How did Luckin Coffee cups become fan-made collaborations?
Luckin Coffee's Loopy limited-edition hot drink cups got a second life when fans drew bangs on the little beaver with markers. The doodles looked enough like David Tao and JJ Lin that other users copied them, posting their own versions and calling them Mandopop collaboration cups.
The trend ran alongside Luckin's week of marketing moves, including a Loopy tie-in and endorsements with Tan Jianci and Liu Yifei, who was named global spokesperson and chief tea recommendation officer. Store staff reported that the fan remix wave lifted sales of the limited cups.
This week, Luckin Coffee has been making frequent moves, first collaborating with top-tier IP Loopy, and then successively announcing celebrity endorsement partnerships with Tan Jianci, Liu Yifei, and others, with its popularity continuing to rise. However, what truly set social platforms abuzz was a wave of "secondary creation" spontaneously sparked by fans—some netizens drew slanted bangs or straight bangs on the little beaver with a marker on the Loopy limited-edition hot drink cup launched last week, which unexpectedly "resembled" David Tao and JJ Lin, immediately prompting a large number of fans to follow suit and imitate, posting their own "limited-edition collaboration cups." This mix-up not only had fans enjoying themselves immensely but also unexpectedly boosted sales of the limited-edition cups at Luckin stores. This article takes you through this amusing event from misunderstanding to frenzy, to see how fans used a single pen to turn coffee cups into "Mandopop collaboration editions."
▲ Click to follow | Daily specialty coffee culture magazine Coffee Works "JJ Lin and Luckin have collaborated?" "JM has their own Luckin limited collaboration!" "Bought the David Tao Blue Album limited edition coffee" "Luckin X David Tao—bought 4 cups and finally got this cup" This week, Luckin Coffee's presence has been especially strong. First, it teamed up with "top-tier female star" Loopy for a collaboration, then invited artist Tan Jianci to endorse an online product, and afterward officially announced Liu Yifei as the brand's global spokesperson and chief tea recommendation officer. A series of密集 marketing moves drew a large number of fans flocking in, and store sales climbed steadily under the boost of the celebrity effect.
Recently, some netizens posted that Luckin seemed to be entering the Mandopop scene and would launch collaboration partnerships with the two singers David Tao and JJ Lin. Once the news spread, it immediately sparked heated discussion among fan groups. However, when everyone saw the "collaboration photos" of the two male singers with Luckin posted by netizens, fans instantly burst out laughing, exclaiming, "You can't say it's completely unrelated—it's practically identical!"
It turns out that the Luckin "limited collaboration cups" with David Tao and JJ Lin circulating wildly on social platforms were actually the Loopy limited-edition hot drink cups launched this week. After getting their drinks, some netizens let their imaginations run wild, picked up markers, and drew a patch of black shadow on the pink little beaver's forehead, which unexpectedly "resembled" the two male singers David Tao and JJ Lin.
Some loyal fans not only drew David Tao's signature slanted bangs on the cute Loopy, but also replicated the cover look from one of his early albums by adding a red rose near the mouth, thus obtaining a cup of "David Tao Beautiful limited blue album" coffee.
Luckin's Qixi limited-edition cup sleeves also became a key target for fans to modify. They drew black slanted bangs on one Loopy in the picture and drew their own hairstyle on the other, thus having an exclusive "Today You're Marrying Me" limited edition. Some also drew JJ Lin's straight bangs on one of the little beavers, allowing the two male singers they liked to appear together on Luckin merchandise.
Interestingly, when Luckin staff saw a customer's order note saying "want the David Tao cup," they thought it was another leak of some news and even planned to call the customer to explain that the campaign had not yet been updated. It was only after seeing on social platforms that every David Tao fan had one of these "limited-edition" paper cups that they realized this "collaboration" was not that "collaboration," and it was a false alarm.
However, thanks to this fan-made "collaboration event" for their own amusement, sales of this campaign's limited-edition cup unexpectedly rose quite a bit. Some netizens said that in order to get the same "Mandopop male singer Loopy version paper cup," they visited several stores before finally buying one. In addition, cup sleeves, stickers, and other merchandise also became items fans rushed to collect, and after receiving them, everyone couldn't resist drawing the classic bangs on the little beaver.
Some fans who think on behalf of their idols suggested that although this was just everyone's secondary creation, seeing that David Tao and JJ Lin had already "collaborated" with Luckin and successfully boosted sales, it would be better to settle advertising fees with the two male singers and take the opportunity to turn the fake collaboration into real promotion. Image source: Xiaohongshu Disclaimer: Some images in this article are from the internet. For some content on the website, such as images, we will respect the original copyright and indicate the source. However, due to the large quantity, some images and texts may not have been credited in time. Please forgive us. If the original author has any disputes, they can contact the website for handling. Once verified, we will correct it immediately. Compiled and edited by "Coffee Works." Please indicate the source when reprinting. If there is infringement, please inform us for deletion. Thank you~!
The above content is compiled by CoffeeHunters, a coffee news website.
