How did Luckin Coffee handle Women's Day gifts this year

Luckin Coffee marked International Women's Day without a single nationwide gift box this year. Instead, each region prepared its own presents for female staff. Beijing employees received wellness sets with mugwort oil and hand cream, while Yunnan and Sichuan staff got folding fans and eye masks. Workers in Shanghai, Guangzhou and Xi'an reported receiving nothing, and part-time staff were excluded from gift boxes entirely.

The chain employs more than 130,000 people, and 61 percent of them are women, a high share for the sector. Regional differences, plus the exclusion of part-time workers, pushed many employees to vent on social media, turning a routine holiday gesture into a debate about fairness inside a growing coffee culture.

During International Women's Day, Luckin Coffee's holiday gifts for female employees drew attention. This chain, with over 130,000 employees and a female workforce of 61%, did not distribute a unified holiday gift box this year as it did last year, but instead had each region prepare its own. As a result, employees in Beijing received wellness sets, those in Yunnan and Sichuan got folding fans and eye masks, while employees in Shanghai, Guangzhou, Xi'an, and other places said they received only air. What upset some even more was that even when there were gift boxes, part-time workers were excluded. This regional disparity in benefits led many workers to complain endlessly on social media.

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Yesterday was International Women's Day, and many companies give female employees flowers, afternoon tea, and other holiday greetings to express their appreciation.

Luckin Coffee was no exception. Currently, Luckin has more than 130,000 employees, 61% of whom are women, a fairly high proportion among similar companies. In the process of Luckin's continuous market expansion, female employees have undoubtedly played an important role, continuously injecting strength into the brand's growth.

(Image from a Luckin employee in Shanghai)

Therefore, this Women's Day, Luckin prepared a special small gift for female employees and sent holiday greetings. Many employees who received the benefits could hardly hide their joy and posted their gift boxes on social media.

However, as more and more photos were posted, Luckin employees discovered that this year's holiday gifts were not unified nationwide as last year, but were distributed by each region to the stores under its jurisdiction.

Employees in Beijing received wellness gift packs consisting of mugwort essential oil, hand cream, mugwort hammers, etc.; employees in Yunnan and Sichuan received folding fans, hairbands, steam eye masks, and other items; the Goddess Day gift boxes in Hangzhou stores contained body wash, massage combs, hand cream...

These diverse gift boxes surprised the employees who received them, and also made employees in Chongqing, who received only an umbrella, and store staff in Tianjin and Fujian, who received movie tickets, envious, prompting them to sigh that benefits actually differ by region.

But employees in Shanghai, Guangdong, Xi'an, and other places, looking at colleagues who had already received gifts, spread their empty hands and said that at least others had something tangible, while they received only air and endless work.

In addition, some employees reported that even if their region sent holiday gift boxes to stores, they were only given to full-time employees, and part-time workers could only watch enviously from the sidelines.

"Suzhou gives nothing but stress," "The Xi'an branch only has air," "Guangzhou has nothing at all," "My deputy store manager said part-timers don't get any," "Changsha has not a single thing," "The Wuhan branch also has not a single thing."

In response, a veteran employee who has worked at Luckin for many years revealed that Women's Day employee benefits are mostly prepared by each region and distributed to stores, and workers in some cities may not have received a holiday gift from the brand for several years.

As the saying goes, "People worry not about scarcity but about inequality." When seeing colleagues in other regions receive a full box of gifts while they themselves only get an "air gift pack," some employees inevitably feel both envious and dissatisfied.

Many people think that since Women's Day gifts are to be given, all female employees should be treated equally and all in-service female employees should receive them. Some also suggest that Luckin might consider directly distributing bonuses during holidays, which would avoid gifts that fail to suit recipients' preferences and would also prevent employees in different places from feeling discriminated against.

Image source: Xiaohongshu

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