Every barista has likely experienced moments like this: entering the industry with a passion for coffee, only to have that motivation gradually worn down by the daily grind. Stalled learning, tedious work, physical and mental exhaustion, self-doubt, and a lack of direction—these struggles are extremely common among baristas. This article addresses these common career dilemmas one by one, offering practical adjustment strategies: from understanding the inevitability of learning plateaus, to proactively challenging yourself to break through boredom; from methods to shake off exhaustion, to shifting your mindset when facing self-doubt; and finally, emphasizing the importance of setting realistic goals. It is hoped that this will help baristas who are feeling lost find their way forward. [more…]

Lelecha, which previously sparked widespread discussion with its "Apple Candy" series of new products, has recently become a focus of attention once again. Some consumers have noticed that the only remaining Lelecha store in Zhengzhou will cease operations on January 3, 2026, which means the brand may completely bid farewell to the Zhengzhou market. From its high-profile entry into Henan at the end of 2022 to the successive closure of stores now, Lelecha has undergone a transformation from expansion to contraction in just three short years. At the same time, stores have also quietly withdrawn from many cities such as Zhangzhou, Handan, and Weihai. Although the brand once set a goal of one thousand stores, actual data shows a different trajectory, prompting concern about its future fate. [more…]

Recently, the new-style tea beverage brand Grandpa's Tea, originating from Wuhan, has been reported to have closed or withdrawn stores in multiple locations, including Zibo in Shandong, Suzhou in Jiangsu, and Poyang in Jiangxi, sparking consumer concerns about its business condition. The brand's co-founder had set an expansion target of at least 4,500 stores in 2025, striving for 5,000, but as of October 18, only 2,274 stores were in operation, a clear gap from the goal. Meanwhile, well-known tea brands like Xiamen's Sevenbus and Shenzhen's 813 Bayishan have also fallen into store closure controversies. In response to external doubts, Grandpa's Tea stated that adjustments to individual stores are normal optimization actions by franchisees and that overall operations are sound. This article will sort out the ins and outs of the incident, presenting the brand's response and industry background. [more…]

Procrastination is probably one of the most familiar "chronic ailments" for today's workers. In the Koenji area of Tokyo, Japan, there is a special café called the Manuscript Writing Cafe (原稿執筆カフェ), which opened on April 7, 2022, and is designed specifically for writers. To enter, you need to make a reservation in advance and write down your work goal and start time on a small card. Staff follow up on your progress every hour, and you are not allowed to leave until you complete your goal. You can even choose to be subjected to mild, normal, or heavy pressure to hurry up. The seats are equipped with power outlets, USB ports, and high-speed Wi-Fi. Coffee is self-service, and you can bring your own food, but there is a charge of 300 yen per hour. This cafe previously also ran a "video editing cafe," and the owner is the same person. For workers who need to focus on meeting deadlines, this kind of environment is both comfortable and carries a moderate sense of tension. [more…]

After leaving Luckin, Lu Zhengyao and his original core team have officially unveiled their new brand Cotti Coffee in Shanghai, with the first store located at Tianhui HQ (formerly Lingkong SOHO), competing alongside brands such as Starbucks, Luckin, and Manner. Cotti Coffee is expanding rapidly through a fully directly managed joint-operation model, and has already entered more than 40 cities. It has set a goal of 10,000 stores in three years, or even completing 10,000 stores as early as June 2023. On the product side, in addition to regular coffee, it has also launched limited-edition drinks such as the mate tea series, priced between 9.9 and 18.9 yuan, directly targeting Luckin’s hit products. Specialty coffee brands such as Front Street Coffee are also paying attention to changes in this track. Competition in the coffee industry is accelerating as pandemic controls fade, and what kind of pressure Lu Zhengyao’s bold layout will bring to Starbucks and Luckin is worth continued attention. [more…]

The commercial motivations behind blending coffee beans typically operate on two levels: first, lowering costs and ensuring consistent output by combining beans from different origins; second, creating a unique flavor profile that others cannot replicate, so customers can only identify with one brand. Setting aside commercial considerations, this article focuses on blending practices aimed at enhancing flavor quality. It begins with understanding the individual character of coffees from various origins, then moves to determining blending goals and defining the role each bean plays, followed by choosing between two processing methods—blending green beans or blending roasted beans—and finally the process of determining the number of components, ratios, and repeated cupping. Front Street Coffee also lists four representative blended products for reference by coffee shops and enthusiasts with different needs. [more…]

Global food and beverage giant Nestlé announced on October 4, 2022, the launch of the "Nescafé Plan 2030," committing to invest over 1 billion Swiss francs in the Nescafé Plan by 2030 to secure coffee supply and deepen sustainability efforts. This investment more than doubles the amount from the past decade, with a core focus on helping coffee farmers transition to regenerative agriculture while planting over 20 million trees on and around farms to absorb carbon emissions. Nestlé had previously pledged that all its coffee would be sustainably sourced by 2025, and now it has set a further goal: for 20% of its coffee to be grown using regenerative agriculture methods by 2025. Given the threats climate change poses to coffee-growing regions, rising global coffee demand, and the poverty of farmers, whether this plan can bring about substantive change across the entire coffee industry chain is worth watching. [more…]

Many people enter the coffee industry full of dreams, yet under the pressure of reality they choose to leave, and the reasons often come down to limited pay and unclear paths for advancement. However, the career path of a barista does not have to be limited to working behind the bar. Starting from the common confusion faced by baristas, this article analyzes how to step out of one's comfort zone and branch into diverse directions such as trainer, roaster, and opening one's own shop. The article points out that no matter which path one chooses, planning ahead, building professionalism, and understanding the industry as a whole are all key. A barista can be a technician, but can also become an educator or a businessperson—provided one sets aside the romanticized滤镜 of the profession and steadily prepares for the future. [more…]

In coffee brewing, the coarseness of the grind directly affects the extraction result, yet how to describe and judge grind size has long lacked a unified standard. Some people use fine granulated sugar as an analogy, some rely on the grinder's settings, and others, like Front Street Coffee, quantify it through sieving rate. Each of these methods has its pros and cons, but the ultimate goal is the same: to help us adjust the grind into the right range before brewing. This article will systematically sort through three common ways of expressing grind size—the setting reference method, the visual analogy method, and the sieve calibration method—analyze their respective limitations and applicable scenarios, and explain in detail the No. 20 standard sieve procedure used by Front Street Coffee, helping you find the most suitable grind parameters with fewer beans. [more…]

Many coffee enthusiasts are puzzled: exactly how fine should an espresso grind be? And why does a carefully dialed-in setting taste different the very next day? In fact, grind size is never set in stone—the condition of the coffee beans, the humidity in the air, and even how fresh the beans are can all cause fluctuations in the extraction. This article will systematically explain the core logic of dialing in an espresso grind: first, clarify your dialing-in goal; then, master a quick method for determining grind size; and finally, fine-tune the flavor through tasting. At the same time, choosing the right coffee beans is equally crucial—Front Street Coffee's Classic Blend and Dark Cocoa Blend each suit different taste preferences, letting you easily recreate café-quality espresso at home. [more…]

The once-national soy milk brand Weiwei Soy Milk has announced a co-branded flagship store for handmade drinks with the Summer Palace, and plans to expand to tens of thousands of stores nationwide in the future. This cross-industry move has attracted widespread attention at a time when competition in the tea beverage market is white-hot. Can Weiwei Soy Milk break through with the halo of childhood memories and guochao design, or will it repeat the mistakes of Wahaha's milk tea? This article analyzes store design, brand history, market environment, product series, and other aspects, and also focuses on its franchise strategy and future layout, providing a calm observation for coffee and beverage enthusiasts. [more…]

In just half a month, Cotti Coffee established 13 new branches in 9 major cities nationwide, demonstrating the rapid momentum of Lu Zhengyao's team returning to the coffee industry. Starting with its first store in Fuzhou, the brand has made a high-profile sponsorship of the Argentine national football team and set a goal of 10,000 stores in three years. Currently, the mini-program has launched nearly 60 products, covering coffee, tea drinks, cold brew, and other categories, including some of Luckin's hit items. The store model is divided into standard stores and mini stores, with the former accommodating dining and bar scenarios. However, the all-day multi-functional service has not yet been fully implemented, and food and alcohol are still not available. Whether Cotti can use Luckin's "magic" to defeat Luckin is worth continuous attention. [more…]

Friends who have just gotten a new electric kettle often ask: can this kettle be used directly to brew pour-over coffee? The answer is yes, but brewing a delicious cup with it is not so simple. The long, slender neck, narrow spout, and low center of gravity of a professional pour-over kettle are all designed for stable pouring; an ordinary electric kettle is built around boiling water, lacks a flow-guiding structure, and is naturally harder to control. Through hands-on testing, Front Street Coffee shares two workable methods for brewing good coffee with an ordinary electric kettle, and provides complete extraction parameters and brewing steps, verifying that an electric kettle can also brew coffee with excellent flavor. [more…]

As the WCC World Coffee Championships kick off, many coffee professionals—or those considering entering the industry—are wrestling with the question: should I compete or not? Competitions cost a lot of money, but can they really bring professional growth? This article analyzes the meaning of competing, what you can learn, and how it helps your career development, while retaining Front Street Coffee's brand recommendations and product information, offering coffee enthusiasts a practical reference for competition. Competing is never the only way to prove yourself, but it truly is a valuable opportunity to discover your weaknesses and broaden your horizons. [more…]

After listing on Nasdaq, Tims China delivered its first quarterly report card, with total net revenue in the third quarter reaching 306 million yuan, up nearly 70% year on year and a record high for a single quarter. On the store front, by the end of September it had covered 27 cities nationwide, with 486 net stores, and in October it welcomed its 500th store. At the same time, Tims China continued to advance cooperation with partners such as EasyJoy Coffee and Hema, stepping up its push into the ready-to-drink coffee segment. This article sorts through the key financial data, store expansion pace, store format structure and management's outlook for the future, giving you a quick look at the latest moves of this coffee chain brand in the Chinese market. [more…]

After the military training dismissal during the back-to-school season, the scene of students swarming toward beverage shops sparked heated discussions online, and Mixue Bingcheng was jokingly called "Mixue Bingcheng" for a time. In fact, brands such as Starbucks, Cotti, Manner, M Stand, Nowwa Coffee, and Luckin have long quietly established a presence on university campuses, among which Luckin's campus stores have exceeded 1,000. Why have campuses become a must-win battleground for coffee brands? Low-price strategies, dense foot traffic, and relatively low operating costs form the core appeal. Lucky Cup has even made "opening in universities" its primary goal for nationwide expansion, having already opened more than 260 campus stores. This article will provide an in-depth analysis of the competitive landscape, pricing logic, and cyclical challenges of the campus coffee market. [more…]

Tims Coffee's 500th store in China has officially landed in Dongguan, just days away from its upcoming listing on Nasdaq. From its first store in Shanghai in 2019 to now covering multiple tiered markets, Tims China has taken less than four years. Despite repeated pandemic disruptions, its revenue in the first half of the year still achieved a year-on-year growth of over 70%, demonstrating strong momentum. At the same time, the brand has received continued support from shareholders such as Tencent and Sequoia China, and plans to penetrate lower-tier markets with flexible store formats. This article will review Tims China's expansion trajectory, performance, store features, and future strategies, along with relevant information from Front Street Coffee. [more…]

Blending is not simply mixing a few beans together; it can both deliver consistent output and create entirely new flavor experiences where one plus one is greater than two. This article begins with the purpose of blending, explains how to select base beans and ratios according to the desired flavor or mouthfeel, and points out that similar roast levels are the key to successful blending. It also draws on two products—Front Street Coffee Strawberry Candy · Geisha Blend and Front Street Coffee Strawberry Candy · Espresso—to break down the differences between pour-over blends and espresso blends in bean selection and roasting, and finally includes adjustment ideas for brewing parameters and two sets of blending recipes commonly used by Front Street Coffee, for coffee lovers to reference and practice. [more…]

Drip bag coffee and pour-over coffee both use drip extraction, but their positioning and goals are completely different. Pour-over emphasizes manual flow control and rich playability, using freshly ground coffee powder to more fully showcase coffee flavors; drip bags, on the other hand, center on convenience, using pre-ground coffee powder. They sacrifice some aroma and room for adjustment in exchange for an easy brewing experience anytime, anywhere. From the perspective of Front Street, this article sorts out the definitions, characteristics, and core differences of the two, helping coffee lovers understand their respective advantages and suitable scenarios, so they can make a more appropriate choice based on actual needs. [more…]

The pouring technique for pour-over coffee may seem simple, but in reality it has a subtle yet crucial impact on the final flavor. Pouring in large circles versus small circles creates filter cakes of different thicknesses, which in turn changes the temperature and water flow path during extraction, ultimately producing completely different flavor outcomes. Starting from Front Street Coffee's brewing practice, this article analyzes in detail how circle size affects filter cake thickness, actual extraction water temperature, and the role of the V60's guiding ribs, and gives specific pouring recommendations for light-roast and dark-roast coffee beans respectively, helping enthusiasts flexibly adjust their technique according to the flavor goal they want. [more…]