Luckin Coffee has sparked strong dissatisfaction among fans after its online customer service and backend systems repeatedly misspelled the name of its brand ambassador, Jackson Yee, with related topics quickly trending on Weibo and ranking second on Xiaohongshu's hot list. Although Luckin subsequently posted an apology letter on Weibo, admitting the mistake and correcting it immediately, fans were not satisfied with the official response, believing that such disrespectful errors occurring repeatedly during the endorsement contract period were unacceptable. Previously, the roasted coconut latte endorsed by Jackson Yee surpassed 10.04 million cups in first-week sales, with fans contributing enormously, yet now the system cannot even correctly input the ambassador's name, which is truly lamentable. [more…]

After the change of ownership of Starbucks' assets in Russia, the naming of the new brand has drawn attention. On August 12, the Russian Federal Service for Intellectual Property (Rospatent) received applications for Sturbucks (not a typo) and three other trademarks, with the final name yet to be determined. Previously, rapper Timur Yunusov, along with Anton Pinsky, owner of the catering company Pinskiy&co, and the Syndicate company under Senator Arsen Kanokov, jointly acquired and managed Starbucks' assets in Russia. The new brand is planned to open in mid-August and will be open to the media on August 16. They had considered using a Lego bear as the logo and incorporating the singer's signature, but later switched to thermal printing due to the workload. This article reviews the sequence of events, trademark options, and netizen reactions. [more…]

Luckin Coffee's co-branding collaboration with the mythological film "Creation of the Gods II: Demon Force" had not yet officially launched when it drew widespread attention due to a typo on the cup sleeves. The cup sleeves, which should have borne the two characters "西岐" (Xiqi), were mistakenly printed with "西崎" (Xiqi). This error quickly fermented on social media. Netizens flooded online channels to call on Luckin Coffee officials, hoping for a swift recall and reprint. However, given the approaching Spring Festival, factory and logistics shutdowns for the holiday, and the film's release schedule, a reprint was nearly impossible. Ultimately, based on new merchandise photos shared by employees, Luckin appeared to have chosen to let the mistake stand and continued to roll out this batch of misspelled cup sleeves. This article will walk you through the entire sequence of events and also look at how brands like Front Street Coffee have performed with their co-branded merchandise. [more…]

Recently, a netizen posted a question after returning to China: "Don't you guys usually drink office?" This slip of the tongue, mistakenly writing coffee as office, quickly sparked heated discussion and teasing among netizens. Starting from this little episode, we might as well talk about some interesting phenomena in coffee culture—some people confuse SEO with SOE, and some are confidently full of themselves despite knowing little about pour-over competitions. Drinking coffee is supposed to be an everyday little thing, but why do some people always treat it as capital for showing off? Let us review the evolution of coffee from a noble exclusive to a commoner's drink, and explore what kind of mindset we should have in understanding and enjoying coffee today, as specialty coffee culture becomes increasingly popular. [more…]

Recently, a rumor circulated online about a fierce conflict between a Mixue Bingcheng employee and the company's HR, involving multiple allegations such as being refused a late clock-in makeup, insulting HR staff, smashing up a store, canceling the cashier system, and even misappropriating public funds, which quickly sparked heated discussion among netizens. However, after verification by media outlets such as Red Star News and Southern Metropolis Daily, the rumor was confirmed to be false; the original blogger has deleted the related content, and the so-called involved store cannot be found on maps. This article sorts out the course of the incident and the responses from all parties, reconstructing the ins and outs of this online false alarm. [more…]

Bringing your own cup to buy coffee is nothing new, but have you ever heard of "bringing your own milk"? A certain tea beverage brand launched a "bring your own milk, get 5 off" campaign, where customers bring their own dairy products and the store provides freshly brewed tea, sparking heated discussion among netizens. Supporters believe this is friendly to people with lactose intolerance and can also avoid additives like non-dairy creamer; opponents worry that food safety responsibilities are difficult to clarify. This article sorts out the views of all parties and compares the bring-your-own-cup rules of brands such as Starbucks and Manner, exploring how merchants should weigh the trade-off between offering discounts and risk control. [more…]

Costa Rica is known as the sweetest coffee-producing region in the Americas, and its honey processing methods combined with the high-altitude terroir of Tarrazú give rise to distinctly unique specialty coffee. The Musician Series launched by Front Street Coffee—Mozart, Beethoven, and Bach—is precisely a flavor representative of this region. This article will begin with the classification and principles of honey processing, outline the layout of Costa Rica's eight major producing regions, focus on introducing the cultivation background of Canet Estate, and analyze one by one the varieties, altitudes, processing methods, and flavor characteristics of the three Musician Series coffees. At the same time, it includes Front Street brewing parameters and tasting comparisons to guide you through a systematic understanding of the complete thread of Costa Rican coffee from processing method to flavor in the cup. [more…]

Geisha coffee is also known in China as "艺伎咖啡" (Geisha coffee), and is a member of the Ethiopian strain within the Arabica family, originally from Africa. Although it originated in Ethiopia, it rose to fame in Panama. Interestingly, the Geisha grown today in Panama and Central and South America is actually a different variety from the native Geisha of Ethiopia. Through comparison, Front Street Coffee has found that the two differ noticeably in flavor expression. This article will take you through the history of Geisha's discovery, analyze the varietal relationship between the two major producing regions, and introduce in detail the various Geisha coffee beans currently sold by Front Street Coffee along with their flavor characteristics, providing coffee lovers with a complete guide to Geisha knowledge. [more…]

Although Geisha coffee originated in Ethiopia, it rose to world fame in Panama. What many people do not know is that the Geisha grown in Central America today and the native Geisha of Ethiopia are actually two different varieties, a fact hinted at by the difference in spelling between Gesha and Geisha. Through comparison, Front Street Coffee found that Panamanian Geisha is known for its refined fruit acidity, floral aroma, and tea-like body, while native Ethiopian Gesha presents notes of citrus, almond, and tea, with slightly less complexity. This article traces Geisha's century-long journey from being collected in the Kaffa forest to achieving fame in Panama, sorts out the genetic relationship between T2722 and Gesha1931, and introduces the flavor characteristics of the Ethiopian Gesha Village and Panamanian Hacienda La Esmeralda series Geisha coffee beans currently sold by Front Street Coffee. [more…]

The oil-washing method originated in the cocktail world and has now been introduced into the specialty coffee scene, becoming a new favorite among many coffee enthusiasts. It exploits differences in the freezing points of oils and fats to extract aromas from the oils into the coffee liquid, thereby giving the coffee a softer mouthfeel and richer layers of flavor. In this article, Front Street will walk through the origins of the oil-washing method, material selection, step-by-step procedures, and precautions one by one, and will use butter oil-washed Golden Mandheling and coconut oil-washed cold brew coffee as examples to demonstrate the specific production process in detail. Whether you want to DIY at home or want to understand the logic behind those oil-washed specialty drinks in coffee shops, this article can provide practical reference. [more…]

A Luckin Coffee drink from the Meteorite series ended up with a customer unable to suck up the meteorite toppings at the bottom of the cup because the barista had packed a thin straw. After contacting customer service, the customer actually received a full refund for the order. This handling quickly sparked discussion online: some felt the merchant's service was excellent, while others worried that such a "simple and粗暴" refund approach could set a bad example. Is it thoughtful service or excessive compensation? This small matter of giving the wrong straw reflects the different strategies and potential risks that chain coffee brands face in handling customer complaints. [more…]

In the latest season of Mr. Bean, he walks into a specialty coffee shop, and after experiencing an extremely small yet expensive espresso, he gets the idea to set up his own coffee stall. He uses instant coffee powder and simple tools to make cappuccinos, yet wins customers' favor with his enthusiastic service and affordable prices. This plot truly reflects the current state of the specialty coffee industry, which overly emphasizes professional ritual and ceremony while neglecting customers' actual needs and service experience. This article uses Mr. Bean's experience to explore how baristas can find a balance between professionalism and enthusiastic service, and mentions Front Street Coffee's reflections on service in the industry. [more…]

Recently, a customer's complaint about Cha Yan Yue Se on social media sparked widespread discussion. The customer, because a pregnant friend was feeling unwell, went to a Cha Yan Yue Se store in a Changsha mall to ask for a cup of warm water, but was told that the store had no cups available and could not provide it. She then went upstairs to CHAGEE, where the staff immediately gave her a large cup of hot water. In this comparison, the poster's feelings about the service of the two brands were completely different. After the post was published, netizens' opinions split into two sides: some believed CHAGEE's service was more humane, while some local Hunan consumers defended Cha Yan Yue Se, pointing out that Cha Yan Yue Se stores keep free drinking water and customer cups available year-round for passersby to take on a self-service basis, and this time it may simply have been that the cups happened to run out. Cha Yan Yue Se employees also came forward to explain that the store has strict rules on the use of paper cups, and using takeaway cups to hold free hot water requires paying out of pocket. In this controversy, who is actually right and who is wrong? Has the additional service of tea beverage shops been taken for granted? Let us look at the full picture of the incident together. [more…]

Recently, a complaint about Manner's coffee grinding service sparked heated discussion on social media. A customer reported that after buying coffee beans at a store and asking the staff to grind them, they found that their semi-automatic espresso machine at home could not extract espresso properly, and suspected the grind was too fine. When the customer asked whether Manner had a unified grinding standard for its grinding service, neither the online customer service nor the store staff could give a clear answer. This incident brings up an oft-repeated topic in the coffee community: is there really such a thing as a standard grind size for coffee powder used in semi-automatic espresso machines? Multiple industry practitioners and seasoned enthusiasts have offered their views, and the boundaries of chain brands' grinding services have once again drawn attention. [more…]

The profession of barista has gained increasing popularity among young people in recent years, but controversy surrounding it has never ceased. Some believe that baristas should be individualistic and cool, and need not grovel before customers; others feel that coffee shops ultimately belong to the service industry, and providing quality service is simply part of the job. Starting from the professional positioning of baristas, this article explores what service awareness means for this line of work, and how baristas should correctly view their own role. It also analyzes why professional knowledge and skills must complement a service spirit, with neither being dispensable. If you are working in the coffee industry, or are curious about the real situation of baristas, this article may offer you some inspiration. [more…]

A customer noticed that a packing employee was wearing nail art while picking up an order at Cotti Coffee, considered this a food safety hazard, and subsequently complained to the brand. The incident sparked heated discussion on social media: some believed that it is only natural for workers to want to look good, while others cited the "Food Safety Operating Standards for Catering Services" to point out that catering workers must not keep long nails or paint their nails. Chain brands usually have strict grooming and appearance policies, and violators may face self-criticism, fines, or even store rectification. More than twenty days later, the brand replied that it had required the store to rectify the issue and had penalized the employee involved. Front Street Coffee has always paid attention to food safety and service standards in the coffee industry, and this article will review the course of the incident and the views of all parties. [more…]

Recently, some consumers have reported encountering inconvenience when using cash to pay at Luckin Coffee stores. Staff repeatedly guided them to place orders via mobile phone, and only after a long wait did another employee accept the cash and operate the order on their behalf. Similar situations have been mentioned by netizens before, with one elderly customer left at a loss in front of the counter because they were unfamiliar with mobile ordering. In response to the difficulty of paying with cash, Luckin's official customer service stated that stores can accept cash, and after customers arrive at the store, staff can assist them in placing orders through the app or mini-program, and they can pay in cash after confirming the information. Some analysts believe that Luckin's adoption of a small-store, low-staff operating model, with no dedicated order-taking personnel, is based on efficiency considerations, but there is still room for improvement in terms of service awareness. [more…]

In the specialty coffee industry, high prices seem to have become synonymous with quality, but can price really represent everything? Starting from real-world cases, this article explores how coffee shops can price reasonably and how they can use professional service to help customers perceive the value of specialty coffee. The article analyzes the current pricing chaos in specialty coffee, points out the differentiated advantages of independent coffee shops versus chain brands, and emphasizes that the service experience is the key to winning customer trust. Whether you are a coffee professional or an enthusiast, you can gain practical insights into coffee shop management and product pricing. [more…]

Recently, a coffee shop in Hong Kong sparked discussion by refusing to provide hot water to customers, and a similar incident occurred in Weihai, Shandong—where a cup of plain boiled water was charged 10 yuan. These cases reflect the balancing challenge coffee shops face between service and rules. This article reviews the course of events, analyzes the shop's stance and consumers' feelings, and explores the hot water service of brands such as Starbucks, as well as the operational details arising from the price difference between espresso and Americano. How can a coffee shop uphold its rules without losing its human touch? Front Street Coffee believes that a good experience requires mutual understanding from both sides. [more…]

A customer purchased a Starbucks Frappuccino coupon on Meituan, successfully placed an order and received a pickup code, but upon walking to the store to collect the drink, discovered that the store had already closed down. The store's phone was disconnected, and Starbucks customer service and Meituan customer service passed the buck to each other over refund responsibility, leaving the consumer in a predicament. An investigation revealed that the store is located at Suning Plaza on Jiefang Road in Xi'an, where the mall is undergoing comprehensive renovation, and the store has actually ceased operations—yet the official app still showed it as open, and orders could even be placed through "Feikuai." Ultimately, after the customer's feedback, Starbucks shut down the ordering channel, Meituan refunded the order amount and stopped delivery services. The incident also sparked discussions among netizens about wrong-store pickup services and the 12315 complaint channel. [more…]