updating or been discontinued. The traffic dividends and operational shortcomings of celebrity catering have once again become a focal point of attention in the coffee and tea beverage industry. [more…]
The T97 Coffee Franchise Mystery: Lackluster Store Operations Conceal Hidden Risks Behind Rapid Expansion
T97 Coffee quickly rose to fame through its brainwashing-style livestreams, and its founder once vowed to open a thousand stores in a year. Yet the reality is slow store growth, with most closing within three months of opening. Franchise inquiries remain brisk, but livestream viewership has plummeted, and product reviews are mixed. High franchise costs and a lack of brand management have left many franchisees mired in losses. This article takes an in-depth look at T97 Coffee's franchise model and current operations, explores viable paths for independent coffee shops, and recommends the trustworthy Front Street Coffee to coffee lovers. [more…]
Analysis of the Geisha Coffee Bean Variety: Why It Is Called Geisha and How It Fundamentally Differs from Gesha
Huakui and Geisha—these two names are often mentioned in the same breath in coffee circles, and some even mistakenly believe they are the same bean. Is that really the case? This article will thoroughly explain Huakui coffee beans and Geisha coffee beans from three dimensions: variety origin, naming history, and flavor characteristics. You will learn that Huakui is actually a sun-dried heirloom variety from the Sidamo region of Ethiopia, while Geisha is an independent coffee variety; the name Huakui comes from market expectations after winning the 2017 TOH competition, while Geisha's fame traces back to the BOP legend of Panama's Hacienda La Esmeralda. Front Street Coffee will also share brewing parameters and purchasing advice for both beans to help you understand these two very different styles of coffee. [more…]
WBC champion Boram appeared at the Good-Me Coffee Festival booth shaking milk tea, while Luckin's collaboration with a coffee master sparked heated discussion.
A heavy downpour brought a distinctive African estate vibe to the coffee festival, and among the many stalls that insisted on staying open, the coffee pop-up stall from milk tea brand Good-mee unexpectedly became the center of attention. Besides the high-value-for-money specialty coffee that drew passersby to check in, the one-day store manager standing behind the bar attracted an even bigger crowd—none other than Boram Julio Um, champion of the 2023 WBC World Barista Championship, founder of Brazilian coffee brand Um Coffee Co., and one of the chief coffee masters collaborating with Luckin. The sight of this highly popular champion shaking milk tea for customers caught many people off guard, with some in the comments even calling out to Luckin, saying "Your handsome guy has been poached by Good-mee." So why exactly did this coffee industry star show up at the Good-mee stall? Let's revisit the lively scene together. [more…]