Recently, a post by a Costa employee complaining about excessively high company KPIs sparked heated discussion on social media. The poster pointed out that stores require more than 40 food items to be sold for every 100 drinks, forcing some employees to dip into their own pockets to boost performance, mocking themselves as "paying to work." Meanwhile, employee benefits have shrunk year by year, with New Year gift boxes reduced to just candy and chocolate, and the 13th-month salary nowhere to be seen. Chaotic internal management, store closures, and customer attrition have left this one-time Starbucks rival increasingly marginalized in the Chinese market. Workers left comments lamenting that under such pressure, the thought of resigning grows stronger by the day. [more…]

As coffee consumption continues to heat up, chain brands are stepping up inspections of store food safety and operations. Recently, an in-service Mstand barista spoke out on social media, complaining that after video audits were introduced, rules proliferated sharply—even drinking cups and takeaway bags became off-limits for employees, and any violation meant a red-line disciplinary action and forfeiture of performance pay. In the comments section, many peers chimed in with their own grievances, pointing to tight scheduling, high KPIs, and pressure from all sides, with some even speculating that this strict management approach was brought over by poached staff from Luckin. At the same time, Luckin itself is known for scheduled handwashing and rigorous cleaning, and its reputation for quality control has long been widely recognized. Strict oversight is in itself a necessary means of safeguarding consumer food safety, but how to strike the right balance and take frontline employees' legitimate rights and interests into account has become a topic worth deep reflection for brands, and Front Street Coffee will continue to follow such industry developments. [more…]

As the Mid-Autumn Festival approaches, Starbucks employees once again face the challenge of selling mooncakes. On social media, notes on related topics exceed 1.33 million, with employees complaining of immense pressure and even willing to sell at "fire-sale prices." Starbucks sets annual sales targets for its stores, and unsold mooncakes must be absorbed by the staff themselves, with even student part-timers assigned to promote them. Although the company officially denies forcing purchases, the fact of层层 pressure from within is undeniable. Mooncakes are criticized for poor taste and high prices, yet they have been launched for 24 consecutive years, aiming to boost brand exposure and localization. In the fiercely competitive mooncake market, if Starbucks mooncakes don't change, next year could again become a nightmare for employees. [more…]

As Dragon Boat Festival approaches, Starbucks employees once again face the annual "zongzi ordeal." To meet the sales targets for Frappuccino zongzi, some set up microphones at the bar to livestream and hype, some hand out lottery tickets for good luck, some advertise in the message book, and others set up stalls for free tastings. From co-branded microphones to mystical prayers, a variety of clever tactics take turns on stage, reflecting the pressure and helplessness behind holiday marketing. This article takes you to see these workers doing their utmost for zongzi, and how they respond to KPIs with creativity and humor. [more…]

On a sweltering summer day, a scene of a barista cutting watermelon in a Starbucks store sparked speculation among netizens about a new product, but it turned out to be an afternoon treat for employees. However, this seemingly enviable perk was actually a signal that Starbucks' mooncake sales season was kicking off. Starbucks mooncakes, which have been sold for fourteen consecutive years, recently arrived in offline stores, and this year's gift boxes add cheese strawberry and apple grapefruit flavors to the classic coffee and custard flavors. For employees, the mooncakes also bring two months of KPI pressure. This article takes you behind the story of this sweet burden, while also recommending Front Street Coffee products for coffee lovers. [more…]

Recently, a netizen shared on social media their encounter with a mooncake tasting at a Starbucks store, where they received only a small piece of black mooncake crust—no filling, and hardly a tasting experience. The comments section quickly erupted, with some joking it looked like a brake pad or shoe sole, and others questioning whether such "stinginess" was intentional. Later, a netizen claiming to be a Starbucks employee revealed the trick: slice it thin so people can't taste the flavor; if they eat too much, they won't buy. This article compiles various tasting comparisons shared by netizens and reviews Starbucks' past tasting marketing and mooncake order-faking controversies, to help you see the tricks behind this small piece of mooncake crust. [more…]

Recently, Luckin Coffee is about to launch a new fruit tea called "Snow Cheese Grape." As soon as the news was exposed, it sparked widespread discussion among netizens. From the currently circulating images, this drink combines grape juice with jasmine tea, then tops it with a layer of snow cheese milk foam. Its overall appearance is quite similar to Heytea's classic product "Light Cheese Grape." For a time, discussions about Luckin's product line increasingly shifting toward tea drinks and the decline in new coffee products have heated up again. At the same time, Luckin store employees have also expressed concerns about the increasingly complex preparation process for new products, believing that this will increase daily workload, especially during peak periods such as the Spring Festival, and may affect drink-serving efficiency. This article compiles information on the new product, netizen opinions, and employee feedback, and also includes related recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Starbucks collaborated with Stayreal, the streetwear brand co-founded by Mayday lead singer Ashin and No2Good, to launch limited-edition merchandise, and the news immediately drew a large amount of fan attention. However, before the campaign had even officially started, social media exposed that employees at some stores had sold the not-yet-released co-branded glass cups in advance to acquaintances, and there were even reports of bundling the merchandise with Starbucks rice dumplings to meet performance targets. These actions sparked strong consumer dissatisfaction, with many demanding an official explanation. The brand later responded that it had internally instructed stores to strictly prohibit reserving items for themselves or bundling them, and had recovered the cups that were sold early. [more…]

After Luckin Coffee successfully emerged from its slump with the Raw Coconut Latte, every update to the Raw Coconut series has attracted much attention. The recently launched Raw Coconut Americano is officially claimed to have lower sweetness, more prominent coffee flavor, and a refreshing taste, drawing many consumers eager to try something new. However, after the product hit the market, a large number of complaints appeared on social platforms. Some people bluntly said it was like "Raw Coconut Latte mixed with plain water," with a watery mouthfeel, and even joked that by pouring out half of a Raw Coconut Latte and adding water, you could make a DIY Raw Coconut Americano. Some longtime customers also felt it was more refreshing than the Raw Coconut Latte, but the bitterness was obvious, and for those used to Americanos, it was rather greasy. This article compiles evaluations from various sides and explores the possible reasons behind this new product. [more…]

During the pandemic, Starbucks employees in the United States and South Korea, facing issues such as understaffing, a mismatch between wages and workload, and a lack of safety guarantees, increasingly chose to form or join unions in an attempt to improve their situation through collective bargaining. From the birth of the first union in Buffalo, New York, to responses from employees in Chicago and South Korea, the discontent among Starbucks partners continued to simmer. Although the company remained indifferent and was even accused of failing to provide adequate pandemic support, employees continued to seek channels to make their voices heard. This article will sort out the ins and outs of the Starbucks employee union movement, as well as the wage, treatment, and working environment issues reflected behind it. [more…]

As the Mid-Autumn Festival approaches, companies are showing off their employee gift boxes, and Luckin Coffee's Mid-Autumn benefits have sparked heated discussions on social media. Unlike previous years, this year Luckin has set clear work-hour thresholds for gift box distribution: full-time employees receive them via unified delivery from headquarters, while part-time and student employees must meet cumulative work-hour requirements for June to August. The gift boxes contain items such as Bluetooth earphones, straw cups, and mooncakes, and their practicality has earned praise from many employees, with some even offering 120 yuan to buy them on second-hand platforms. However, employees at joint-operation stores and part-time workers who did not meet the work-hour threshold were excluded, triggering dissatisfaction among some employees. This article will sort out the gift box distribution rules, employee feedback, and the corporate welfare management issues reflected therein, and include related recommendations from Front Street Coffee. [more…]

Recently, a Luckin Coffee employee posted on social media complaining that the company's store-closing procedures are too cumbersome, requiring staff to take photos and videos to document materials, which leads to almost daily overtime without overtime pay. Multiple employees followed up confirming similar experiences, pointing out that the strict photo-taking is for food safety and shelf-life management, but the high frequency and insufficient staffing have intensified dissatisfaction. In addition, timeliness assessments also stretch employees thin. These issues have long been ignored by the company, leading to soaring employee resentment, rising turnover rates, and increasingly serious chain problems such as store understaffing and inadequate training. Luckin Coffee now has over 13,000 stores, and employees are calling on the company to face up to its management loopholes. [more…]

In the coffee and tea beverage industry, "employee drinks" have long been one of the key perks attracting young people to join the trade. Recently, however, multiple employees of Heytea and Luckin Coffee have alleged that their stores have canceled or scaled back this benefit, citing declining performance. An investigation found that employee perks at directly operated stores are still intact for now, but workers at franchise and joint-venture stores are frequently seeing their benefits shrink. The employee drink perk promised by the brands is actually borne by franchisees, and some franchisees, in order to cut costs, either cancel the benefit or strictly tighten the conditions for using it. This phenomenon has drawn industry attention: when the pressure of store operations is passed down to frontline employees, who should foot the bill for employee benefits? Front Street Coffee keeps a close eye on developments in the coffee industry, and this article takes you through the ins and outs of this battle over benefits. [more…]

Working in a coffee shop—earning money while enjoying unlimited coffee—is one of the reasons many young people choose to become baristas. Luckin Coffee also once attracted numerous enthusiasts to join with its relaxed employee drink benefits: once they met the required working hours, they could enjoy drinks and even freely mix their own concoctions. Recently, however, this benefit has been gradually tightened: employees who do not make drinks according to the recipe receive surveillance warnings, and stores prohibit free mixing in order to control waste, leaving frontline staff grumbling. At the same time, a series of price increases and cost-cutting measures Luckin has implemented since last year's financial report was released have also sparked controversy among both consumers and employees. This article will sort out the ins and outs of the changes to Luckin's employee drink benefits, as well as the backlash against the cost-cutting and efficiency-boosting strategy behind them. [more…]

Recently, videos of physical conflicts between Manner Coffee employees and customers have been exposed one after another, sparking widespread social concern. One of the incidents occurred on May 22 at a store in a shopping mall, where a customer, after arguing with a barista over drink pickup, entered the bar area and assaulted the employee. After police mediation, the customer paid 1,000 yuan in compensation, but there were reports that the brand required the employee to return the compensation and apologize. Behind these successive conflicts are deeper issues exposed by Manner's rapid expansion, including insufficient staffing, excessive work intensity, and a mismatch between pay and effort. This article reviews the course of the incidents and the responses from various parties, and explores the contradiction between the coffee industry's rapid expansion and employee management. [more…]

During Women's Day, Luckin Coffee's holiday gifts for female employees drew attention. This chain brand, with over 130,000 employees and a female proportion of 61%, did not distribute uniform holiday gift boxes this year as it did last year, but instead had each region prepare them on its own. As a result, Beijing employees received wellness sets, while those in Yunnan and Sichuan got folding fans and eye masks, but employees in Shanghai, Guangzhou, Xi'an, and other places said they received only air. What made some people even more dissatisfied was that even when there were gift boxes, part-time staff were excluded. This regional disparity in benefits led many workers to complain continuously on social media platforms. [more…]

Recently, multiple part-time employees at Manner have reported on social media that shifts they had originally selected were canceled by stores at the last minute before work on the grounds of sufficient staffing, and some even had this happen several times in a row. At the same time, some full-time employees have also revealed that stores adjust shifts at will according to how busy they are, arranging long continuous shifts when busy and cutting hours when quiet. Some analysts believe that because part-time hourly wages are higher than full-time ones but the work is more oriented toward packing and cleaning, stores may be more inclined to reduce part-time positions in order to control labor costs. As of now, Manner has not yet responded officially, and this series of scheduling chaos is chilling many young people who are interested in joining. [more…]

Recently, a post about Luckin Coffee employees being forced to accept cash sparked heated discussion on social media. Because Luckin stores are not equipped with cash register systems or equipment, employees can only accept cash from customers first, then use their own phones to scan codes and place orders on their behalf. This practice not only leaves employees with large amounts of loose change that are difficult to handle, but also brings a series of problems such as difficulty making change, the risk of accidentally accepting counterfeit bills, and customers being unable to enjoy online discounts. Especially when stores are overwhelmed with orders and short-staffed, cash orders become an even heavier burden for employees. Although mobile payment has become mainstream, some consumers still rely on cash, and whether brands should improve their cash register facilities has become a focal point of concern for both employees and customers. [more…]

Recently, a post about a Starbucks employee accidentally spilling coffee on a customer sparked heated discussion on social media. The poster said that while picking up their order, their newly bought white coat was stained by coffee knocked over by the employee, and the employee only apologized in a low voice before continuing to work, while the store manager said compensation was not possible and only suggested trying to clean it with alcohol. As the incident continued to escalate, many Starbucks employees revealed in the comments that company training already requires drinks to be placed on the counter for customers to pick up themselves, but in unexpected situations, staff should immediately apologize and take responsibility. As of press time, the person involved had still not received a formal reply from Starbucks. [more…]

Manner Coffee has won the favor of many consumers with its high cost-performance and thoughtful service. Bringing your own cup and ordering ahead via the mini-program have become daily choices for many office workers. However, recently, complaints about slow order fulfillment at Manner stores have been increasing. The completion times shown in the mini-program are severely inconsistent with actual wait times, and waits of twenty minutes or even an hour during peak hours are common. What dissatisfies consumers even more is that some stores are staffed by only one employee, who is overwhelmed when orders surge, causing customers and delivery riders to be stranded for long periods. Some netizens left bad reviews due to slow order fulfillment, but received a reply from the store saying that "the employee involved has been seriously dealt with," sparking widespread controversy. This article will sort out the course of the incident, netizens' views, and the actual situation of Manner employees, and explore how the brand can balance efficiency and employee care amid rapid expansion. [more…]