Luckin Coffee's co-branding campaign with the Lunar New Year film "Creation of the Gods II" has officially launched, with the simultaneous release of a pistachio latte and movie-themed merchandise. However, the first batch of consumers who tried the new product gave polarized reviews of its taste, with many reporting a noticeable greasiness and the inability to substitute oat milk with regular milk. Even more surprising to merchandise collectors was that the co-branded limited-edition cup sleeves were urgently recalled by headquarters due to a printing error, and themed cup sleeves would no longer be offered during the campaign. Meanwhile, misprinted cup sleeves have appeared for sale at high prices on second-hand platforms, sparking considerable skepticism. This article will sort through the sequence of events and the reactions from all sides. [more…]

Luckin Coffee has been making frequent moves this week, first collaborating with the top-tier IP Loopy, and then successively announcing celebrity endorsement partnerships with figures like Tan Jianci and Liu Yifei, keeping its popularity steadily climbing. However, what truly set social platforms abuzz was a wave of "secondary creation" spontaneously sparked by music fans—some netizens took the Loopy limited-edition hot drink cups launched last week and used markers to draw slanted bangs or blunt bangs on the little beaver, which unexpectedly made it look like David Tao and JJ Lin, quickly prompting a large number of fans to follow suit and show off their own "limited-edition collaboration cups." This mix-up not only had fans having a great time but also unexpectedly boosted sales of the limited-edition cups at Luckin stores. This article takes you through this amusing event, from misunderstanding to carnival, to see how fans used a single pen to turn coffee cups into "Mandopop collaboration editions." [more…]

The 2023 World Latte Art Championship (WLAC) concluded successfully in Taiwan, China, with Chinese competitor Liang Fan taking the championship in one fell swoop, becoming the first Chinese world champion in the history of the event. Lu Daoqiang and Lin Shaoxing won second and third places respectively, marking the first time Chinese competitors have swept the top three. Liang Fan integrated mathematical Boolean operations and photographic composition into his latte art creations, conquering the judges with three works featuring a rooster, a dinosaur, and a kangaroo. This article takes you through a review of this peak showdown, letting you feel the rise of China's latte art power, and includes an appreciation of the champion's daily works along with Front Street brand recommendations. [more…]

Heytea recently officially announced the launch of its first "A-Xi Full-Body Portrait Collection Contest," inviting fans to participate by drawing the Heytea logo—the full-body portrait of A-Xi—with the top prize worth over 9,999 yuan. The submission period ended on October 15, and thousands of entries have been received across various platforms. The total views of related topics on Weibo and Xiaohongshu have exceeded 10 million, and the grand prize will be announced on October 31. Interestingly, on the eve of the event's launch, the Heytea logo quietly went "bald"—the black hair was removed, and the fingers holding the cup disappeared, sparking a frenzy of complaints from netizens. This article reviews the iterative journey of the Heytea logo from its founding to the present, including last year's viral full-body portrait creations by netizens and the April cross-border collaboration with Hiroshi Fujiwara that saw the logo struck by lightning into an afro, analyzing how the brand interacts with consumers through its logo to accumulate brand equity. For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Recently, an illustrator publicly accused the new Chinese-style coffee brand Jueke Coffee of unauthorized use of their artwork, involving three illustrations including "Watermelon and Lotus," and plans to file a lawsuit. Jueke Coffee responded that the packaging design is original, there is no infringement, and refused to apologize or pay compensation. Both sides hold their own views, and the incident has sparked widespread attention. This article reviews the course of the incident, the positions of both parties, and netizen reactions, and includes relevant recommendations from Front Street Coffee. [more…]

Starbucks recently announced that it will launch the Olive Oil series in selected stores nationwide, including two olive oil coffee beverages. This series is actually Oleato, which was introduced to China a year late—a "groundbreaking" creation once strongly promoted by former Starbucks CEO Howard Schultz. From Dongpo pork latte to olive oil coffee, Starbucks has launched frequent new products this year but has also sparked continuous controversy. Some people have placed olive oil coffee on the "dark coffee" list, while others have been conquered by its peculiar taste, and even more consumers have become fans due to its laxative effect. This discussion about coffee innovation reflects the various dilemmas Starbucks faces in product development and localization strategies. [more…]

Luckin Coffee's co-branding collaboration with the mythological film "Creation of the Gods II: Demon Force" had not yet officially launched when it drew widespread attention due to a typo on the cup sleeves. The cup sleeves, which should have borne the two characters "西岐" (Xiqi), were mistakenly printed with "西崎" (Xiqi). This error quickly fermented on social media. Netizens flooded online channels to call on Luckin Coffee officials, hoping for a swift recall and reprint. However, given the approaching Spring Festival, factory and logistics shutdowns for the holiday, and the film's release schedule, a reprint was nearly impossible. Ultimately, based on new merchandise photos shared by employees, Luckin appeared to have chosen to let the mistake stand and continued to roll out this batch of misspelled cup sleeves. This article will walk you through the entire sequence of events and also look at how brands like Front Street Coffee have performed with their co-branded merchandise. [more…]

After finishing a cup of Luckin Coffee, the taste may soon be forgotten, but the paper bag is often kept. In recent years, Luckin has continued to attract consumer attention through its packaging design. From co-branded editions to seasonal limited editions, from coffee-region themes to holiday specials, materials such as paper bags and cup sleeves not only serve a containing function but have also become carriers that consumers spontaneously collect, repurpose, and share. This article analyzes how Luckin uses a single piece of paper to achieve deep interaction between the brand and consumers from the perspectives of design strategy, environmental philosophy, and social communication, and explores brand development ideas that independent coffee shops can learn from. [more…]

Luckin Coffee has always been quick to roll out new products, and many fans keep a close eye on the "Luckin new releases" tag to get first-hand news. However, recently some netizens noticed under that tag a drink called "Luckin Pistachio Coconut Water," which looked fresh and tempting, yet was nowhere to be found on the store menu. It turned out that this drink was actually a homemade concoction whipped up by Luckin employees themselves, but it had been posted on social media under the "Luckin new releases" tag. Similar situations have occurred repeatedly, often racking up thousands of likes, with fans eagerly asking in the comments how to buy it—only to find that none of them could actually purchase it in stores or on the ordering platform. Consumers, full of anticipation, go to the store only to have cold water thrown on their hopes, and dissatisfaction follows. At the same time, employees also face the risk of violating rules; under strict production regulations and monitoring inspections, making private drinks could land both themselves and their stores in trouble. [more…]

The turnover of hit products in the coffee industry never stops. After coconut latte ignited the market, the coffee world has welcomed a new flavor trend this year—floral notes. Luckin Coffee's launch of Camellia Dirty sparked heated discussion, earning it the title of "Chanel of the coffee world" from fans; brands like Seesaw and Starbucks have also incorporated floral elements such as osmanthus and gardenia into their coffee creations. Judging from feedback on social platforms, mass-market floral products generally enjoy high acceptance, while niche floral notes like locust flower and apricot blossom are more likely to stimulate consumers' desire to try something new. Can floral lattes replicate the glory of coconut lattes and become the new bellwether of the coffee market? [more…]

Korean singer Lee Hyori and her husband Lee Sang-soon opened a café on Jeju Island, and within just three days of opening, it sparked discontent among nearby café owners as fans queued for hundreds of meters and products sold out in 12 minutes. Former ruling party lawmaker Jeon Yeo-ok publicly criticized their star effect for squeezing the survival space of local cafés. Lee Sang-soon later responded that opening the shop was purely a personal decision, and that they would switch to a reservation system and step back into a behind-the-scenes role. The incident reflects the double-edged effects of celebrity side businesses in the coffee industry: they can boost the surrounding commercial area, but may also struggle to last due to excessive enthusiasm and a gap in quality. This article sorts out the whole course of the incident and explores the operational dilemmas and possible paths forward for celebrity coffee shops. [more…]

When coffee packaging bags meet infinitely creative netizens, what kind of sparks will fly? Luckin Coffee's paper bags have recently become a new favorite among DIY enthusiasts, from simple doodles and handwriting practice to complex mini store models, all kinds of transformed works are emerging one after another. This craze has not only turned ordinary paper bags into personalized collectibles, but also attracted more than 2 million netizens to participate in the interaction, and even the official account couldn't help but like and repost. This article will take you through this creative feast triggered by paper bags, to see how consumers use their own hands to give brand packaging a second life, and what kind of marketing inspiration this spontaneous spread brings to the brand. [more…]

Recently, Luckin Coffee's co-branding campaign with *JoJo's Bizarre Adventure: Stone Ocean* sparked widespread discussion among netizens, especially JoJo fans, before its official launch due to an internal "spoiler" of the packaging design. The collaboration, which had been highly anticipated, left some netizens disappointed because the design style fell short of fans' expectations. However, some netizens found the design acceptable and spontaneously created their own fan art, showcasing more popular DIY versions. This article will provide a detailed recap of the incident and present the diverse reactions and creative designs from netizens. [more…]

Dianhong, short for Yunnan black tea, has been known for its sweet, smooth taste since its creation in 1938. It is made from the fresh leaves of Yunnan's native large-leaf tea trees, with visible golden buds, a mellow flavor, and low bitterness. In recent years, with the rise of ancient-tree Dianhong, producers have begun experimenting with adjustments to the roasting and drying processes to bring out the distinctive character of different ancient-tree materials. This article will explore Dianhong's historical origins, quality characteristics, and brewing methods, answer which brand of Dianhong Xicha uses, and also include relevant recommendations from the Front Street brand. [more…]

Luckin Coffee's Raw Cheese Latte, launched in collaboration with JoJo's Bizarre Adventure: Stone Ocean, broke new product first-sale records the moment it hit the market, selling 1.31 million cups in a single day, surpassing 6.59 million cups in total sales within 7 days, and dominating discussions across major social platforms. This coffee, marketed for its cheesy aroma, stands clearly apart from the Raw Coconut Latte and Thick Milk Latte, and has also sparked both celebration and controversy among JoJo fans. From product development to IP selection and the pacing of its marketing rollout, Luckin's collaboration can be considered a textbook example of creating a hit. This article will offer a comprehensive analysis of why this Raw Cheese Latte went viral, from the perspectives of sales data, flavor innovation, fan feedback, and ACG marketing trends. [more…]

Cafes and literary creation have always been closely linked—J.K. Rowling writing Harry Potter in Edinburgh's Elephant House is a classic example. Now, the People's Literature Publishing House has also announced plans to open a literary-themed cafe at No. 166 Chaonei, a cultural landmark. Though the space is small, the aim is to create a literary haunt for humanities readers. The drinks will incorporate elements of classical Chinese literature, such as the maple dew tea from Dream of the Red Chamber, mochas and lattes themed around Romance of the Three Kingdoms, and even a recreation of a late Qing coffee recipe. The shop's name is currently being solicited from readers, with an annual unlimited-drink membership card as a reward. Whether this cafe can preserve its literary core amid the influencer wave is worth watching. [more…]

Co-branding between chain brands has long become commonplace, yet Luckin Coffee's frequent moves in co-branded marketing still turn heads. From cross-industry collaborations to routine co-branding, Luckin has consistently demonstrated keen market instincts and creative capabilities. On January 22, Luckin joined hands with artist Han Meilin for a second time to launch Year of the Dragon limited-edition co-branded merchandise, with paper bags and cup sleeves rolling out nationwide. Subsequently, Luckin officially launched the call "Every generation has its own merch makeover frenzy" on Xiaohongshu, sparking a creative carnival among Luckin's craftspeople. From pen holders and picture frames to oracle bone script mahjong and Chinese-style oil-paper umbrellas, netizens transformed free merchandise into works of art brimming with ingenuity. This article will take you through the highlights of this zero-cost DIY merch craze, letting you feel the creative vitality that comes from brand-consumer interaction. [more…]

Manner Coffee has continuously gained a following in the coffee community thanks to its reputation for being tasty, affordable, and highly cost-effective. Recently, baristas' fancy latte art skills have sparked heated discussions online. From basic hearts and tulips to animals like rabbits, squirrels, and unicorns, customers' custom requests are being fulfilled one by one, and some even bring their own bowls to "make" coffee and request latte art. This model, combining approachable prices with specialty quality, along with baristas' considerate and adorable service, has quickly made Manner popular among young consumers and white-collar workers. This article takes you to appreciate those highly recognizable exclusive latte art creations and explains how Manner influences the domestic coffee market with its "affordable specialty" philosophy. [more…]

Starbucks hosted a high-profile exclusive dinner at its Shanghai Roastery, with founder Schultz personally taking the stage to promote the Oleato olive oil coffee series. However, this lavish promotional push failed to generate the expected splash among consumers. Meanwhile, Luckin's newly launched Huangshan Maofeng Latte also suffered a reputational flop. Behind the密集 new product launches from chain coffee brands, is it a lack of innovation or consumer fatigue? This article will take an in-depth look at the recent market performance of new coffee products and explore how brands can find the right R&D direction amid fierce competition. [more…]

Luckin Coffee has recently quietly launched a probiotic Americano in the Shanghai area, combining plant-based probiotics with coffee, touting a refreshing and palate-cleansing experience. This region-exclusive iced drink has attracted attention as soon as it was discovered—some find the sweet-and-sour taste unique, while others feel the coffee aroma is lacking. Some netizens even noticed the dual effect of probiotics and caffeine in promoting intestinal motility, jokingly calling it a new-generation "smooth-movement wonder." The effects of the new product vary from person to person—some who tried it reported immediate results, while others said they felt nothing at all. Consumers in other regions are hoping for a nationwide rollout. [more…]